{"id":40106,"date":"2025-04-16T11:24:25","date_gmt":"2025-04-16T08:24:25","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40106"},"modified":"2025-07-11T14:44:26","modified_gmt":"2025-07-11T11:44:26","slug":"google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin\/","title":{"rendered":"Google Ads&#8217;de A\/B Testi Nas\u0131l Yap\u0131l\u0131r? Reklamlar\u0131n\u0131z\u0131 Veriye Dayal\u0131 Geli\u015ftirin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin\/#Test_Edilecek_Unsurlari_Belirleyin\" >Test Edilecek Unsurlar\u0131 Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin\/#AB_Testi_Icin_Strateji_Olusturun\" >A\/B Testi \u0130\u00e7in Strateji Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin\/#Testi_Uygulayin_ve_Izleyin\" >Testi Uygulay\u0131n ve \u0130zleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adsde-a-b-testi-nasil-yapilir-reklamlarinizi-veriye-dayali-gelistirin\/#Sonuclari_Degerlendirin_ve_Optimizasyon_Yapin\" >Sonu\u00e7lar\u0131 De\u011ferlendirin ve Optimizasyon Yap\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Ads kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rman\u0131n en etkili yollar\u0131ndan biri, reklamlar\u0131n\u0131z \u00fczerinde s\u00fcrekli testler yaparak hangi unsurlar\u0131n daha iyi performans g\u00f6sterdi\u011fini belirlemektir. A\/B testi, farkl\u0131 reklam versiyonlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rarak hangi metin, g\u00f6rsel veya \u00e7a\u011fr\u0131 yap\u0131s\u0131n\u0131n daha y\u00fcksek t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koyar. \u0130\u015fte Google Ads\u2019de A\/B testi yapman\u0131n temel ad\u0131mlar\u0131 ve ipu\u00e7lar\u0131:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"test-edilecek-unsurlari-belirleyin\"><span class=\"ez-toc-section\" id=\"Test_Edilecek_Unsurlari_Belirleyin\"><\/span><strong>Test Edilecek Unsurlar\u0131 Belirleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6ncelikle test etmek istedi\u011finiz \u00f6\u011feleri net bir \u015fekilde tan\u0131mlaman\u0131z gerekir. A\/B testinde kar\u015f\u0131la\u015ft\u0131rabilece\u011finiz baz\u0131 unsurlar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam Metni:<\/strong> Farkl\u0131 ba\u015fl\u0131klar, a\u00e7\u0131klamalar ve \u00e7a\u011fr\u0131 ifadeleri kullanarak test edebilirsiniz.<\/li>\n\n\n\n<li><strong>G\u00f6rseller:<\/strong> \u00dcr\u00fcn g\u00f6rsellerinde ya da reklam grafiklerinde farkl\u0131 versiyonlar deneyerek hangisinin daha fazla etkile\u015fim ald\u0131\u011f\u0131n\u0131 g\u00f6zlemleyin.<\/li>\n\n\n\n<li><strong>Anahtar Kelimeler:<\/strong> Reklam metninde yer alan anahtar kelimelerin etkinli\u011fi \u00fczerinde farkl\u0131 varyasyonlar\u0131 deneyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-b-testi-icin-strateji-olusturun\"><span class=\"ez-toc-section\" id=\"AB_Testi_Icin_Strateji_Olusturun\"><\/span><strong>A\/B Testi \u0130\u00e7in Strateji Olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Test s\u00fcrecine ba\u015flamadan \u00f6nce, hedeflerinizi ve ba\u015far\u0131 kriterlerinizi belirleyin. Hangi metrikleri (\u00f6rne\u011fin, t\u0131klama oran\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131) \u00f6l\u00e7mek istedi\u011finizi netle\u015ftirin. Bu, test sonu\u00e7lar\u0131n\u0131 do\u011fru yorumlaman\u0131z\u0131 sa\u011flar. Deneme s\u00fcresini belirleyin; genellikle birka\u00e7 g\u00fcn ile bir hafta aras\u0131nda bir s\u00fcre, yeterli veri toplaman\u0131z i\u00e7in idealdir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-3a8a415\" id=\"gspb_image-id-gsbp-3a8a415\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Adsde-AB-Testi-Nasil-Yapilir-Reklamlarinizi-Veriye-Dayali-Gelistirin.