{"id":40065,"date":"2025-04-14T17:42:25","date_gmt":"2025-04-14T14:42:25","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40065"},"modified":"2026-03-13T10:04:36","modified_gmt":"2026-03-13T07:04:36","slug":"veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/","title":{"rendered":"Veri G\u00fcvenli\u011finizi Art\u0131r\u0131n: GTM ile Server-Side Tracking Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#Server-Side_Trackingin_Avantajlari\" >Server-Side Tracking\u2019in Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#Server-Side_Tracking_Nasil_Kurulur\" >Server-Side Tracking Nas\u0131l Kurulur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#1_Sunucu_Kurulumu\" >1. Sunucu Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#2_Web_Container_Kurulumu\" >2. Web Container Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#3_Veri_Aktarimi_ve_Etiket_Konfigurasyonu\" >3. Veri Aktar\u0131m\u0131 ve Etiket Konfig\u00fcrasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/veri-guvenliginizi-artirin-gtm-ile-server-side-tracking-nasil-yapilir\/#4_Test_ve_Izleme\" >4. Test ve \u0130zleme<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Tag Manager (GTM), dijital pazarlama kampanyalar\u0131n\u0131z i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ancak, verilerin do\u011fru ve g\u00fcvenli bir \u015fekilde toplanmas\u0131 gerekti\u011finde server-side tracking (sunucu taraf\u0131 izleme) \u00f6nemli bir \u00e7\u00f6z\u00fcm sunar. Geleneksel client-side tracking (istemci taraf\u0131 izleme), verileri do\u011frudan kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131ndan toplar ve \u00fc\u00e7\u00fcnc\u00fc taraf platformlarla payla\u015f\u0131r. Ancak server-side tracking\u2019de veriler, kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131 yerine sunucudan toplan\u0131r, i\u015flenir ve hedef platformlara iletilir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"server-side-tracking-in-avantajlari\"><span class=\"ez-toc-section\" id=\"Server-Side_Trackingin_Avantajlari\"><\/span><strong>Server-Side Tracking\u2019in Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Veri G\u00fcvenli\u011fi ve Gizlili\u011fi<\/strong>: Veriler sunucu \u00fczerinden iletildi\u011fi i\u00e7in, kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131na do\u011frudan veri aktar\u0131m\u0131 yap\u0131lmaz. Bu da veri g\u00fcvenli\u011fini art\u0131r\u0131r ve gizlili\u011fi sa\u011flar.<br><\/li>\n\n\n\n<li><strong>Adblocker Etkisini Azaltma<\/strong>: Kullan\u0131c\u0131lar reklam engelleyici yaz\u0131l\u0131mlar kullansa da, server-side tracking bu yaz\u0131l\u0131mlardan etkilenmez. B\u00f6ylece veriler kesintisiz bir \u015fekilde toplanabilir.<br><\/li>\n\n\n\n<li><strong>Veri Do\u011frulu\u011fu<\/strong>: Sunucudan i\u015flenen veriler, daha do\u011fru ve g\u00fcvenilir hale gelir. Client-side tracking ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, sunucudan gelen veriler genellikle daha tutarl\u0131d\u0131r.<br><\/li>\n\n\n\n<li><strong>Daha H\u0131zl\u0131 Sayfa Y\u00fckleme<\/strong>: Web sayfas\u0131, daha az veri y\u00fckledi\u011fi i\u00e7in daha h\u0131zl\u0131 a\u00e7\u0131l\u0131r. Bu da kullan\u0131c\u0131 deneyimini geli\u015ftirir.