{"id":37949,"date":"2024-07-06T02:30:24","date_gmt":"2024-07-05T23:30:24","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37949"},"modified":"2025-07-07T00:42:11","modified_gmt":"2025-07-06T21:42:11","slug":"egitim-sektorunde-dijital-reklamcilik-musteri-deneyimini-iyilestirme-yollari","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/egitim-sektorunde-dijital-reklamcilik-musteri-deneyimini-iyilestirme-yollari\/","title":{"rendered":"E\u011fitim Sekt\u00f6r\u00fcnde Dijital Reklamc\u0131l\u0131k: M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirme Yollar\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-sektorunde-dijital-reklamcilik-musteri-deneyimini-iyilestirme-yollari\/#Dijital_Reklamciligin_Egitim_Sektorunde_Kullanim_Alanlari\" >Dijital Reklamc\u0131l\u0131\u011f\u0131n E\u011fitim Sekt\u00f6r\u00fcnde Kullan\u0131m Alanlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-sektorunde-dijital-reklamcilik-musteri-deneyimini-iyilestirme-yollari\/#Musteri_Ogrenci_Deneyimini_Iyilestirme_Yollari\" >M\u00fc\u015fteri (\u00d6\u011frenci) Deneyimini \u0130yile\u015ftirme Yollar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-sektorunde-dijital-reklamcilik-musteri-deneyimini-iyilestirme-yollari\/#Sektorel_Veriler_ve_Basari_Ornekleri\" >Sekt\u00f6rel Veriler ve Ba\u015far\u0131 \u00d6rnekleri<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Dijital reklamc\u0131l\u0131k, e\u011fitim sekt\u00f6r\u00fcnde \u00f6\u011frenci adaylar\u0131na ula\u015fmak ve marka bilinirli\u011fini art\u0131rmak i\u00e7in etkili bir ara\u00e7 haline geldi. E\u011fitim kurumlar\u0131, dijital platformlar arac\u0131l\u0131\u011f\u0131yla hedef kitlelerine daha ki\u015fiselle\u015ftirilmi\u015f ve etkileyici deneyimler sunarak, kay\u0131t oranlar\u0131n\u0131 art\u0131rmay\u0131 ve \u00f6\u011frenci ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. Bu yaz\u0131da, e\u011fitim sekt\u00f6r\u00fcnde dijital reklamc\u0131l\u0131\u011f\u0131n rol\u00fcn\u00fc, m\u00fc\u015fteri (\u00f6\u011frenci) deneyimini iyile\u015ftirme yollar\u0131n\u0131 ve sekt\u00f6rel verilerle desteklenen stratejileri inceleyece\u011fiz.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dijital_Reklamciligin_Egitim_Sektorunde_Kullanim_Alanlari\"><\/span><b>Dijital Reklamc\u0131l\u0131\u011f\u0131n E\u011fitim Sekt\u00f6r\u00fcnde Kullan\u0131m Alanlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u015fiselle\u015ftirilmi\u015f Reklamlar<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Dijital reklamc\u0131l\u0131k, e\u011fitim kurumlar\u0131n\u0131n potansiyel \u00f6\u011frencilerine ula\u015fmas\u0131n\u0131 sa\u011flarken, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler sunma f\u0131rsat\u0131 da sunar. B\u00fcy\u00fck veri analiti\u011fi ve yapay zeka teknolojileri, \u00f6\u011frenci adaylar\u0131n\u0131n ilgi alanlar\u0131n\u0131, \u00f6nceki arama ge\u00e7mi\u015flerini ve demografik bilgilerini analiz ederek, onlara \u00f6zel reklamlar olu\u015fturulmas\u0131na olanak tan\u0131r. \u00d6rne\u011fin, belirli bir alanda e\u011fitim almak isteyen \u00f6\u011frencilere o alanla ilgili kurslar veya programlar tan\u0131t\u0131labilir. <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\"> verilerine g\u00f6re, ki\u015fiselle\u015ftirilmi\u015f reklamlar, t\u0131klama oranlar\u0131n\u0131 (CTR) %20 art\u0131rabilir .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Sosyal medya platformlar\u0131, e\u011fitim kurumlar\u0131n\u0131n hedef kitlesine ula\u015fmak i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Facebook, Instagram, LinkedIn ve TikTok gibi platformlar, \u00f6\u011frenci adaylar\u0131na ula\u015fmak ve etkile\u015fim sa\u011flamak i\u00e7in geni\u015f bir yelpazede reklam se\u00e7enekleri sunar. <\/span><b>Statista<\/b><span style=\"font-weight: 400;\">&#8216;ya g\u00f6re, 2023 y\u0131l\u0131nda, d\u00fcnya genelinde 4.2 milyar ki\u015fi sosyal medya kullan\u0131c\u0131s\u0131d\u0131r ve bu rakam\u0131n 2024 y\u0131l\u0131nda 4.4 milyara ula\u015fmas\u0131 beklenmektedir. Bu platformlar, e\u011fitim kurumlar\u0131n\u0131n gen\u00e7 kitlelere eri\u015fimini kolayla\u015ft\u0131r\u0131r .