{"id":38686,"date":"2025-01-07T10:15:34","date_gmt":"2025-01-07T07:15:34","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38686"},"modified":"2025-07-07T22:13:09","modified_gmt":"2025-07-07T19:13:09","slug":"dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar\/","title":{"rendered":"DV360 (DoubleClick) Floodlight Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar\/#Floodlight_Nedir\" >Floodlight Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar\/#Floodlight_Nasil_Calisir\" >Floodlight Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar\/#Floodlightin_Avantajlari\" >Floodlight&#8217;\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/dv360-doubleclick-floodlight-nedir-ve-ne-ise-yarar\/#Floodlight_Hangi_Durumlarda_Kullanilir\" >Floodlight Hangi Durumlarda Kullan\u0131l\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Dijital pazarlama d\u00fcnyas\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek ve analiz etmek, do\u011fru stratejiler geli\u015ftirmek i\u00e7in kritik bir \u00f6neme sahiptir. Google\u2019\u0131n DV360 (Display &amp; Video 360) platformunda yer alan Floodlight teknolojisi, bu ihtiyac\u0131 kar\u015f\u0131layan geli\u015fmi\u015f bir \u00f6l\u00e7\u00fcmleme arac\u0131d\u0131r. Peki, Floodlight nedir ve markalar i\u00e7in ne gibi avantajlar sunar?<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Floodlight_Nedir\"><\/span>Floodlight Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Floodlight, DV360<\/strong> veya Campaign Manager gibi Google Marketing Platform ara\u00e7lar\u0131nda kullan\u0131lan bir izleme pikselidir. Temel amac\u0131, bir kullan\u0131c\u0131n\u0131n web sitenizde ger\u00e7ekle\u015ftirdi\u011fi etkile\u015fimleri ve d\u00f6n\u00fc\u015f\u00fcmleri (\u00f6r. al\u0131\u015fveri\u015f tamamlama, form doldurma, video izleme) detayl\u0131 bir \u015fekilde \u00f6l\u00e7\u00fcmlemektir.<\/p>\n<p><strong>Floodlight,<\/strong> yaln\u0131zca bir izleme arac\u0131 de\u011fil, ayn\u0131 zamanda pazarlama kampanyalar\u0131n\u0131z\u0131 optimize etmenize olanak sa\u011flayan g\u00fc\u00e7l\u00fc bir veri analiz kayna\u011f\u0131d\u0131r. Kullan\u0131c\u0131 etkile\u015fimlerini segmentlere ay\u0131rarak hedefleme stratejilerinizi daha verimli hale getirir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38687 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/floodlight.png\" alt=\"\" width=\"782\" height=\"503\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/floodlight.png 1502w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/floodlight-300x193.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/floodlight-1024x659.png 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/01\/floodlight-768x494.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Floodlight_Nasil_Calisir\"><\/span>Floodlight Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Floodlight,<\/strong> bir web sitesine yerle\u015ftirilen <strong>Floodlight Etiketleri (Floodlight Tags)<\/strong> sayesinde \u00e7al\u0131\u015f\u0131r. Bu etiketler, kullan\u0131c\u0131n\u0131n web sitesinde ger\u00e7ekle\u015ftirdi\u011fi belirli aksiyonlar\u0131 (\u00f6r. \u00fcr\u00fcn sepete ekleme, sat\u0131n alma i\u015flemi) kaydeder.<br \/>\nFloodlight etiketleri iki ana bile\u015fenden olu\u015fur:<\/p>\n<ol>\n<li><strong>Etkinlik Etiketi (Activity Tag):<\/strong> Bu etiket, belirli bir aksiyonu (\u00f6r. sat\u0131\u015f, lead toplama) izlemek i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li><strong>Varsay\u0131lan Etiket (Global Tag):<\/strong> Web sitesinin tamam\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in yerle\u015ftirilir.<\/li>\n<\/ol>\n<p><strong>Floodlight,<\/strong> bu verileri toplar ve Google Marketing Platform \u00fczerinden analiz edilmesini sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Floodlightin_Avantajlari\"><\/span>Floodlight&#8217;\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. Detayl\u0131 D\u00f6n\u00fc\u015f\u00fcm \u0130zleme<\/strong><br \/>\n<strong>Floodlight,<\/strong> yaln\u0131zca ka\u00e7 ki\u015finin d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011fini de\u011fil, bu kullan\u0131c\u0131lar\u0131n hangi kanallardan geldi\u011fini, ne kadar s\u00fcre web sitesinde kald\u0131\u011f\u0131n\u0131 ve hangi \u00fcr\u00fcnlerle etkile\u015fimde bulundu\u011funu ayr\u0131nt\u0131l\u0131 bir \u015fekilde analiz etmenizi sa\u011flar.