{"id":39935,"date":"2025-04-16T11:28:15","date_gmt":"2025-04-16T08:28:15","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=39935"},"modified":"2025-07-08T00:25:40","modified_gmt":"2025-07-07T21:25:40","slug":"google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi\/","title":{"rendered":"Google Ads D\u00f6n\u00fc\u015f\u00fcm Etiketlerini GTM ile Entegre Etme Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi\/#Google_Ads_Donusum_Etiketi_Nedir\" >Google Ads D\u00f6n\u00fc\u015f\u00fcm Etiketi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi\/#GTM_ile_Entegrasyonun_Avantajlari\" >GTM ile Entegrasyonun Avantajlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi\/#Entegrasyon_Adimlari\" >Entegrasyon Ad\u0131mlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-donusum-etiketlerini-gtm-ile-entegre-etme-rehberi\/#Test_ve_Yayinlama\" >Test ve Yay\u0131nlama<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketleri, reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00f6l\u00e7mek ve yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in hayati \u00f6neme sahiptir. Google Tag Manager (GTM) kullan\u0131larak bu etiketlerin kolayca entegre edilmesi, sitenize ekleyece\u011finiz kodlar\u0131n y\u00f6netimini merkezi bir \u015fekilde yapman\u0131z\u0131 sa\u011flar. A\u015fa\u011f\u0131da, GTM ile Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketlerinin entegrasyon s\u00fcrecini ad\u0131m ad\u0131m, maddeler halinde inceleyece\u011fiz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-ads-donusum-etiketi-nedir\"><span class=\"ez-toc-section\" id=\"Google_Ads_Donusum_Etiketi_Nedir\"><\/span><strong>Google Ads D\u00f6n\u00fc\u015f\u00fcm Etiketi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tan\u0131m:<\/strong> Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketi, kullan\u0131c\u0131lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi de\u011ferli i\u015flemleri (sat\u0131n alma, form doldurma, \u00fcyelik vs.) izleyerek reklam kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar.<\/li>\n\n\n\n<li><strong>Ama\u00e7:<\/strong> Etiketler sayesinde hangi reklamlar\u0131n, anahtar kelimelerin veya kampanyalar\u0131n daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 anlayabilir ve b\u00fct\u00e7enizi en verimli \u015fekilde kullanabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gtm-ile-entegrasyonun-avantajlari\"><span class=\"ez-toc-section\" id=\"GTM_ile_Entegrasyonun_Avantajlari\"><\/span><strong>GTM ile Entegrasyonun Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merkezi Y\u00f6netim:<\/strong> T\u00fcm etiketlerinizi tek bir platform \u00fczerinden ekleyip g\u00fcncelleyebilirsiniz.<\/li>\n\n\n\n<li><strong>Kolay Kurulum:<\/strong> GTM sayesinde manuel kod eklemeye gerek kalmaz; bu da hata riskini azalt\u0131r.<\/li>\n\n\n\n<li><strong>Esneklik:<\/strong> \u0130htiya\u00e7 duyulan etiketleri, tetikleyicileri ve de\u011fi\u015fkenleri dinamik olarak ayarlayabilir, d\u00f6n\u00fc\u015f\u00fcm verilerinizi kolayca izleyebilirsiniz.<\/li>\n\n\n\n<li><strong>H\u0131z ve Performans:<\/strong> Web sitenizdeki sayfa y\u00fcklenme s\u00fcresine minimum etki ederek, kullan\u0131c\u0131 deneyimini korur.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi-1024x586.webp\" alt=\"\" class=\"wp-image-39936\" style=\"width:566px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi-1024x586.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi-300x172.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi-768x440.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi-1536x879.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Google-Ads-Donusum-Etiketlerini-GTM-ile-Entegre-Etme-Rehberi.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"entegrasyon-adimlari\"><span class=\"ez-toc-section\" id=\"Entegrasyon_Adimlari\"><\/span><strong>Entegrasyon Ad\u0131mlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad\u0131m 1: Google Ads D\u00f6n\u00fc\u015f\u00fcm Etiketi Olu\u015fturma<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google Ads hesab\u0131n\u0131zda \u201cD\u00f6n\u00fc\u015f\u00fcmler\u201d sekmesine gidin.<\/li>\n\n\n\n<li>Yeni d\u00f6n\u00fc\u015f\u00fcm i\u015flemi olu\u015fturun ve i\u015flemin t\u00fcr\u00fcn\u00fc (\u00f6rne\u011fin, web d\u00f6n\u00fc\u015f\u00fcm\u00fc) se\u00e7in.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm ayr\u0131nt\u0131lar\u0131n\u0131 (de\u011fer, takip y\u00f6ntemleri vb.) belirleyin.