{"id":40079,"date":"2025-04-14T17:25:37","date_gmt":"2025-04-14T14:25:37","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40079"},"modified":"2025-07-07T22:45:00","modified_gmt":"2025-07-07T19:45:00","slug":"google-consent-mode-2-0-gtm-ile-adim-adim-entegrasyon-rehberi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-2-0-gtm-ile-adim-adim-entegrasyon-rehberi\/","title":{"rendered":"Google Consent Mode 2.0: GTM ile Ad\u0131m Ad\u0131m Entegrasyon Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-2-0-gtm-ile-adim-adim-entegrasyon-rehberi\/#Consent_Mode_20_Nedir\" >Consent Mode 2.0 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-consent-mode-2-0-gtm-ile-adim-adim-entegrasyon-rehberi\/#GTM_Uzerinden_Entegrasyon_Nasil_Yapilir\" >GTM \u00dczerinden Entegrasyon Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlama faaliyetlerinde veri toplama, analiz ve reklam optimizasyonu a\u00e7\u0131s\u0131ndan olduk\u00e7a kritik. Ancak kullan\u0131c\u0131 gizlili\u011fine duyulan hassasiyet ve yasal d\u00fczenlemeler nedeniyle art\u0131k her veri, izinle toplanmak zorunda. Google, bu s\u00fcreci kolayla\u015ft\u0131rmak i\u00e7in Consent Mode 2.0&#8217;\u0131 tan\u0131tt\u0131. \u00d6zellikle GDPR ve KVKK gibi d\u00fczenlemelere uyum sa\u011flamak isteyen markalar i\u00e7in bu yeni versiyon b\u00fcy\u00fck avantajlar sunuyor. Google Tag Manager (GTM) \u00fczerinden bu sistemi kurmak ise d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha pratik.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consent-mode-2-0-nedir\"><span class=\"ez-toc-section\" id=\"Consent_Mode_20_Nedir\"><\/span><strong>Consent Mode 2.0 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consent Mode 2.0, Google etiketlerinin (Analytics, Ads vb.) kullan\u0131c\u0131n\u0131n verdi\u011fi izin durumuna g\u00f6re \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Bu g\u00fcncellemeyle birlikte sisteme iki yeni izin parametresi eklendi: ad_user_data ve ad_personalization. Bu parametreler sayesinde, kullan\u0131c\u0131 ki\u015fisel veri payla\u015f\u0131m\u0131na onay vermezse, Google reklamlar\u0131 ki\u015fiselle\u015ftirme yapmadan \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gtm-uzerinden-entegrasyon-nasil-yapilir\"><span class=\"ez-toc-section\" id=\"GTM_Uzerinden_Entegrasyon_Nasil_Yapilir\"><\/span><strong>GTM \u00dczerinden Entegrasyon Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>GTM Paneline Giri\u015f:<\/strong> \u0130lk ad\u0131m olarak Google Tag Manager hesab\u0131n\u0131za giri\u015f yap\u0131n ve \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z web sitesine ait konteyneri se\u00e7in.<br><\/li>\n\n\n\n<li><strong>Consent Initialization Etiketi Olu\u015fturma:<\/strong> Sayfa y\u00fcklenmeden \u00f6nce \u00e7al\u0131\u015facak \u015fekilde bir \u201cConsent Initialization\u201d etiketi ekleyin. Bu etiket, di\u011fer t\u00fcm etiketlerden \u00f6nce \u00e7al\u0131\u015fmal\u0131.<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-1024x1024.webp\" alt=\"\" class=\"wp-image-40081\" style=\"width:560px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-1024x1024.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-150x150.webp 150w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-768x768.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode-1536x1536.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-consent-mode.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Varsay\u0131lan \u0130zin Ayarlar\u0131 (Default Consent Settings):<\/strong> Google\u2019\u0131n \u00f6nerdi\u011fi \u015fekilde, \u00e7erez izinleri hen\u00fcz verilmemi\u015fken hangi izinlerin pasif kalaca\u011f\u0131n\u0131 belirleyin. \u00d6rne\u011fin; ad_storage: denied, analytics_storage: denied gibi ba\u015flang\u0131\u00e7 de\u011ferleri tan\u0131mlanabilir.<br><\/li>\n\n\n\n<li><strong>Etiket Bazl\u0131 \u0130zin Y\u00f6netimi:<\/strong> GTM\u2019de yer alan her Google etiketi i\u00e7in \u201cConsent Settings\u201d sekmesini a\u00e7\u0131n. Bu alandan ilgili etiketin hangi izin t\u00fcrlerine ihtiya\u00e7 duydu\u011funu belirtin. \u00d6rne\u011fin Google Ads i\u00e7in ad_storage, ad_user_data ve ad_personalization izinleri \u00f6nemlidir.<br><\/li>\n\n\n\n<li><strong>CMP Entegrasyonu:<\/strong> E\u011fer bir CMP (Consent Management Platform) kullan\u0131yorsan\u0131z (\u00f6rne\u011fin CookieYes, OneTrust gibi), bu platformun kullan\u0131c\u0131dan ald\u0131\u011f\u0131 onay bilgilerini GTM\u2019e aktarman\u0131z gerekir. Bu, genellikle veri katman\u0131 (dataLayer) \u00fczerinden yap\u0131l\u0131r.<\/li>\n<\/ol>\n\n\n\n<p><strong>Google Consent Mode 2.0<\/strong> entegrasyonu, hem kullan\u0131c\u0131 gizlili\u011fini \u00f6n planda tutman\u0131z\u0131 hem de veri kayb\u0131 ya\u015famadan reklam performans\u0131n\u0131z\u0131 s\u00fcrd\u00fcrmenizi sa\u011flar. \u00d6zellikle etik ve yasal sorumluluklar\u0131 yerine getirmek isteyen markalar i\u00e7in bu yap\u0131land\u0131rma b\u00fcy\u00fck bir avantaj sunar.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama faaliyetlerinde veri toplama, analiz ve reklam optimizasyonu a\u00e7\u0131s\u0131ndan olduk\u00e7a kritik. Ancak kullan\u0131c\u0131 gizlili\u011fine duyulan hassasiyet ve yasal d\u00fczenlemeler nedeniyle art\u0131k her veri, izinle toplanmak zorunda. Google, bu s\u00fcreci kolayla\u015ft\u0131rmak i\u00e7in Consent Mode 2.0&#8217;\u0131 tan\u0131tt\u0131. \u00d6zellikle GDPR ve KVKK gibi d\u00fczenlemelere uyum sa\u011flamak isteyen markalar i\u00e7in bu yeni versiyon b\u00fcy\u00fck avantajlar sunuyor. Google Tag [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489],"tags":[1495,2373,2349,1503],"class_list":["post-40079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-google-consent-mode","tag-gtm","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40079"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40081"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}