{"id":38778,"date":"2025-02-21T16:42:14","date_gmt":"2025-02-21T13:42:14","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38778"},"modified":"2025-07-07T21:38:15","modified_gmt":"2025-07-07T18:38:15","slug":"yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/","title":{"rendered":"Yapay Zeka Destekli SEO: Google\u2019\u0131n RankBrain Algoritmas\u0131n\u0131 Anlamak"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#RankBrain_Nedir\" >RankBrain Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#RankBrainin_SEOya_Etkileri\" >RankBrain\u2019in SEO&#8217;ya Etkileri<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#1_Kullanici_Niyetinin_Anlasilmasi\" >1. Kullan\u0131c\u0131 Niyetinin Anla\u015f\u0131lmas\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#2_Baglamin_One_Cikmasi\" >2. Ba\u011flam\u0131n \u00d6ne \u00c7\u0131kmas\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#3_Semantik_Arama_ve_Ileri_Duzey_Anlam_Iliskileri\" >3. Semantik Arama ve \u0130leri D\u00fczey Anlam \u0130li\u015fkileri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#4_Kullanici_Etkilesimlerinin_Rolu\" >4. Kullan\u0131c\u0131 Etkile\u015fimlerinin Rol\u00fc:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#5_Icerik_Kalitesi_ve_Derinligi\" >5. \u0130\u00e7erik Kalitesi ve Derinli\u011fi:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#RankBrain_ile_SEO_Iyilestirme_Stratejileri\" >RankBrain ile SEO \u0130yile\u015ftirme Stratejileri<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#1_Uzun_Kuyruk_Anahtar_Kelimeler_ve_Sorgu_Cesitlendirmesi\" >1. Uzun Kuyruk Anahtar Kelimeler ve Sorgu \u00c7e\u015fitlendirmesi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#2_Kaliteli_ve_Derinlemesine_Icerik\" >2. Kaliteli ve Derinlemesine \u0130\u00e7erik:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#3_Kullanici_Etkilesimi_ve_Site_Ici_Tasarim\" >3. Kullan\u0131c\u0131 Etkile\u015fimi ve Site \u0130\u00e7i Tasar\u0131m:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#4_SEOnun_Teknik_Boyutlarini_Unutmayin\" >4. SEO\u2019nun Teknik Boyutlar\u0131n\u0131 Unutmay\u0131n:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.markergroupe.com\/tr\/yapay-zeka-destekli-seo-googlein-rankbrain-algoritmasini-anlamak\/#Googleda_Kidemli_Arastirma_Gorevlisi_Greg_Corrado_RankBrain_Algoritmasi_Hakkinda_Merak_Edilenleri_Acikladi\" >Google\u2019da K\u0131demli Ara\u015ft\u0131rma G\u00f6revlisi Greg Corrado, RankBrain Algoritmas\u0131 Hakk\u0131nda Merak Edilenleri A\u00e7\u0131klad\u0131:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><strong>Google, arama sonu\u00e7lar\u0131n\u0131 daha do\u011fru ve kullan\u0131c\u0131 odakl\u0131 hale getirebilmek i\u00e7in s\u00fcrekli olarak algoritmalar\u0131n\u0131 geli\u015ftiriyor. Bunlardan biri de 2015 y\u0131l\u0131nda tan\u0131t\u0131lan RankBrain. RankBrain, Google&#8217;\u0131n arama motoru algoritmas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 haline gelerek, SEO d\u00fcnyas\u0131nda yeni bir d\u00f6nemi ba\u015flatm\u0131\u015ft\u0131r. Bu yaz\u0131da, RankBrain&#8217;in SEO \u00fczerindeki etkilerini ve daha iyi s\u0131ralamalar elde etmek i\u00e7in nas\u0131l kullan\u0131labilece\u011fini inceleyece\u011fiz.