{"id":40104,"date":"2025-04-16T11:26:28","date_gmt":"2025-04-16T08:26:28","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40104"},"modified":"2025-07-11T14:27:49","modified_gmt":"2025-07-11T11:27:49","slug":"tiklayan-kaydiran-izleyen-kim-ga4-ile-kullanici-davranisi-analizi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/tiklayan-kaydiran-izleyen-kim-ga4-ile-kullanici-davranisi-analizi\/","title":{"rendered":"T\u0131klayan, Kayd\u0131ran, \u0130zleyen Kim? GA4 ile Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 Analizi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklayan-kaydiran-izleyen-kim-ga4-ile-kullanici-davranisi-analizi\/#1_Scroll_Kaydirma_Takibi\" >1. Scroll (Kayd\u0131rma) Takibi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklayan-kaydiran-izleyen-kim-ga4-ile-kullanici-davranisi-analizi\/#2_Tiklama_Etkilesimleri\" >2. T\u0131klama Etkile\u015fimleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklayan-kaydiran-izleyen-kim-ga4-ile-kullanici-davranisi-analizi\/#3_Video_Izleme_Davranisi\" >3. Video \u0130zleme Davran\u0131\u015f\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>GA4 (Google Analytics 4), sadece sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131ndan ibaret olmayan, \u00e7ok daha derinlemesine bir kullan\u0131c\u0131 analizi sunar. Web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n neyi, ne kadar, nas\u0131l t\u00fcketti\u011fini anlamak; dijital pazarlama stratejilerinizin ba\u015far\u0131s\u0131n\u0131 do\u011frudan etkiler. Scroll, t\u0131klama ve video izleme gibi etkile\u015fimler, bu anlamda en kritik metrikler aras\u0131nda yer al\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-scroll-kaydirma-takibi\"><span class=\"ez-toc-section\" id=\"1_Scroll_Kaydirma_Takibi\"><\/span><strong>1. Scroll (Kayd\u0131rma) Takibi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n sayfay\u0131 ne kadar a\u015fa\u011f\u0131ya kayd\u0131rd\u0131\u011f\u0131, i\u00e7eri\u011fin ne kadar ilgi \u00e7ekici oldu\u011funu g\u00f6steren \u00f6nemli bir g\u00f6stergedir. <strong>GA4<\/strong>, %90 oran\u0131nda scroll takibini otomatik olarak ger\u00e7ekle\u015ftirir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sayfan\u0131n alt\u0131na kadar inen kullan\u0131c\u0131 say\u0131s\u0131, i\u00e7eri\u011fin ba\u015far\u0131s\u0131na dair g\u00fc\u00e7l\u00fc sinyaller verir.<br><\/li>\n\n\n\n<li>E\u011fer ziyaret\u00e7ilerin b\u00fcy\u00fck k\u0131sm\u0131 sayfan\u0131n %50\u2019sinden sonras\u0131n\u0131 g\u00f6rm\u00fcyorsa, i\u00e7erik yap\u0131n\u0131zda veya ba\u015fl\u0131klarda dikkat \u00e7ekici de\u011fi\u015fiklikler yap\u0131lmas\u0131 gerekebilir.<br><\/li>\n\n\n\n<li><strong>Scroll verileri<\/strong>, <strong>CTA <\/strong>butonlar\u0131n\u0131n yerle\u015fimi i\u00e7in de do\u011fru kararlar vermenizi sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/setup-analytics-concept-illustration_114360-2595-1024x683.webp\" alt=\"\" class=\"wp-image-40110\" style=\"width:534px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/setup-analytics-concept-illustration_114360-2595-1024x683.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/setup-analytics-concept-illustration_114360-2595-300x200.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/setup-analytics-concept-illustration_114360-2595-768x512.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/setup-analytics-concept-illustration_114360-2595.webp 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-tiklama-etkilesimleri\"><span class=\"ez-toc-section\" id=\"2_Tiklama_Etkilesimleri\"><\/span><strong>2. T\u0131klama Etkile\u015fimleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n hangi butonlara, men\u00fclere veya ba\u011flant\u0131lara t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6rmek, site navigasyonunun ne kadar ba\u015far\u0131l\u0131 oldu\u011funu \u00f6l\u00e7menin en etkili yollar\u0131ndan biridir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GA4 <\/strong>ile bu t\u0131klamalar otomatik olarak \u201cevent\u201d olarak kaydedilir.<br><\/li>\n\n\n\n<li>Ziyaret\u00e7ilerin daha \u00e7ok hangi alanlarda etkile\u015fimde bulundu\u011funu analiz ederek, i\u00e7eriklerinizi daha etkili hale getirebilirsiniz.<br><\/li>\n\n\n\n<li>Bu sayede kullan\u0131c\u0131 deneyimini geli\u015ftirirken, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 da art\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-video-izleme-davranisi\"><span class=\"ez-toc-section\" id=\"3_Video_Izleme_Davranisi\"><\/span><strong>3. Video \u0130zleme Davran\u0131\u015f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E\u011fer sitenizde video i\u00e7erikler varsa, bu videolar\u0131n nas\u0131l t\u00fcketildi\u011fi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. <strong>GA4 <\/strong>ile video ba\u015flatma, durdurma ve izlenme y\u00fczdeleri gibi bilgiler detayl\u0131 \u015fekilde raporlan\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130zleyicilerin videonun hangi k\u0131sm\u0131nda ilgisini kaybetti\u011fini g\u00f6rebilir, buna g\u00f6re i\u00e7erik d\u00fczenlemeleri yapabilirsiniz.<br><\/li>\n\n\n\n<li>Video performans\u0131, genel i\u00e7erik stratejinizin g\u00fcc\u00fcn\u00fc belirler.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>GA4<\/strong> ile scroll, t\u0131klama ve video izleme gibi etkile\u015fimleri izlemek, sadece rakamlara de\u011fil, kullan\u0131c\u0131ya odakl\u0131 bir strateji geli\u015ftirmenizi sa\u011flar. Bu analizler, kullan\u0131c\u0131 deneyimini iyile\u015ftirirken markan\u0131z\u0131 dijitalde daha etkili k\u0131lar.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4 (Google Analytics 4), sadece sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131ndan ibaret olmayan, \u00e7ok daha derinlemesine bir kullan\u0131c\u0131 analizi sunar. Web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n neyi, ne kadar, nas\u0131l t\u00fcketti\u011fini anlamak; dijital pazarlama stratejilerinizin ba\u015far\u0131s\u0131n\u0131 do\u011frudan etkiler. Scroll, t\u0131klama ve video izleme gibi etkile\u015fimler, bu anlamda en kritik metrikler aras\u0131nda yer al\u0131r. 1. Scroll (Kayd\u0131rma) Takibi Kullan\u0131c\u0131lar\u0131n sayfay\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2148,1489],"tags":[1495,2353,1503],"class_list":["post-40104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-dijital-pazarlama","tag-ga4","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40104"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40110"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}