{"id":38746,"date":"2025-01-27T14:44:56","date_gmt":"2025-01-27T11:44:56","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38746"},"modified":"2025-07-08T19:35:18","modified_gmt":"2025-07-08T16:35:18","slug":"yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/","title":{"rendered":"Yandex Ads Ecomm+: E-Ticaret \u0130\u00e7in Verimlili\u011fin Yeni Ad\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#E-Ticaretin_Ihtiyaclarina_Ozel_Cozumler\" >E-Ticaretin \u0130htiya\u00e7lar\u0131na \u00d6zel \u00c7\u00f6z\u00fcmler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#Donusum_Oranlarinda_Yeni_Bir_Cag\" >D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131nda Yeni Bir \u00c7a\u011f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#Akilli_Teknolojilerle_Guclendirilmis_Reklamcilik\" >Ak\u0131ll\u0131 Teknolojilerle G\u00fc\u00e7lendirilmi\u015f Reklamc\u0131l\u0131k<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#Yandex_Ekosistemi_ile_Entegre_Avantajlar\" >Yandex Ekosistemi ile Entegre Avantajlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#Markaniz_Icin_Neden_Yandex_Ads_Ecomm\" >Markan\u0131z \u0130\u00e7in Neden Yandex Ads Ecomm+?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-ads-ecomm-e-ticaret-icin-verimliligin-yeni-adi\/#E-Ticaret_Basarinizi_Bugunden_Sekillendirin\" >E-Ticaret Ba\u015far\u0131n\u0131z\u0131 Bug\u00fcnden \u015eekillendirin<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131 s\u00fcrekli de\u011fi\u015firken, e-ticaret markalar\u0131 i\u00e7in en b\u00fcy\u00fck \u00f6ncelik verimlilik ve sonu\u00e7 odakl\u0131 yakla\u015f\u0131mlar oldu. Bu noktada Yandex Ads Ecomm+, i\u015fletmelere hem risksiz bir reklam modeli sunuyor hem de ak\u0131ll\u0131 teknolojileriyle rakiplerinden s\u0131yr\u0131lma f\u0131rsat\u0131 tan\u0131yor. E\u011fer dijital reklamc\u0131l\u0131\u011f\u0131n\u0131z\u0131 bir \u00fcst seviyeye ta\u015f\u0131mak istiyorsan\u0131z, Yandex Ads Ecomm+ tam da arad\u0131\u011f\u0131n\u0131z \u00e7\u00f6z\u00fcm olabilir.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaretin_Ihtiyaclarina_Ozel_Cozumler\"><\/span><strong>E-Ticaretin \u0130htiya\u00e7lar\u0131na \u00d6zel \u00c7\u00f6z\u00fcmler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yandex Ads Ecomm+, \u00f6zellikle e-ticaret i\u015fletmelerinin ihtiya\u00e7lar\u0131 d\u00fc\u015f\u00fcn\u00fclerek tasarlanm\u0131\u015ft\u0131r. Standart reklam modellerinin \u00f6tesine ge\u00e7en bu platform, makine \u00f6\u011frenimi ve veri odakl\u0131 algoritmalarla m\u00fc\u015fterilerinizin sat\u0131n alma yolculu\u011funu derinlemesine analiz eder. Bu analizler sayesinde kampanyalar\u0131n\u0131z sadece geni\u015f bir kitleye ula\u015fmakla kalmaz, ayn\u0131 zamanda do\u011fru kullan\u0131c\u0131larla bulu\u015fur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Donusum_Oranlarinda_Yeni_Bir_Cag\"><\/span><strong>D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131nda Yeni Bir \u00c7a\u011f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-ticaret d\u00fcnyas\u0131nda en kritik metriklerden biri d\u00f6n\u00fc\u015f\u00fcm oran\u0131d\u0131r. Yandex Ads Ecomm+, dinamik reklam modelleriyle kullan\u0131c\u0131lar\u0131n\u0131z\u0131n dikkatini \u00e7ekmeyi ve onlar\u0131 harekete ge\u00e7irmeyi kolayla\u015ft\u0131r\u0131r. \u00d6rne\u011fin, sitenizi ziyaret eden ancak sepette \u00fcr\u00fcn b\u0131rakan bir kullan\u0131c\u0131ya \u00f6zel olarak haz\u0131rlanm\u0131\u015f bir reklam sunarak, onlar\u0131 yeniden sitenize \u00e7ekebilirsiniz. Bu ki\u015fiselle\u015ftirilmi\u015f deneyim, m\u00fc\u015fteri sadakati olu\u015fturman\u0131n yan\u0131 s\u0131ra sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38747 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/roas-nedir-nasil-hesaplanir.png\" alt=\"\" width=\"960\" height=\"540\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/roas-nedir-nasil-hesaplanir.png 960w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/roas-nedir-nasil-hesaplanir-300x169.