{"id":38688,"date":"2025-01-07T10:14:43","date_gmt":"2025-01-07T07:14:43","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38688"},"modified":"2025-07-07T22:16:30","modified_gmt":"2025-07-07T19:16:30","slug":"en-iyi-9-programatik-reklam-platformu","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/","title":{"rendered":"En \u0130yi 9 Programatik Reklam Platformu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#1_Google_Display_Video_360_DV360\" >1. Google Display &amp; Video 360 (DV360)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#2_Eskimi_DSP\" >2. Eskimi DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#3_Amazon_Ads_Amazon_DSP\" >3. Amazon Ads (Amazon DSP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#4_Smart_AdServer_SmartAds\" >4. Smart AdServer (SmartAds)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#5_Adform\" >5. Adform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#6_The_Trade_Desk\" >6. The Trade Desk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#7_MediaMath\" >7. MediaMath<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#8_AdRoll\" >8. AdRoll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/#9_Adsmovil\" >9. Adsmovil<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Programatik reklamc\u0131l\u0131k, dijital pazarlama d\u00fcnyas\u0131nda h\u0131zl\u0131 ve etkili sonu\u00e7lar almak i\u00e7in kullan\u0131lan en g\u00fc\u00e7l\u00fc y\u00f6ntemlerden biridir. Do\u011fru platform se\u00e7imi, markalar\u0131n hedef kitlelerine do\u011fru zamanda ve do\u011fru mesajla ula\u015fmalar\u0131n\u0131 sa\u011flar. Bu yaz\u0131da, i\u015fletmelerin ba\u015far\u0131yla kullanabilece\u011fi en iyi 9 programatik reklam platformunu inceleyece\u011fiz.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Display_Video_360_DV360\"><\/span>1. <strong>Google Display &amp; Video 360 (DV360)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019\u0131n geli\u015fmi\u015f reklam platformu DV360, video, banner, sesli reklamlar ve yerel reklamlar\u0131 tek bir \u00e7at\u0131 alt\u0131nda y\u00f6netme imk\u00e2n\u0131 sunar. Floodlight entegrasyonu sayesinde kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 detayl\u0131 bir \u015fekilde analiz ederek d\u00f6n\u00fc\u015f\u00fcm optimizasyonu yapabilirsiniz.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Geni\u015f reklam a\u011f\u0131<\/li>\n<li>\u00c7ok kanall\u0131 kampanya y\u00f6netimi<\/li>\n<li>Geli\u015fmi\u015f \u00f6l\u00e7\u00fcmleme ve raporlama<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Eskimi_DSP\"><\/span>2. <strong>Eskimi DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eskimi, b\u00fct\u00e7e dostu \u00e7\u00f6z\u00fcmleri ve geni\u015f hedefleme \u00f6zellikleriyle bilinen bir <strong>programatik reklam<\/strong> platformudur. Geli\u015fmi\u015f veritaban\u0131 sayesinde hem b\u00fcy\u00fck markalar hem de KOB\u0130\u2019ler i\u00e7in ideal bir ara\u00e7t\u0131r.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Rekabet\u00e7i maliyetlerle kaliteli envanter<\/li>\n<li>Co\u011frafi hedefleme ve lokasyon bazl\u0131 kampanyalar<\/li>\n<li>Kapsaml\u0131 veriye dayal\u0131 analiz<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Amazon_Ads_Amazon_DSP\"><\/span>3. <strong>Amazon Ads (Amazon DSP)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon Ads, e-ticaret odakl\u0131 i\u015fletmeler i\u00e7in en iyi <strong>programatik<\/strong> \u00e7\u00f6z\u00fcmlerden biridir. Amazon\u2019un kullan\u0131c\u0131 al\u0131\u015fveri\u015f verileriyle desteklenen bu platform, \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in etkili bir reklam y\u00f6netim sistemi sunar.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Al\u0131\u015fveri\u015f verileriyle detayl\u0131 hedefleme<\/li>\n<li>E-ticaret d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rma<\/li>\n<li>Amazon i\u00e7i ve d\u0131\u015f\u0131 reklam envanteri<\/li>\n<\/ul>\n<h4><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-38690 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/programamtic.jpeg\" alt=\"\" width=\"527\" height=\"400\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/programamtic.jpeg 800w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/programamtic-300x228.jpeg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/programamtic-768x583.jpeg 768w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Smart_AdServer_SmartAds\"><\/span>4. <strong>Smart AdServer (SmartAds)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SmartAds, hem yay\u0131nc\u0131lar hem de reklam verenler i\u00e7in g\u00fc\u00e7l\u00fc bir platformdur. Envanter optimizasyonu ve geli\u015fmi\u015f reklam formatlar\u0131 sunar. \u00d6zellikle premium reklam alanlar\u0131na eri\u015fim sa\u011flamak isteyenler i\u00e7in idealdir.