{"id":39973,"date":"2025-04-14T17:38:02","date_gmt":"2025-04-14T14:38:02","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=39973"},"modified":"2025-07-03T14:29:24","modified_gmt":"2025-07-03T11:29:24","slug":"google-analytics-4-ile-olay-event-takibi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-4-ile-olay-event-takibi-nasil-yapilir\/","title":{"rendered":"Google Analytics 4 ile Olay (Event) Takibi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-4-ile-olay-event-takibi-nasil-yapilir\/#OlayEvent_Takibinin_Onemi\" >Olay(Event) Takibinin \u00d6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-4-ile-olay-event-takibi-nasil-yapilir\/#GA4_ile_Olay_Takibi_Nasil_Kurulur\" >GA4 ile Olay Takibi Nas\u0131l Kurulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-4-ile-olay-event-takibi-nasil-yapilir\/#Takip_ve_Raporlama\" >Takip ve Raporlama<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>GA4, geleneksel Universal Analytics\u2019e g\u00f6re daha esnek veri toplama ve analiz imkan\u0131 sunar. \u00d6zellikle olay (event) takibi, kullan\u0131c\u0131 etkile\u015fimlerini detayl\u0131 \u015fekilde \u00f6l\u00e7mek ve analiz etmek i\u00e7in kritik \u00f6neme sahiptir. Bu yaz\u0131da, GA4 ile olay takibi nas\u0131l kurulur, hangi a\u015famalardan ge\u00e7ilir ve nelere dikkat edilir sorular\u0131n\u0131n yan\u0131tlar\u0131n\u0131 ad\u0131m ad\u0131m ele alaca\u011f\u0131z.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"olay-event-takibinin-onemi\"><span class=\"ez-toc-section\" id=\"OlayEvent_Takibinin_Onemi\"><\/span><strong>Olay(Event) Takibinin \u00d6nemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n web sitenizde ger\u00e7ekle\u015ftirdi\u011fi t\u0131klamalar, form g\u00f6nderimleri, scroll hareketleri veya video izlemeleri gibi etkile\u015fimler, dijital pazarlama stratejileriniz i\u00e7in de\u011ferli bilgiler sunar. <strong>GA4<\/strong>, bu t\u00fcr etkile\u015fimleri otomatik veya \u00f6zel olarak \u00f6l\u00e7menize olanak tan\u0131r. Bu sayede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131:<\/strong> Ziyaret\u00e7ilerin hangi i\u00e7eriklere ilgi g\u00f6sterdi\u011fini,<br><\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Yollar\u0131:<\/strong> Hangi ad\u0131mlarda d\u00f6n\u00fc\u015f\u00fcm sa\u011fland\u0131\u011f\u0131n\u0131,<br><\/li>\n\n\n\n<li><strong>Strateji Geli\u015ftirme:<\/strong> Pazarlama kampanyalar\u0131n\u0131z\u0131n hangi noktalarda optimize edilmesi gerekti\u011fini anlayabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2eaaf66\" id=\"gspb_image-id-gsbp-2eaaf66\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Analytics-4-ile-Olay-Event-Takibi-Nasil-Yapilir.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"536\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ga4-ile-olay-takibi-nasil-kurulur\"><span class=\"ez-toc-section\" id=\"GA4_ile_Olay_Takibi_Nasil_Kurulur\"><\/span><strong>GA4 ile Olay Takibi Nas\u0131l Kurulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Olay Tan\u0131mlama:<\/strong><strong><br><\/strong> <strong>GA4<\/strong>, varsay\u0131lan olarak sayfa g\u00f6r\u00fcnt\u00fclemesi (page_view) gibi temel olaylar\u0131 otomatik olarak izler. Ancak, sitenize \u00f6zg\u00fc t\u0131klama, form g\u00f6nderimi veya scroll gibi \u00f6zel olaylar\u0131 tan\u0131mlaman\u0131z gerekir. <strong>GA4 <\/strong>aray\u00fcz\u00fcnden \u201c<strong>Olaylar<\/strong>\u201d b\u00f6l\u00fcm\u00fcne giderek, mevcut olaylar\u0131 inceleyebilir veya yeni olaylar ekleyebilirsiniz.