{"id":37624,"date":"2024-06-07T17:02:50","date_gmt":"2024-06-07T14:02:50","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37624"},"modified":"2025-07-07T00:33:43","modified_gmt":"2025-07-06T21:33:43","slug":"instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi\/","title":{"rendered":"Instagram&#8217;\u0131n Yeni Reklam Format\u0131: Ad Breaks (Reklam Aras\u0131)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi\/#Ad_Breaks_Nedir\" >Ad Breaks Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi\/#Ad_Breaks_Nasil_Calisir\" >Ad Breaks Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi\/#Ad_Breaksin_Avantajlari\" >Ad Breaks\u2019in Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagramin-yeni-reklam-formati-ad-breaks-reklam-arasi\/#Kullanicilar_Icin_Ne_Anlama_Geliyor\" >Kullan\u0131c\u0131lar \u0130\u00e7in Ne Anlama Geliyor?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Instagram, kullan\u0131c\u0131 deneyimini zenginle\u015ftirmek ve i\u00e7erik \u00fcreticilerine daha fazla gelir elde etme imkan\u0131 sunmak amac\u0131yla yeni bir reklam format\u0131n\u0131 tan\u0131tt\u0131: Ad Breaks (Reklam Aras\u0131). Bu yeni \u00f6zellik, izleyicilere sunulan video i\u00e7eriklerin belirli noktalar\u0131nda k\u0131sa, atlanamayan reklamlar\u0131n g\u00f6sterilmesini sa\u011fl\u0131yor. Bu blog yaz\u0131s\u0131nda, Ad Breaks&#8217;in ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve kullan\u0131c\u0131lar ile i\u00e7erik \u00fcreticileri i\u00e7in ne anlama geldi\u011fini detayland\u0131raca\u011f\u0131z.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ad_Breaks_Nedir\"><\/span><b>Ad Breaks Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad Breaks, Instagram \u00fczerinde izlenen videolar\u0131n belirli anlar\u0131nda g\u00f6sterilen k\u0131sa s\u00fcreli, atlanamayan reklamlard\u0131r. Bu reklamlar, genellikle birka\u00e7 saniye ile s\u0131n\u0131rl\u0131d\u0131r ve izleyicilerin dikkati da\u011f\u0131lmadan, video izleme deneyimlerini kesintiye u\u011fratmadan sunulacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. Ad Breaks, hem i\u00e7erik \u00fcreticilerine hem de reklamverenlere yeni f\u0131rsatlar sunar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ad_Breaks_Nasil_Calisir\"><\/span><b>Ad Breaks Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad Breaks, belirli bir s\u00fcreyi a\u015fan videolar\u0131n i\u00e7erisinde otomatik olarak yerle\u015ftirilir. Reklamlar, videonun do\u011fal bir duraklama an\u0131nda veya i\u00e7erik \u00fcreticisinin belirledi\u011fi noktalarda g\u00f6sterilir. Bu sistemin \u00e7al\u0131\u015fmas\u0131 \u015fu \u015fekildedir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video S\u00fcresi ve Uygunluk<\/b><span style=\"font-weight: 400;\">: Ad Breaks, genellikle 3 dakikadan uzun videolar i\u00e7in uygundur. K\u0131sa videolar i\u00e7in ise bu format kullan\u0131lmaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklam Yerle\u015ftirme<\/b><span style=\"font-weight: 400;\">: \u0130\u00e7erik \u00fcreticileri, videolar\u0131n\u0131n hangi noktalar\u0131nda reklamlar\u0131n g\u00f6sterilece\u011fini belirleyebilir veya Instagram&#8217;\u0131n otomatik yerle\u015ftirme \u00f6zelli\u011fini kullanabilirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gelir Payla\u015f\u0131m\u0131<\/b><span style=\"font-weight: 400;\">: Reklam gelirleri, i\u00e7erik \u00fcreticileri ile Instagram aras\u0131nda payla\u015f\u0131l\u0131r. Bu model, i\u00e7erik \u00fcreticilerinin kaliteli i\u00e7erik \u00fcretme motivasyonunu art\u0131r\u0131r.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37625 aligncenter\" title=\"Instagram-Ad-break-feature\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature.webp\" alt=\"Instagram Ad break feature\" width=\"872\" height=\"458\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature.webp 1200w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature-300x158.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature-1024x538.