{"id":40019,"date":"2025-04-14T17:38:23","date_gmt":"2025-04-14T14:38:23","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40019"},"modified":"2025-07-08T18:48:30","modified_gmt":"2025-07-08T15:48:30","slug":"amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/","title":{"rendered":"Amazon&#8217;da Sponsored Products, Sponsored Brands ve DSP Aras\u0131ndaki Farklar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/#Sponsored_Products\" >Sponsored Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/#Sponsored_Brands\" >Sponsored Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/#Amazon_DSP_Demand-Side_Platform\" >Amazon DSP (Demand-Side Platform)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/#Hangi_Reklam_Turunu_Ne_Zaman_Kullanmalisiniz\" >Hangi Reklam T\u00fcr\u00fcn\u00fc Ne Zaman Kullanmal\u0131s\u0131n\u0131z?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-sponsored-products-sponsored-brands-ve-dsp-arasindaki-farklar\/#Verimlilik_Ipuclari\" >Verimlilik \u0130pu\u00e7lar\u0131<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Amazon\u2019da reklamc\u0131l\u0131k yaparken kullan\u0131lan farkl\u0131 kampanya t\u00fcrleri, sat\u0131c\u0131lar\u0131n ve markalar\u0131n hedeflerine ula\u015fabilmeleri i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u00dc\u00e7 temel reklam \u00e7\u00f6z\u00fcm\u00fc olan Sponsored Products, Sponsored Brands ve Amazon Demand-Side Platform (DSP) aras\u0131nda \u00f6nemli farklar bulunmaktad\u0131r. Bu yaz\u0131da, her bir reklam t\u00fcr\u00fcn\u00fcn ne i\u015fe yarad\u0131\u011f\u0131n\u0131 ve hangi senaryolarda tercih edilmesi gerekti\u011fini maddeler halinde inceleyece\u011fiz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sponsored-products\"><span class=\"ez-toc-section\" id=\"Sponsored_Products\"><\/span><strong>Sponsored Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ama\u00e7:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bireysel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 yapmaya y\u00f6neliktir.<\/li>\n\n\n\n<li>\u00dcr\u00fcn listelemenizde arama sonu\u00e7lar\u0131nda veya \u00fcr\u00fcn sayfalar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Kullan\u0131m Alanlar\u0131:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015flar\u0131 ve \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak isteyen sat\u0131c\u0131lar i\u00e7in uygundur.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanyalarla, spesifik \u00fcr\u00fcnlerin reklam\u0131n\u0131 yapar.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00d6zellikler:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u0131klama ba\u015f\u0131na \u00f6deme (CPC) modeli kullan\u0131r.<\/li>\n\n\n\n<li>Ger\u00e7ek zamanl\u0131 performans raporlamas\u0131 sunar.<\/li>\n\n\n\n<li>Anahtar kelime hedeflemesi ve otomatik kampanya se\u00e7enekleri ile esnek yap\u0131land\u0131rma sa\u011flar.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sponsored-brands\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands\"><\/span><strong>Sponsored Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ama\u00e7:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Markan\u0131z\u0131n genel tan\u0131t\u0131m\u0131n\u0131 yapmak ve birden fazla \u00fcr\u00fcn\u00fc ayn\u0131 anda vurgulamak i\u00e7in idealdir.<\/li>\n\n\n\n<li>\u00d6zel marka mesaj\u0131n\u0131z\u0131n ve logonuzun yer ald\u0131\u011f\u0131 ba\u015fl\u0131k reklamlar\u0131 sunar.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Kullan\u0131m Alanlar\u0131:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Marka bilinirli\u011fini art\u0131rmak isteyen i\u015fletmeler taraf\u0131ndan tercih edilir.<\/li>\n\n\n\n<li>Birden fazla \u00fcr\u00fcn veya kategoriyi ayn\u0131 reklam kampanyas\u0131 ile desteklemek isteyen markalar i\u00e7in uygundur.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00d6zellikler:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Kampanya d\u00fczeyinde b\u00fct\u00e7e kontrol\u00fc sa\u011flar.<\/li>\n\n\n\n<li>Reklam i\u00e7eri\u011finde markan\u0131za ait logo, \u00f6zel ba\u015fl\u0131klar ve bir \u00fcr\u00fcn listesi g\u00f6sterebilir.<\/li>\n\n\n\n<li>T\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm verilerini detayl\u0131 olarak analiz etme imkan\u0131 sunar.