{"id":38845,"date":"2025-03-13T09:42:55","date_gmt":"2025-03-13T06:42:55","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38845"},"modified":"2025-07-10T11:39:05","modified_gmt":"2025-07-10T08:39:05","slug":"google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek\/","title":{"rendered":"Google Tag Manager Kapsay\u0131c\u0131lar\u0131 Art\u0131k Google Etiketlerini Otomatik Olarak Y\u00fckleyecek!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek\/#Yeni_Guncelleme_ile_Neler_Degisecek\" >Yeni G\u00fcncelleme ile Neler De\u011fi\u015fecek?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek\/#Bu_Guncellemeye_Hazir_Misiniz\" >Bu G\u00fcncellemeye Haz\u0131r M\u0131s\u0131n\u0131z?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek\/#GTM_Kullanicilari_Icin_Avantajlar\" >GTM Kullan\u0131c\u0131lar\u0131 \u0130\u00e7in Avantajlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-kapsayicilari-artik-google-etiketlerini-otomatik-olarak-yukleyecek\/#Dijital_Pazarlama_Surecleri_Daha_Kolay_Hale_Geliyor\" >Dijital Pazarlama S\u00fcre\u00e7leri Daha Kolay Hale Geliyor<\/a><\/li><\/ul><\/nav><\/div>\n<p data-pm-slice=\"1 1 []\"><strong>Google, 10 Nisan 2025 itibar\u0131yla Google Tag Manager (GTM) kapsay\u0131c\u0131lar\u0131n\u0131n Google etiketlerini otomatik olarak y\u00fckleyece\u011fini duyurdu. Bu g\u00fcncelleme, web y\u00f6neticileri ve pazarlamac\u0131lar i\u00e7in etiket y\u00f6netimini kolayla\u015ft\u0131rmay\u0131 ve s\u00fcre\u00e7leri h\u0131zland\u0131rmay\u0131 ama\u00e7l\u0131yor. Peki, bu ne anlama geliyor ve sizi nas\u0131l etkileyecek?\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yeni_Guncelleme_ile_Neler_Degisecek\"><\/span><strong>Yeni G\u00fcncelleme ile Neler De\u011fi\u015fecek?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol start=\"1\" data-spread=\"true\">\n<li><strong>Google etiketleri otomatik olarak y\u00fcklenecek<\/strong>\n<ul data-spread=\"false\">\n<li>Google Ads, Google Analytics ve di\u011fer Google ara\u00e7lar\u0131 i\u00e7in ek etiket eklemeye gerek kalmayacak.<\/li>\n<li>Manuel etiketleme s\u00fcre\u00e7leri azalacak ve hata riski minimuma inecek.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Kurulum ve y\u00f6netim s\u00fcre\u00e7leri daha kolay olacak<\/strong>\n<ul data-spread=\"false\">\n<li>GTM kullan\u0131c\u0131lar\u0131 i\u00e7in etiket ekleme ve g\u00fcncelleme s\u00fcre\u00e7leri otomatikle\u015fecek.<\/li>\n<li>Tek bir Google etiketi sayesinde, t\u00fcm Google ara\u00e7lar\u0131 i\u00e7in veri toplama i\u015flemleri sorunsuz \u00e7al\u0131\u015facak.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mevcut kapsay\u0131c\u0131lar otomatik olarak g\u00fcncellenecek<\/strong>\n<ul data-spread=\"false\">\n<li>Halihaz\u0131rda GTM kullanan web siteleri herhangi bir manuel i\u015flem yapmadan yeni sisteme ge\u00e7i\u015f yapacak.<\/li>\n<li>Google etiketinin hen\u00fcz eklenmedi\u011fi kapsay\u0131c\u0131lar da bu g\u00fcncelleme<br \/>\nden faydalanacak.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38846 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager.png\" alt=\"\" width=\"746\" height=\"420\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager.png 1600w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager-300x169.