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video \u0130\u00e7erikler ve Canl\u0131 Yay\u0131nlar<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Video i\u00e7erikler, e\u011fitim kurumlar\u0131 i\u00e7in etkili bir pazarlama arac\u0131d\u0131r. Tan\u0131t\u0131m videolar\u0131, \u00f6\u011frenci hikayeleri ve kamp\u00fcs turlar\u0131 gibi i\u00e7erikler, \u00f6\u011frenci adaylar\u0131n\u0131n kurum hakk\u0131nda daha fazla bilgi edinmesini sa\u011flar. Ayr\u0131ca, canl\u0131 yay\u0131nlar ve web seminerleri, potansiyel \u00f6\u011frencilere do\u011frudan bilgi aktar\u0131m\u0131 yaparak etkile\u015fimi art\u0131r\u0131r. <\/span><b>Wyzowl<\/b><span style=\"font-weight: 400;\">&#8216;un verilerine g\u00f6re, t\u00fcketicilerin %84&#8217;\u00fc bir markan\u0131n videosunu izledikten sonra sat\u0131n alma karar\u0131 verir. Bu oran, e\u011fitim kurumlar\u0131 i\u00e7in de ge\u00e7erlidir .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Arama Motoru Optimizasyonu (SEO) ve Arama Motoru Pazarlamas\u0131 (SEM)<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">E\u011fitim kurumlar\u0131, web sitelerinin arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in SEO ve SEM stratejilerini kullan\u0131r. Potansiyel \u00f6\u011frencilerin Google gibi arama motorlar\u0131nda yapt\u0131klar\u0131 aramalarda ilk s\u0131ralarda \u00e7\u0131kmak, kurumlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131r. <\/span><b>HubSpot<\/b><span style=\"font-weight: 400;\">&#8216;un ara\u015ft\u0131rmas\u0131na g\u00f6re, organik arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer alan siteler, t\u0131klama oranlar\u0131n\u0131 %30 art\u0131rabilir .<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37950 aligncenter\" title=\"eg\u0306itim sekto\u0308ru\u0308nde dijital pazarlama\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/egitim-sektorunde-dijital-pazarlama.webp\" alt=\"eg\u0306itim sekto\u0308ru\u0308nde dijital pazarlama\" width=\"670\" height=\"378\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/egitim-sektorunde-dijital-pazarlama.webp 1200w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/egitim-sektorunde-dijital-pazarlama-300x169.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/egitim-sektorunde-dijital-pazarlama-1024x577.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/08\/egitim-sektorunde-dijital-pazarlama-768x433.webp 768w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Musteri_Ogrenci_Deneyimini_Iyilestirme_Yollari\"><\/span><b>M\u00fc\u015fteri (\u00d6\u011frenci) Deneyimini \u0130yile\u015ftirme Yollar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kullan\u0131c\u0131 Dostu Web Siteleri<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">E\u011fitim kurumlar\u0131n\u0131n web siteleri, potansiyel \u00f6\u011frenciler i\u00e7in bilgi edinme s\u00fcrecinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Kullan\u0131c\u0131 dostu bir web sitesi tasar\u0131m\u0131, ziyaret\u00e7ilerin ihtiya\u00e7 duyduklar\u0131 bilgilere h\u0131zl\u0131ca ula\u015fmas\u0131n\u0131 sa\u011flar. H\u0131zl\u0131 y\u00fckleme s\u00fcreleri, mobil uyumluluk ve kolay gezinme, web sitesi deneyimini iyile\u015ftirir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sosyal Medya Etkile\u015fimi<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Sosyal medya \u00fczerinden aktif etkile\u015fim, \u00f6\u011frenci adaylar\u0131yla do\u011frudan ileti\u015fim kurmay\u0131 sa\u011flar. Soru-cevap oturumlar\u0131, \u00f6\u011frenci ba\u015far\u0131 hikayeleri ve kamp\u00fcs ya\u015fam\u0131 ile ilgili payla\u015f\u0131mlar, \u00f6\u011frencilerin e\u011fitim kurumuyla ba\u011f kurmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbotlar ve Canl\u0131 Destek<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">E\u011fitim kurumlar\u0131n\u0131n web sitelerinde kullan\u0131lan chatbotlar ve canl\u0131 destek hizmetleri, potansiyel \u00f6\u011frencilere an\u0131nda yan\u0131t verme imkan\u0131 sunar. Bu hizmetler, \u00f6\u011frencilerin kay\u0131t s\u00fcre\u00e7leri, programlar ve kamp\u00fcs olanaklar\u0131 hakk\u0131nda bilgi almas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u00e7erik Pazarlama<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Bloglar, makaleler ve videolar gibi i\u00e7erik pazarlama stratejileri, e\u011fitim kurumlar\u0131n\u0131n uzmanl\u0131k alanlar\u0131n\u0131 ve sunduklar\u0131 programlar\u0131 tan\u0131tmak i\u00e7in kullan\u0131labilir. De\u011ferli ve bilgilendirici i\u00e7erikler, \u00f6\u011frenci adaylar\u0131n\u0131n karar verme s\u00fcre\u00e7lerinde olumlu bir etki yarat\u0131r.