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Sponsored-Products-Sponsored-Brands-ve-DSP-Arasindaki-Farklar.webp\" alt=\"\" class=\"wp-image-40023\" style=\"width:494px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Sponsored-Products-Sponsored-Brands-ve-DSP-Arasindaki-Farklar.webp 550w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Sponsored-Products-Sponsored-Brands-ve-DSP-Arasindaki-Farklar-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Amazonda-Sponsored-Products-Sponsored-Brands-ve-DSP-Arasindaki-Farklar-150x150.webp 150w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-dsp-demand-side-platform\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_Demand-Side_Platform\"><\/span><strong>Amazon DSP (Demand-Side Platform)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ama\u00e7:<\/strong>\n<ul class=\"wp-block-list\">\n<li>G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, video reklamlar ve di\u011fer medya formatlar\u0131nda geni\u015f kapsaml\u0131 reklam kampanyalar\u0131 y\u00fcr\u00fctmek i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Hem Amazon sitesi hem de Amazon d\u0131\u015f\u0131nda, geni\u015f reklam a\u011f\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131r.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Kullan\u0131m Alanlar\u0131:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Daha kapsaml\u0131 ve marka bilinirli\u011fine odakl\u0131 reklam stratejileri i\u00e7in tercih edilir.<\/li>\n\n\n\n<li>Reklam hedeflemesinde co\u011frafi, demografik ve ilgi alan\u0131 bazl\u0131 segmentasyon imkan\u0131 sunar.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00d6zellikler:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma (RTB) sistemi ile \u00e7al\u0131\u015f\u0131r.<\/li>\n\n\n\n<li>Hem performans hem de g\u00f6r\u00fcn\u00fcrl\u00fck odakl\u0131 reklam hedeflemeleri yapar.<\/li>\n\n\n\n<li>Y\u00fcksek b\u00fct\u00e7eye sahip markalar i\u00e7in esnek ve \u00f6l\u00e7eklenebilir \u00e7\u00f6z\u00fcmler sunar.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hangi-reklam-turunu-ne-zaman-kullanmalisiniz\"><span class=\"ez-toc-section\" id=\"Hangi_Reklam_Turunu_Ne_Zaman_Kullanmalisiniz\"><\/span><strong>Hangi Reklam T\u00fcr\u00fcn\u00fc Ne Zaman Kullanmal\u0131s\u0131n\u0131z?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>H\u0131zl\u0131 Sat\u0131\u015f \u0130\u00e7in:<\/strong> Sponsored Products ile anahtar kelimelere odaklan\u0131n.<\/li>\n\n\n\n<li><strong>Marka De\u011feri \u0130\u00e7in:<\/strong> Sponsored Brands ile logo ve \u00fcr\u00fcn karuselini kullan\u0131n.<\/li>\n\n\n\n<li><strong>Geni\u015f \u00d6l\u00e7ekli Kampanya \u0130\u00e7in:<\/strong> DSP ile retargeting ve \u00e7apraz kanal reklamlar\u0131 y\u00f6netin.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"verimlilik-ipuclari\"><span class=\"ez-toc-section\" id=\"Verimlilik_Ipuclari\"><\/span><strong>Verimlilik \u0130pu\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sponsored Products:<\/strong> Negatif anahtar kelimeler ekleyerek gereksiz harcamalar\u0131 \u00f6nleyin.<\/li>\n\n\n\n<li><strong>Sponsored Brands:<\/strong> \u00dcr\u00fcn karuseline en \u00e7ok satan 3 \u00fcr\u00fcn\u00fcn\u00fcz\u00fc yerle\u015ftirin.<\/li>\n\n\n\n<li><strong>DSP:<\/strong> \u201cSepeti Terk Edenler\u201d segmentine \u00f6zel tekliflerle d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Her \u00fc\u00e7 reklam t\u00fcr\u00fc de farkl\u0131 pazarlama hedeflerine hizmet eder. <strong>Sponsored Products, <\/strong>spesifik \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rmaya y\u00f6nelik; <strong>Sponsored Brands<\/strong>, marka bilinirli\u011fini y\u00fckseltmeye odakl\u0131; <strong>Amazon DSP <\/strong>ise geni\u015f kapsaml\u0131 medya stratejileri i\u00e7in idealdir. <strong>Amazon\u2019da <\/strong>ba\u015far\u0131l\u0131 reklam kampanyalar\u0131 y\u00fcr\u00fctmek i\u00e7in, i\u015fletmenizin hedeflerini belirleyip, do\u011fru reklam t\u00fcr\u00fcn\u00fc se\u00e7mek kritik \u00f6neme sahiptir. D\u00fczenli analiz ve optimizasyon ile bu reklam ara\u00e7lar\u0131n\u0131n sundu\u011fu verilerden en iyi \u015fekilde yararlanarak, b\u00fct\u00e7enizi verimli kullanabilir ve sat\u0131\u015f performans\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019da reklamc\u0131l\u0131k yaparken kullan\u0131lan farkl\u0131 kampanya t\u00fcrleri, sat\u0131c\u0131lar\u0131n ve markalar\u0131n hedeflerine ula\u015fabilmeleri i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u00dc\u00e7 temel reklam \u00e7\u00f6z\u00fcm\u00fc olan Sponsored Products, Sponsored Brands ve Amazon Demand-Side Platform (DSP) aras\u0131nda \u00f6nemli farklar bulunmaktad\u0131r. Bu yaz\u0131da, her bir reklam t\u00fcr\u00fcn\u00fcn ne i\u015fe yarad\u0131\u011f\u0131n\u0131 ve hangi senaryolarda tercih edilmesi gerekti\u011fini maddeler halinde inceleyece\u011fiz. Sponsored Products Sponsored [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1501],"tags":[2095,1495,1519],"class_list":["post-40019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-amazon","tag-dijital-pazarlama","tag-e-ticaret"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40019"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40023"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}