{"id":38158,"date":"2024-10-24T15:33:03","date_gmt":"2024-10-24T12:33:03","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=38158"},"modified":"2025-07-07T20:32:00","modified_gmt":"2025-07-07T17:32:00","slug":"e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/","title":{"rendered":"E-Ticaretin Alt\u0131n Ay\u0131: Kas\u0131m \u0130ndirim D\u00f6nemi \u0130\u00e7in Etkili Pazarlama Taktikleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#1_Erken_Planlama_ve_Kampanya_Stratejisi\" >1. Erken Planlama ve Kampanya Stratejisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#2_E-Posta_Pazarlamasinin_Gucunu_Kullanin\" >2. E-Posta Pazarlamas\u0131n\u0131n G\u00fcc\u00fcn\u00fc Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#3_Sosyal_Medya_Reklamlarini_Yaratici_Kampanyalarla_Guclendirin\" >3. Sosyal Medya Reklamlar\u0131n\u0131 Yarat\u0131c\u0131 Kampanyalarla G\u00fc\u00e7lendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#4_Icerik_Pazarlamasi_ile_Donusumlerinizi_Artirin\" >4. \u0130\u00e7erik Pazarlamas\u0131 ile D\u00f6n\u00fc\u015f\u00fcmlerinizi Art\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#5_Retargeting_ile_Kayip_Ziyaretcilerinizi_Geri_Kazanin\" >5. Retargeting ile Kay\u0131p Ziyaret\u00e7ilerinizi Geri Kazan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#6_Mobil_Optimizasyon_ve_Kullanici_Deneyimi_Iyilestirme\" >6. Mobil Optimizasyon ve Kullan\u0131c\u0131 Deneyimi \u0130yile\u015ftirme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#7_Sadakat_Programlari_ile_Musteri_Bagliligi_Olusturun\" >7. Sadakat Programlar\u0131 ile M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131 Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/e-ticaretin-altin-ayi-kasim-indirim-donemi-icin-etkili-pazarlama-taktikleri\/#8_Lojistik_ve_Iade_Sureclerini_Yonetme\" >8. Lojistik ve \u0130ade S\u00fcre\u00e7lerini Y\u00f6netme<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Kas\u0131m ay\u0131, e-ticaret d\u00fcnyas\u0131nda markalar\u0131n en b\u00fcy\u00fck f\u0131rsatlar\u0131 yakalad\u0131\u011f\u0131 d\u00f6nemlerin ba\u015f\u0131nda gelir. Black Friday, Cyber Monday ve 11. Bekarlar G\u00fcn\u00fc gibi \u00f6nemli al\u0131\u015fveri\u015f etkinlikleri sayesinde sat\u0131\u015flar katlan\u0131rken, do\u011fru pazarlama stratejileri ile rekabette \u00f6ne \u00e7\u0131kmak m\u00fcmk\u00fcnd\u00fcr. <\/strong><\/p>\n<p><strong>Marker Groupe olarak, bu yo\u011fun d\u00f6nemde markalar\u0131n dijital pazarlama stratejilerini m\u00fckemmel bir \u015fekilde optimize etmeleri ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131 i\u00e7in profesyonel \u00e7\u00f6z\u00fcmler sunuyoruz. Kas\u0131m ay\u0131n\u0131n sundu\u011fu f\u0131rsatlar\u0131 en iyi \u015fekilde de\u011ferlendirmeniz i\u00e7in kapsaml\u0131 bir pazarlama plan\u0131na ihtiyac\u0131n\u0131z var ve bu noktada Marker Groupe yan\u0131n\u0131zda.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Erken_Planlama_ve_Kampanya_Stratejisi\"><\/span>1. <strong>Erken Planlama ve Kampanya Stratejisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015far\u0131n\u0131n anahtar\u0131, kampanyalar\u0131n\u0131za erken ba\u015flamakt\u0131r. <strong>Marker Groupe<\/strong> olarak, markan\u0131za \u00f6zel indirim kampanyalar\u0131n\u0131 planlayarak t\u00fcketicilerin dikkatini \u00e7ekecek i\u00e7erikler olu\u015fturuyoruz. <strong>Google Ads<\/strong>, <strong>Meta Reklamlar\u0131<\/strong>, <strong>e-posta pazarlamas\u0131<\/strong> ve <strong>sosyal medya<\/strong> stratejilerimizle Kas\u0131m ay\u0131ndaki yo\u011fun talebe haz\u0131r olman\u0131z\u0131 