{"id":38189,"date":"2024-12-05T16:29:30","date_gmt":"2024-12-05T13:29:30","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38189"},"modified":"2025-07-07T21:19:07","modified_gmt":"2025-07-07T18:19:07","slug":"googlein-seodaki-yeni-favorisi-avif","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/","title":{"rendered":"Google\u2019\u0131n SEO\u2019daki Yeni Favorisi: AVIF"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#AVIF_Nedir\" >AVIF Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#AVIFin_One_Cikan_Ozellikleri\" >AVIF\u2019in \u00d6ne \u00c7\u0131kan \u00d6zellikleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#Google_ve_AVIF_SEOya_Etkileri\" >Google ve AVIF: SEO\u2019ya Etkileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#1_Site_Hizi_ve_Performans_Artisi\" >1. Site H\u0131z\u0131 ve Performans Art\u0131\u015f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#2_Mobil_Uyumluluk_ve_Core_Web_Vitals\" >2. Mobil Uyumluluk ve Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#3_Dusuk_Bant_Genisligi_Kullanimi\" >3. D\u00fc\u015f\u00fck Bant Geni\u015fli\u011fi Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#4_Gorsel_SEO_Optimizasyonu\" >4. G\u00f6rsel SEO Optimizasyonu:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/googlein-seodaki-yeni-favorisi-avif\/#AVIF_Formatina_Gecis_Icin_Ipuclari\" >AVIF Format\u0131na Ge\u00e7i\u015f \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2af2c433-43e5-49fe-a8ed-050058973db5\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Dijital d\u00fcnyan\u0131n g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 yap\u0131s\u0131, h\u0131zl\u0131 y\u00fcklenen ve y\u00fcksek kaliteli i\u00e7erik ihtiyac\u0131n\u0131 art\u0131r\u0131yor. G\u00f6rsellerin boyutu, web sitelerinin performans\u0131 ve SEO s\u0131ralamalar\u0131 \u00fczerinde do\u011frudan etkili. Son d\u00f6nemde Google, \u00f6zellikle SEO dostu web siteleri i\u00e7in AVIF format\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Bu yaz\u0131da, AVIF format\u0131n\u0131n ne oldu\u011funu, neden Google\u2019\u0131n favorisi haline geldi\u011fini ve SEO\u2019ya nas\u0131l katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 inceleyece\u011fiz.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AVIF_Nedir\"><\/span><strong>AVIF Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>AVIF<\/strong> (AV1 Image File Format), <strong>AOMedia Video 1 (AV1)<\/strong> codec\u2019ini temel alan yeni nesil bir g\u00f6r\u00fcnt\u00fc dosyas\u0131 format\u0131d\u0131r. <strong>JPEG, PNG<\/strong> ve <strong>WebP<\/strong> gibi formatlara k\u0131yasla, daha k\u00fc\u00e7\u00fck dosya boyutlar\u0131 sunarken kaliteyi korumay\u0131 ba\u015faran AVIF, \u00f6zellikle web performans\u0131 i\u00e7in b\u00fcy\u00fck avantajlar sa\u011fl\u0131yor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AVIFin_One_Cikan_Ozellikleri\"><\/span><strong>AVIF\u2019in \u00d6ne \u00c7\u0131kan \u00d6zellikleri:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Daha K\u00fc\u00e7\u00fck Dosya Boyutlar\u0131: AVIF, JPEG<\/strong> ve <strong>WebP\u2019ye<\/strong> g\u00f6re %50\u2019ye varan daha k\u00fc\u00e7\u00fck dosya boyutlar\u0131 sunar.<\/li>\n<li><strong>Y\u00fcksek G\u00f6r\u00fcnt\u00fc Kalitesi:<\/strong> K\u00fc\u00e7\u00fck boyutlara ra\u011fmen, detay kayb\u0131 minimum seviyededir.<\/li>\n<li><strong>HDR Deste\u011fi:<\/strong> AVIF, y\u00fcksek dinamik aral\u0131kl\u0131 (HDR) g\u00f6r\u00fcnt\u00fcleri destekler ve daha geni\u015f renk yelpazesi sunar.<\/li>\n<li><strong>\u015eeffafl\u0131k ve Animasyon Deste\u011fi: PNG<\/strong> ve <strong>GIF<\/strong> gibi formatlar\u0131n sundu\u011fu \u00f6zellikleri destekler.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37946 aligncenter\" title=\"e-ticaret\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/e-ticaret.webp\" alt=\"e ticaret\" width=\"698\" height=\"393\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/e-ticaret.webp 960w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/e-ticaret-300x169.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/e-ticaret-768x432.webp 768w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_ve_AVIF_SEOya_Etkileri\"><\/span><strong>Google ve AVIF: SEO\u2019ya Etkileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google, h\u0131z ve kullan\u0131c\u0131 deneyimi odakl\u0131 algoritma g\u00fcncellemeleriyle, site sahiplerini daha optimize i\u00e7erikler sunmaya te\u015fvik ediyor. <strong>AVIF,<\/strong> bu hedeflere ula\u015fmak i\u00e7in \u00f6nemli bir ara\u00e7 haline geldi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Site_Hizi_ve_Performans_Artisi\"><\/span><strong>1. Site H\u0131z\u0131 ve Performans Art\u0131\u015f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>AVIF\u2019in<\/strong> sundu\u011fu k\u00fc\u00e7\u00fck dosya boyutlar\u0131, web sitelerinin daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flar. Google, site h\u0131z\u0131n\u0131 \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc olarak kullan\u0131r. <strong>AVIF<\/strong> format\u0131na ge\u00e7i\u015f, sitenizin y\u00fcklenme