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Premium reklam envanteri<\/li>\n<li>Video ve yerel reklam formatlar\u0131 deste\u011fi<\/li>\n<li>Esnek kampanya y\u00f6netimi<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Adform\"><\/span>5. <strong>Adform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adform, kullan\u0131c\u0131 dostu bir aray\u00fcz ve geli\u015fmi\u015f entegrasyon yetenekleriyle \u00f6ne \u00e7\u0131kan bir <strong>programatik reklam<\/strong> platformudur. \u00d6zellikle Avrupa pazar\u0131 i\u00e7in pop\u00fcler bir tercih olan Adform, yerel \u00e7\u00f6z\u00fcmleriyle dikkat \u00e7eker.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Esnek kampanya optimizasyonu<\/li>\n<li>Veri odakl\u0131 hedefleme se\u00e7enekleri<\/li>\n<li>\u015eeffaf raporlama<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_The_Trade_Desk\"><\/span>6. <strong>The Trade Desk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Trade Desk, d\u00fcnya genelinde geni\u015f bir reklam a\u011f\u0131na eri\u015fim sa\u011flayan, \u00e7ok kanall\u0131 kampanya y\u00f6netimi sunan bir platformdur. Markalar i\u00e7in hem kapsaml\u0131 bir reklam y\u00f6netim sistemi hem de g\u00fc\u00e7l\u00fc bir analiz arac\u0131 sunar.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>\u00c7oklu cihaz ve kanal deste\u011fi<\/li>\n<li>Veri entegrasyonu ve analiz ara\u00e7lar\u0131<\/li>\n<li>Geli\u015fmi\u015f hedefleme<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_MediaMath\"><\/span>7. <strong>MediaMath<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MediaMath, yapay zeka (AI) destekli optimizasyon yetenekleriyle \u00f6ne \u00e7\u0131kar. Kapsaml\u0131 veri analizi ve \u00e7ok kanall\u0131 reklam \u00e7\u00f6z\u00fcmleri sunar.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>AI tabanl\u0131 kampanya optimizasyonu<\/li>\n<li>Geni\u015f medya envanteri<\/li>\n<li>Detayl\u0131 raporlama<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_AdRoll\"><\/span>8. <strong>AdRoll<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AdRoll, \u00f6zellikle yeniden hedefleme <strong>(retargeting)<\/strong> kampanyalar\u0131 ile tan\u0131nan bir platformdur. K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in uygun maliyetli \u00e7\u00f6z\u00fcmler sunar.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Yeniden hedefleme kampanyalar\u0131nda uzmanl\u0131k<\/li>\n<li>Sosyal medya entegrasyonu<\/li>\n<li>Uygun fiyatl\u0131 reklam \u00e7\u00f6z\u00fcmleri<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Adsmovil\"><\/span>9. <strong>Adsmovil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adsmovil, Latin Amerika pazar\u0131nda lider bir <strong>programatik reklam<\/strong> platformudur. Mobil reklamc\u0131l\u0131\u011fa odaklanan bu platform, \u00f6zellikle mobil kullan\u0131c\u0131lar\u0131 hedefleyen markalar i\u00e7in idealdir.<\/p>\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n<ul>\n<li>Mobil reklam optimizasyonu<\/li>\n<li>Latin Amerika pazar\u0131nda g\u00fc\u00e7l\u00fc eri\u015fim<\/li>\n<li>Geli\u015fmi\u015f lokasyon hedefleme<\/li>\n<\/ul>\n<p><strong>Programatik reklamc\u0131l\u0131kta<\/strong> do\u011fru platform se\u00e7imi, reklam b\u00fct\u00e7enizi verimli kullanmak ve kampanya performans\u0131n\u0131 art\u0131rmak i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Yukar\u0131da s\u0131ralanan platformlardan biriyle \u00e7al\u0131\u015farak markan\u0131z i\u00e7in en etkili sonu\u00e7lar\u0131 elde edebilirsiniz.<\/p>\n<p><strong>Marker Groupe olarak, programatik reklam \u00e7\u00f6z\u00fcmlerimizle markan\u0131z\u0131 en do\u011fru hedef kitleyle bulu\u015fturuyoruz. Daha fazla bilgi i\u00e7in web sitemizi <a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/programatik-reklamcilik\/\">buradan<\/a> ziyaret edebilir ve bizimle ileti\u015fime ge\u00e7ebilirsiniz!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programatik reklamc\u0131l\u0131k, dijital pazarlama d\u00fcnyas\u0131nda h\u0131zl\u0131 ve etkili sonu\u00e7lar almak i\u00e7in kullan\u0131lan en g\u00fc\u00e7l\u00fc y\u00f6ntemlerden biridir. Do\u011fru platform se\u00e7imi, markalar\u0131n hedef kitlelerine do\u011fru zamanda ve do\u011fru mesajla ula\u015fmalar\u0131n\u0131 sa\u011flar. Bu yaz\u0131da, i\u015fletmelerin ba\u015far\u0131yla kullanabilece\u011fi en iyi 9 programatik reklam platformunu inceleyece\u011fiz. 1. Google Display &amp; Video 360 (DV360) Google\u2019\u0131n geli\u015fmi\u015f reklam platformu DV360, video, banner, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1481,2142],"tags":[1485],"class_list":["post-38688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-programatik-reklamcilik","category-reklam-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38688"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38690"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}