{"id":38730,"date":"2025-01-22T11:00:05","date_gmt":"2025-01-22T08:00:05","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38730"},"modified":"2025-01-24T09:28:24","modified_gmt":"2025-01-24T06:28:24","slug":"performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/","title":{"rendered":"Performans Pazarlama Medya Planlamas\u0131nda Hangi Mecralar Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#1_Google_Ads\" >1. Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#2_Meta_Reklamlari_Facebook_ve_Instagram\" >2. Meta Reklamlar\u0131 (Facebook ve Instagram)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#3_LinkedIn_Reklamlari\" >3. LinkedIn Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#4_TikTok_Reklamlari\" >4. TikTok Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#5_Microsoft_Ads\" >5. Microsoft Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#6_Criteo\" >6. Criteo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#7_RTB_House\" >7. RTB House<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#8_Taboola\" >8. Taboola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlama-medya-planlamasinda-hangi-mecralar-kullanilir\/#9_Yandex_Reklamlari\" >9. Yandex Reklamlar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"91d47054-83c5-43d1-b0cc-20fbf2cad248\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Performans pazarlama medya planlamas\u0131, markalar\u0131n hedef kitlelerine ula\u015farak \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde etmelerine olanak tan\u0131r. Bu modelde kullan\u0131lan dijital mecralar, markalar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ve b\u00fct\u00e7elerini en verimli \u015fekilde kullanmalar\u0131n\u0131 sa\u011flamak i\u00e7in stratejik olarak se\u00e7ilir. Peki, performans pazarlama medya planlamas\u0131nda hangi mecralar \u00f6ne \u00e7\u0131kar?<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Ads\"><\/span><strong>1. Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital reklamc\u0131l\u0131\u011f\u0131n en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri olan Google Ads, markalar\u0131n hedeflerine ula\u015fmas\u0131nda \u00f6nemli bir yere sahiptir. Geni\u015f hedefleme se\u00e7enekleri ve reklam formatlar\u0131yla her sekt\u00f6re hitap eder:<\/p>\n<ul>\n<li><strong>Arama A\u011f\u0131 Reklamlar\u0131 (Search Ads):<\/strong> Kullan\u0131c\u0131lar\u0131n arama yapt\u0131\u011f\u0131 anlarda do\u011fru mesajla g\u00f6r\u00fcn\u00fcr olun.<\/li>\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (Display Ads):<\/strong> G\u00f6rseller ve videolarla desteklenen kreatif reklamlarla hedef kitlenize ula\u015f\u0131n.<\/li>\n<li><strong>YouTube Reklamlar\u0131:<\/strong> Video i\u00e7eriklerle marka bilinirli\u011fi olu\u015fturun ve d\u00f6n\u00fc\u015f\u00fcmlerinizi art\u0131r\u0131n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Meta_Reklamlari_Facebook_ve_Instagram\"><\/span><strong>2. Meta Reklamlar\u0131 (Facebook ve Instagram)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook ve Instagram, geni\u015f kullan\u0131c\u0131 kitlesi ve g\u00fc\u00e7l\u00fc hedefleme yetenekleri sayesinde performans pazarlaman\u0131n olmazsa olmazlar\u0131 aras\u0131nda yer al\u0131r. Bu platformlarla:<\/p>\n<ul>\n<li>Marka bilinirli\u011fini art\u0131rabilir,<\/li>\n<li>\u00dcr\u00fcn ve hizmetlerinizi tan\u0131tabilir,<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanyalar y\u00fcr\u00fctebilirsiniz.<\/li>\n<\/ul>\n<p><strong>\u00d6ne \u00e7\u0131kan formatlar:<\/strong><\/p>\n<ul>\n<li>Carousel reklamlar,<\/li>\n<li>Hikaye reklamlar\u0131 (Story Ads),<\/li>\n<li>Video reklamlar\u0131,<\/li>\n<li>Dinamik \u00fcr\u00fcn reklamlar\u0131.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_LinkedIn_Reklamlari\"><\/span><strong>3. LinkedIn Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B2B odakl\u0131 markalar i\u00e7in LinkedIn, profesyonel hedef kitleye ula\u015fmak ad\u0131na e\u015fsiz bir platformdur.<\/p>\n<ul>\n<li><strong>Sponsorlu \u0130\u00e7erik (Sponsored Content):<\/strong> \u0130\u015fletmenizin mesajlar\u0131n\u0131 do\u011fru ki\u015filere ula\u015ft\u0131r\u0131r.<\/li>\n<li><strong>Dinamik Reklamlar (Dynamic Ads):<\/strong> Kullan\u0131c\u0131lara \u00f6zel haz\u0131rlanm\u0131\u015f i\u00e7eriklerle daha etkili bir ileti\u015fim sa\u011flar.<\/li>\n<\/ul>\n<h3><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38731 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning.webp\" alt=\"\" width=\"813\" height=\"427\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning.webp 1600w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning-300x158.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning-1024x538.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning-768x403.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/marketing-planning-1536x806.webp 1536w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_TikTok_Reklamlari\"><\/span><strong>4. TikTok Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yarat\u0131c\u0131 i\u00e7eriklerin \u00f6n planda oldu\u011fu TikTok, \u00f6zellikle gen\u00e7 kitleye ula\u015fmak isteyen markalar i\u00e7in etkili bir performans pazarlama platformudur.