sa\u011fl\u0131yoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_E-Posta_Pazarlamasinin_Gucunu_Kullanin\"><\/span>2. <strong>E-Posta Pazarlamas\u0131n\u0131n G\u00fcc\u00fcn\u00fc Kullan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Marker Groupe,<\/strong> m\u00fc\u015fteri segmentasyonuna dayal\u0131 e-posta pazarlama stratejileri geli\u015ftirerek, do\u011fru kitlelere ki\u015fiselle\u015ftirilmi\u015f mesajlar ula\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur. Yeniden hedefleme ve \u00f6zel f\u0131rsat bildirimleri ile m\u00fc\u015fterilerinizi sat\u0131\u015fa y\u00f6nlendirin.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38159 aligncenter\" title=\"e-ticaret\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/10\/e-ticaret-.webp\" alt=\"e ticaret\" width=\"620\" height=\"399\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/10\/e-ticaret-.webp 1400w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/10\/e-ticaret--300x193.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/10\/e-ticaret--1024x658.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/10\/e-ticaret--768x494.webp 768w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"3_Sosyal_Medya_Reklamlarini_Yaratici_Kampanyalarla_Guclendirin\"><\/span>3. <strong>Sosyal Medya Reklamlar\u0131n\u0131 Yarat\u0131c\u0131 Kampanyalarla G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sosyal medya kampanyalar\u0131n\u0131z\u0131n verimlili\u011fini art\u0131rmak i\u00e7in <strong>Marker Groupe&#8217;un<\/strong> uzmanl\u0131\u011f\u0131ndan faydalan\u0131n. <strong>Instagram, Facebook, TikTok<\/strong> ve di\u011fer platformlarda dikkat \u00e7eken ve sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcren yarat\u0131c\u0131 kampanyalar olu\u015fturuyoruz. Influencer i\u015fbirliklerinden canl\u0131 yay\u0131n stratejilerine kadar geni\u015f bir yelpazede destek sunuyoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Icerik_Pazarlamasi_ile_Donusumlerinizi_Artirin\"><\/span>4. <strong>\u0130\u00e7erik Pazarlamas\u0131 ile D\u00f6n\u00fc\u015f\u00fcmlerinizi Art\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcketicilere yol g\u00f6sterecek blog yaz\u0131lar\u0131, rehber i\u00e7erikler ve \u00fcr\u00fcn incelemeleri haz\u0131rlayarak markan\u0131z\u0131n bilinirli\u011fini art\u0131r\u0131yoruz. <strong>Marker Groupe\u2019un<\/strong> i\u00e7erik pazarlama stratejileri ile Kas\u0131m ay\u0131 indirimlerinin tam ortas\u0131nda yer al\u0131n. \u00dcr\u00fcnlerinizi en iyi \u015fekilde tan\u0131tarak m\u00fc\u015fteri g\u00fcveni kazan\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Retargeting_ile_Kayip_Ziyaretcilerinizi_Geri_Kazanin\"><\/span>5. <strong>Retargeting ile Kay\u0131p Ziyaret\u00e7ilerinizi Geri Kazan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kas\u0131m indirim d\u00f6neminde sitenize gelen fakat al\u0131\u015fveri\u015f yapmayan kullan\u0131c\u0131lar\u0131 geri kazanmak i\u00e7in <strong>Marker Groupe\u2019un<\/strong> yeniden hedefleme (retargeting) \u00e7\u00f6z\u00fcmlerini kullan\u0131n. <strong>Google Display Ads<\/strong>, <strong>Meta Reklamlar\u0131<\/strong> ve di\u011fer platformlar \u00fczerinden kay\u0131p sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 tekrar yakalay\u0131n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Mobil_Optimizasyon_ve_Kullanici_Deneyimi_Iyilestirme\"><\/span>6. <strong>Mobil Optimizasyon ve Kullan\u0131c\u0131 Deneyimi \u0130yile\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Marker Groupe,<\/strong> e-ticaret sitenizin <strong>mobil uyumlulu\u011funu<\/strong> ve kullan\u0131c\u0131 deneyimini geli\u015ftirerek