{"id":39926,"date":"2025-04-14T17:29:45","date_gmt":"2025-04-14T14:29:45","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=39926"},"modified":"2025-04-17T16:38:22","modified_gmt":"2025-04-17T13:38:22","slug":"scroll-takibi-buton-tiklamalari-form-gonderimleri-gtm-ile-etkilesim-takibi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/scroll-takibi-buton-tiklamalari-form-gonderimleri-gtm-ile-etkilesim-takibi\/","title":{"rendered":"Scroll Takibi, Buton T\u0131klamalar\u0131, Form G\u00f6nderimleri: GTM ile Etkile\u015fim Takibi"},"content":{"rendered":"\n<p><strong>Web sitenizdeki kullan\u0131c\u0131 etkile\u015fimlerini takip ederek pazarlama stratejinizi g\u00fc\u00e7lendirmek mi istiyorsunuz? Google Tag Manager (GTM), scroll (kayd\u0131rma) davran\u0131\u015flar\u0131, buton t\u0131klamalar\u0131 ve form g\u00f6nderimlerini izlemek i\u00e7in esnek ve kod gerektirmeyen bir \u00e7\u00f6z\u00fcm sunar. Peki bu etkile\u015fimleri nas\u0131l takip edersiniz? \u0130\u015fte ad\u0131m ad\u0131m rehberiniz!<\/strong><\/p>\n\n\n\n<p><strong>1. Scroll (Kayd\u0131rma) Takibi Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n sayfada ne kadar\u0131n\u0131 okudu\u011funu \u00f6l\u00e7mek i\u00e7in <strong>scroll derinli\u011fi<\/strong> takibi yap\u0131n:<\/p>\n\n\n\n<p><strong>a) Tetikleyici Olu\u015fturma<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>GTM\u2019de <strong>\u201cTetikleyiciler\u201d<\/strong> &gt; <strong>\u201cYeni\u201d<\/strong> &gt; <strong>\u201cScroll Derinli\u011fi\u201d<\/strong> se\u00e7in.<\/li>\n\n\n\n<li><strong>\u201cY\u00fczde\u201d<\/strong> veya <strong>\u201cPiksel\u201d<\/strong> cinsinden e\u015fik de\u011ferleri belirleyin (\u00f6rne\u011fin, %25, %50, %75, %90).<\/li>\n\n\n\n<li><strong>\u201cS\u00fcrekli Kayd\u0131rma\u201d<\/strong> se\u00e7ene\u011fini etkinle\u015ftirerek tekrarl\u0131 tetiklemeyi \u00f6nleyin.<\/li>\n<\/ol>\n\n\n\n<p><strong>b) Etiket Yap\u0131land\u0131rma<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cEtiketler\u201d<\/strong> &gt; <strong>\u201cYeni\u201d<\/strong> &gt; <strong>Google Analytics 4 (GA4)<\/strong> veya <strong>Facebook Pixel<\/strong> se\u00e7in.<\/li>\n\n\n\n<li><strong>Etkinlik Ad\u0131<\/strong> olarak scroll belirleyin ve <strong>\u201cScroll Derinli\u011fi\u201d<\/strong> parametresini ekleyin.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Buton T\u0131klamalar\u0131n\u0131 \u0130zleme<\/strong><\/p>\n\n\n\n<p>Hangi butonlar\u0131n daha \u00e7ok t\u0131kland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in:<\/p>\n\n\n\n<p><strong>a) T\u0131klama Tetikleyicisi Olu\u015fturma<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u201cTetikleyiciler\u201d<\/strong> &gt; <strong>\u201cYeni\u201d<\/strong> &gt; <strong>\u201cT\u0131klama &#8211; T\u00fcm \u00d6\u011feler\u201d<\/strong> se\u00e7in.<\/li>\n\n\n\n<li><strong>\u201cBaz\u0131 T\u0131klamalar\u201d<\/strong> ko\u015fulu ekleyerek hedef butonu belirleyin (\u00f6rne\u011fin, <strong>\u201c\u00d6\u011fe S\u0131n\u0131f\u0131\u201d<\/strong> veya <strong>\u201c\u00d6\u011fe ID\u201d<\/strong>).<\/li>\n<\/ol>\n\n\n\n<p><strong>b) Etiket ve Parametre Ekleme<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GA4 Etiketi<\/strong> olu\u015fturup <strong>Etkinlik Ad\u0131<\/strong> olarak button_click kullan\u0131n.<\/li>\n\n\n\n<li><strong>Parametreler<\/strong> b\u00f6l\u00fcm\u00fcne button_id veya button_text ekleyerek t\u0131klanan butonu tan\u0131mlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-1024x1024.webp\" alt=\"\" class=\"wp-image-39927\" style=\"width:598px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-1024x1024.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-150x150.webp 150w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-768x768.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi-1536x1536.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/Scroll-Takibi_-Buton-Tiklamalari_-Form-Gonderimleri-GTM-ile-Etkilesim-Takibi.