{"id":39941,"date":"2025-04-14T17:30:07","date_gmt":"2025-04-14T14:30:07","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=39941"},"modified":"2025-07-07T22:23:16","modified_gmt":"2025-07-07T19:23:16","slug":"e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme\/","title":{"rendered":"E-Ticaret Siteleri \u0130\u00e7in GTM Kullan\u0131m\u0131: D\u00f6n\u00fc\u015f\u00fcm ve Sepet \u0130zleme"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme\/#Google_Tag_Manager_GTM_Nedir\" >Google Tag Manager (GTM) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme\/#Donusum_Izleme_Stratejileri\" >D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Stratejileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme\/#Sepet_Izleme_ve_Veri_Toplama\" >Sepet \u0130zleme ve Veri Toplama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaret-siteleri-icin-gtm-kullanimi-donusum-ve-sepet-izleme\/#Kurulum_Adimlari_ve_Ipuclari\" >Kurulum Ad\u0131mlar\u0131 ve \u0130pu\u00e7lar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticaret sitelerinde ba\u015far\u0131l\u0131 bir dijital pazarlama stratejisi, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n do\u011fru analiz edilmesiyle ba\u015flar. Google Tag Manager (GTM), sitenize ekleyece\u011finiz etiketleri merkezi olarak y\u00f6netmenize olanak tan\u0131rken, d\u00f6n\u00fc\u015f\u00fcm ve sepet izleme s\u00fcre\u00e7lerini basitle\u015ftirir. GTM ile nas\u0131l d\u00f6n\u00fc\u015f\u00fcm ve sepet izleme yapabilece\u011finizi, ad\u0131m ad\u0131m maddeler halinde a\u00e7\u0131kl\u0131yoruz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-tag-manager-gtm-nedir\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_GTM_Nedir\"><\/span><strong>Google Tag Manager (GTM) Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merkezi Y\u00f6netim:<\/strong> GTM, web sitenizde yer alan t\u00fcm \u00f6l\u00e7\u00fcm ve takip kodlar\u0131n\u0131 tek bir panel \u00fczerinden eklemenize ve g\u00fcncellemenize yard\u0131mc\u0131 olur.<\/li>\n\n\n\n<li><strong>Esneklik ve H\u0131z:<\/strong> Kodlar\u0131n g\u00fcncellenmesi s\u0131ras\u0131nda geli\u015ftirici m\u00fcdahalesini azalt\u0131r, bu sayede kampanya de\u011fi\u015fikliklerine h\u0131zl\u0131ca yan\u0131t verebilirsiniz.<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fcmleme Kolayl\u0131\u011f\u0131:<\/strong> GTM, Google Analytics, Facebook Pixel gibi farkl\u0131 izleme ara\u00e7lar\u0131n\u0131 ayn\u0131 platform \u00fczerinden entegre edebilmenizi sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"donusum-izleme-stratejileri\"><span class=\"ez-toc-section\" id=\"Donusum_Izleme_Stratejileri\"><\/span><strong>D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Stratejileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef Belirleme:<\/strong> Sat\u0131n alma, \u00fcyelik, form doldurma gibi d\u00f6n\u00fc\u015f\u00fcm hedeflerinizi tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li><strong>\u00d6zel Olay Kodlar\u0131:<\/strong> GTM ile d\u00f6n\u00fc\u015f\u00fcm olaylar\u0131n\u0131 manuel olarak kodlayarak sitenizde ger\u00e7ekle\u015fen spesifik kullan\u0131c\u0131 eylemlerini takip edebilirsiniz.<\/li>\n\n\n\n<li><strong>Veri Analizi:<\/strong> Toplanan d\u00f6n\u00fc\u015f\u00fcm verilerini Google Analytics gibi analiz ara\u00e7lar\u0131 \u00fczerinden de\u011ferlendirerek reklam stratejilerinizi optimize edin.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"968\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1-1024x968.webp\" alt=\"\" class=\"wp-image-39944\" style=\"width:579px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1-1024x968.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1-300x284.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1-768x726.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1-1536x1452.