{"id":37960,"date":"2024-08-06T02:43:12","date_gmt":"2024-08-05T23:43:12","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37960"},"modified":"2025-07-07T00:59:21","modified_gmt":"2025-07-06T21:59:21","slug":"perakende-sektorunde-artirilmis-gerceklik-alisveris-deneyiminde-inovasyon","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/perakende-sektorunde-artirilmis-gerceklik-alisveris-deneyiminde-inovasyon\/","title":{"rendered":"Perakende Sekt\u00f6r\u00fcnde Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik: Al\u0131\u015fveri\u015f Deneyiminde \u0130novasyon"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/perakende-sektorunde-artirilmis-gerceklik-alisveris-deneyiminde-inovasyon\/#Artirilmis_Gercekligin_Perakende_Sektorundeki_Kullanim_Alanlari\" >Art\u0131r\u0131lm\u0131\u015f Ger\u00e7ekli\u011fin Perakende Sekt\u00f6r\u00fcndeki Kullan\u0131m Alanlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/perakende-sektorunde-artirilmis-gerceklik-alisveris-deneyiminde-inovasyon\/#Artirilmis_Gerceklik_Kullaniminin_Avantajlari\" >Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik Kullan\u0131m\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/perakende-sektorunde-artirilmis-gerceklik-alisveris-deneyiminde-inovasyon\/#Basari_Hikayeleri_ve_Sektorel_Veriler\" >Ba\u015far\u0131 Hikayeleri ve Sekt\u00f6rel Veriler<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR), perakende sekt\u00f6r\u00fcnde al\u0131\u015fveri\u015f deneyimini d\u00f6n\u00fc\u015ft\u00fcren yenilik\u00e7i bir teknoloji olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcketicilere \u00fcr\u00fcnleri sanal olarak deneme, mekan i\u00e7inde yerle\u015ftirme veya \u00fcr\u00fcn \u00f6zelliklerini daha ayr\u0131nt\u0131l\u0131 inceleme imkan\u0131 sunan AR, hem fiziksel ma\u011fazalarda hem de online platformlarda m\u00fc\u015fteri deneyimini geli\u015ftirmektedir. Bu yaz\u0131da, perakende sekt\u00f6r\u00fcnde AR&#8217;nin kullan\u0131m\u0131, sa\u011flad\u0131\u011f\u0131 avantajlar ve sekt\u00f6rel verilerle desteklenen \u00f6rnek ba\u015far\u0131 hikayeleri ele al\u0131nacakt\u0131r.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artirilmis_Gercekligin_Perakende_Sektorundeki_Kullanim_Alanlari\"><\/span><b>Art\u0131r\u0131lm\u0131\u015f Ger\u00e7ekli\u011fin Perakende Sekt\u00f6r\u00fcndeki Kullan\u0131m Alanlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sanal \u00dcr\u00fcn Denemeleri<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, m\u00fc\u015fterilerin \u00fcr\u00fcnleri sanal olarak denemelerine olanak tan\u0131r. Giyim, makyaj, aksesuar ve mobilya gibi kategorilerde, t\u00fcketiciler \u00fcr\u00fcnlerin nas\u0131l g\u00f6r\u00fcnece\u011fini veya nas\u0131l uyum sa\u011flayaca\u011f\u0131n\u0131 g\u00f6rebilir. \u00d6rne\u011fin, bir m\u00fc\u015fteri, bir \u00e7ift ayakkab\u0131n\u0131n veya bir rujun kendisine nas\u0131l g\u00f6r\u00fcnece\u011fini AR teknolojisiyle deneyimleyebilir. <\/span><b>eMarketer<\/b><span style=\"font-weight: 400;\">&#8216;\u0131n verilerine g\u00f6re, 2023 y\u0131l\u0131nda ABD&#8217;de online al\u0131\u015fveri\u015f yapan t\u00fcketicilerin %30&#8217;u AR \u00f6zelliklerini kulland\u0131 ve bu oran\u0131n 2024&#8217;te %40&#8217;a \u00e7\u0131kmas\u0131 bekleniyor .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mekansal Yerle\u015ftirme<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Mobilya ve ev dekorasyonu perakendecileri, m\u00fc\u015fterilerin \u00fcr\u00fcnleri kendi ev ortamlar\u0131nda sanal olarak yerle\u015ftirmelerine olanak tan\u0131yan AR uygulamalar\u0131 sunmaktad\u0131r. Bu \u00f6zellik, m\u00fc\u015fterilerin \u00fcr\u00fcnlerin boyutlar\u0131n\u0131 ve estetik uyumunu daha iyi anlamalar\u0131na yard\u0131mc\u0131 olur. <\/span><b>Statista<\/b><span style=\"font-weight: 400;\">&#8216;ya g\u00f6re, 2023 y\u0131l\u0131nda d\u00fcnya genelinde AR kullanarak al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerin %35&#8217;i mobilya ve dekorasyon \u00fcr\u00fcnlerini tercih etti .