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"RankBrain_Nedir\"><\/span><b>RankBrain Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">RankBrain, Google&#8217;\u0131n makine \u00f6\u011frenimi (ML) ve yapay zeka (AI) teknolojilerini kulland\u0131\u011f\u0131 bir algoritmad\u0131r. Amac\u0131, arama sorgular\u0131n\u0131 daha iyi anlamak ve kullan\u0131c\u0131lara en uygun sonu\u00e7lar\u0131 sunmakt\u0131r. Eskiden, arama motorlar\u0131 belirli anahtar kelimelere ve kurallara dayanarak s\u0131ralama yap\u0131yordu. Ancak RankBrain, kelimelerin anlam\u0131n\u0131 ve ba\u011flam\u0131n\u0131 \u00e7\u00f6zerek daha ak\u0131ll\u0131 bir s\u0131ralama sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;en iyi pizza tarifleri&#8221; gibi bir arama yap\u0131ld\u0131\u011f\u0131nda, RankBrain bu sorgunun kullan\u0131c\u0131 taraf\u0131ndan &#8220;en lezzetli tarifler&#8221; veya &#8220;kolay pizza tarifleri&#8221; olarak da yorumlanabilece\u011fini fark eder ve bu ba\u011flamda daha uygun sonu\u00e7lar g\u00f6sterir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"RankBrainin_SEOya_Etkileri\"><\/span><b>RankBrain\u2019in SEO&#8217;ya Etkileri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Kullanici_Niyetinin_Anlasilmasi\"><\/span><b>1. Kullan\u0131c\u0131 Niyetinin Anla\u015f\u0131lmas\u0131<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google, sadece anahtar kelimelere de\u011fil, ayn\u0131 zamanda arama yapan ki\u015finin ne ama\u00e7la sorgu yapt\u0131\u011f\u0131n\u0131 anlamaya \u00e7al\u0131\u015f\u0131r. \u00d6rne\u011fin, &#8220;yapay zeka SEO&#8221; gibi bir arama sorgusu sadece bu kelimeleri i\u00e7eren sonu\u00e7lar\u0131 de\u011fil, kullan\u0131c\u0131n\u0131n &#8220;yapay zekan\u0131n SEO&#8217;ya nas\u0131l etki etti\u011fini&#8221; \u00f6\u011frenmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu y\u00fczden SEO stratejilerinizde, kullan\u0131c\u0131lar\u0131n arama niyetini anlamak ve buna y\u00f6nelik i\u00e7erik \u00fcretmek olduk\u00e7a \u00f6nemlidir.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2_Baglamin_One_Cikmasi\"><\/span><b>2. Ba\u011flam\u0131n \u00d6ne \u00c7\u0131kmas\u0131<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, arama sorgular\u0131n\u0131n kelime baz\u0131nda de\u011fil, anlam d\u00fczeyinde analiz edilmesine olanak tan\u0131r. Bu, yaln\u0131zca anahtar kelimeleri optimize etmekle kalmay\u0131p, i\u00e7eri\u011fin de ne kadar anlaml\u0131 ve ba\u011flama uygun oldu\u011funu dikkate alman\u0131z gerekti\u011fi anlam\u0131na gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda, i\u00e7eriklerinizi derinlemesine, kapsaml\u0131 ve kullan\u0131c\u0131lar\u0131n sorular\u0131na tam yan\u0131t verecek \u015fekilde olu\u015fturmal\u0131s\u0131n\u0131z.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38779 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/Google-rankbrain.webp\" alt=\"\" width=\"776\" height=\"462\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/Google-rankbrain.webp 776w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/Google-rankbrain-300x179.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/02\/Google-rankbrain-768x457.webp 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Semantik_Arama_ve_Ileri_Duzey_Anlam_Iliskileri\"><\/span><b>3. Semantik Arama ve \u0130leri D\u00fczey Anlam \u0130li\u015fkileri<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, kelimeler aras\u0131ndaki semantik ili\u015fkileri de g\u00f6z \u00f6n\u00fcnde bulundurur. Yani, ayn\u0131 anlam\u0131 ta\u015f\u0131yan farkl\u0131 ifadeler ve e\u015fanlaml\u0131 kelimeler de dikkate al\u0131n\u0131r. \u00d6rne\u011fin, &#8220;SEO ara\u00e7lar\u0131&#8221; ile &#8220;SEO yaz\u0131l\u0131mlar\u0131&#8221; aras\u0131ndaki ili\u015fkiyi anlamak RankBrain i\u00e7in \u00e7ok daha kolayd\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda, sadece belirli anahtar kelimelere odaklanmak yerine, ayn\u0131 zamanda anlam a\u00e7\u0131s\u0131ndan benzer terimleri de i\u00e7eren i\u00e7erikler olu\u015fturman\u0131z gerekir.