<\/p>\n<p><strong>2. Veri Tabanl\u0131 Yeniden Hedefleme<\/strong><br \/>\n<strong>Floodlight,<\/strong> kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131na g\u00f6re segmentlere ay\u0131r\u0131r. \u00d6rne\u011fin, \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret eden ancak sat\u0131n alma ger\u00e7ekle\u015ftirmeyen kullan\u0131c\u0131lar\u0131 belirleyerek yeniden hedefleme <strong>(retargeting)<\/strong> kampanyalar\u0131 olu\u015fturabilirsiniz.<\/p>\n<p><strong>3. \u00c7ok Kanall\u0131 \u00d6l\u00e7\u00fcmleme<\/strong><br \/>\n<strong>Floodlight,<\/strong> farkl\u0131 reklam platformlar\u0131ndan gelen verileri entegre ederek \u00e7ok kanall\u0131 bir analiz sunar. Bu sayede hangi kanal\u0131n veya kampanyan\u0131n daha etkili oldu\u011funu anlayabilirsiniz.<\/p>\n<p><strong>4. Geli\u015fmi\u015f Raporlama<\/strong><br \/>\nGoogle Marketing Platform\u2019un sundu\u011fu raporlama ara\u00e7lar\u0131yla <strong>Floodlight<\/strong> verilerini g\u00f6rselle\u015ftirerek daha anla\u015f\u0131l\u0131r ve detayl\u0131 raporlar olu\u015fturabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Floodlight_Hangi_Durumlarda_Kullanilir\"><\/span>Floodlight Hangi Durumlarda Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>E-ticaret D\u00f6n\u00fc\u015f\u00fcmleri:<\/strong> Sat\u0131\u015f i\u015flemlerini detayl\u0131 bir \u015fekilde izlemek ve optimize etmek.<\/li>\n<li><strong>Lead Toplama Kampanyalar\u0131:<\/strong> Form doldurma veya \u00fcyelik i\u015flemlerini \u00f6l\u00e7\u00fcmlemek.<\/li>\n<li><strong>Video \u0130zleme Analizi:<\/strong> Kullan\u0131c\u0131lar\u0131n izledi\u011fi video i\u00e7eriklerinin etkinli\u011fini de\u011ferlendirmek.<\/li>\n<li><strong>Cross-Device Takip:<\/strong> Farkl\u0131 cihazlarda kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 izlemek.<\/li>\n<\/ul>\n<p>Floodlight, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanyalar\u0131n\u0131zda veri toplamak ve optimize etmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. DV360 ile entegre \u00e7al\u0131\u015fan bu teknoloji, reklam b\u00fct\u00e7enizi en verimli \u015fekilde kullanman\u0131za olanak tan\u0131r. Do\u011fru bir \u015fekilde yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda, pazarlama stratejilerinizin performans\u0131n\u0131 art\u0131rabilir ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 daha iyi anlaman\u0131z\u0131 sa\u011flayabilir.<\/p>\n<p>E\u011fer <strong>programatik reklam<\/strong> platformlar\u0131na dair daha fazla bilgi almak isterseniz, <a href=\"https:\/\/blog.markergroupe.com\/tr\/en-iyi-9-programatik-reklam-platformu\/\"><strong>En \u0130yi 9 Programatik Reklam Platformu<\/strong><\/a> ba\u015fl\u0131kl\u0131 i\u00e7eri\u011fimizi inceleyebilirsiniz.<\/p>\n<p><strong>Marker Groupe olarak, programatik reklam \u00e7\u00f6z\u00fcmlerimizle markan\u0131z\u0131 en do\u011fru hedef kitleyle bulu\u015fturuyoruz. Daha fazla bilgi i\u00e7in web sitemizi\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/digital-marker\/programatik-reklamcilik\/\">buradan<\/a>\u00a0ziyaret edebilir ve bizimle ileti\u015fime ge\u00e7ebilirsiniz!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek ve analiz etmek, do\u011fru stratejiler geli\u015ftirmek i\u00e7in kritik bir \u00f6neme sahiptir. Google\u2019\u0131n DV360 (Display &amp; Video 360) platformunda yer alan Floodlight teknolojisi, bu ihtiyac\u0131 kar\u015f\u0131layan geli\u015fmi\u015f bir \u00f6l\u00e7\u00fcmleme arac\u0131d\u0131r. Peki, Floodlight nedir ve markalar i\u00e7in ne gibi avantajlar sunar? Floodlight Nedir? Floodlight, DV360 veya Campaign Manager gibi Google Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1505,1489,1481],"tags":[1473,1495,1533,1485],"class_list":["post-38686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","category-dijital-pazarlama","category-programatik-reklamcilik","tag-digital-marker-tr","tag-dijital-pazarlama","tag-dijital-reklamcilik","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38686"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38687"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}