<br><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"677\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-serverside.webp\" alt=\"\" class=\"wp-image-40068\" style=\"width:506px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-serverside.webp 740w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-serverside-300x274.webp 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"server-side-tracking-nasil-kurulur\"><span class=\"ez-toc-section\" id=\"Server-Side_Tracking_Nasil_Kurulur\"><\/span><strong>Server-Side Tracking Nas\u0131l Kurulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-sunucu-kurulumu\"><span class=\"ez-toc-section\" id=\"1_Sunucu_Kurulumu\"><\/span><strong>1. Sunucu Kurulumu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130lk ad\u0131m, server-side tracking i\u00e7in bir sunucu kurmakt\u0131r. Google Cloud Platform (GCP) gibi bir platform \u00fczerinden GTM Server Container\u2019\u0131 kurabilirsiniz. Bu, verilerin i\u015flenmesi ve platformlara iletilmesi i\u00e7in bir ara sunucu sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-web-container-kurulumu\"><span class=\"ez-toc-section\" id=\"2_Web_Container_Kurulumu\"><\/span><strong>2. Web Container Kurulumu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GTM\u2019de web konteyneri olu\u015fturun ve bu konteyner arac\u0131l\u0131\u011f\u0131yla verilerinizi sunucuya y\u00f6nlendirecek etiketler, tetikleyiciler ve de\u011fi\u015fkenler belirleyin. Burada, kullan\u0131c\u0131 etkile\u015fimlerini izlemek i\u00e7in tetikleyiciler kurarak, sunucu taraf\u0131 izlemeyi ba\u015flatabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-veri-aktarimi-ve-etiket-konfigurasyonu\"><span class=\"ez-toc-section\" id=\"3_Veri_Aktarimi_ve_Etiket_Konfigurasyonu\"><\/span><strong>3. Veri Aktar\u0131m\u0131 ve Etiket Konfig\u00fcrasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Web konteynerinden gelen verileri server-side konteynerine ilettikten sonra, bu verileri Google Analytics, Google Ads veya Facebook Pixel gibi platformlara aktarabilirsiniz. Etiketler (tags) bu aktar\u0131m\u0131 ger\u00e7ekle\u015ftirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-test-ve-izleme\"><span class=\"ez-toc-section\" id=\"4_Test_ve_Izleme\"><\/span><strong>4. Test ve \u0130zleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kurulum tamamland\u0131ktan sonra, verilerin do\u011fru \u015fekilde iletildi\u011finden emin olmak i\u00e7in GTM\u2019in preview (\u00f6nizleme) modunu kullanarak testler yap\u0131n. Bu testler, veri aktar\u0131m\u0131n\u0131n do\u011fru bir \u015fekilde ger\u00e7ekle\u015fti\u011fini kontrol etmenizi sa\u011flar.<\/p>\n\n\n\n<p><strong>Server-side tracking<\/strong>, dijital pazarlama stratejilerinizde daha fazla g\u00fcvenlik, do\u011fruluk ve h\u0131z sa\u011flar. GTM ile bu izleme sistemini kurarak, verilerinizi daha g\u00fcvenli bir \u015fekilde toplayabilir ve analiz edebilirsiniz. B\u00f6ylece pazarlama kampanyalar\u0131n\u0131zda daha do\u011fru kararlar alabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager (GTM), dijital pazarlama kampanyalar\u0131n\u0131z i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ancak, verilerin do\u011fru ve g\u00fcvenli bir \u015fekilde toplanmas\u0131 gerekti\u011finde server-side tracking (sunucu taraf\u0131 izleme) \u00f6nemli bir \u00e7\u00f6z\u00fcm sunar. Geleneksel client-side tracking (istemci taraf\u0131 izleme), verileri do\u011frudan kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131ndan toplar ve \u00fc\u00e7\u00fcnc\u00fc taraf platformlarla payla\u015f\u0131r. Ancak server-side tracking\u2019de veriler, kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131 yerine sunucudan toplan\u0131r, i\u015flenir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489],"tags":[1495,2349,1503,2371],"class_list":["post-40065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-gtm","tag-marker-groupe","tag-server-side-tracking"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40065"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40065\/revisions"}],"predecessor-version":[{"id":44961,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40065\/revisions\/44961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40068"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}