{"id":38700,"date":"2025-01-07T10:26:39","date_gmt":"2025-01-07T07:26:39","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38700"},"modified":"2025-07-07T22:11:58","modified_gmt":"2025-07-07T19:11:58","slug":"display-video-360-dv360-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/display-video-360-dv360-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Display &#038; Video 360 (DV360) Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/display-video-360-dv360-nedir-ve-ne-ise-yarar\/#Display_Video_360_DV360_Nedir\" >Display &amp; Video 360 (DV360) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/display-video-360-dv360-nedir-ve-ne-ise-yarar\/#DV360in_Temel_Ozellikleri\" >DV360\u2019\u0131n Temel \u00d6zellikleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/display-video-360-dv360-nedir-ve-ne-ise-yarar\/#DV360in_Faydalari\" >DV360\u2019\u0131n Faydalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/display-video-360-dv360-nedir-ve-ne-ise-yarar\/#DV360_Isletmenize_Nasil_Yardimci_Olur\" >DV360 \u0130\u015fletmenize Nas\u0131l Yard\u0131mc\u0131 Olur?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d6b5199b-494b-4188-9b3a-dfb1b4c676f5\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Dijital pazarlaman\u0131n h\u0131zla geli\u015fen d\u00fcnyas\u0131nda, programatik reklamc\u0131l\u0131k, markalar\u0131n reklam stratejilerini optimize etmeleri i\u00e7in hayati bir ara\u00e7t\u0131r. Bug\u00fcn\u00fcn en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri ise Google\u2019\u0131n Display &amp; Video 360 (DV360) platformudur. Ancak DV360 tam olarak nedir ve i\u015finize nas\u0131l katk\u0131 sa\u011flar? DV360&#8217;\u0131n ne oldu\u011funu, \u00f6zelliklerini ve markalar i\u00e7in nas\u0131l faydalar sundu\u011funu daha yak\u0131ndan inceleyelim.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Display_Video_360_DV360_Nedir\"><\/span>Display &amp; Video 360 (DV360) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Display &amp; Video 360 (DV360), Google Marketing Platform\u2019un bir par\u00e7as\u0131 olarak Google taraf\u0131ndan sunulan geli\u015fmi\u015f bir programatik reklamc\u0131l\u0131k platformudur. Markalar\u0131n, bir\u00e7ok farkl\u0131 kanalda reklam kampanyalar\u0131n\u0131 y\u00f6netmelerine, sat\u0131n almalar\u0131na ve optimize etmelerine olanak tan\u0131r.<\/p>\n<p>DV360, \u00e7e\u015fitli reklamc\u0131l\u0131k \u00f6zelliklerini ve ara\u00e7lar\u0131n\u0131 entegre ederek, pazarlamac\u0131lar\u0131n hedef kitlelerine daha hassas bir \u015fekilde ula\u015fan \u00f6zel kampanyalar olu\u015fturmas\u0131na yard\u0131mc\u0131 olur. Makine \u00f6\u011frenimi ve geli\u015fmi\u015f veri analizlerini kullanarak, DV360 daha derin t\u00fcketici davran\u0131\u015f\u0131 ve kampanya performans\u0131 bilgileri sa\u011flar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38701 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360.webp\" alt=\"\" width=\"701\" height=\"309\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360.webp 2560w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360-300x132.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360-1024x451.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360-768x338.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360-1536x677.