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager-1024x576.png 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager-768x432.png 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/03\/google-tag-manager-1536x864.png 1536w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bu_Guncellemeye_Hazir_Misiniz\"><\/span><strong>Bu G\u00fcncellemeye Haz\u0131r M\u0131s\u0131n\u0131z?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>G\u00fcncelleme otomatik olarak uygulanacak olsa da, s\u00fcreci \u00f6nceden test etmek isteyenler i\u00e7in <strong>Google etiketini GTM kapsay\u0131c\u0131lar\u0131na manuel olarak eklemeleri \u00f6neriliyor<\/strong>. Bu sayede yeni sistemin sitenizde nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 \u00f6nceden g\u00f6rebilirsiniz.<\/p>\n<p>E\u011fer hi\u00e7bir i\u015flem yapmazsan\u0131z, <strong>10 Nisan 2025 tarihi itibar\u0131yla t\u00fcm kapsay\u0131c\u0131lara otomatik olarak uygulanacak<\/strong> ve Google etiketleri varsay\u0131lan olarak y\u00fcklenmeye ba\u015flayacak.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GTM_Kullanicilari_Icin_Avantajlar\"><\/span><strong>GTM Kullan\u0131c\u0131lar\u0131 \u0130\u00e7in Avantajlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2705 Daha h\u0131zl\u0131 ve verimli etiket y\u00f6netimi<br \/>\n\u2705 Google ara\u00e7lar\u0131 ile daha kolay entegrasyon<br \/>\n\u2705 Hata riskinin azalmas\u0131 ve veri do\u011frulu\u011funun artmas\u0131<br \/>\n\u2705 Teknik bilgiye ihtiya\u00e7 duymadan otomatik etiketleme s\u00fcreci<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Surecleri_Daha_Kolay_Hale_Geliyor\"><\/span><strong>Dijital Pazarlama S\u00fcre\u00e7leri Daha Kolay Hale Geliyor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019\u0131n bu g\u00fcncellemesi, dijital pazarlamac\u0131lar ve geli\u015ftiriciler i\u00e7in b\u00fcy\u00fck bir kolayl\u0131k sa\u011flayacak. <strong>Manuel etiketleme s\u00fcre\u00e7leri ortadan kalkarken, veri toplama ve analiz s\u00fcre\u00e7leri daha verimli hale gelecek<\/strong>. E\u011fer GTM kullan\u0131yorsan\u0131z, bu yeni de\u011fi\u015fikli\u011fin avantajlar\u0131ndan faydalanmak i\u00e7in \u015fimdiden sitenizi haz\u0131rlayabilirsiniz!<\/p>\n<p>Daha fazla bilgi i\u00e7in Google\u2019\u0131n resmi destek dok\u00fcman\u0131na g\u00f6z atabilirsiniz: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/12131703?hl=en\" target=\"_blank\" rel=\"noopener\">Google Destek<\/a>.<\/p>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, 10 Nisan 2025 itibar\u0131yla Google Tag Manager (GTM) kapsay\u0131c\u0131lar\u0131n\u0131n Google etiketlerini otomatik olarak y\u00fckleyece\u011fini duyurdu. Bu g\u00fcncelleme, web y\u00f6neticileri ve pazarlamac\u0131lar i\u00e7in etiket y\u00f6netimini kolayla\u015ft\u0131rmay\u0131 ve s\u00fcre\u00e7leri h\u0131zland\u0131rmay\u0131 ama\u00e7l\u0131yor. Peki, bu ne anlama geliyor ve sizi nas\u0131l etkileyecek?\u00a0 Yeni G\u00fcncelleme ile Neler De\u011fi\u015fecek? Google etiketleri otomatik olarak y\u00fcklenecek Google Ads, Google Analytics ve di\u011fer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2148,1489],"tags":[1475,1759,2343,2349],"class_list":["post-38845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-google","tag-google-ads","tag-gsc","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38845"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38846"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}