{"id":36818,"date":"2023-03-22T16:37:08","date_gmt":"2023-03-22T13:37:08","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36818"},"modified":"2025-07-06T20:48:59","modified_gmt":"2025-07-06T17:48:59","slug":"performance-max-nedir-ve-nasil-calisir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/performance-max-nedir-ve-nasil-calisir\/","title":{"rendered":"Performance Max Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p><strong>Google Performance Max, Google&#8217;\u0131n dijital reklamc\u0131l\u0131k platformlar\u0131ndan biridir ve reklam verenlere hedef kitlelerine daha iyi ula\u015fmalar\u0131 i\u00e7in bir\u00e7ok farkl\u0131 kanalda reklam verme imkan\u0131 sa\u011flar. Google Performance Max, kullan\u0131c\u0131lara daha \u00f6nce kullan\u0131lmam\u0131\u015f bir reklam deneyimi sunar ve reklam verenlere daha y\u00fcksek performans sa\u011flar.\u00a0<\/strong><\/p>\n<p><strong>Google Performance Max,<\/strong> yapay zeka (AI) teknolojisi ve makine \u00f6\u011frenimi algoritmalar\u0131 kullan\u0131r. Reklam verenlerin belirledi\u011fi hedef kitle \u00f6zelliklerine g\u00f6re, <strong>Google Performance Max,<\/strong> do\u011fru ki\u015filere do\u011fru zamanda do\u011fru mesaj\u0131 g\u00f6stermek i\u00e7in birden fazla Google reklam kanal\u0131n\u0131 kullan\u0131r. Bu reklam kanallar\u0131 aras\u0131nda arama reklamlar\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, YouTube reklamlar\u0131 ve Gmail reklamlar\u0131 yer al\u0131r. Reklam verenler, <strong>Google Performance Max<\/strong> ile t\u00fcm bu reklam kanallar\u0131na tek bir kampanya \u00fczerinden eri\u015febilirler. <strong>Google Performance Max,<\/strong> hedef kitlelere daha iyi ula\u015fmak i\u00e7in kullan\u0131c\u0131n\u0131n arama ge\u00e7mi\u015fi, ilgi alanlar\u0131 ve davran\u0131\u015flar\u0131 gibi bir\u00e7ok veriyi kullan\u0131r. Bu sayede reklam verenler, daha spesifik ve ilgili hedef kitlelere ula\u015farak reklam maliyetlerini azaltabilirler.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36819 aligncenter\" title=\"performance max\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max.png\" alt=\"performance-max\" width=\"1058\" height=\"442\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max.png 4367w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max-300x125.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max-1024x427.png 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max-768x321.png 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max-1536x641.png 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/03\/performance-max-2048x855.png 2048w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\" \/><\/p>\n<h4>Google Performance Max Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h4>\n<ol>\n<li><strong>Hedefleme:<\/strong> Reklamverenler, <strong>Google Performance Max<\/strong> i\u00e7in hedef kitlelerini tan\u0131mlarlar. Bu, reklamverenlerin, kampanyalar\u0131n\u0131n hangi co\u011frafi konumlarda, hangi cihazlarda ve hangi zamanlarda g\u00f6r\u00fcnmesini istediklerini belirledikleri a\u015famad\u0131r.<\/li>\n<li><strong>G\u00f6rsel \u00d6\u011feler: Google Performance Max,<\/strong> reklamverenlerin g\u00f6r\u00fcnt\u00fc reklamlar\u0131 veya video reklamlar\u0131 gibi \u00e7e\u015fitli g\u00f6rsel \u00f6\u011feler kullanmalar\u0131na olanak tan\u0131r. Reklamverenler, bu g\u00f6rsel \u00f6\u011feleri olu\u015fturarak kampanyalar\u0131n\u0131 daha etkili hale getirebilirler.<\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Hedefleri: Google Performance Max,<\/strong> reklamverenlerin d\u00f6n\u00fc\u015f\u00fcm hedeflerini belirlemelerine olanak tan\u0131r. Reklamverenler, kampanyalar\u0131n\u0131n belirli bir i\u015flemi ger\u00e7ekle\u015ftirmesi gerekti\u011finde hangi t\u00fcr d\u00f6n\u00fc\u015f\u00fcmleri izleyeceklerini belirleyebilirler. \u00d6rne\u011fin, bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirildi\u011finde bir d\u00f6n\u00fc\u015f\u00fcm olarak say\u0131labilir.<\/li>\n<li><strong>Makine \u00d6\u011frenimi: Google Performance Max,<\/strong> reklamverenlerin kampanyalar\u0131n\u0131 otomatik olarak optimize etmesine olanak tan\u0131yan yapay zeka ve makine \u00f6\u011frenimi teknolojileri kullan\u0131r. Google, reklamverenlerin kampanyalar\u0131n\u0131n etkisini art\u0131rmak i\u00e7in t\u0131klama oranlar\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve di\u011fer \u00f6nemli performans g\u00f6stergelerini analiz eder ve kampanyalar\u0131 otomatik olarak optimize eder.<\/li>\n<li><strong>Performans Takibi: Google Performance Max<\/strong>, reklamverenlerin kampanyalar\u0131n\u0131n performans\u0131n\u0131 izlemelerine olanak tan\u0131r. Google, reklamverenlere kampanyalar\u0131n\u0131n performans\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 raporlar sunar. Bu raporlar, reklamverenlerin kampanyalar\u0131n\u0131n nas\u0131l performans g\u00f6sterdi\u011fini analiz etmelerine ve gerekti\u011finde kampanyalar\u0131n\u0131 ayarlamalar\u0131na olanak tan\u0131r.<\/li>\n<\/ol>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Performance Max, Google&#8217;\u0131n dijital reklamc\u0131l\u0131k platformlar\u0131ndan biridir ve reklam verenlere hedef kitlelerine daha iyi ula\u015fmalar\u0131 i\u00e7in bir\u00e7ok farkl\u0131 kanalda reklam verme imkan\u0131 sa\u011flar. Google Performance Max, kullan\u0131c\u0131lara daha \u00f6nce kullan\u0131lmam\u0131\u015f bir reklam deneyimi sunar ve reklam verenlere daha y\u00fcksek performans sa\u011flar.\u00a0 Google Performance Max, yapay zeka (AI) teknolojisi ve makine \u00f6\u011frenimi algoritmalar\u0131 kullan\u0131r. Reklam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,1495,1759],"class_list":["post-36818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36818"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36819"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}