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"4_Kullanici_Etkilesimlerinin_Rolu\"><\/span><b>4. Kullan\u0131c\u0131 Etkile\u015fimlerinin Rol\u00fc<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n web sitenizle etkile\u015fimi, s\u0131ralamalar \u00fczerinde \u00f6nemli bir etkiye sahiptir. E\u011fer kullan\u0131c\u0131lar sitenize girip \u00e7ok k\u0131sa bir s\u00fcrede \u00e7\u0131k\u0131yorsa, bu RankBrain taraf\u0131ndan olumsuz bir g\u00f6sterge olarak alg\u0131lanabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu y\u00fczden, sayfan\u0131zda ge\u00e7irilen s\u00fcreyi art\u0131racak, ilgi \u00e7ekici ve kullan\u0131c\u0131 dostu i\u00e7erikler \u00fcretmek olduk\u00e7a kritik bir fakt\u00f6rd\u00fcr.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"5_Icerik_Kalitesi_ve_Derinligi\"><\/span><b>5. \u0130\u00e7erik Kalitesi ve Derinli\u011fi<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, i\u00e7eri\u011fin kalitesini ve derinli\u011fini dikkate alarak s\u0131ralama yapar. Y\u00fczeysel i\u00e7erikler yerine, kullan\u0131c\u0131lar\u0131n sorular\u0131na tam ve net cevaplar veren, \u00f6zg\u00fcn ve kaliteli i\u00e7erikler \u00f6ne \u00e7\u0131kar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda, sadece anahtar kelime yo\u011funlu\u011funa de\u011fil, ayn\u0131 zamanda i\u00e7eri\u011fin derinli\u011fine ve bilgi de\u011feri y\u00fcksek olmas\u0131na da \u00f6nem vermelisiniz.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"RankBrain_ile_SEO_Iyilestirme_Stratejileri\"><\/span><b>RankBrain ile SEO \u0130yile\u015ftirme Stratejileri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Uzun_Kuyruk_Anahtar_Kelimeler_ve_Sorgu_Cesitlendirmesi\"><\/span><b>1. Uzun Kuyruk Anahtar Kelimeler ve Sorgu \u00c7e\u015fitlendirmesi<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, arama sorgular\u0131n\u0131n anlam\u0131n\u0131 daha iyi anlayabilmek i\u00e7in uzun kuyruk anahtar kelimeleri ve semantik varyasyonlar\u0131 dikkate al\u0131r. Bu y\u00fczden, sadece pop\u00fcler anahtar kelimelere odaklanmak yerine, farkl\u0131 sorgu bi\u00e7imlerini de hedeflemelisiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n daha fazla bilgi arad\u0131klar\u0131 sorular\u0131 belirleyin ve bu sorulara tam yan\u0131t verecek i\u00e7erikler olu\u015fturun.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2_Kaliteli_ve_Derinlemesine_Icerik\"><\/span><b>2. Kaliteli ve Derinlemesine \u0130\u00e7erik<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, sadece k\u0131sa ve basit i\u00e7eriklere de\u011fil, ayn\u0131 zamanda derinlemesine bilgi sunan ve kullan\u0131c\u0131n\u0131n ihtiyac\u0131n\u0131 tam olarak kar\u015f\u0131layan i\u00e7eriklere \u00f6ncelik verir. Uzun formlu ve kapsaml\u0131 yaz\u0131lar, do\u011fru s\u0131ralamalar elde etmenizi sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO stratejilerinizde, i\u00e7eriklerinizin sadece belirli anahtar kelimelere odaklanarak de\u011fil, kullan\u0131c\u0131n\u0131n sorusunu do\u011fru \u015fekilde yan\u0131tlayacak kadar kapsaml\u0131 olmas\u0131na dikkat edin.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3_Kullanici_Etkilesimi_ve_Site_Ici_Tasarim\"><\/span><b>3. Kullan\u0131c\u0131 Etkile\u015fimi ve Site \u0130\u00e7i Tasar\u0131m<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n web sitenizdeki deneyimini izlemek ve geli\u015ftirmek, RankBrain i\u00e7in \u00f6nemli bir fakt\u00f6rd\u00fcr. Sayfa h\u0131zlar\u0131, kullan\u0131c\u0131 dostu navigasyon ve etkile\u015fimli tasar\u0131mlar, sitenizin s\u0131ralamalar\u0131n\u0131 olumlu y\u00f6nde etkiler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitenizin her cihazda h\u0131zl\u0131 y\u00fcklenmesini ve mobil uyumlu olmas\u0131n\u0131 sa\u011flamak, kullan\u0131c\u0131 deneyimini iyile\u015ftirir.