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1120\" height=\"1120\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"testi-uygulayin-ve-izleyin\"><span class=\"ez-toc-section\" id=\"Testi_Uygulayin_ve_Izleyin\"><\/span><strong>Testi Uygulay\u0131n ve \u0130zleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads<\/strong> aray\u00fcz\u00fcnde,<strong> &#8220;Deney&#8221; (Experiment)<\/strong> \u00f6zelli\u011fini kullanarak kolayl\u0131kla A\/<strong>B<\/strong> testlerinizi ba\u015flatabilirsiniz. \u0130ki farkl\u0131 reklam grubu olu\u015fturarak, se\u00e7ti\u011finiz varyasyonlar\u0131 e\u015fit ko\u015fullarda yay\u0131nlay\u0131n. Test esnas\u0131nda, performans verilerinizi d\u00fczenli olarak takip edin. Reklamlar\u0131n\u0131z\u0131n hangi versiyonunun daha y\u00fcksek t\u0131klanma, d\u00f6n\u00fc\u015f\u00fcm veya daha d\u00fc\u015f\u00fck maliyet sa\u011flad\u0131\u011f\u0131n\u0131 analiz edin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sonuclari-degerlendirin-ve-optimizasyon-yapin\"><span class=\"ez-toc-section\" id=\"Sonuclari_Degerlendirin_ve_Optimizasyon_Yapin\"><\/span><strong>Sonu\u00e7lar\u0131 De\u011ferlendirin ve Optimizasyon Yap\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Test <\/strong>s\u00fcresi sonunda elde etti\u011finiz verileri dikkatlice de\u011ferlendirin. \u0130yi performans g\u00f6steren reklam\u0131n unsurlar\u0131n\u0131 belirleyin ve t\u00fcm kampanyalar\u0131n\u0131zda bu unsurlar\u0131 uygulamaya koyun. Ayr\u0131ca, s\u00fcrekli olarak <strong>A\/B testleri<\/strong> yaparak trendleri takip edin ve dijital pazarlama stratejinizi veriye dayal\u0131 olarak g\u00fcncelleyin.<\/p>\n\n\n\n<p><strong>Google Ads\u2019de A\/B testi<\/strong>, reklam verimlili\u011finizi art\u0131rman\u0131n ve b\u00fct\u00e7enizi do\u011fru y\u00f6netmenin anahtar\u0131d\u0131r. Hedef kitlenizle daha etkili ileti\u015fim kurmak i\u00e7in, farkl\u0131 reklam unsurlar\u0131n\u0131 s\u00fcrekli test edip optimize etmek, uzun vadede ba\u015far\u0131ya ula\u015fman\u0131z\u0131 sa\u011flar. B\u00f6ylece, reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 art\u0131rarak daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 elde edebilir ve yat\u0131r\u0131mlar\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc maksimize edebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rman\u0131n en etkili yollar\u0131ndan biri, reklamlar\u0131n\u0131z \u00fczerinde s\u00fcrekli testler yaparak hangi unsurlar\u0131n daha iyi performans g\u00f6sterdi\u011fini belirlemektir. A\/B testi, farkl\u0131 reklam versiyonlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rarak hangi metin, g\u00f6rsel veya \u00e7a\u011fr\u0131 yap\u0131s\u0131n\u0131n daha y\u00fcksek t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koyar. \u0130\u015fte Google Ads\u2019de A\/B testi yapman\u0131n temel ad\u0131mlar\u0131 ve ipu\u00e7lar\u0131: Test Edilecek Unsurlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-3a8a415 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2142],"tags":[2379,1495,1759],"class_list":["post-40106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-google-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40106"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40107"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}