{"id":37575,"date":"2024-03-19T17:04:01","date_gmt":"2024-03-19T14:04:01","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37575"},"modified":"2025-07-06T20:59:43","modified_gmt":"2025-07-06T17:59:43","slug":"roas-ve-roi-nedir-farklari-nelerdir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/roas-ve-roi-nedir-farklari-nelerdir\/","title":{"rendered":"ROAS ve ROI Nedir, Farklar\u0131 Nelerdir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/roas-ve-roi-nedir-farklari-nelerdir\/#ROAS_Return_on_Advertising_Spend_%E2%80%93_Reklam_Harcamasina_Donus_Orani\" >ROAS (Return on Advertising Spend &#8211; Reklam Harcamas\u0131na D\u00f6n\u00fc\u015f Oran\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/roas-ve-roi-nedir-farklari-nelerdir\/#ROI_Return_on_Investment_%E2%80%93_Yatirim_Getirisi\" >ROI (Return on Investment &#8211; Yat\u0131r\u0131m Getirisi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/roas-ve-roi-nedir-farklari-nelerdir\/#ROAS_ve_ROI_Arasindaki_Fark\" >ROAS ve ROI Aras\u0131ndaki Fark<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>E-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131y\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan birka\u00e7 \u00f6nemli metrik vard\u0131r. Bunlardan ikisi ROAS (Return on Advertising Spend &#8211; Reklam Harcamas\u0131na D\u00f6n\u00fc\u015f Oran\u0131) ve ROI (Return on Investment &#8211; Yat\u0131r\u0131m Getirisi) olarak bilinir. Bu metrikler, i\u015fletmelerin pazarlama stratejilerinin etkinli\u011fini \u00f6l\u00e7melerine ve karar almalar\u0131na yard\u0131mc\u0131 olur. Peki, ROAS ve ROI nedir ve aralar\u0131ndaki fark nedir? \u0130\u015fte size bir inceleme:<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ROAS_Return_on_Advertising_Spend_%E2%80%93_Reklam_Harcamasina_Donus_Orani\"><\/span><b>ROAS (Return on Advertising Spend &#8211; Reklam Harcamas\u0131na D\u00f6n\u00fc\u015f Oran\u0131)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>ROAS,<\/strong> reklam harcamalar\u0131n\u0131n sat\u0131\u015flar \u00fczerindeki etkisini \u00f6l\u00e7en bir performans g\u00f6stergesidir. Genellikle reklam kampanyalar\u0131n\u0131n etkinli\u011fini de\u011ferlendirmek i\u00e7in kullan\u0131l\u0131r. <strong>ROAS,<\/strong> reklam harcamalar\u0131n\u0131n getirdi\u011fi gelirin bir \u00f6l\u00e7\u00fcs\u00fc olarak tan\u0131mlanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ROAS&#8217;\u0131<\/strong> hesaplamak i\u00e7in kullan\u0131lan form\u00fcl \u015fu \u015fekildedir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ROAS=<\/strong> Toplam Gelir \/ Reklam Harcamas\u0131<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir reklam kampanyas\u0131nda 1000 birimlik bir harcama yap\u0131ld\u0131 ve bu kampanya sonucunda 5000 birimlik gelir elde edildi. Bu durumda <strong>ROAS<\/strong> de\u011feri:\u00a0<\/span><\/p>\n<p><strong>ROAS=5000\/1000=5<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bu durumda <strong>ROAS,<\/strong> her 1 birimlik reklam harcamas\u0131 i\u00e7in 5 birimlik gelir elde edildi\u011fini g\u00f6sterir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37576 aligncenter\" title=\"raos-and-roi\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2024\/03\/Untitled-design-11-1-1024x768-1-e1710856912832.jpg\" alt=\"ROAS &amp; ROI\" width=\"713\" height=\"369\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ROI_Return_on_Investment_%E2%80%93_Yatirim_Getirisi\"><\/span><b>ROI (Return on Investment &#8211; Yat\u0131r\u0131m Getirisi)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>ROI,<\/strong> bir yat\u0131r\u0131m\u0131n getirisini \u00f6l\u00e7en bir finansal orand\u0131r. Genellikle bir i\u015fletmenin karl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131l\u0131r. <strong>ROI,<\/strong> yat\u0131r\u0131m\u0131n getirisi ile yat\u0131r\u0131m\u0131n maliyeti aras\u0131ndaki ili\u015fkiyi g\u00f6sterir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ROI&#8217;yi<\/strong> hesaplamak i\u00e7in kullan\u0131lan form\u00fcl \u015fu \u015fekildedir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ROI=(Toplam<\/strong> Getiri &#8211; Yat\u0131r\u0131m Maliyeti\/Yat\u0131r\u0131m\u0131n Maliyeti)x100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir i\u015fletme 1000 birimlik bir yat\u0131r\u0131m yapt\u0131 ve bu yat\u0131r\u0131m sonucunda 2000 birimlik bir getiri elde etti. Bu durumda <strong>ROI<\/strong> de\u011feri:<\/span><\/p>\n<p><strong>ROI=(2000-1000\/1000)x100=100%<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bu durumda ROI, her 1 birimlik yat\u0131r\u0131m i\u00e7in %100 getiri elde edildi\u011fini g\u00f6sterir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ROAS_ve_ROI_Arasindaki_Fark\"><\/span><b>ROAS ve ROI Aras\u0131ndaki Fark<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>ROAS,<\/strong> reklam harcamalar\u0131n\u0131n sat\u0131\u015flar \u00fczerindeki etkisini \u00f6l\u00e7erken, <strong>ROI<\/strong> bir yat\u0131r\u0131m\u0131n getirisini \u00f6l\u00e7er. <strong>ROAS,<\/strong> belirli bir reklam kampanyas\u0131n\u0131n performans\u0131n\u0131 \u00f6l\u00e7erken, <strong>ROI<\/strong> bir i\u015fletmenin genel karl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirir.<\/p>\n<p><span style=\"font-weight: 400;\">Her ikisi de i\u015fletmelerin performans\u0131n\u0131 de\u011ferlendirmede \u00f6nemli metriklerdir ve do\u011fru stratejiler geli\u015ftirmek i\u00e7in kullan\u0131labilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu metrikleri do\u011fru bir \u015fekilde anlamak ve kullanmak, i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6nemlidir. <strong>ROAS<\/strong> ve <strong>ROI&#8217;yi<\/strong> d\u00fczenli olarak izleyerek, pazarlama stratejilerinizi optimize edebilir ve kararlar\u0131n\u0131z\u0131 verimlili\u011fi art\u0131racak \u015fekilde y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131y\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan birka\u00e7 \u00f6nemli metrik vard\u0131r. Bunlardan ikisi ROAS (Return on Advertising Spend &#8211; Reklam Harcamas\u0131na D\u00f6n\u00fc\u015f Oran\u0131) ve ROI (Return on Investment &#8211; Yat\u0131r\u0131m Getirisi) olarak bilinir. Bu metrikler, i\u015fletmelerin pazarlama stratejilerinin etkinli\u011fini \u00f6l\u00e7melerine ve karar almalar\u0131na yard\u0131mc\u0131 olur. Peki, ROAS ve ROI nedir ve aralar\u0131ndaki fark nedir? \u0130\u015fte size [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501],"tags":[1473,1495,1519,1493,1485],"class_list":["post-37575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-dijital-pazarlama","tag-e-ticaret","tag-performans-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37575"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/37577"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}