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"4_SEOnun_Teknik_Boyutlarini_Unutmayin\"><\/span><b>4. SEO\u2019nun Teknik Boyutlar\u0131n\u0131 Unutmay\u0131n<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sayfa h\u0131z\u0131, site haritalar\u0131, SSL sertifikalar\u0131 ve mobil uyumluluk gibi teknik SEO unsurlar\u0131, RankBrain taraf\u0131ndan dikkate al\u0131n\u0131r. Web sitenizin teknik a\u00e7\u0131dan optimize edilmesi, arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi do\u011fru \u015fekilde anlamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teknik SEO&#8217;nun t\u00fcm y\u00f6nlerini g\u00f6zden ge\u00e7irmek, ba\u015far\u0131l\u0131 bir SEO stratejisinin temel ta\u015flar\u0131ndan biridir.<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Googleda_Kidemli_Arastirma_Gorevlisi_Greg_Corrado_RankBrain_Algoritmasi_Hakkinda_Merak_Edilenleri_Acikladi\"><\/span><b>Google\u2019da K\u0131demli Ara\u015ft\u0131rma G\u00f6revlisi Greg Corrado, RankBrain Algoritmas\u0131 Hakk\u0131nda Merak Edilenleri A\u00e7\u0131klad\u0131:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, Google\u2019\u0131n Penguin, Hummingbird ve Panda algoritmalar\u0131ndan sonra s\u0131ralama fakt\u00f6rleri aras\u0131nda en \u00f6nemli yerini alacak.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yakla\u015f\u0131k 1.5 y\u0131ll\u0131k bir \u00e7al\u0131\u015fma s\u00fcrecinin ard\u0131ndan geli\u015ftirilen bu algoritma, hemen devreye girmeyecek; zaman i\u00e7inde sistemin bir par\u00e7as\u0131 olarak g\u00fc\u00e7lenecek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google\u2019da sadece 15 m\u00fchendis taraf\u0131ndan bilinen \u00f6zel bir matematiksel dil kullan\u0131larak, RankBrain, kullan\u0131c\u0131lar\u0131n sorgular\u0131n\u0131 anlamaya y\u00f6nelik geli\u015ftirildi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, y\u0131llar i\u00e7inde o kadar \u00f6nemli bir rol oynayacak ki, bu algoritmay\u0131 ortadan kald\u0131rmak, Wikipedia&#8217;y\u0131 yok etmek kadar zor hale gelecek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RankBrain, daha \u00f6nce hi\u00e7 kar\u015f\u0131la\u015f\u0131lmam\u0131\u015f arama sorgular\u0131n\u0131 dahi anlamak i\u00e7in s\u00fcrekli olarak geli\u015fecek ve daha do\u011fru sonu\u00e7lar sunmaya \u00e7al\u0131\u015facak.<\/span><\/li>\n<\/ul>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, arama sonu\u00e7lar\u0131n\u0131 daha do\u011fru ve kullan\u0131c\u0131 odakl\u0131 hale getirebilmek i\u00e7in s\u00fcrekli olarak algoritmalar\u0131n\u0131 geli\u015ftiriyor. Bunlardan biri de 2015 y\u0131l\u0131nda tan\u0131t\u0131lan RankBrain. RankBrain, Google&#8217;\u0131n arama motoru algoritmas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 haline gelerek, SEO d\u00fcnyas\u0131nda yeni bir d\u00f6nemi ba\u015flatm\u0131\u015ft\u0131r. Bu yaz\u0131da, RankBrain&#8217;in SEO \u00fczerindeki etkilerini ve daha iyi s\u0131ralamalar elde etmek i\u00e7in nas\u0131l kullan\u0131labilece\u011fini inceleyece\u011fiz. RankBrain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2150,2156],"tags":[2498,1227],"class_list":["post-38778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-arama-motoru-optimizasyonu","category-yapay-zeka","tag-rankbrain","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38778"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38779"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}