{"id":39900,"date":"2025-04-11T17:43:21","date_gmt":"2025-04-11T14:43:21","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=39900"},"modified":"2025-04-14T11:10:04","modified_gmt":"2025-04-14T08:10:04","slug":"google-search-console-verileriyle-anahtar-kelime-stratejisi-olusturma","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-search-console-verileriyle-anahtar-kelime-stratejisi-olusturma\/","title":{"rendered":"Google Search Console Verileriyle Anahtar Kelime Stratejisi Olu\u015fturma"},"content":{"rendered":"\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><strong>Web sitenizin organik trafi\u011fini art\u0131rmak i\u00e7in do\u011fru anahtar s\u00f6zc\u00fckler mi ar\u0131yorsunuz? \u0130\u015fte tam bu noktada Google Search Console (GSC) devreye giriyor. GSC&#8217;nin sundu\u011fu veriler, hangi anahtar s\u00f6zc\u00fcklerin potansiyel ta\u015f\u0131d\u0131\u011f\u0131n\u0131, hangilerinin g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131 ve rakiplerinize kar\u015f\u0131 avantaj\u0131 nas\u0131l sa\u011flayabilece\u011finizi g\u00f6rmenizi sa\u011flar. Peki bu veriler nas\u0131l etkili bir anahtar kelime stratejisine d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir? \u0130\u015fte ad\u0131m ad\u0131m rehber!<\/strong><\/font><\/font><\/p>\n\n\n\n<p><strong>1. Performans Raporundan Anahtar Kelimeleri \u00c7\u0131kar\u0131n<\/strong><\/p>\n\n\n\n<p>GSC\u2019nin <strong>\u201cPerformans\u201d<\/strong> sekmesi, sitenizin hangi sorgularda g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc, ka\u00e7 t\u0131klama ald\u0131\u011f\u0131n\u0131 ve ortalama s\u0131ralama pozisyonunu g\u00f6sterir. Buradan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cSorgular\u201d<\/strong> sekmesine gidin ve <strong>\u201cT\u0131klamalar\u201d<\/strong>, <strong>\u201cG\u00f6r\u00fcn\u00fcmler\u201d<\/strong> ve <strong>\u201cOrtalama Pozisyon\u201d<\/strong> verilerini listeleyin.<\/li>\n\n\n\n<li><strong>Filtrelerle<\/strong> daraltma yap\u0131n (\u00f6rne\u011fin, 5-15 aras\u0131 s\u0131ralamadaki kelimeleri g\u00f6r\u00fcnt\u00fcleyerek \u201cd\u00fc\u015f\u00fck meyveleri\u201d toplay\u0131n).<\/li>\n\n\n\n<li>Verileri <strong>CSV olarak d\u0131\u015fa aktar\u0131n<\/strong> ve Excel\/Google Sheets\u2019te analiz edin.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Y\u00fcksek G\u00f6r\u00fcn\u00fcm, D\u00fc\u015f\u00fck T\u0131klama Oran\u0131na Sahip Kelimelere Odaklan\u0131n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6rnek:<\/strong> Bir anahtar kelime \u00e7ok fazla g\u00f6r\u00fcn\u00fcm al\u0131yor ancak t\u0131klama oran\u0131 d\u00fc\u015f\u00fckse, bu genellikle:\n<ul class=\"wp-block-list\">\n<li>Meta ba\u015fl\u0131k\/a\u00e7\u0131klaman\u0131n \u00e7ekici olmamas\u0131,<\/li>\n\n\n\n<li>S\u0131ralama pozisyonunun ilk sayfada olmamas\u0131 (\u00f6rne\u011fin, 10. s\u0131ra),<\/li>\n\n\n\n<li>\u0130\u00e7erikte kullan\u0131c\u0131 niyetini tam kar\u015f\u0131lamayan eksiklikler anlam\u0131na gelebilir.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u00c7\u00f6z\u00fcm:<\/strong> Bu kelimeler i\u00e7in i\u00e7eri\u011fi g\u00fcncelleyin, ba\u015fl\u0131k ve meta a\u00e7\u0131klamay\u0131 optimize edin veya i\u00e7eri\u011fi derinle\u015ftirin.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-1024x1024.webp\" alt=\"\" class=\"wp-image-39901\" style=\"width:487px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-1024x1024.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-150x150.webp 150w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-768x768.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-1536x1536.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/GSC-2048x2048.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><strong>3. \u201cSayfalar\u201d Verisini Kullanarak \u0130\u00e7erikleri G\u00fc\u00e7lendirin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cSayfalar\u201d<\/strong> sekmesinde, hangi URL\u2019lerin en \u00e7ok g\u00f6r\u00fcn\u00fcm ve t\u0131klama ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/li>\n\n\n\n<li><strong>Strateji:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bu sayfalarda kullan\u0131lan anahtar kelimeleri belirleyin ve benzer konularda <strong>yan i\u00e7erikler<\/strong> (blog g\u00f6nderileri, k\u0131lavuzlar) olu\u015fturun.