{"id":37809,"date":"2024-07-19T13:51:53","date_gmt":"2024-07-19T10:51:53","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37809"},"modified":"2025-07-07T20:05:07","modified_gmt":"2025-07-07T17:05:07","slug":"programatik-dijital-acik-hava-reklamciligi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/programatik-dijital-acik-hava-reklamciligi\/","title":{"rendered":"Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-dijital-acik-hava-reklamciligi\/#Programatik_Dijital_Acik_Hava_Reklamciligi_Nedir\" >Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-dijital-acik-hava-reklamciligi\/#Programatik_Dijital_Acik_Hava_Reklamciliginin_Avantajlari\" >Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-dijital-acik-hava-reklamciligi\/#Marker_Groupeun_Programatik_Dijital_Acik_Hava_Reklamciligi_Hizmeti\" >Marker Groupe&#8217;un Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131 Hizmeti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-dijital-acik-hava-reklamciligi\/#Neden_Marker_Groupe\" >Neden Marker Groupe?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda, reklamc\u0131l\u0131\u011f\u0131n etkinli\u011fini art\u0131rmak ve hedef kitleye daha do\u011fru bir \u015fekilde ula\u015fmak i\u00e7in programatik teknolojiler giderek daha fazla \u00f6nem kazan\u0131yor. Marker Groupe olarak, programatik a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131nda sundu\u011fumuz yenilik\u00e7i ve etkili \u00e7\u00f6z\u00fcmlerle m\u00fc\u015fterilerimize de\u011fer kat\u0131yoruz.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Programatik_Dijital_Acik_Hava_Reklamciligi_Nedir\"><\/span><b>Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Programatik dijital a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131,<\/strong> dijital ekranlar arac\u0131l\u0131\u011f\u0131yla d\u0131\u015f mekanlarda yap\u0131lan reklamlar\u0131n <strong>programatik<\/strong> teknolojilerle otomatikle\u015ftirilmesidir. AVM&#8217;ler, otob\u00fcs duraklar\u0131, havaalanlar\u0131 gibi yo\u011fun insan trafi\u011finin oldu\u011fu alanlarda kullan\u0131lan dijital ekranlar, markalar\u0131n mesajlar\u0131n\u0131 etkili bir \u015fekilde iletmelerini sa\u011flar. Programatik teknoloji sayesinde, reklam alanlar\u0131n\u0131n sat\u0131n al\u0131nmas\u0131 ve hedeflenmesi ger\u00e7ek zamanl\u0131 olarak yap\u0131labilir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Programatik_Dijital_Acik_Hava_Reklamciliginin_Avantajlari\"><\/span><b>Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131n\u0131n Avantajlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geni\u015f Eri\u015fim:<\/b><span style=\"font-weight: 400;\"> Yo\u011fun insan trafi\u011finin oldu\u011fu alanlarda yer alan dijital ekranlar sayesinde, markan\u0131z\u0131n mesaj\u0131 geni\u015f kitlelere ula\u015f\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hedefleme:<\/b><span style=\"font-weight: 400;\"> Programatik teknolojiler ile reklam kampanyalar\u0131n\u0131z\u0131 do\u011fru hedef kitlelere ula\u015ft\u0131r\u0131r\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verimlilik:<\/b><span style=\"font-weight: 400;\"> Ger\u00e7ek zamanl\u0131 teklif verme s\u00fcre\u00e7leri ile reklam b\u00fct\u00e7enizin en verimli \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flar\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6zelle\u015ftirilebilir Reklam \u0130\u00e7eri\u011fi:<\/b><span style=\"font-weight: 400;\"> Farkl\u0131 kitlelere \u00f6zel i\u00e7erikler sunarak, reklam kampanyalar\u0131n\u0131z\u0131n etkisini art\u0131r\u0131r\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u00fcrekli Optimizasyon:<\/b><span style=\"font-weight: 400;\"> Kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli izler ve optimize ederiz, b\u00f6ylece en y\u00fcksek yat\u0131r\u0131m getirisini elde etmenizi sa\u011flar\u0131z.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37810 aligncenter\" title=\"Programatik Dijital Ac\u0327\u0131k Hava\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/07\/Programatik-Dijital-Acik-Hava.jpg\" alt=\"Programatik Dijital Ac\u0327\u0131k Hava\" width=\"693\" height=\"369\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/07\/Programatik-Dijital-Acik-Hava.jpg 620w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/07\/Programatik-Dijital-Acik-Hava-300x160.jpg 300w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marker_Groupeun_Programatik_Dijital_Acik_Hava_Reklamciligi_Hizmeti\"><\/span><b>Marker Groupe&#8217;un Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131 Hizmeti<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marker Groupe olarak sundu\u011fumuz programatik dijital a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131 