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/roas-nedir-nasil-hesaplanir-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Akilli_Teknolojilerle_Guclendirilmis_Reklamcilik\"><\/span><strong>Ak\u0131ll\u0131 Teknolojilerle G\u00fc\u00e7lendirilmi\u015f Reklamc\u0131l\u0131k<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yandex Ads Ecomm+\u2019\u0131n en b\u00fcy\u00fck fark\u0131, CatBoost algoritmas\u0131 gibi ileri teknolojilere dayal\u0131 optimizasyon s\u00fcre\u00e7leridir. Bu algoritmalar, kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndan yola \u00e7\u0131karak kampanyalar\u0131n\u0131z\u0131 ger\u00e7ek zamanl\u0131 olarak optimize eder. Ayr\u0131ca, cihazlar aras\u0131 entegrasyon sayesinde ayn\u0131 kullan\u0131c\u0131n\u0131n farkl\u0131 platformlardaki etkile\u015fimleri tek bir profile d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek hedeflemede maksimum do\u011fruluk sa\u011flan\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yandex_Ekosistemi_ile_Entegre_Avantajlar\"><\/span><strong>Yandex Ekosistemi ile Entegre Avantajlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yandex Ads Ecomm+, Yandex\u2019in g\u00fc\u00e7l\u00fc ekosistemi ile tam uyum i\u00e7inde \u00e7al\u0131\u015f\u0131r. Yandex Metrica\u2019dan al\u0131nan veri analizleri, kampanyalar\u0131n\u0131z\u0131 daha iyi y\u00f6netmenizi sa\u011flarken, Yandex\u2019in geni\u015f reklam a\u011f\u0131 sayesinde markan\u0131z geni\u015f kitlelere ula\u015f\u0131r. Bu entegre yakla\u015f\u0131m, yaln\u0131zca yerel de\u011fil, ayn\u0131 zamanda global pazarlara da a\u00e7\u0131lma f\u0131rsat\u0131 sunar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Markaniz_Icin_Neden_Yandex_Ads_Ecomm\"><\/span><strong>Markan\u0131z \u0130\u00e7in Neden Yandex Ads Ecomm+?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f Reklam Deneyimi:<\/strong> Kullan\u0131c\u0131lara \u00f6zel dinamik reklamlarla daha g\u00fc\u00e7l\u00fc etkile\u015fimler olu\u015fturun.<\/li>\n<li><strong>Veriye Dayal\u0131 Kararlar:<\/strong> Makine \u00f6\u011frenimi ile g\u00fc\u00e7lendirilmi\u015f hedefleme ve optimizasyon s\u00fcre\u00e7leriyle daha isabetli sonu\u00e7lar al\u0131n.<\/li>\n<li><strong>Global Eri\u015fim:<\/strong> Yandex\u2019in 70.000\u2019den fazla web sitesinden olu\u015fan reklam a\u011f\u0131 sayesinde geni\u015f kitlelere ula\u015f\u0131n.<\/li>\n<li><strong>\u015eeffafl\u0131k ve Kontrol:<\/strong> Kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 anl\u0131k olarak analiz edin ve gerekti\u011finde optimize edin.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Basarinizi_Bugunden_Sekillendirin\"><\/span><strong>E-Ticaret Ba\u015far\u0131n\u0131z\u0131 Bug\u00fcnden \u015eekillendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital reklamc\u0131l\u0131kta ba\u015far\u0131, hem do\u011fru stratejiler hem de g\u00fc\u00e7l\u00fc bir partnerle m\u00fcmk\u00fcn olur. Yandex Ads Ecomm+, e-ticaret markalar\u0131na sundu\u011fu \u00f6zel \u00e7\u00f6z\u00fcmlerle hem maliyetleri azalt\u0131yor hem de sat\u0131\u015flar\u0131 art\u0131r\u0131yor. E\u011fer siz de reklamc\u0131l\u0131kta fark yaratmak ve sonu\u00e7 odakl\u0131 bir sistemle tan\u0131\u015fmak istiyorsan\u0131z, Yandex Ads Ecomm+ ile hemen tan\u0131\u015f\u0131n!<\/p>\n<p><strong>\u015eimdi Ba\u015flay\u0131n!<\/strong><br \/>\n<strong>Yandex Ads ile i\u015finize uygun reklam kampanyalar\u0131n\u0131 hemen ba\u015flatabilir, ba\u015far\u0131 hikayenizi yazmaya bug\u00fcn ba\u015flayabilirsiniz. Daha fazla bilgi i\u00e7in<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\/\">\u00a0bizimle ileti\u015fime ge\u00e7ebilirsiniz!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131 s\u00fcrekli de\u011fi\u015firken, e-ticaret markalar\u0131 i\u00e7in en b\u00fcy\u00fck \u00f6ncelik verimlilik ve sonu\u00e7 odakl\u0131 yakla\u015f\u0131mlar oldu. Bu noktada Yandex Ads Ecomm+, i\u015fletmelere hem risksiz bir reklam modeli sunuyor hem de ak\u0131ll\u0131 teknolojileriyle rakiplerinden s\u0131yr\u0131lma f\u0131rsat\u0131 tan\u0131yor. E\u011fer dijital reklamc\u0131l\u0131\u011f\u0131n\u0131z\u0131 bir \u00fcst seviyeye ta\u015f\u0131mak istiyorsan\u0131z, Yandex Ads Ecomm+ tam da arad\u0131\u011f\u0131n\u0131z \u00e7\u00f6z\u00fcm olabilir. E-Ticaretin \u0130htiya\u00e7lar\u0131na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1501,2142],"tags":[1473,1495,1533,1519],"class_list":["post-38746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-reklam-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-dijital-reklamcilik","tag-e-ticaret"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38746"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38747"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}