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad\u0131m 2: GTM Hesab\u0131 ve Konteyneri (Container) Haz\u0131rlama<\/strong>\n<ul class=\"wp-block-list\">\n<li>E\u011fer hen\u00fcz olu\u015fturmad\u0131ysan\u0131z,<a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\"> Google Tag Manager<\/a> hesab\u0131n\u0131z\u0131 olu\u015fturun.<\/li>\n\n\n\n<li>Web siteniz i\u00e7in bir konteyner(container) ekleyin ve GTM kodunu sitenizin &lt;head&gt; ve &lt;body&gt; etiketlerine yerle\u015ftirin.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad\u0131m 3: GTM \u00dczerinde Yeni Etiket Olu\u015fturma<\/strong>\n<ul class=\"wp-block-list\">\n<li>GTM panelinde \u201cEtiketler\u201d sekmesine gidin ve \u201cYeni\u201d butonuna t\u0131klay\u0131n.<\/li>\n\n\n\n<li>Etiket yap\u0131land\u0131rmas\u0131 b\u00f6l\u00fcm\u00fcnde \u201cGoogle Ads D\u00f6n\u00fc\u015f\u00fcm \u0130zleme\u201d se\u00e7ene\u011fini se\u00e7in.<\/li>\n\n\n\n<li>Google Ads\u2019ten ald\u0131\u011f\u0131n\u0131z \u201cConversion ID\u201d ve \u201cConversion Label\u201d bilgilerini girin.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad\u0131m 4: Tetikleyici Ayarlama<\/strong>\n<ul class=\"wp-block-list\">\n<li>D\u00f6n\u00fc\u015f\u00fcm etiketinin hangi sayfa veya olaylarda tetiklenece\u011fini belirlemek i\u00e7in uygun bir tetikleyici (\u00f6rne\u011fin, \u201cT\u00fcm Sayfalar\u201d veya \u201cForm G\u00f6nderme\u201d) olu\u015fturun ve etikete atay\u0131n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ad\u0131m 5: Test ve Yay\u0131nlama<\/strong>\n<ul class=\"wp-block-list\">\n<li>GTM\u2019nin \u201c\u00d6nizleme\u201d modunu kullanarak etiketin do\u011fru tetiklendi\u011finden emin olun.<\/li>\n\n\n\n<li>T\u00fcm testler ba\u015far\u0131l\u0131ysa, \u201cG\u00f6nder\u201d d\u00fc\u011fmesine basarak de\u011fi\u015fiklikleri canl\u0131ya al\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"test-ve-yayinlama\"><span class=\"ez-toc-section\" id=\"Test_ve_Yayinlama\"><\/span><strong>Test ve Yay\u0131nlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6nizleme:<\/strong> De\u011fi\u015fiklikleri yay\u0131nlamadan \u00f6nce GTM\u2019nin \u00f6nizleme modunda test ederek d\u00f6n\u00fc\u015f\u00fcmlerin do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 do\u011frulay\u0131n.<\/li>\n\n\n\n<li><strong>Veri Do\u011frulu\u011fu:<\/strong> Google Ads panelinde d\u00f6n\u00fc\u015f\u00fcm verilerinin do\u011fru \u015fekilde aktar\u0131ld\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li><strong>Optimizasyon:<\/strong> Toplanan verilere g\u00f6re reklam kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli optimize edin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Ads<\/strong> d\u00f6n\u00fc\u015f\u00fcm etiketlerini <strong>GTM <\/strong>ile entegre ederek dijital pazarlama stratejilerinizi g\u00fc\u00e7lendirmenize yard\u0131mc\u0131 olacakt\u0131r. <strong>GTM\u2019nin <\/strong>esnekli\u011fi ve merkezi y\u00f6netimi sayesinde, d\u00f6n\u00fc\u015f\u00fcm verilerinizi daha g\u00fcvenilir ve etkili bir \u015fekilde \u00f6l\u00e7ebilir, reklam b\u00fct\u00e7enizi en iyi \u015fekilde y\u00f6nlendirebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketleri, reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00f6l\u00e7mek ve yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in hayati \u00f6neme sahiptir. Google Tag Manager (GTM) kullan\u0131larak bu etiketlerin kolayca entegre edilmesi, sitenize ekleyece\u011finiz kodlar\u0131n y\u00f6netimini merkezi bir \u015fekilde yapman\u0131z\u0131 sa\u011flar. A\u015fa\u011f\u0131da, GTM ile Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketlerinin entegrasyon s\u00fcrecini ad\u0131m ad\u0131m, maddeler halinde inceleyece\u011fiz. Google Ads D\u00f6n\u00fc\u015f\u00fcm Etiketi Nedir? GTM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,638],"tags":[2181,1495,1759,2349],"class_list":["post-39935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-blog-tr","tag-dijital-donusum","tag-dijital-pazarlama","tag-google-ads","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=39935"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39936"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=39935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=39935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=39935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}