hizmeti, markan\u0131za \u015fu avantajlar\u0131 sunar:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veri Toplama ve Analiz:<\/b><span style=\"font-weight: 400;\"> Hedef kitlenizin demografik bilgilerini, davran\u0131\u015flar\u0131n\u0131 ve ilgi alanlar\u0131n\u0131 analiz ederiz. Bu veriler, reklam kampanyalar\u0131n\u0131n daha do\u011fru bir \u015fekilde hedeflenmesini sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ger\u00e7ek Zamanl\u0131 Teklif (RTB):<\/b><span style=\"font-weight: 400;\"> Reklam alanlar\u0131n\u0131n ger\u00e7ek zamanl\u0131 olarak sat\u0131n al\u0131nmas\u0131, do\u011fru zamanda do\u011fru kitleye ula\u015fman\u0131z\u0131 sa\u011flar. RTB sayesinde, reklam b\u00fct\u00e7enizi en verimli \u015fekilde kullanabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6zelle\u015ftirilebilir Reklam \u0130\u00e7eri\u011fi:<\/b><span style=\"font-weight: 400;\"> Programatik reklamc\u0131l\u0131k, farkl\u0131 kitlelere \u00f6zel i\u00e7erikler sunman\u0131z\u0131 sa\u011flar. Bu sayede, her bir hedef kitlenin ilgisini \u00e7ekebilecek \u00f6zelle\u015ftirilmi\u015f mesajlar iletilebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performans \u0130zleme ve Optimizasyon:<\/b><span style=\"font-weight: 400;\"> Reklam kampanyalar\u0131n\u0131n performans\u0131 s\u00fcrekli olarak izlenir ve optimize edilir. Bu sayede, kampanyalar\u0131n etkinli\u011fi art\u0131r\u0131l\u0131r ve yat\u0131r\u0131m getirisini maksimize edilir.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Neden_Marker_Groupe\"><\/span><b>Neden Marker Groupe?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marker Groupe olarak, programatik dijital a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131na getirdi\u011fimiz yenilik\u00e7i yakla\u015f\u0131m ile m\u00fc\u015fterilerimize \u015fu avantajlar\u0131 sunuyoruz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geni\u015f Eri\u015fim:<\/b><span style=\"font-weight: 400;\"> Yo\u011fun insan trafi\u011finin oldu\u011fu alanlarda yer alan dijital ekranlar sayesinde, markan\u0131z\u0131n mesaj\u0131 geni\u015f kitlelere ula\u015f\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hedefleme:<\/b><span style=\"font-weight: 400;\"> Programatik teknolojiler ile reklam kampanyalar\u0131n\u0131z\u0131 do\u011fru hedef kitlelere ula\u015ft\u0131r\u0131r\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verimlilik:<\/b><span style=\"font-weight: 400;\"> Ger\u00e7ek zamanl\u0131 teklif verme s\u00fcre\u00e7leri ile reklam b\u00fct\u00e7enizin en verimli \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flar\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Esneklik:<\/b><span style=\"font-weight: 400;\"> Farkl\u0131 kitlelere \u00f6zel i\u00e7erikler sunarak, reklam kampanyalar\u0131n\u0131z\u0131n etkisini art\u0131r\u0131r\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u00fcrekli Optimizasyon:<\/b><span style=\"font-weight: 400;\"> Kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli izler ve optimize ederiz, b\u00f6ylece en y\u00fcksek yat\u0131r\u0131m getirisini elde etmenizi sa\u011flar\u0131z.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dijital d\u00fcnyada rekabetin h\u0131zla artt\u0131\u011f\u0131 bu d\u00f6nemde, Marker Groupe olarak sundu\u011fumuz programatik dijital a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131 hizmeti, markan\u0131z\u0131 bir ad\u0131m \u00f6ne ta\u015f\u0131yacak. Daha fazla bilgi ve hizmetlerimizden yararlanmak i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/span><\/p>\n\n\n<p><strong><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya hello@markergroupe.com e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda, reklamc\u0131l\u0131\u011f\u0131n etkinli\u011fini art\u0131rmak ve hedef kitleye daha do\u011fru bir \u015fekilde ula\u015fmak i\u00e7in programatik teknolojiler giderek daha fazla \u00f6nem kazan\u0131yor. Marker Groupe olarak, programatik a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131nda sundu\u011fumuz yenilik\u00e7i ve etkili \u00e7\u00f6z\u00fcmlerle m\u00fc\u015fterilerimize de\u011fer kat\u0131yoruz. Programatik Dijital A\u00e7\u0131k Hava Reklamc\u0131l\u0131\u011f\u0131 Nedir? Programatik dijital a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131, dijital ekranlar arac\u0131l\u0131\u011f\u0131yla d\u0131\u015f mekanlarda yap\u0131lan reklamlar\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1966,1473,1485],"class_list":["post-37809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-acikhava-reklamciligi","tag-digital-marker-tr","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37809"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/37810"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}