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etkile\u015fimli \u00dcr\u00fcn Bilgilendirme<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Fiziksel ma\u011fazalarda, AR teknolojisi kullan\u0131larak \u00fcr\u00fcnler hakk\u0131nda daha fazla bilgi sunulabilir. M\u00fc\u015fteriler, ak\u0131ll\u0131 telefonlar\u0131yla \u00fcr\u00fcnlere y\u00f6nelik AR deneyimleri ya\u015fayarak, \u00fcr\u00fcn \u00f6zelliklerini, kullan\u0131m talimatlar\u0131n\u0131 ve m\u00fc\u015fteri yorumlar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilir. <\/span><b>Pew Research Center<\/b><span style=\"font-weight: 400;\">&#8216;\u0131n yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re, ma\u011faza i\u00e7i al\u0131\u015fveri\u015f s\u0131ras\u0131nda AR kullan\u0131m\u0131, m\u00fc\u015fteri memnuniyetini %20 art\u0131rmaktad\u0131r .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E\u011flenceli ve Etkileyici Kampanyalar<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">AR, markalar\u0131n t\u00fcketicilerle etkile\u015fim kurmas\u0131n\u0131 sa\u011flayan e\u011flenceli ve etkileyici kampanyalar sunar. \u00d6rne\u011fin, ma\u011faza vitrinlerinde veya \u00fcr\u00fcn ambalajlar\u0131nda yer alan AR \u00f6zellikleri, m\u00fc\u015fterilerin e\u011flenceli animasyonlar ve oyunlarla etkile\u015fime girmesine olanak tan\u0131r. Bu t\u00fcr deneyimler, markalar\u0131n sad\u0131k m\u00fc\u015fteri kitlesi olu\u015fturmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37961\" title=\"art\u0131lm\u0131s\u0327 gerc\u0327eklik\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/artilmis-gerceklik.webp\" alt=\"art\u0131lm\u0131s\u0327 gerc\u0327eklik\" width=\"1200\" height=\"630\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/artilmis-gerceklik.webp 1200w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/artilmis-gerceklik-300x158.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/artilmis-gerceklik-1024x538.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/artilmis-gerceklik-768x403.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artirilmis_Gerceklik_Kullaniminin_Avantajlari\"><\/span><b>Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik Kullan\u0131m\u0131n\u0131n Avantajlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fteri Deneyimini Geli\u015ftirme<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">AR, m\u00fc\u015fterilere al\u0131\u015fveri\u015f deneyimlerini daha etkile\u015fimli ve ki\u015fiselle\u015ftirilmi\u015f hale getirme imkan\u0131 sunar. T\u00fcketiciler, \u00fcr\u00fcnleri daha iyi anlayarak ve deneyimleyerek daha bilin\u00e7li sat\u0131n alma kararlar\u0131 verebilirler. Bu, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r ve iade oranlar\u0131n\u0131 azalt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sat\u0131\u015flar\u0131 Art\u0131rma<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">AR, m\u00fc\u015fterilerin \u00fcr\u00fcnlere daha fazla g\u00fcven duymas\u0131n\u0131 sa\u011flayarak sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. \u00d6zellikle online al\u0131\u015fveri\u015fte, \u00fcr\u00fcnleri sanal olarak deneyebilme imkan\u0131, m\u00fc\u015fteri g\u00fcvenini peki\u015ftirir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r. <\/span><b>Deloitte<\/b><span style=\"font-weight: 400;\">&#8216;un ara\u015ft\u0131rmas\u0131na g\u00f6re, AR kullanan perakendeciler, AR kullanmayanlara k\u0131yasla %25 daha y\u00fcksek sat\u0131\u015f art\u0131\u015f\u0131 elde etmektedir .