s\u00fcresini iyile\u015ftirerek <strong>SEO<\/strong> puan\u0131n\u0131z\u0131 art\u0131rabilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Mobil_Uyumluluk_ve_Core_Web_Vitals\"><\/span><strong>2. Mobil Uyumluluk ve Core Web Vitals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n <strong>Core Web Vitals<\/strong> metri\u011finde, \u00f6zellikle \u201cLargest Contentful Paint (LCP)\u201d s\u00fcresi kritik bir \u00f6neme sahiptir. <strong>AVIF,<\/strong> b\u00fcy\u00fck g\u00f6rsellerin daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flayarak bu metri\u011fi iyile\u015ftirir ve mobil uyumlu siteler i\u00e7in avantaj sunar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Dusuk_Bant_Genisligi_Kullanimi\"><\/span><strong>3. D\u00fc\u015f\u00fck Bant Geni\u015fli\u011fi Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Daha d\u00fc\u015f\u00fck dosya boyutlar\u0131, kullan\u0131c\u0131lar\u0131n daha az veri harcamas\u0131n\u0131 sa\u011flar. Bu da hem kullan\u0131c\u0131 deneyimini iyile\u015ftirir hem de Google\u2019\u0131n \u00f6nemsedi\u011fi s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine katk\u0131da bulunur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Gorsel_SEO_Optimizasyonu\"><\/span><strong>4. G\u00f6rsel SEO Optimizasyonu:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, g\u00f6rsellerin optimize edilmesine \u00f6nem verir. AVIF format\u0131ndaki g\u00f6rseller, hem daha h\u0131zl\u0131 indekslenir hem de y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc i\u00e7erikler sunarak kullan\u0131c\u0131 etkile\u015fimini art\u0131r\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AVIF_Formatina_Gecis_Icin_Ipuclari\"><\/span><strong>AVIF Format\u0131na Ge\u00e7i\u015f \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc Ara\u00e7lar Kullan\u0131n:<\/strong> AVIF format\u0131na ge\u00e7i\u015f i\u00e7in \u00e7e\u015fitli ara\u00e7lar ve yaz\u0131l\u0131mlar mevcuttur. <strong>Squoosh<\/strong>, <strong>CloudConvert<\/strong> ve <strong>Imaginary<\/strong> gibi ara\u00e7lar ile g\u00f6rsellerinizi d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/li>\n<li><strong>Taray\u0131c\u0131 Uyumlulu\u011funu Kontrol Edin:<\/strong> AVIF, bir\u00e7ok modern taray\u0131c\u0131 taraf\u0131ndan desteklense de eski s\u00fcr\u00fcmlerle uyumluluk sorunlar\u0131 ya\u015fanabilir. Gerekti\u011finde yedek formatlar kullanmay\u0131 unutmay\u0131n.<\/li>\n<li><strong>CDN Deste\u011fini Kullan\u0131n:<\/strong> \u0130\u00e7erik da\u011f\u0131t\u0131m a\u011flar\u0131 (CDN) ile AVIF g\u00f6rselleri daha h\u0131zl\u0131 sunabilirsiniz. \u00d6zellikle Cloudflare ve Akamai gibi CDN\u2019ler AVIF deste\u011fi sunuyor.<\/li>\n<li><strong>WordPress ve Di\u011fer CMS Entegrasyonlar\u0131:<\/strong> WordPress kullan\u0131c\u0131lar\u0131, eklentiler arac\u0131l\u0131\u011f\u0131yla AVIF deste\u011fini kolayca entegre edebilir. <strong>ShortPixel<\/strong> ve <strong>Optimole<\/strong> gibi eklentiler bu deste\u011fi sunar.<\/li>\n<\/ol>\n<p><strong>AVIF,<\/strong> k\u00fc\u00e7\u00fck dosya boyutlar\u0131, y\u00fcksek kaliteli g\u00f6r\u00fcnt\u00fc sunumu ve <strong>SEO<\/strong> dostu yap\u0131s\u0131yla, dijital i\u00e7erik \u00fcreticileri ve web sitesi sahipleri i\u00e7in \u00f6nemli bir f\u0131rsat sunuyor. Google\u2019\u0131n h\u0131z ve kullan\u0131c\u0131 deneyimine verdi\u011fi \u00f6nemi g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, <strong>AVIF<\/strong> format\u0131n\u0131 kullanmak, sitenizi rakiplerinizin \u00f6n\u00fcne ge\u00e7irebilir. <strong>Marker Groupe<\/strong> olarak, <strong>SEO<\/strong> stratejilerinizi geli\u015ftirmek ve web performans\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in yenilik\u00e7i \u00e7\u00f6z\u00fcmler sunuyoruz. Web sitenizi gelece\u011fe haz\u0131rlamak i\u00e7in bizimle ileti\u015fime ge\u00e7in!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex\"><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/div>\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyan\u0131n g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 yap\u0131s\u0131, h\u0131zl\u0131 y\u00fcklenen ve y\u00fcksek kaliteli i\u00e7erik ihtiyac\u0131n\u0131 art\u0131r\u0131yor. G\u00f6rsellerin boyutu, web sitelerinin performans\u0131 ve SEO s\u0131ralamalar\u0131 \u00fczerinde do\u011frudan etkili. Son d\u00f6nemde Google, \u00f6zellikle SEO dostu web siteleri i\u00e7in AVIF format\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Bu yaz\u0131da, AVIF format\u0131n\u0131n ne oldu\u011funu, neden Google\u2019\u0131n favorisi haline geldi\u011fini ve SEO\u2019ya nas\u0131l katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 inceleyece\u011fiz. AVIF [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1487,2150],"tags":[2496,1473,1475,1227],"class_list":["post-38189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-haberler","category-seo-arama-motoru-optimizasyonu","tag-avif","tag-digital-marker-tr","tag-google","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38189"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/38190"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}