<\/li>\n\n\n\n<li>Zay\u0131f performans g\u00f6steren sayfalar\u0131 analiz edip, anahtar kelime yo\u011funlu\u011funu veya kapsam\u0131n\u0131 art\u0131r\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>4. S\u0131ralama Pozisyonunu \u0130zleyin ve Hedef Belirleyin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ortalama pozisyonu 8-15 aras\u0131nda olan<\/strong> kelimeleri \u00f6nceliklendirin. Bu aral\u0131k, daha az \u00e7abayla ilk sayfaya \u00e7\u0131kma \u015fans\u0131 sunar.<\/li>\n\n\n\n<li><strong>Ara\u00e7 Entegrasyonu:<\/strong> GSC verilerini <strong>Ahrefs<\/strong>, <strong>SEMrush<\/strong> gibi ara\u00e7larla birle\u015ftirerek rakiplerinizin hangi kelimelerde s\u0131raland\u0131\u011f\u0131n\u0131 ve bo\u015fluklar\u0131 tespit edin.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Uzun Kuyruk Anahtar Kelimeleri Ke\u015ffedin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GSC\u2019de <strong>d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcml\u00fc ancak y\u00fcksek t\u0131klama oran\u0131na<\/strong> sahip uzun sorgular\u0131 (\u00f6rne\u011fin, \u201ckad\u0131n spor ayakkab\u0131 nas\u0131l temizlenir\u201d) listeleyin.<\/li>\n\n\n\n<li><strong>Avantaj:<\/strong> Bu kelimeler daha az rekabetlidir ve ni\u015f kitlelere hitap eder. \u0130\u00e7eriklerinizi bu sorgulara g\u00f6re optimize ederek trafi\u011fi art\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Zaman \u0130\u00e7indeki De\u011fi\u015fimleri Takip Edin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Performans raporunda <strong>\u201cZaman\u201d<\/strong> filtresini kullanarak, belirli anahtar kelimelerin ayl\u0131k\/y\u0131ll\u0131k performans\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/li>\n\n\n\n<li><strong>\u00d6rne\u011fin:<\/strong> Mevsimsel dalgalanma g\u00f6steren kelimeler (\u00f6rne\u011fin, \u201cyazl\u0131k elbise\u201d) i\u00e7in i\u00e7erikleri \u00f6nceden haz\u0131rlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>7. \u0130\u00e7erik Bo\u015fluklar\u0131n\u0131 Doldurun<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GSC\u2019de g\u00f6r\u00fcn\u00fcm alan ancak sitenizde hen\u00fcz i\u00e7eri\u011fi olmayan sorgular\u0131 tespit edin.\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6rnek:<\/strong> \u201cWordPress SEO eklentileri\u201d sorgusunda g\u00f6r\u00fcn\u00fcyorsan\u0131z ama bu konuda bir rehberiniz yoksa, hemen i\u00e7erik olu\u015fturun.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Google Search Console, anahtar kelime stratejinizi \u015fekillendirmek i\u00e7in alt\u0131n de\u011ferinde veriler sunar. Do\u011fru analizlerle, trafi\u011fi art\u0131rabilir, kullan\u0131c\u0131 niyetini yakalayabilir ve rakiplerinizin \u00f6n\u00fcne ge\u00e7ebilirsiniz. Unutmay\u0131n: Ba\u015far\u0131l\u0131 bir SEO stratejisi, <strong>veriye dayal\u0131 kararlar<\/strong> ve <strong>s\u00fcrekli iyile\u015ftirme<\/strong> ile m\u00fcmk\u00fcnd\u00fcr!<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web sitenizin organik trafi\u011fini art\u0131rmak i\u00e7in do\u011fru anahtar s\u00f6zc\u00fckler mi ar\u0131yorsunuz? \u0130\u015fte tam bu noktada Google Search Console (GSC) devreye giriyor. GSC&#8217;nin sundu\u011fu veriler, hangi anahtar s\u00f6zc\u00fcklerin potansiyel ta\u015f\u0131d\u0131\u011f\u0131n\u0131, hangilerinin g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131 ve rakiplerinize kar\u015f\u0131 avantaj\u0131 nas\u0131l sa\u011flayabilece\u011finizi g\u00f6rmenizi sa\u011flar. Peki bu veriler nas\u0131l etkili bir anahtar kelime stratejisine d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir? \u0130\u015fte ad\u0131m ad\u0131m rehber! 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2150],"tags":[1495,2343,1503,1227],"class_list":["post-39900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-seo-arama-motoru-optimizasyonu","tag-dijital-pazarlama","tag-gsc","tag-marker-groupe","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=39900"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/39900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39901"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=39900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=39900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=39900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}