{"id":40003,"date":"2025-04-14T17:42:30","date_gmt":"2025-04-14T14:42:30","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40003"},"modified":"2025-10-13T17:40:04","modified_gmt":"2025-10-13T14:40:04","slug":"search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/","title":{"rendered":"Search Console + Google Analytics: Entegrasyonun G\u00fcc\u00fcyle Derinlemesine Analiz"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#Google_Search_Console_ve_Google_Analytics_Temel_Farklar\" >Google Search Console ve Google Analytics: Temel Farklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#Entegrasyonun_Sagladigi_Avantajlar\" >Entegrasyonun Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#1_Hedeflenen_Anahtar_Kelimeleri_Anlamak\" >1. Hedeflenen Anahtar Kelimeleri Anlamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#2_Trafik_Kaynaklarini_Derinlemesine_Analiz_Etmek\" >2. Trafik Kaynaklar\u0131n\u0131 Derinlemesine Analiz Etmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#3_Sayfa_Performansini_Olcmek\" >3. Sayfa Performans\u0131n\u0131 \u00d6l\u00e7mek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/search-console-google-analytics-entegrasyonun-gucuyle-derinlemesine-analiz\/#4_Donusum_ve_Etkilesim_Izleme\" >4. D\u00f6n\u00fc\u015f\u00fcm ve Etkile\u015fim \u0130zleme<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>SEO d\u00fcnyas\u0131nda, sitenizin performans\u0131n\u0131 anlamak ve stratejilerinizi geli\u015ftirmek i\u00e7in do\u011fru ara\u00e7lar\u0131 kullanmak olduk\u00e7a \u00f6nemlidir. Google Search Console ve Google Analytics, her biri ayr\u0131 ayr\u0131 g\u00fc\u00e7l\u00fc ara\u00e7lar olsa da, bu iki arac\u0131 entegre etti\u011finizde elde edebilece\u011finiz veri derinli\u011fi \u00e7ok daha fazlad\u0131r. Bu yaz\u0131da, Google Search Console ve Google Analytics entegrasyonunun SEO analizine nas\u0131l g\u00fc\u00e7 kataca\u011f\u0131na dair detaylar\u0131 inceleyece\u011fiz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-search-console-ve-google-analytics-temel-farklar\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_ve_Google_Analytics_Temel_Farklar\"><\/span><strong>Google Search Console ve Google Analytics: Temel Farklar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6ncelikle, her iki arac\u0131n sundu\u011fu verilerin neler oldu\u011funu anlamak faydal\u0131 olacakt\u0131r. Google <strong>Search Console<\/strong>, web sitenizin Google arama sonu\u00e7lar\u0131ndaki performans\u0131n\u0131 g\u00f6sterir. Bu ara\u00e7 sayesinde, anahtar kelime s\u0131ralamalar\u0131, t\u0131klama oranlar\u0131, g\u00f6sterimler ve backlink verilerini inceleyebilirsiniz. \u00d6te yandan, <strong>Google Analytics<\/strong>, site trafi\u011finizi, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve etkile\u015fimlerini takip eder. Bu iki ara\u00e7 ayr\u0131 ayr\u0131 \u00e7ok faydal\u0131 olsa da, entegre olduklar\u0131nda <strong>SEO <\/strong>performans\u0131n\u0131z\u0131 \u00e7ok daha kapsaml\u0131 \u015fekilde analiz etmenize olanak tan\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-72cb30a\" id=\"gspb_image-id-gsbp-72cb30a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/11605621-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1707\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"entegrasyonun-sagladigi-avantajlar\"><span class=\"ez-toc-section\" id=\"Entegrasyonun_Sagladigi_Avantajlar\"><\/span><strong>Entegrasyonun Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-hedeflenen-anahtar-kelimeleri-anlamak\"><span class=\"ez-toc-section\" id=\"1_Hedeflenen_Anahtar_Kelimeleri_Anlamak\"><\/span><strong>1. Hedeflenen Anahtar Kelimeleri Anlamak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Search Console<\/strong>&#8216;da hangi anahtar kelimelerle sitenize trafik geldi\u011fini g\u00f6rebilirsiniz, ancak bu veriler genellikle k\u0131s\u0131tl\u0131d\u0131r. <strong>Google Analytics <\/strong>entegrasyonu sayesinde, hangi anahtar kelimelerle gelen trafi\u011fin sayfa i\u00e7indeki davran\u0131\u015flar\u0131n\u0131 inceleyebilirsiniz. \u00d6rne\u011fin, bir anahtar kelime ile gelen kullan\u0131c\u0131lar\u0131n