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/dv-360-2048x902.webp 2048w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DV360in_Temel_Ozellikleri\"><\/span>DV360\u2019\u0131n Temel \u00d6zellikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>\u00c7ok Kanall\u0131 Kampanya Y\u00f6netimi<\/strong><br \/>\nDV360, markalar\u0131n reklam kampanyalar\u0131n\u0131 bir\u00e7ok farkl\u0131 kanalda y\u00f6netmesine olanak tan\u0131r. Bunlar aras\u0131nda g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, video, sesli reklamlar ve do\u011fal reklamlar bulunmaktad\u0131r. Bu sayede entegre kampanyalar olu\u015fturmak ve hedef kitleye \u00e7e\u015fitli platformlarda ula\u015fmak daha kolay hale gelir.<\/li>\n<li><strong>Geli\u015fmi\u015f Hedefleme Se\u00e7enekleri<\/strong><br \/>\nDV360 ile reklamverenler, reklamlar\u0131n\u0131 do\u011fru kitleye ula\u015ft\u0131rmak i\u00e7in \u00e7e\u015fitli hedefleme y\u00f6ntemlerinden yararlanabilir. Bu hedefleme se\u00e7enekleri aras\u0131nda demografik hedefleme, co\u011frafi hedefleme, ba\u011flamsal hedefleme, yeniden hedefleme (retargeting) ve \u00f6zel kitleler yer al\u0131r.<\/li>\n<li><strong>Yarat\u0131c\u0131 Optimizasyonu<\/strong><br \/>\nDV360, pazarlamac\u0131lar\u0131n reklam kreatiflerini ger\u00e7ek zamanl\u0131 olarak test etmelerine ve optimize etmelerine olanak tan\u0131r. Dinamik yarat\u0131c\u0131lar kullanarak, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na, konumuna, cihaz\u0131na ve di\u011fer fakt\u00f6rlere ba\u011fl\u0131 olarak mesaj\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirebilirsiniz. Bu esneklik, daha y\u00fcksek etkile\u015fim oranlar\u0131 ve daha etkili kampanyalar sa\u011flar.<\/li>\n<li><strong>Veriye Dayal\u0131 \u0130\u00e7g\u00f6r\u00fcler<\/strong><br \/>\nDV360, reklam kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini \u00f6l\u00e7mek i\u00e7in kapsaml\u0131 raporlama ve analiz ara\u00e7lar\u0131 sunar. T\u0131klamalar, g\u00f6sterimler, d\u00f6n\u00fc\u015f\u00fcmler ve ROI gibi metrikleri izleyerek, gelecekteki kampanyalar\u0131 optimize etmek i\u00e7in veri odakl\u0131 kararlar alabilirsiniz.<\/li>\n<li><strong>Google Ekosistemi ile Entegrasyon<\/strong><br \/>\nGoogle Marketing Platform\u2019un bir par\u00e7as\u0131 olan DV360, di\u011fer Google ara\u00e7lar\u0131yla sorunsuz bir \u015fekilde entegre olur. \u00d6rne\u011fin, Google Analytics, Google Ads ve Google Cloud ile yap\u0131lan entegrasyon, Google ekosisteminde daha b\u00fct\u00fcnsel bir reklam stratejisi olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"DV360in_Faydalari\"><\/span>DV360\u2019\u0131n Faydalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Verimli Kampanya Y\u00f6netimi<\/strong><br \/>\nDV360, programatik kampanyalar\u0131 olu\u015fturmay\u0131, y\u00f6netmeyi ve optimize etmeyi kolayla\u015ft\u0131r\u0131r. Birden fazla kampanya t\u00fcr\u00fcn\u00fc tek bir platformda y\u00f6netmek, zaman ve kaynak tasarrufu sa\u011flar.<\/li>\n<li><strong>Daha \u0130yi Hedefleme ve Ula\u015f\u0131labilirlik<\/strong><br \/>\nDV360\u2019\u0131n geli\u015fmi\u015f hedefleme yetenekleri, reklamlar\u0131n\u0131z\u0131 do\u011fru ki\u015filere do\u011fru mesajla ula\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur. Ayr\u0131ca, marka bilinirli\u011fi, potansiyel m\u00fc\u015fteri olu\u015fturma (lead generation) veya d\u00f6n\u00fc\u015f\u00fcm gibi belirli hedeflere g\u00f6re kampanyalar\u0131n\u0131z\u0131 optimize edebilirsiniz.<\/li>\n<li><strong>Kapsaml\u0131 Raporlama ve Analiz<\/strong><br \/>\nDV360, kampanyalar\u0131n\u0131z\u0131n her y\u00f6n\u00fcn\u00fc izleyerek kapsaml\u0131 raporlar sunar. Bu \u015feffafl\u0131k, pazarlamac\u0131lar\u0131n bilin\u00e7li kararlar almas\u0131na ve kampanyalar\u0131n\u0131 s\u00fcrekli olarak geli\u015ftirmesine yard\u0131mc\u0131 olur.