{"id":40075,"date":"2025-04-14T17:42:10","date_gmt":"2025-04-14T14:42:10","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40075"},"modified":"2025-07-07T22:37:48","modified_gmt":"2025-07-07T19:37:48","slug":"kullanici-davranislarini-anlayin-gtm-ile-akilli-segmentasyon-yontemleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/kullanici-davranislarini-anlayin-gtm-ile-akilli-segmentasyon-yontemleri\/","title":{"rendered":"Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 Anlay\u0131n: GTM ile Ak\u0131ll\u0131 Segmentasyon Y\u00f6ntemleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/kullanici-davranislarini-anlayin-gtm-ile-akilli-segmentasyon-yontemleri\/#Segmentasyon_Nedir_ve_Neden_Onemlidir\" >Segmentasyon Nedir ve Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/kullanici-davranislarini-anlayin-gtm-ile-akilli-segmentasyon-yontemleri\/#Google_Tag_Manager_ile_Segmentasyon_Nasil_Yapilir\" >Google Tag Manager ile Segmentasyon Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/kullanici-davranislarini-anlayin-gtm-ile-akilli-segmentasyon-yontemleri\/#Nasil_Baslanir\" >Nas\u0131l Ba\u015flan\u0131r?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlamada do\u011fru ki\u015fiye, do\u011fru zamanda ve do\u011fru mesajla ula\u015fmak, ba\u015far\u0131n\u0131n temel ta\u015flar\u0131ndan biridir. Ancak bunun i\u00e7in \u00f6nce kullan\u0131c\u0131y\u0131 tan\u0131mak gerekir. \u0130\u015fte tam bu noktada Google Tag Manager (GTM) devreye giriyor. GTM sayesinde geli\u015fmi\u015f kullan\u0131c\u0131 segmentasyonu yapabilir, ziyaret\u00e7ilerin davran\u0131\u015flar\u0131na g\u00f6re \u00f6zel kitleler olu\u015fturabilirsiniz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"segmentasyon-nedir-ve-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"Segmentasyon_Nedir_ve_Neden_Onemlidir\"><\/span><strong>Segmentasyon Nedir ve Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segmentasyon, ziyaret\u00e7ileri belirli kriterlere g\u00f6re s\u0131n\u0131fland\u0131rma s\u00fcrecidir. Cihaz t\u00fcr\u00fc, lokasyon, ziyaret edilen sayfalar, scroll hareketleri ya da d\u00f6n\u00fc\u015f\u00fcm ad\u0131mlar\u0131 gibi pek \u00e7ok davran\u0131\u015fsal ve demografik veriye g\u00f6re segmentler olu\u015fturabilirsiniz. Bu sayede pazarlama kampanyalar\u0131n\u0131z\u0131 \u00e7ok daha hedefli ve verimli hale getirebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-tag-manager-ile-segmentasyon-nasil-yapilir\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_ile_Segmentasyon_Nasil_Yapilir\"><\/span><strong>Google Tag Manager ile Segmentasyon Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>GTM<\/strong>, herhangi bir kod yazmadan, etiketler (tags), tetikleyiciler (triggers) ve de\u011fi\u015fkenler (variables) kullanarak kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemeyi sa\u011flar. \u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Belirli bir \u00fcr\u00fcn kategorisini ziyaret eden kullan\u0131c\u0131lar\u0131 segmente ay\u0131rabilirsiniz.<br><\/li>\n\n\n\n<li>Sepete \u00fcr\u00fcn ekleyen fakat sat\u0131n alma yapmayanlar\u0131 belirleyip remarketing listesine ekleyebilirsiniz.<br><\/li>\n\n\n\n<li>Blog sayfas\u0131nda 60 saniyeden fazla vakit ge\u00e7irenleri \u201cy\u00fcksek ilgili kullan\u0131c\u0131lar\u201d segmentine alabilirsiniz.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-gtm.webp\" alt=\"\" class=\"wp-image-40076\" style=\"width:580px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-gtm.webp 900w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-gtm-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-gtm-150x150.webp 150w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-gtm-768x768.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Bu segmentleri Google Ads, Facebook Pixel, veya Google Analytics 4 gibi platformlara ba\u011flayarak kampanyalar\u0131n\u0131z\u0131 daha etkili hale getirebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nasil-baslanir\"><span class=\"ez-toc-section\" id=\"Nasil_Baslanir\"><\/span><strong>Nas\u0131l Ba\u015flan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GTM<\/strong> \u00fczerinden yeni tetikleyiciler olu\u015fturun (\u00f6rne\u011fin: URL\u2019ye g\u00f6re, s\u00fcreye g\u00f6re, buton t\u0131klamas\u0131na g\u00f6re).<br><\/li>\n\n\n\n<li>Bu tetikleyicilere uygun etiketler tan\u0131mlay\u0131n (\u00f6rne\u011fin: GA4 event, Facebook event gibi).<br><\/li>\n\n\n\n<li>Olu\u015fturdu\u011funuz segmentleri Google Ads, Facebook Pixel veya Google Analytics gibi platformlara entegre ederek, daha etkili reklam kampanyalar\u0131 ve analizler yapabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Tag Manager<\/strong> ile kullan\u0131c\u0131lar\u0131 daha yak\u0131ndan tan\u0131mak, onlar\u0131n davran\u0131\u015flar\u0131na g\u00f6re \u00f6zel gruplar olu\u015fturmak art\u0131k \u00e7ok daha kolay. Bu sayede hem reklam b\u00fct\u00e7enizi daha verimli kullan\u0131r hem de kullan\u0131c\u0131ya ger\u00e7ekten ilgisini \u00e7ekecek i\u00e7erikler ve teklifler sunabilirsiniz. Etkili segmentasyon, dijital pazarlaman\u0131n gizli kahraman\u0131d\u0131r \u2013 GTM ise bu kahraman\u0131 y\u00f6neten ak\u0131ll\u0131 bir yard\u0131mc\u0131d\u0131r.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlamada do\u011fru ki\u015fiye, do\u011fru zamanda ve do\u011fru mesajla ula\u015fmak, ba\u015far\u0131n\u0131n temel ta\u015flar\u0131ndan biridir. Ancak bunun i\u00e7in \u00f6nce kullan\u0131c\u0131y\u0131 tan\u0131mak gerekir. \u0130\u015fte tam bu noktada Google Tag Manager (GTM) devreye giriyor. GTM sayesinde geli\u015fmi\u015f kullan\u0131c\u0131 segmentasyonu yapabilir, ziyaret\u00e7ilerin davran\u0131\u015flar\u0131na g\u00f6re \u00f6zel kitleler olu\u015fturabilirsiniz. Segmentasyon Nedir ve Neden \u00d6nemlidir? Segmentasyon, ziyaret\u00e7ileri belirli kriterlere g\u00f6re s\u0131n\u0131fland\u0131rma s\u00fcrecidir. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,2349,1503],"class_list":["post-40075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-gtm","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40075"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40076"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}