<br><\/li>\n\n\n\n<li><strong>Olay Parametrelerini Belirleme:<\/strong><strong><br><\/strong> Her olay, ilgili parametrelerle birlikte verilir. \u00d6rne\u011fin, bir \u201cbuton_t\u0131klama\u201d olay\u0131n\u0131 izlemek istiyorsan\u0131z, bu olayla birlikte t\u0131klanan butonun ID\u2019si, s\u0131n\u0131f\u0131 veya metni gibi bilgileri de g\u00f6nderebilirsiniz. Bu parametreler, olay raporlar\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 hale getirmenizi sa\u011flar.<br><\/li>\n\n\n\n<li><strong>Olay Takibi \u0130\u00e7in Kod Entegrasyonu:<\/strong><strong><br><\/strong> E\u011fer <strong>GA4\u2019\u00fcn <\/strong>otomatik etiketlemesini kullanm\u0131yorsan\u0131z veya kendi \u00f6zel olaylar\u0131n\u0131z\u0131 olu\u015fturmak istiyorsan\u0131z, web sitenizin koduna JavaScript kodlar\u0131 ekleyebilirsiniz.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Google Tag Manager (GTM) Kullan\u0131m\u0131:<\/strong><strong><br><\/strong> E\u011fer <strong>GTM <\/strong>kullan\u0131yorsan\u0131z, <strong>GA4 <\/strong>olay etiketlerini <strong>GTM <\/strong>aray\u00fcz\u00fc \u00fczerinden yap\u0131land\u0131rabilirsiniz. <strong>GTM\u2019de <\/strong>\u201cYeni Etiket\u201d olu\u015fturup, \u201c<strong>Google Analytics: GA4 Olay Etiketi<\/strong>\u201d se\u00e7eneklerini belirleyerek, yukar\u0131daki \u00f6rnekteki gibi olay ad\u0131 ve parametre bilgilerini girip, uygun tetikleyici (\u00f6rne\u011fin, belirli bir butonun t\u0131klama tetikleyicisi) atayabilirsiniz.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takip-ve-raporlama\"><span class=\"ez-toc-section\" id=\"Takip_ve_Raporlama\"><\/span>Takip ve Raporlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Olaylar\u0131 do\u011fru \u015fekilde yap\u0131land\u0131rd\u0131ktan sonra, <strong>GA4 <\/strong>aray\u00fcz\u00fcnde \u201c<strong>Olaylar<\/strong>\u201d raporlar\u0131n\u0131 inceleyebilirsiniz. Bu raporlar sayesinde; hangi olaylar\u0131n ne s\u0131kl\u0131kta ger\u00e7ekle\u015fti\u011fini, kullan\u0131c\u0131lar\u0131n hangi etkile\u015fimleri yapt\u0131\u011f\u0131n\u0131 ve bu etkile\u015fimlerin d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<p><strong>GA4 <\/strong>ile olay takibi, veriye dayal\u0131 strateji olu\u015fturman\u0131n temel ta\u015flar\u0131ndan biridir. Do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f olay takibi sayesinde, dijital pazarlama stratejilerinizi optimize edebilir ve kullan\u0131c\u0131 deneyimini geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4, geleneksel Universal Analytics\u2019e g\u00f6re daha esnek veri toplama ve analiz imkan\u0131 sunar. \u00d6zellikle olay (event) takibi, kullan\u0131c\u0131 etkile\u015fimlerini detayl\u0131 \u015fekilde \u00f6l\u00e7mek ve analiz etmek i\u00e7in kritik \u00f6neme sahiptir. Bu yaz\u0131da, GA4 ile olay takibi nas\u0131l kurulur, hangi a\u015famalardan ge\u00e7ilir ve nelere dikkat edilir sorular\u0131n\u0131n yan\u0131tlar\u0131n\u0131 ad\u0131m ad\u0131m ele alaca\u011f\u0131z. Olay(Event) Takibinin \u00d6nemi Kullan\u0131c\u0131lar\u0131n web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-2eaaf66 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,2148],"tags":[1495,2353,2358],"class_list":["post-39973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-dijital-pazarlama","tag-ga4","tag-google-analytics-4"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=39973"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39974"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=39973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=39973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=39973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}