m\u00fc\u015fterilerinizin h\u0131zl\u0131 ve sorunsuz al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 sa\u011flar. Mobil cihazlardan gelen trafi\u011fi en verimli \u015fekilde de\u011ferlendirmek i\u00e7in optimize edilmi\u015f \u00e7\u00f6z\u00fcmler sunuyoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Sadakat_Programlari_ile_Musteri_Bagliligi_Olusturun\"><\/span>7. <strong>Sadakat Programlar\u0131 ile M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131 Olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kas\u0131m ay\u0131 sonras\u0131 i\u00e7in uzun vadeli m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 stratejileri <strong>Marker Groupe<\/strong> ile m\u00fcmk\u00fcn. Sadakat programlar\u0131 ve m\u00fc\u015fteri te\u015fvik sistemleri kurarak yeni m\u00fc\u015fterilerinizi daimi m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Lojistik_ve_Iade_Sureclerini_Yonetme\"><\/span>8. <strong>Lojistik ve \u0130ade S\u00fcre\u00e7lerini Y\u00f6netme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00fc\u015fteri memnuniyetini art\u0131rmak i\u00e7in h\u0131zl\u0131 kargo ve kolay iade s\u00fcre\u00e7lerinin \u00f6nemi b\u00fcy\u00fck. <strong>Marker Groupe,<\/strong> sat\u0131\u015f sonras\u0131 s\u00fcre\u00e7lerinizi optimize ederek m\u00fc\u015fterilerinize kusursuz bir deneyim sunman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<p>Kas\u0131m ay\u0131, e-ticaret markalar\u0131n\u0131n y\u0131ld\u0131z\u0131n\u0131 parlatmak i\u00e7in alt\u0131n bir f\u0131rsatt\u0131r. Ancak bu d\u00f6nemde ba\u015far\u0131l\u0131 olmak i\u00e7in g\u00fc\u00e7l\u00fc bir dijital pazarlama stratejisi \u015fartt\u0131r. <strong>Marker Groupe\u2019un<\/strong> uzman ekibi, Kas\u0131m ay\u0131 indirim d\u00f6nemi boyunca sizi rakiplerinizin \u00f6n\u00fcne ta\u015f\u0131yacak stratejiler geli\u015ftirmek i\u00e7in burada. Siz de sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak, markan\u0131z\u0131 g\u00fc\u00e7lendirmek ve m\u00fc\u015fteri sadakati yaratmak istiyorsan\u0131z, <strong>Marker Groupe<\/strong> ile hemen ileti\u015fime ge\u00e7in ve bu d\u00f6nemi en verimli \u015fekilde de\u011ferlendirin.<\/p>\n<p><strong>Marker Groupe,<\/strong> sizin i\u00e7in Kas\u0131m ay\u0131n\u0131 unutulmaz bir ba\u015far\u0131 hikayesine d\u00f6n\u00fc\u015ft\u00fcrebilir!<\/p>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kas\u0131m ay\u0131, e-ticaret d\u00fcnyas\u0131nda markalar\u0131n en b\u00fcy\u00fck f\u0131rsatlar\u0131 yakalad\u0131\u011f\u0131 d\u00f6nemlerin ba\u015f\u0131nda gelir. Black Friday, Cyber Monday ve 11. Bekarlar G\u00fcn\u00fc gibi \u00f6nemli al\u0131\u015fveri\u015f etkinlikleri sayesinde sat\u0131\u015flar katlan\u0131rken, do\u011fru pazarlama stratejileri ile rekabette \u00f6ne \u00e7\u0131kmak m\u00fcmk\u00fcnd\u00fcr. Marker Groupe olarak, bu yo\u011fun d\u00f6nemde markalar\u0131n dijital pazarlama stratejilerini m\u00fckemmel bir \u015fekilde optimize etmeleri ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131 i\u00e7in profesyonel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501],"tags":[1473,1519,1493,1485],"class_list":["post-38158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-e-ticaret","tag-performans-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=38158"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/38158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36925"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=38158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=38158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=38158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}