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><strong>3. Form G\u00f6nderimlerini Takip Etme<\/strong><\/p>\n\n\n\n<p>Formlar\u0131n ne s\u0131kl\u0131kta dolduruldu\u011funu ve hangi alanlarda sorun ya\u015fand\u0131\u011f\u0131n\u0131 analiz edin:<\/p>\n\n\n\n<p><strong>a) Form G\u00f6nderimi Tetikleyicisi<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u201cTetikleyiciler\u201d<\/strong> &gt; <strong>\u201cYeni\u201d<\/strong> &gt; <strong>\u201cForm G\u00f6nderimi\u201d<\/strong> se\u00e7in.<\/li>\n\n\n\n<li><strong>\u201cBaz\u0131 Form G\u00f6nderimleri\u201d<\/strong> ile hedef formu se\u00e7in (\u00f6rne\u011fin, <strong>\u201cForm ID\u201d<\/strong> veya <strong>\u201cForm URL\u2019si\u201d<\/strong>).<\/li>\n<\/ol>\n\n\n\n<p><strong>b) Veri Toplama ve Hata Analizi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GA4 Etiketi<\/strong> ile form_submit etkinli\u011fi olu\u015fturun.<\/li>\n\n\n\n<li><strong>\u201cDe\u011fi\u015fkenler\u201d<\/strong> &gt; <strong>\u201cForm Metni\u201d<\/strong> ekleyerek kullan\u0131c\u0131n\u0131n girdi\u011fi verileri (ad, e-posta) takip edin (<em>dikkat: gizlilik kurallar\u0131na uyun!<\/em>).<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Test ve Do\u011frulama<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GTM \u00d6nizleme Modu:<\/strong> Etkile\u015fimleri test ederek tetikleyicilerin do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li><strong>GA4 Ger\u00e7ek Zamanl\u0131 Raporlar:<\/strong> Verilerin anl\u0131k olarak g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmedi\u011fini do\u011frulay\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. \u0130leri D\u00fczey \u0130pu\u00e7lar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dinamik De\u011fi\u015fkenler:<\/strong> dataLayer.push() ile scroll y\u00fczdesini veya t\u0131klanan butonun metnini dinamik olarak aktar\u0131n.<\/li>\n\n\n\n<li><strong>Hata Yakalama:<\/strong> Form g\u00f6nderiminde hata olu\u015fursa form_error etkinli\u011fi olu\u015fturup sorunu raporlay\u0131n.<\/li>\n\n\n\n<li><strong>Etkinlik S\u00fcreklili\u011fi:<\/strong> Ayn\u0131 kullan\u0131c\u0131n\u0131n birden fazla etkile\u015fimini izlemek i\u00e7in <strong>Kullan\u0131c\u0131 ID<\/strong> parametresi ekleyin.<\/li>\n<\/ul>\n\n\n\n<p><strong>GTM <\/strong>ile etkile\u015fim takibi, kullan\u0131c\u0131 deneyimini iyile\u015ftirmek ve pazarlama kampanyalar\u0131n\u0131z\u0131 veriye dayal\u0131 optimize etmek i\u00e7in kritik bir ara\u00e7t\u0131r. <strong>Scroll<\/strong>, <strong>t\u0131klama <\/strong>ve <strong>form <\/strong>verilerini d\u00fczenli olarak analiz ederek, sitenizin zay\u0131f noktalar\u0131n\u0131 g\u00fc\u00e7lendirebilirsiniz. Unutmay\u0131n: <strong>Detaylar, ba\u015far\u0131y\u0131 belirler!<\/strong><\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0hello@markergroupe.com\u00a0e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web sitenizdeki kullan\u0131c\u0131 etkile\u015fimlerini takip ederek pazarlama stratejinizi g\u00fc\u00e7lendirmek mi istiyorsunuz? Google Tag Manager (GTM), scroll (kayd\u0131rma) davran\u0131\u015flar\u0131, buton t\u0131klamalar\u0131 ve form g\u00f6nderimlerini izlemek i\u00e7in esnek ve kod gerektirmeyen bir \u00e7\u00f6z\u00fcm sunar. Peki bu etkile\u015fimleri nas\u0131l takip edersiniz? \u0130\u015fte ad\u0131m ad\u0131m rehberiniz! 1. Scroll (Kayd\u0131rma) Takibi Nas\u0131l Yap\u0131l\u0131r? Kullan\u0131c\u0131lar\u0131n sayfada ne kadar\u0131n\u0131 okudu\u011funu \u00f6l\u00e7mek i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489],"tags":[1495,2349],"class_list":["post-39926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=39926"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39927"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=39926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=39926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=39926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}