<\/p>\n<ul>\n<li><strong>In-Feed Ads:<\/strong> Kullan\u0131c\u0131lar\u0131n i\u00e7erik ak\u0131\u015f\u0131nda do\u011fal bir \u015fekilde g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar.<\/li>\n<li><strong>Branded Hashtag Challenges:<\/strong> Markalar\u0131n trend yaratmas\u0131na ve kullan\u0131c\u0131 etkile\u015fimini art\u0131rmas\u0131na imkan tan\u0131r.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Microsoft_Ads\"><\/span><strong>5. Microsoft Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Microsoft Ads, \u00f6zellikle Bing arama motoru \u00fczerinden kullan\u0131c\u0131ya ula\u015fmak isteyen markalar i\u00e7in g\u00fc\u00e7l\u00fc bir se\u00e7enektir.<\/p>\n<ul>\n<li><strong>Arama Reklamlar\u0131:<\/strong> Bing kullan\u0131c\u0131lar\u0131n\u0131n yapt\u0131\u011f\u0131 aramalarda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar.<\/li>\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar:<\/strong> G\u00f6rselli\u011fi \u00f6n planda tutarak marka bilinirli\u011fi olu\u015fturur.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Criteo\"><\/span><strong>6. Criteo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-ticaret odakl\u0131 kampanyalar i\u00e7in \u00f6ne \u00e7\u0131kan Criteo, yeniden hedefleme (retargeting) alan\u0131nda uzmanla\u015fm\u0131\u015ft\u0131r.<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n web sitenizde g\u00f6rd\u00fc\u011f\u00fc \u00fcr\u00fcnleri di\u011fer platformlarda yeniden kar\u015f\u0131lar\u0131na \u00e7\u0131kararak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/li>\n<li>Dinamik \u00fcr\u00fcn reklamlar\u0131yla ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunar.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_RTB_House\"><\/span><strong>7. RTB House<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yapay zeka tabanl\u0131 reklam teknolojileriyle \u00f6ne \u00e7\u0131kan RTB House, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re optimize edilmi\u015f reklam kampanyalar\u0131 sunar.<\/p>\n<ul>\n<li><strong>Dinamik Yeniden Hedefleme:<\/strong> Kullan\u0131c\u0131lara \u00f6zel i\u00e7eriklerle d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<li><strong>Performansa Dayal\u0131 Kampanyalar:<\/strong> Kampanya sonu\u00e7lar\u0131n\u0131 s\u00fcrekli optimize eder.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Taboola\"><\/span><strong>8. Taboola<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Taboola, i\u00e7erik tabanl\u0131 reklamlarla geni\u015f bir kitleye ula\u015fmay\u0131 sa\u011flar.<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eken i\u00e7erik \u00f6nerileriyle marka bilinirli\u011fini art\u0131rabilir,<\/li>\n<li>Do\u011fru hedeflemelerle d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanyalar y\u00fcr\u00fctebilirsiniz.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Yandex_Reklamlari\"><\/span><strong>9. Yandex Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rusya ve \u00e7evre \u00fclkelerinde faaliyet g\u00f6steren markalar i\u00e7in Yandex, stratejik bir reklam platformudur.<\/p>\n<ul>\n<li><strong>Arama A\u011f\u0131 Reklamlar\u0131:<\/strong> B\u00f6lgesel aramalarda \u00f6ne \u00e7\u0131kman\u0131z\u0131 sa\u011flar.<\/li>\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar:<\/strong> G\u00f6rsel i\u00e7eriklerle hedef kitlenize etkili bir \u015fekilde ula\u015fabilirsiniz.<\/li>\n<\/ul>\n<p>Performans pazarlama medya planlamas\u0131nda kullan\u0131lacak mecralar, markan\u0131n hedef kitlesine, b\u00fct\u00e7esine ve kampanya hedeflerine ba\u011fl\u0131 olarak de\u011fi\u015fir. Her mecra, kendine \u00f6zg\u00fc avantajlar ve hedefleme \u00f6zellikleri sunar. Do\u011fru platformlar\u0131n se\u00e7imi ve stratejik planlama, performans pazarlaman\u0131n ba\u015far\u0131s\u0131n\u0131 do\u011frudan etkiler.<\/p>\n<p>E\u011fer i\u015fletmeniz i\u00e7in en etkili medya plan\u0131n\u0131 olu\u015fturmak istiyorsan\u0131z, profesyonel bir dijital pazarlama ajans\u0131 ile \u00e7al\u0131\u015farak do\u011fru mecralarda yer alabilirsiniz. Unutmay\u0131n, etkili medya planlamas\u0131 ba\u015far\u0131y\u0131 art\u0131rman\u0131n anahtar\u0131d\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performans pazarlama medya planlamas\u0131, markalar\u0131n hedef kitlelerine ula\u015farak \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde etmelerine olanak tan\u0131r. Bu modelde kullan\u0131lan dijital mecralar, markalar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ve b\u00fct\u00e7elerini en verimli \u015fekilde kullanmalar\u0131n\u0131 sa\u011flamak i\u00e7in stratejik olarak se\u00e7ilir. Peki, performans pazarlama medya planlamas\u0131nda hangi mecralar \u00f6ne \u00e7\u0131kar? 1. Google Ads Dijital reklamc\u0131l\u0131\u011f\u0131n en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri olan Google Ads, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1505,1489],"tags":[1495,1759,1485,1289,1981,1509,1527],"class_list":["post-38730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","category-dijital-pazarlama","tag-dijital-pazarlama","tag-google-ads","tag-programatik-reklamcilik","tag-sosyal-medya-pazarlama","tag-tiktok","tag-yandex","tag-youtube"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38730"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38731"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}