hangi sayfada daha fazla zaman harcad\u0131\u011f\u0131n\u0131, hangi sayfalardan \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Bu, hangi anahtar kelimelerin sadece g\u00f6sterim sa\u011flad\u0131\u011f\u0131n\u0131 de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131y\u0131 ne kadar etkiledi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-trafik-kaynaklarini-derinlemesine-analiz-etmek\"><span class=\"ez-toc-section\" id=\"2_Trafik_Kaynaklarini_Derinlemesine_Analiz_Etmek\"><\/span><strong>2. Trafik Kaynaklar\u0131n\u0131 Derinlemesine Analiz Etmek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Analytics<\/strong>, trafi\u011finizin hangi kaynaklardan geldi\u011fini (organik, sosyal medya, \u00fccretli reklamlar vb.) detayl\u0131 \u015fekilde g\u00f6sterir. <strong>Search Console <\/strong>ile entegre oldu\u011funda, organik arama trafi\u011finin hangi anahtar kelimelerden geldi\u011fini ve bu trafi\u011fin site i\u00e7indeki davran\u0131\u015f\u0131n\u0131 inceleyebilirsiniz. Bu veriler, hangi arama terimlerinin ger\u00e7ekten faydal\u0131 oldu\u011funu, hangi anahtar kelimelerle gelen ziyaret\u00e7ilerin daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-sayfa-performansini-olcmek\"><span class=\"ez-toc-section\" id=\"3_Sayfa_Performansini_Olcmek\"><\/span><strong>3. Sayfa Performans\u0131n\u0131 \u00d6l\u00e7mek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Analytics<\/strong>, her sayfan\u0131n ald\u0131\u011f\u0131 trafik, sayfa s\u00fcresi, \u00e7\u0131k\u0131\u015f oran\u0131 gibi metrikleri sa\u011flar. <strong>Google<\/strong> <strong>Search Console<\/strong> ise her sayfan\u0131n arama performans\u0131n\u0131 (g\u00f6sterim, t\u0131klama, s\u0131ralama) g\u00f6sterir. Bu iki veriyi birle\u015ftirerek, belirli bir sayfan\u0131n <strong>SEO <\/strong>performans\u0131n\u0131 daha detayl\u0131 inceleyebilirsiniz. \u00d6rne\u011fin, y\u00fcksek s\u0131ralamaya sahip ancak d\u00fc\u015f\u00fck t\u0131klama oran\u0131na sahip bir sayfan\u0131n ba\u015fl\u0131k veya meta a\u00e7\u0131klamas\u0131nda iyile\u015ftirmeler yaparak, t\u0131klama oranlar\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-donusum-ve-etkilesim-izleme\"><span class=\"ez-toc-section\" id=\"4_Donusum_ve_Etkilesim_Izleme\"><\/span><strong>4. D\u00f6n\u00fc\u015f\u00fcm ve Etkile\u015fim \u0130zleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Analytics<\/strong>\u2019in d\u00f6n\u00fc\u015f\u00fcm izleme \u00f6zelli\u011fi ile, organik arama trafi\u011fi ile gelen kullan\u0131c\u0131lar\u0131n hangi eylemleri ger\u00e7ekle\u015ftirdi\u011fini (sat\u0131n alma, form doldurma vb.) g\u00f6rebilirsiniz. Bu veriler, <strong>Search Console<\/strong> ile elde etti\u011finiz anahtar kelime ve sayfa verileriyle birle\u015ftirildi\u011finde, <strong>SEO <\/strong>stratejilerinizin i\u015flevselli\u011fini test etmenizi sa\u011flar. Hangi anahtar kelimelerden gelen trafi\u011fin daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 analiz ederek, <strong>SEO <\/strong>stratejilerinizi d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 optimize edebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO d\u00fcnyas\u0131nda, sitenizin performans\u0131n\u0131 anlamak ve stratejilerinizi geli\u015ftirmek i\u00e7in do\u011fru ara\u00e7lar\u0131 kullanmak olduk\u00e7a \u00f6nemlidir. Google Search Console ve Google Analytics, her biri ayr\u0131 ayr\u0131 g\u00fc\u00e7l\u00fc ara\u00e7lar olsa da, bu iki arac\u0131 entegre etti\u011finizde elde edebilece\u011finiz veri derinli\u011fi \u00e7ok daha fazlad\u0131r. Bu yaz\u0131da, Google Search Console ve Google Analytics entegrasyonunun SEO analizine nas\u0131l g\u00fc\u00e7 kataca\u011f\u0131na dair [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-72cb30a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1161,1503,1227],"class_list":["post-40003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-google-analytics","tag-marker-groupe","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40003"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40007"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}