{"id":37413,"date":"2024-01-31T02:28:35","date_gmt":"2024-01-30T23:28:35","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=37413"},"modified":"2025-04-18T20:34:09","modified_gmt":"2025-04-18T17:34:09","slug":"google-gdpr-kapsaminda-cerez-politikasini-guncelledi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-gdpr-kapsaminda-cerez-politikasini-guncelledi\/","title":{"rendered":"Google, GDPR Kapsam\u0131nda \u00c7erez Politikas\u0131n\u0131 G\u00fcncelledi!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google, Avrupa&#8217;da ge\u00e7erli olan Genel Veri Koruma Y\u00f6netmeli\u011fi (GDPR) kapsam\u0131nda \u00e7erez politikas\u0131n\u0131 g\u00fcncelledi\u011fini duyurdu. Yenilenen politika, \u00f6zellikle Avrupa Ekonomik Alan\u0131 (AEA) ve Birle\u015fik Krall\u0131k&#8217;taki kullan\u0131c\u0131lar\u0131n ki\u015fisel verilerinin daha etkin bir \u015fekilde korunmas\u0131na odaklan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131lan de\u011fi\u015fiklikler, Google&#8217;\u0131n AB Kullan\u0131c\u0131 \u0130zni Politikas\u0131&#8217;na daha fazla uyum sa\u011flamay\u0131 hedefliyor. Bu politika, \u00f6zellikle reklamlar\u0131n ki\u015fiselle\u015ftirilmesi ve \u00e7e\u015fitli \u00f6l\u00e7\u00fcm amac\u0131yla kullan\u0131lan \u00e7erezlerin kullan\u0131m\u0131yla ilgili detayl\u0131 bir \u00e7er\u00e7eve sunuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n GDPR kapsam\u0131ndaki yeni politikas\u0131, kullan\u0131c\u0131lara reklam ki\u015fiselle\u015ftirmesi ve \u00e7erez kullan\u0131m\u0131na ili\u015fkin daha fazla \u015feffafl\u0131k ve kontrol sa\u011flamay\u0131 ama\u00e7l\u0131yor. Yenilenen politika, kullan\u0131c\u0131lara \u00e7erezlerin nas\u0131l kullan\u0131laca\u011f\u0131na dair daha detayl\u0131 bilgiler sunarak izin alma s\u00fcrecini g\u00fc\u00e7lendiriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00fcncelleme ayn\u0131 zamanda Google&#8217;\u0131n reklam hizmetlerini kullanan yay\u0131nc\u0131lar ve reklamverenlerle i\u015fbirli\u011fini s\u00fcrd\u00fcr\u00fcrken, GDPR ve eGizlilik Y\u00f6nergesi gerekliliklerine daha s\u0131k\u0131 bir \u015fekilde uyum sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, kullan\u0131c\u0131lar\u0131n ki\u015fisel verilerini nas\u0131l korudu\u011funa dair taahh\u00fcd\u00fcn\u00fc yineleyerek, kullan\u0131c\u0131 gizlili\u011fi ve veri g\u00fcvenli\u011fi konular\u0131na \u00f6ncelik vermeye devam ediyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00fcncelleme, Google&#8217;\u0131n Avrupa&#8217;daki kullan\u0131c\u0131lar\u0131n\u0131n daha g\u00fcvenli bir \u00e7evrimi\u00e7i deneyim ya\u015famas\u0131na katk\u0131da bulunmay\u0131 ama\u00e7l\u0131yor ve \u00e7evrimi\u00e7i reklamc\u0131l\u0131k ekosistemine daha fazla \u015feffafl\u0131k getiriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha detayl\u0131 incelemek i\u00e7in <\/span><a href=\"https:\/\/www.google.com\/intl\/tr\/about\/company\/user-consent-policy-help\/\" target=\"_blank\" rel=\"noopener\"><b>buradan<\/b><\/a><span style=\"font-weight: 400;\"> bilgi alabilirsiniz.\u00a0<\/span><\/p>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Avrupa&#8217;da ge\u00e7erli olan Genel Veri Koruma Y\u00f6netmeli\u011fi (GDPR) kapsam\u0131nda \u00e7erez politikas\u0131n\u0131 g\u00fcncelledi\u011fini duyurdu. Yenilenen politika, \u00f6zellikle Avrupa Ekonomik Alan\u0131 (AEA) ve Birle\u015fik Krall\u0131k&#8217;taki kullan\u0131c\u0131lar\u0131n ki\u015fisel verilerinin daha etkin bir \u015fekilde korunmas\u0131na odaklan\u0131yor. Yap\u0131lan de\u011fi\u015fiklikler, Google&#8217;\u0131n AB Kullan\u0131c\u0131 \u0130zni Politikas\u0131&#8217;na daha fazla uyum sa\u011flamay\u0131 hedefliyor. Bu politika, \u00f6zellikle reklamlar\u0131n ki\u015fiselle\u015ftirilmesi ve \u00e7e\u015fitli \u00f6l\u00e7\u00fcm amac\u0131yla kullan\u0131lan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1487],"tags":[1473,1475,2082],"class_list":["post-37413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-haberler","tag-digital-marker-tr","tag-google","tag-haberler"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=37413"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/37413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36307"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=37413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=37413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=37413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}