<\/li>\n<li><strong>\u00d6l\u00e7eklenebilirlik ve Esneklik<\/strong><br \/>\nDV360, b\u00fcy\u00fck \u00f6l\u00e7ekli reklam kampanyalar\u0131n\u0131 y\u00f6netmek i\u00e7in tasarlanm\u0131\u015f bir platformdur, bu da onu k\u00fc\u00e7\u00fck i\u015fletmelerden b\u00fcy\u00fck i\u015fletmelere kadar herkes i\u00e7in uygun hale getirir. Yerel bir kampanya y\u00fcr\u00fctmek veya k\u00fcresel \u00e7apta bir kampanya ger\u00e7ekle\u015ftirmek, DV360 sayesinde kolayca yap\u0131labilir.<\/li>\n<li><strong>Google\u2019\u0131n Geni\u015f A\u011f\u0131na Eri\u015fim<\/strong><br \/>\nDV360, Google\u2019\u0131n geni\u015f premium g\u00f6r\u00fcnt\u00fcl\u00fc ve video reklam alan\u0131 envanterine eri\u015fim sa\u011flar. Bu a\u011f sayesinde, Google\u2019a ait platformlar (YouTube ve Google Display Network gibi) \u00fczerinden geni\u015f bir kitleye ula\u015fabilirsiniz.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"DV360_Isletmenize_Nasil_Yardimci_Olur\"><\/span>DV360 \u0130\u015fletmenize Nas\u0131l Yard\u0131mc\u0131 Olur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Programatik reklamc\u0131l\u0131\u011f\u0131n g\u00fcc\u00fc ile DV360, markalar\u0131n hedef kitlelerine daha etkili ve verimli bir \u015fekilde ula\u015fmalar\u0131na yard\u0131mc\u0131 olur. Platform, birden fazla kanalda ki\u015fiselle\u015ftirilmi\u015f, veriye dayal\u0131 reklamlar sunarak, do\u011fru zamanda do\u011fru ki\u015filere mesajlar\u0131n\u0131 iletmenizi sa\u011flar.<\/p>\n<p>DV360, kampanya performans\u0131 ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131 hakk\u0131nda derin i\u00e7g\u00f6r\u00fcler sunarak, yat\u0131r\u0131m getirisi (ROI) art\u0131rman\u0131za yard\u0131mc\u0131 olur. \u0130ster marka bilinirli\u011fini art\u0131rmak, ister d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak gibi di\u011fer pazarlama hedeflerine ula\u015fmak isteyin, DV360 hedeflerinize ula\u015fmak i\u00e7in gerekli ara\u00e7lar\u0131 ve esnekli\u011fi sunar.<\/p>\n<p>Display &amp; Video 360 (DV360), modern reklamverenler i\u00e7in programatik kampanyalar\u0131n etkisini maksimize etmek ad\u0131na vazge\u00e7ilmez bir ara\u00e7t\u0131r. Geli\u015fmi\u015f hedefleme, yarat\u0131c\u0131 optimizasyon ve veriye dayal\u0131 i\u00e7g\u00f6r\u00fcler ile DV360, pazarlamac\u0131lar\u0131n etkili, \u00f6l\u00e7eklenebilir kampanyalar sunarak \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde etmelerine yard\u0131mc\u0131 olur.<\/p>\n<p><strong>Marker Groupe olarak, markan\u0131z\u0131 etkili programatik reklam stratejileri ile do\u011fru hedef kitleyle bulu\u015fturuyoruz. Daha fazla bilgi i\u00e7in web sitemizi <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/programatik-reklamcilik\/\" rel=\"noopener\">buradan<\/a> ziyaret edebilir ve bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlaman\u0131n h\u0131zla geli\u015fen d\u00fcnyas\u0131nda, programatik reklamc\u0131l\u0131k, markalar\u0131n reklam stratejilerini optimize etmeleri i\u00e7in hayati bir ara\u00e7t\u0131r. Bug\u00fcn\u00fcn en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri ise Google\u2019\u0131n Display &amp; Video 360 (DV360) platformudur. Ancak DV360 tam olarak nedir ve i\u015finize nas\u0131l katk\u0131 sa\u011flar? DV360&#8217;\u0131n ne oldu\u011funu, \u00f6zelliklerini ve markalar i\u00e7in nas\u0131l faydalar sundu\u011funu daha yak\u0131ndan inceleyelim. Display &amp; Video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1481,2142],"tags":[1473,1495,1485],"class_list":["post-38700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-programatik-reklamcilik","category-reklam-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38700"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38701"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}