{"id":40046,"date":"2025-04-14T17:38:52","date_gmt":"2025-04-14T14:38:52","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40046"},"modified":"2025-07-07T22:38:25","modified_gmt":"2025-07-07T19:38:25","slug":"amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/","title":{"rendered":"Amazon\u2019da D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131z\u0131 Art\u0131racak G\u00f6rsel ve Ba\u015fl\u0131k Taktikleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/#1_Etkileyici_Gorseller_Icin_Altin_Kurallar\" >1. Etkileyici G\u00f6rseller \u0130\u00e7in Alt\u0131n Kurallar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/#2_Satis_Patlatan_Baslik_Stratejileri\" >2. Sat\u0131\u015f Patlatan Ba\u015fl\u0131k Stratejileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/#3_Gorsel_ve_Baslik_Uyumu\" >3. G\u00f6rsel ve Ba\u015fl\u0131k Uyumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/#4_Sik_Yapilan_Hatalar_ve_Cozumleri\" >4. S\u0131k Yap\u0131lan Hatalar ve \u00c7\u00f6z\u00fcmleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-donusum-oraninizi-artiracak-gorsel-ve-baslik-taktikleri\/#5_AB_Testi_ile_Mukemmellestirin\" >5. A\/B Testi ile M\u00fckemmelle\u015ftirin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Amazon\u2019da sat\u0131\u015f yaparken, m\u00fc\u015fterilerin dikkatini \u00e7ekmek ve onlar\u0131 sat\u0131n alma karar\u0131na ikna etmek i\u00e7in g\u00f6rseller ve ba\u015fl\u0131klar en kritik unsurlard\u0131r. Do\u011fru stratejilerle, \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 bir &#8220;sat\u0131\u015f makinesine&#8221; d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. \u0130\u015fte denenmi\u015f taktikler:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-etkileyici-gorseller-icin-altin-kurallar\"><span class=\"ez-toc-section\" id=\"1_Etkileyici_Gorseller_Icin_Altin_Kurallar\"><\/span><strong>1. Etkileyici G\u00f6rseller \u0130\u00e7in Alt\u0131n Kurallar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>a) Profesyonel \u00c7ekimler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ana G\u00f6rsel:<\/strong> \u00dcr\u00fcn\u00fc beyaz fon \u00fczerinde, net ve y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc g\u00f6sterin. Amazon\u2019un %85 kural\u0131na uyun (g\u00f6rselin %85\u2019i \u00fcr\u00fcnle dolu olmal\u0131).<\/li>\n\n\n\n<li><strong>Ya\u015fam Tarz\u0131 G\u00f6rselleri:<\/strong> \u00dcr\u00fcn\u00fcn kullan\u0131m senaryolar\u0131n\u0131 g\u00f6sterin (\u00f6rne\u011fin, bir blender\u0131n mutfakta kullan\u0131m\u0131).<\/li>\n\n\n\n<li><strong>Boyut Kar\u015f\u0131la\u015ft\u0131rmas\u0131:<\/strong> \u00dcr\u00fcn\u00fc elinizde tutarken veya bilinen bir nesneyle yan yana \u00e7ekin.<\/li>\n<\/ul>\n\n\n\n<p><strong>b) Teknik Detaylar\u0131 G\u00f6rselle\u015ftirin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Infografikler:<\/strong> Pil \u00f6mr\u00fc, su ge\u00e7irmezlik seviyesi gibi teknik \u00f6zellikleri g\u00f6rsel tablolarla anlat\u0131n.<\/li>\n\n\n\n<li><strong>360 Derece G\u00f6r\u00fcnt\u00fc:<\/strong> \u00dcr\u00fcn\u00fcn her a\u00e7\u0131s\u0131n\u0131 interaktif \u015fekilde sergileyin (Amazon\u2019un \u201c360 View\u201d \u00f6zelli\u011fini kullan\u0131n).<\/li>\n<\/ul>\n\n\n\n<p><strong>c) Mobil Optimizasyon<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00f6rsellerin <strong>dikey formatta<\/strong> da net g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden emin olun (mobil kullan\u0131c\u0131lar i\u00e7in).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"413\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Donusum-Oraninizi-Artiracak-Gorsel-ve-Baslik-Taktikleri.webp\" alt=\"\" class=\"wp-image-40047\" style=\"width:628px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Donusum-Oraninizi-Artiracak-Gorsel-ve-Baslik-Taktikleri.webp 740w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Donusum-Oraninizi-Artiracak-Gorsel-ve-Baslik-Taktikleri-300x167.webp 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-satis-patlatan-baslik-stratejileri\"><span class=\"ez-toc-section\" id=\"2_Satis_Patlatan_Baslik_Stratejileri\"><\/span><strong>2. Sat\u0131\u015f Patlatan Ba\u015fl\u0131k Stratejileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>a) Anahtar Kelime Odakl\u0131 Ba\u015fl\u0131k<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Format:<\/strong> Marka + \u00dcr\u00fcn + Temel \u00d6zellikler + Hedef Kitle (\u00f6rn: \u201cXYZ Kablosuz Kulakl\u0131k, 50 Saat \u00c7al\u0131\u015fma, Suya Dayan\u0131kl\u0131, Sporcular \u0130\u00e7in\u201d).<\/li>\n\n\n\n<li><strong>Karakter S\u0131n\u0131r\u0131:<\/strong> 200 karakteri a\u015fmay\u0131n ve gereksiz kelimelerden ka\u00e7\u0131n\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>b) Aciliyet ve Fayda Vurgusu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6rnek:<\/strong> \u201cS\u0131n\u0131rl\u0131 Stok!