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/E-Ticaret-Siteleri-Icin-GTM-Kullanimi-Donusum-ve-Sepet-Izleme-1.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sepet-izleme-ve-veri-toplama\"><span class=\"ez-toc-section\" id=\"Sepet_Izleme_ve_Veri_Toplama\"><\/span><strong>Sepet \u0130zleme ve Veri Toplama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 Etkile\u015fimi:<\/strong> Sepete \u00fcr\u00fcn ekleme, sepeti g\u00fcncelleme ve sepetten \u00e7\u0131karma gibi i\u015flemleri izleyerek m\u00fc\u015fterilerin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 anlamaya \u00e7al\u0131\u015f\u0131n.<\/li>\n\n\n\n<li><strong>\u00d6nemli Metabolikler:<\/strong> \u00dcr\u00fcn id, fiyat, kategori gibi de\u011fi\u015fkenlerin g\u00f6nderilmesi, daha do\u011fru raporlama sa\u011flar.<\/li>\n\n\n\n<li><strong>Ger\u00e7ek Zamanl\u0131 Veri:<\/strong> Sepet izleme sayesinde, kampanyalar\u0131n ve promosyonlar\u0131n etkisini anl\u0131k olarak takip edebilir, e-ticaret stratejilerinizi zaman\u0131nda g\u00fcncelleyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kurulum-adimlari-ve-ipuclari\"><span class=\"ez-toc-section\" id=\"Kurulum_Adimlari_ve_Ipuclari\"><\/span><strong>Kurulum Ad\u0131mlar\u0131 ve \u0130pu\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad\u0131m 1:<\/strong> GTM hesab\u0131n\u0131z\u0131 olu\u015fturun ve web sitenize GTM konteyner kodunu ekleyin.<\/li>\n\n\n\n<li><strong>Ad\u0131m 2:<\/strong> D\u00f6n\u00fc\u015f\u00fcm ve sepet izleme i\u00e7in gerekli kod par\u00e7ac\u0131klar\u0131n\u0131 \u201c\u00d6zel HTML\u201d etiketi olarak olu\u015fturun.<\/li>\n\n\n\n<li><strong>Ad\u0131m 3:<\/strong> Tetikleyicileri belirleyin; \u00f6rne\u011fin, \u201cT\u00fcm Sayfalar\u201d veya belirli buton t\u0131klamalar\u0131.<\/li>\n\n\n\n<li><strong>Ad\u0131m 4:<\/strong> Test ve do\u011frulama a\u015famas\u0131nda GTM\u2019nin \u201c\u00d6nizleme\u201d modunu kullanarak, etiketlerin do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun.<\/li>\n\n\n\n<li><strong>\u0130pucu:<\/strong> D\u00fczenli olarak raporlama ve analiz yaparak, kampanyalar\u0131n\u0131z\u0131 optimize edin ve kullan\u0131c\u0131 deneyimini iyile\u015ftirin.<\/li>\n<\/ul>\n\n\n\n<p><strong>GTM <\/strong>kullan\u0131m\u0131, d\u00f6n\u00fc\u015f\u00fcm ve sepet izleme s\u00fcre\u00e7lerinizi kolayla\u015ft\u0131r\u0131rken, veriye dayal\u0131 kararlar alman\u0131z\u0131 sa\u011flayarak e-ticaret sitenizin performans\u0131n\u0131 art\u0131r\u0131r. Do\u011fru yap\u0131land\u0131rma ve s\u00fcrekli optimizasyon, <strong>dijital pazarlaman\u0131n<\/strong> ba\u015far\u0131s\u0131nda kritik rol oynar.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret sitelerinde ba\u015far\u0131l\u0131 bir dijital pazarlama stratejisi, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n do\u011fru analiz edilmesiyle ba\u015flar. Google Tag Manager (GTM), sitenize ekleyece\u011finiz etiketleri merkezi olarak y\u00f6netmenize olanak tan\u0131rken, d\u00f6n\u00fc\u015f\u00fcm ve sepet izleme s\u00fcre\u00e7lerini basitle\u015ftirir. GTM ile nas\u0131l d\u00f6n\u00fc\u015f\u00fcm ve sepet izleme yapabilece\u011finizi, ad\u0131m ad\u0131m maddeler halinde a\u00e7\u0131kl\u0131yoruz. Google Tag Manager (GTM) Nedir? D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Stratejileri Sepet \u0130zleme ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1501,638,1489],"tags":[2351,1519,2349],"class_list":["post-39941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-blog-tr","category-dijital-pazarlama","tag-donusum","tag-e-ticaret","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=39941"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39944"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=39941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=39941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=39941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}