{"id":40093,"date":"2025-04-16T11:28:09","date_gmt":"2025-04-16T08:28:09","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40093"},"modified":"2025-10-13T09:50:43","modified_gmt":"2025-10-13T06:50:43","slug":"google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/","title":{"rendered":"Google Analytics ile Pazarlama Stratejinizde Veri Odakl\u0131 Ad\u0131mlar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/#1_Hedef_Kitleni_Tani\" >1. Hedef Kitleni Tan\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/#2_Trafik_Kaynaklarini_Analiz_Et\" >2. Trafik Kaynaklar\u0131n\u0131 Analiz Et<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/#3_En_Cok_Ilgi_Goren_Icerikleri_Belirle\" >3. En \u00c7ok \u0130lgi G\u00f6ren \u0130\u00e7erikleri Belirle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/#4_Hemen_Cikma_Oranini_Bounce_Rate_Dusur\" >4. Hemen \u00c7\u0131kma Oran\u0131n\u0131 (Bounce Rate) D\u00fc\u015f\u00fcr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-pazarlama-stratejinizde-veri-odakli-adimlar\/#5_Hedef_ve_Donusum_Takibi_Yap\" >5. Hedef ve D\u00f6n\u00fc\u015f\u00fcm Takibi Yap<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital d\u00fcnyada ba\u015far\u0131 tesad\u00fcf de\u011fildir. Do\u011fru strateji, do\u011fru veriyle \u015fekillenir. Google Analytics, dijital pazarlamac\u0131lar\u0131n bu veriye ula\u015fmas\u0131n\u0131 sa\u011flayan en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. Kullan\u0131c\u0131lar\u0131n kim oldu\u011fu, nereden geldi\u011fi, nereye t\u0131klad\u0131\u011f\u0131 ve ne kadar s\u00fcre kald\u0131\u011f\u0131 gibi bilgiler; stratejilerin temelini olu\u015fturur. Peki bu verilerle nas\u0131l bir yol haritas\u0131 \u00e7izilir?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-hedef-kitleni-tani\"><span class=\"ez-toc-section\" id=\"1_Hedef_Kitleni_Tani\"><\/span><strong>1. Hedef Kitleni Tan\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Analytics<\/strong> sayesinde web siteni ziyaret eden kullan\u0131c\u0131lar\u0131n ya\u015f, cinsiyet, ilgi alanlar\u0131 ve lokasyon gibi demografik bilgilerine ula\u015fabilirsin. Bu bilgiler sayesinde hedef kitleni daha iyi tan\u0131mlayabilir, reklam kampanyalar\u0131n\u0131 ve i\u00e7erik stratejini bu do\u011frultuda \u015fekillendirebilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-trafik-kaynaklarini-analiz-et\"><span class=\"ez-toc-section\" id=\"2_Trafik_Kaynaklarini_Analiz_Et\"><\/span><strong>2. Trafik Kaynaklar\u0131n\u0131 Analiz Et<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organik arama, sosyal medya, e-posta, do\u011frudan trafik\u2026 Kullan\u0131c\u0131lar\u0131n sitene hangi kanallar \u00fczerinden geldi\u011fini bilmek, hangi mecralar\u0131n daha verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmeni sa\u011flar. Bu analiz do\u011frultusunda b\u00fct\u00e7e ve kaynaklar\u0131n\u0131 daha stratejik bir \u015fekilde da\u011f\u0131tabilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-en-cok-ilgi-goren-icerikleri-belirle\"><span class=\"ez-toc-section\" id=\"3_En_Cok_Ilgi_Goren_Icerikleri_Belirle\"><\/span><strong>3. En \u00c7ok \u0130lgi G\u00f6ren \u0130\u00e7erikleri Belirle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Analytics, <\/strong>hangi sayfalar\u0131n en \u00e7ok ziyaret edildi\u011fini ve kullan\u0131c\u0131lar\u0131n bu sayfalarda ne kadar vakit ge\u00e7irdi\u011fini detayl\u0131 \u015fekilde g\u00f6sterir. Bu verilerle hangi i\u00e7eriklerin ger\u00e7ekten i\u015fe yarad\u0131\u011f\u0131n\u0131 ke\u015ffedebilir, benzer i\u00e7eriklere a\u011f\u0131rl\u0131k verebilirsin.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/1616221693011-1024x614.jpeg\" alt=\"\" class=\"wp-image-39838\" style=\"width:528px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/1616221693011-1024x614.jpeg 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/1616221693011-300x180.jpeg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/1616221693011-768x461.jpeg 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/1616221693011.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-hemen-cikma-oranini-bounce-rate-dusur\"><span class=\"ez-toc-section\" id=\"4_Hemen_Cikma_Oranini_Bounce_Rate_Dusur\"><\/span><strong>4. Hemen \u00c7\u0131kma Oran\u0131n\u0131 (Bounce Rate) D\u00fc\u015f\u00fcr<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ziyaret\u00e7ilerin sitene girdikten hemen sonra \u00e7\u0131kmas\u0131, kullan\u0131c\u0131 deneyiminde bir sorun oldu\u011funu g\u00f6sterir. Hangi sayfalarda bu oran\u0131n y\u00fcksek oldu\u011funu tespit ederek, i\u00e7erik d\u00fczenlemeleri veya kullan\u0131c\u0131 ak\u0131\u015f\u0131 iyile\u015ftirmeleri yapabilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-hedef-ve-donusum-takibi-yap\"><span class=\"ez-toc-section\" id=\"5_Hedef_ve_Donusum_Takibi_Yap\"><\/span><strong>5. Hedef ve D\u00f6n\u00fc\u015f\u00fcm Takibi Yap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Analytics<\/strong>\u2019te tan\u0131mlanan hedefler (\u00f6rne\u011fin; form doldurma, sat\u0131n alma, e-b\u00fcltene kay\u0131t) \u00fczerinden d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 analiz etmek, kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mene yard\u0131mc\u0131 olur. Hangi kaynaklar\u0131n daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 bilmek, b\u00fct\u00e7e planlamas\u0131nda b\u00fcy\u00fck avantaj sa\u011flar.<\/p>\n\n\n\n<p><strong>Google Analytics<\/strong> verileri, rastgele kararlar yerine veri odakl\u0131 stratejiler geli\u015ftirmenin anahtar\u0131d\u0131r. Do\u011fru analiz, dijital pazarlamada fark yarat\u0131r.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ba\u015far\u0131 tesad\u00fcf de\u011fildir. Do\u011fru strateji, do\u011fru veriyle \u015fekillenir. Google Analytics, dijital pazarlamac\u0131lar\u0131n bu veriye ula\u015fmas\u0131n\u0131 sa\u011flayan en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. Kullan\u0131c\u0131lar\u0131n kim oldu\u011fu, nereden geldi\u011fi, nereye t\u0131klad\u0131\u011f\u0131 ve ne kadar s\u00fcre kald\u0131\u011f\u0131 gibi bilgiler; stratejilerin temelini olu\u015fturur. Peki bu verilerle nas\u0131l bir yol haritas\u0131 \u00e7izilir? 1. Hedef Kitleni Tan\u0131 Google Analytics sayesinde web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2148],"tags":[1495,1161,1503],"class_list":["post-40093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-dijital-pazarlama","tag-google-analytics","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40093"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39838"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}