\u201d veya \u201cCiltteki Ya\u015flanma Belirtilerini %50 Azalt\u0131r\u201d.<\/li>\n\n\n\n<li><strong>Emoji Kullan\u0131m\u0131:<\/strong> Dikkat \u00e7ekmek i\u00e7in \ud83d\ude80, \ud83d\udd25 gibi emojiler ekleyin (<em>Amazon kurallar\u0131na uygunlu\u011fu kontrol edin<\/em>).<\/li>\n<\/ul>\n\n\n\n<p><strong>c) Rakip Analizi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benzer \u00fcr\u00fcnlerin ba\u015fl\u0131klar\u0131n\u0131 inceleyin ve eksiklerini tamamlayan bir dil kullan\u0131n (\u00f6rn: rakipler \u201ch\u0131zl\u0131 \u015farj\u201d diyorsa, siz \u201c30 Dakikada Tam \u015earj\u201d yaz\u0131n).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-gorsel-ve-baslik-uyumu\"><span class=\"ez-toc-section\" id=\"3_Gorsel_ve_Baslik_Uyumu\"><\/span><strong>3. G\u00f6rsel ve Ba\u015fl\u0131k Uyumu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tutarl\u0131l\u0131k:<\/strong> Ba\u015fl\u0131kta vurgulad\u0131\u011f\u0131n\u0131z \u00f6zellikleri g\u00f6rsellerde de g\u00f6sterin (\u00f6rne\u011fin, \u201csu ge\u00e7irmez\u201d diyorsan\u0131z, \u00fcr\u00fcn\u00fc ya\u011fmurlu bir ortamda \u00e7ekin).<\/li>\n\n\n\n<li><strong>Renk Kontrast\u0131:<\/strong> Ba\u015fl\u0131k metnini g\u00f6rsellerdeki renk paletine uyumlu hale getirin (\u00f6rne\u011fin, mavi temal\u0131 g\u00f6rsellerde turuncu yaz\u0131lar dikkat \u00e7eker).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-sik-yapilan-hatalar-ve-cozumleri\"><span class=\"ez-toc-section\" id=\"4_Sik_Yapilan_Hatalar_ve_Cozumleri\"><\/span><strong>4. S\u0131k Yap\u0131lan Hatalar ve \u00c7\u00f6z\u00fcmleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hata:<\/strong> G\u00f6rsellerde gereksiz metin kullan\u0131m\u0131.\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7\u00f6z\u00fcm:<\/strong> Amazon, g\u00f6rsellerde fiyat veya \u201cindirim\u201d gibi ifadelere izin vermez. Sadece \u00fcr\u00fcn odakl\u0131 kal\u0131n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Hata:<\/strong> Anahtar kelime y\u0131\u011f\u0131n\u0131.\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7\u00f6z\u00fcm:<\/strong> Ba\u015fl\u0131\u011f\u0131 do\u011fal ve okunabilir tutun. \u201cKulakl\u0131k Bluetooth 5.0 Ses Kalitesi Spor\u201d yerine \u201cSporcular \u0130\u00e7in Bluetooth 5.0 Kulakl\u0131k\u201d yaz\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-a-b-testi-ile-mukemmellestirin\"><span class=\"ez-toc-section\" id=\"5_AB_Testi_ile_Mukemmellestirin\"><\/span><strong>5. A\/B Testi ile M\u00fckemmelle\u015ftirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00f6rsel Testi:<\/strong> Farkl\u0131 ya\u015fam tarz\u0131 g\u00f6rsellerini test ederek hangisinin t\u0131klama oran\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcn.<\/li>\n\n\n\n<li><strong>Ba\u015fl\u0131k Testi:<\/strong> Ayn\u0131 \u00fcr\u00fcn i\u00e7in iki farkl\u0131 ba\u015fl\u0131kla liste olu\u015fturun ve hangisinin d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fini analiz edin.<\/li>\n<\/ul>\n\n\n\n<p>Amazon\u2019da d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rmak, do\u011fru g\u00f6rseller ve ba\u015fl\u0131klarla m\u00fcmk\u00fcn. M\u00fc\u015fterinin g\u00f6z\u00fcne hitap eden \u00e7ekici g\u00f6rseller ve ikna edici ba\u015fl\u0131klar, sat\u0131\u015flar\u0131n\u0131z\u0131 katlayabilir. Unutmay\u0131n: <strong>Bir m\u00fc\u015fteri, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ilk 3 saniyede g\u00f6r\u00fcnt\u00fcledi\u011fi \u015feye g\u00f6re de\u011ferlendirir.<\/strong><\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019da sat\u0131\u015f yaparken, m\u00fc\u015fterilerin dikkatini \u00e7ekmek ve onlar\u0131 sat\u0131n alma karar\u0131na ikna etmek i\u00e7in g\u00f6rseller ve ba\u015fl\u0131klar en kritik unsurlard\u0131r. Do\u011fru stratejilerle, \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 bir &#8220;sat\u0131\u015f makinesine&#8221; d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. \u0130\u015fte denenmi\u015f taktikler: 1. Etkileyici G\u00f6rseller \u0130\u00e7in Alt\u0131n Kurallar a) Profesyonel \u00c7ekimler b) Teknik Detaylar\u0131 G\u00f6rselle\u015ftirin c) Mobil Optimizasyon 2. Sat\u0131\u015f Patlatan Ba\u015fl\u0131k Stratejileri a) Anahtar Kelime [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1501,1489],"tags":[2095,1495,1519,1503],"class_list":["post-40046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-amazon","tag-dijital-pazarlama","tag-e-ticaret","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40046"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40047"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}