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Sektorel_Veriler_ve_Basari_Ornekleri\"><\/span><b>Sekt\u00f6rel Veriler ve Ba\u015far\u0131 \u00d6rnekleri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coursera<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Coursera, online e\u011fitim alan\u0131nda dijital reklamc\u0131l\u0131k stratejileriyle b\u00fcy\u00fck ba\u015far\u0131 elde eden bir platformdur. Sosyal medya reklamc\u0131l\u0131\u011f\u0131 ve SEO stratejilerini etkin bir \u015fekilde kullanarak, 2023 y\u0131l\u0131nda 70 milyondan fazla \u00f6\u011frenciye ula\u015ft\u0131. Coursera&#8217;n\u0131n ki\u015fiselle\u015ftirilmi\u015f \u00f6\u011frenme deneyimi sunmas\u0131, \u00f6\u011frenci kat\u0131l\u0131m\u0131n\u0131 %30 art\u0131rd\u0131 .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Harvard University<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Harvard University, dijital reklamc\u0131l\u0131k ve i\u00e7erik pazarlama stratejileriyle \u00f6\u011frenci adaylar\u0131n\u0131n ilgisini \u00e7eken bir di\u011fer ba\u015far\u0131 hikayesidir. \u00dcniversitenin YouTube kanal\u0131nda yay\u0131nlad\u0131\u011f\u0131 ders videolar\u0131 ve kamp\u00fcs turlar\u0131, 2023 y\u0131l\u0131nda 10 milyonun \u00fczerinde izlenme ald\u0131. Harvard&#8217;\u0131n SEO stratejileri, web sitesi trafi\u011fini %25 art\u0131rd\u0131 .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Udemy<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Udemy, online kurslar sunan bir platform olarak dijital reklamc\u0131l\u0131k stratejilerini etkin bir \u015fekilde kullanmaktad\u0131r. Google Ads ve sosyal medya reklamc\u0131l\u0131\u011f\u0131 ile 2023 y\u0131l\u0131nda 50 milyon \u00f6\u011frenciye ula\u015fmay\u0131 ba\u015fard\u0131. Udemy&#8217;nin video i\u00e7erikleri, \u00f6\u011frenci kat\u0131l\u0131m\u0131n\u0131 %40 art\u0131rd\u0131 .<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Dijital reklamc\u0131l\u0131k, e\u011fitim sekt\u00f6r\u00fcnde \u00f6\u011frenci deneyimini iyile\u015ftirmek ve e\u011fitim kurumlar\u0131n\u0131n hedef kitlesine ula\u015fmak i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Ki\u015fiselle\u015ftirilmi\u015f reklamlar, sosyal medya etkile\u015fimi, video i\u00e7erikler ve SEO stratejileri, \u00f6\u011frenci adaylar\u0131n\u0131n karar verme s\u00fcre\u00e7lerinde etkili rol oynar. Marker Groupe olarak, e\u011fitim sekt\u00f6r\u00fcndeki dijital reklamc\u0131l\u0131k trendlerini ve stratejilerini yak\u0131ndan takip ediyor ve m\u00fc\u015fterilerimize en uygun \u00e7\u00f6z\u00fcmleri sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k, e\u011fitim sekt\u00f6r\u00fcnde \u00f6\u011frenci adaylar\u0131na ula\u015fmak ve marka bilinirli\u011fini art\u0131rmak i\u00e7in etkili bir ara\u00e7 haline geldi. E\u011fitim kurumlar\u0131, dijital platformlar arac\u0131l\u0131\u011f\u0131yla hedef kitlelerine daha ki\u015fiselle\u015ftirilmi\u015f ve etkileyici deneyimler sunarak, kay\u0131t oranlar\u0131n\u0131 art\u0131rmay\u0131 ve \u00f6\u011frenci ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. Bu yaz\u0131da, e\u011fitim sekt\u00f6r\u00fcnde dijital reklamc\u0131l\u0131\u011f\u0131n rol\u00fcn\u00fc, m\u00fc\u015fteri (\u00f6\u011frenci) deneyimini iyile\u015ftirme yollar\u0131n\u0131 ve sekt\u00f6rel verilerle desteklenen stratejileri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,2146],"tags":[2179],"class_list":["post-37949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-sektor-analizleri","tag-sektor-analizleri"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37949"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/37950"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}