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marka Fark\u0131ndal\u0131\u011f\u0131 ve Sadakati<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">AR deneyimleri, markalar\u0131n m\u00fc\u015fterilerle etkile\u015fim kurmas\u0131n\u0131 sa\u011flar ve marka sadakatini art\u0131r\u0131r. Yenilik\u00e7i ve e\u011flenceli AR kampanyalar\u0131, markalar\u0131n \u00f6ne \u00e7\u0131kmas\u0131na ve t\u00fcketiciler aras\u0131nda konu\u015fulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Basari_Hikayeleri_ve_Sektorel_Veriler\"><\/span><b>Ba\u015far\u0131 Hikayeleri ve Sekt\u00f6rel Veriler<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IKEA<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">IKEA, AR teknolojisini kullanarak m\u00fc\u015fterilerin mobilya ve dekorasyon \u00fcr\u00fcnlerini kendi ev ortamlar\u0131nda sanal olarak yerle\u015ftirmelerine olanak tan\u0131yan IKEA Place uygulamas\u0131n\u0131 geli\u015ftirdi. Uygulama, m\u00fc\u015fterilerin \u00fcr\u00fcnlerin boyutlar\u0131n\u0131 ve uyumunu daha iyi anlamalar\u0131n\u0131 sa\u011flar. IKEA, bu uygulama sayesinde online sat\u0131\u015flar\u0131n\u0131 %20 art\u0131rd\u0131 .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sephora<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Sephora, AR teknolojisiyle m\u00fc\u015fterilerine sanal makyaj deneme imkan\u0131 sunan bir uygulama geli\u015ftirdi. Kullan\u0131c\u0131lar, uygulama arac\u0131l\u0131\u011f\u0131yla farkl\u0131 makyaj \u00fcr\u00fcnlerini y\u00fczlerinde sanal olarak deneyebiliyor. Sephora, bu teknoloji sayesinde m\u00fc\u015fteri memnuniyetini art\u0131rd\u0131 ve ma\u011faza ziyaretlerini %15 oran\u0131nda art\u0131rd\u0131 .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L&#8217;Or\u00e9al<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al, AR teknolojisini kullanarak sanal sa\u00e7 rengi ve makyaj denemeleri sunan bir uygulama geli\u015ftirdi. M\u00fc\u015fteriler, farkl\u0131 sa\u00e7 renklerini ve makyaj stillerini sanal olarak deneyerek, kendileri i\u00e7in en uygun \u00fcr\u00fcnleri se\u00e7ebiliyor. L&#8217;Or\u00e9al, bu uygulama sayesinde online sat\u0131\u015flar\u0131n\u0131 %30 art\u0131rd\u0131 .<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, perakende sekt\u00f6r\u00fcnde al\u0131\u015fveri\u015f deneyimini d\u00f6n\u00fc\u015ft\u00fcren g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn denemeleri, mekansal yerle\u015ftirme, etkile\u015fimli \u00fcr\u00fcn bilgilendirme ve e\u011flenceli kampanyalar gibi \u00f6zellikler, m\u00fc\u015fteri deneyimini iyile\u015ftirir ve sat\u0131\u015flar\u0131 art\u0131r\u0131r. IKEA, Sephora ve L&#8217;Or\u00e9al gibi markalar, AR teknolojisini ba\u015far\u0131yla kullanarak m\u00fc\u015fteri memnuniyetini ve sat\u0131\u015flar\u0131n\u0131 art\u0131rm\u0131\u015flard\u0131r. Marker Groupe olarak, perakende sekt\u00f6r\u00fcndeki bu yenilik\u00e7i trendleri takip ediyor ve m\u00fc\u015fterilerimize en iyi AR \u00e7\u00f6z\u00fcmlerini sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR), perakende sekt\u00f6r\u00fcnde al\u0131\u015fveri\u015f deneyimini d\u00f6n\u00fc\u015ft\u00fcren yenilik\u00e7i bir teknoloji olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcketicilere \u00fcr\u00fcnleri sanal olarak deneme, mekan i\u00e7inde yerle\u015ftirme veya \u00fcr\u00fcn \u00f6zelliklerini daha ayr\u0131nt\u0131l\u0131 inceleme imkan\u0131 sunan AR, hem fiziksel ma\u011fazalarda hem de online platformlarda m\u00fc\u015fteri deneyimini geli\u015ftirmektedir. Bu yaz\u0131da, perakende sekt\u00f6r\u00fcnde AR&#8217;nin kullan\u0131m\u0131, sa\u011flad\u0131\u011f\u0131 avantajlar ve sekt\u00f6rel verilerle desteklenen \u00f6rnek ba\u015far\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,2148,2146],"tags":[2179],"class_list":["post-37960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-donusum","category-sektor-analizleri","tag-sektor-analizleri"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37960"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/37961"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}