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature-768x403.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/06\/Instagram-Ad-break-feature-200x105.webp 200w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ad_Breaksin_Avantajlari\"><\/span><b>Ad Breaks\u2019in Avantajlar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u00e7erik \u00dcreticileri \u0130\u00e7in Gelir Kayna\u011f\u0131<\/b><span style=\"font-weight: 400;\">: Ad Breaks, i\u00e7erik \u00fcreticilerine videolar\u0131ndan para kazanma f\u0131rsat\u0131 sunar. Bu, \u00f6zellikle b\u00fcy\u00fck bir takip\u00e7i kitlesine sahip olan ve d\u00fczenli olarak i\u00e7erik \u00fcreten kullan\u0131c\u0131lar i\u00e7in \u00f6nemli bir gelir kayna\u011f\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklamverenler \u0130\u00e7in Daha Fazla G\u00f6r\u00fcn\u00fcrl\u00fck<\/b><span style=\"font-weight: 400;\">: Reklamverenler, Ad Breaks ile daha geni\u015f bir kitleye ula\u015fabilirler. Atlanamayan reklamlar sayesinde, markalar\u0131n mesajlar\u0131 izleyicilere tam olarak iletilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kullan\u0131c\u0131 Deneyimi<\/b><span style=\"font-weight: 400;\">: K\u0131sa ve stratejik olarak yerle\u015ftirilmi\u015f reklamlar, kullan\u0131c\u0131lar\u0131n video izleme deneyimlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilemez. Bu, uzun reklam molalar\u0131 veya s\u0131k\u0131c\u0131 reklam dizileri yerine, daha ak\u0131c\u0131 bir izleme deneyimi sunar.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Kullanicilar_Icin_Ne_Anlama_Geliyor\"><\/span><b>Kullan\u0131c\u0131lar \u0130\u00e7in Ne Anlama Geliyor?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad Breaks, kullan\u0131c\u0131lar\u0131n video izleme deneyiminde k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklik yaratacak olsa da, bu de\u011fi\u015fiklik olduk\u00e7a minimaldir. Reklamlar\u0131n atlanamamas\u0131, kullan\u0131c\u0131lar\u0131n videolara ara vermesi anlam\u0131na gelse de, reklamlar\u0131n s\u00fcresi k\u0131sa tutuldu\u011fundan bu durum kullan\u0131c\u0131lar\u0131 rahats\u0131z etmeyecek \u015fekilde planlanm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram&#8217;\u0131n Ad Breaks \u00f6zelli\u011fi, i\u00e7erik \u00fcreticileri i\u00e7in yeni bir gelir modeli sunarken, reklamverenlere de hedef kitlelerine daha etkili bir \u015fekilde ula\u015fma imkan\u0131 tan\u0131r. Kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ise, bu reklam format\u0131 minimal bir kesinti ile video izleme deneyimini s\u00fcrd\u00fcr\u00fclebilir k\u0131lar. Instagram&#8217;\u0131n bu yeni \u00f6zelli\u011fi, platformdaki ekosistemin hem i\u00e7erik \u00fcreticileri hem de reklamverenler a\u00e7\u0131s\u0131ndan daha dinamik ve kazan\u00e7l\u0131 bir hale gelmesine katk\u0131da bulunacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni Ad Breaks \u00f6zelli\u011fi ile ilgili d\u00fc\u015f\u00fcncelerinizi ve deneyimlerinizi bizimle payla\u015fmay\u0131 unutmay\u0131n!<\/span><\/p>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, kullan\u0131c\u0131 deneyimini zenginle\u015ftirmek ve i\u00e7erik \u00fcreticilerine daha fazla gelir elde etme imkan\u0131 sunmak amac\u0131yla yeni bir reklam format\u0131n\u0131 tan\u0131tt\u0131: Ad Breaks (Reklam Aras\u0131). Bu yeni \u00f6zellik, izleyicilere sunulan video i\u00e7eriklerin belirli noktalar\u0131nda k\u0131sa, atlanamayan reklamlar\u0131n g\u00f6sterilmesini sa\u011fl\u0131yor. Bu blog yaz\u0131s\u0131nda, Ad Breaks&#8217;in ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve kullan\u0131c\u0131lar ile i\u00e7erik \u00fcreticileri i\u00e7in ne anlama [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1487],"tags":[1473,1541],"class_list":["post-37624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-haberler","tag-digital-marker-tr","tag-instagram"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37624"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/37591"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}