{"id":36642,"date":"2023-02-07T15:05:52","date_gmt":"2023-02-07T12:05:52","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36642"},"modified":"2025-07-06T17:36:31","modified_gmt":"2025-07-06T14:36:31","slug":"ssp-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ssp-nedir-ve-nasil-kullanilir\/","title":{"rendered":"SSP Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ssp-nedir-ve-nasil-kullanilir\/#SSPnin_kullanimi_su_sekildedir\" >SSP&#8217;nin kullan\u0131m\u0131 \u015fu \u015fekildedir:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ssp-nedir-ve-nasil-kullanilir\/#SSPnin_avantajlari\" >SSP&#8217;nin avantajlar\u0131:<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>SSP (Server Side Platform) server taraf\u0131nda bulunan bir teknolojidir. Reklamverenler ve yay\u0131nc\u0131lar, kullan\u0131c\u0131lar\u0131n ki\u015fisel bilgilerine dayal\u0131 reklamlar\u0131 hedefleyebilmek ve etkile\u015fimli reklamlar olu\u015fturabilmek amac\u0131yla kullan\u0131rlar. SSP, reklamverenlerin, yay\u0131nc\u0131lar\u0131n reklam alan\u0131n\u0131 sat\u0131n alma f\u0131rsat\u0131 verir ve bu sayede reklamlar daha hedefli bir \u015fekilde g\u00f6sterilir.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SSPnin_kullanimi_su_sekildedir\"><\/span>SSP&#8217;nin kullan\u0131m\u0131 \u015fu \u015fekildedir:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Reklamveren, <strong>SSP<\/strong> arac\u0131l\u0131\u011f\u0131yla yay\u0131nc\u0131lar\u0131n reklam alan\u0131n\u0131 sat\u0131n al\u0131r.<\/li>\n<li>Kullan\u0131c\u0131, yay\u0131nc\u0131n\u0131n web sitesinde gezinir ve <strong>SSP<\/strong> taraf\u0131ndan toplanan ki\u015fisel bilgiler kullan\u0131larak hedefli reklamlar g\u00f6r\u00fcr.<\/li>\n<li>Reklamveren, reklam\u0131n etkilili\u011fini \u00f6l\u00e7mek ve iyile\u015ftirmek i\u00e7in analitik verileri kullan\u0131r.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"SSPnin_avantajlari\"><\/span>SSP&#8217;nin avantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Hedefli reklamlar:<\/strong> Kullan\u0131c\u0131lar\u0131n ki\u015fisel bilgilerine dayal\u0131 reklamlar, daha y\u00fcksek bir etkililik oran\u0131 sunar.<\/li>\n<li><strong>Daha y\u00fcksek kazan\u00e7:<\/strong> Hedefli reklamlar, daha y\u00fcksek kazan\u00e7 sa\u011flar ve yay\u0131nc\u0131lar i\u00e7in daha fazla para kazanma f\u0131rsat\u0131 sunar.<\/li>\n<li><strong>Verimli reklam y\u00f6netimi: SSP<\/strong>, reklamverenlerin ve yay\u0131nc\u0131lar\u0131n reklam y\u00f6netimini daha verimli hale getirir.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36658\" title=\"SSP-nedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/01\/SSP-nedir.jpg\" alt=\"SSP-nedir\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/01\/SSP-nedir.jpg 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/01\/SSP-nedir-300x200.jpg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2023\/01\/SSP-nedir-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>SSP<\/strong>, reklam pazarlamas\u0131 i\u00e7in etkili bir ara\u00e7t\u0131r ve reklamverenlerin ve yay\u0131nc\u0131lar\u0131n reklamlar\u0131n\u0131 daha hedefli ve verimli bir \u015fekilde y\u00f6netmelerine yard\u0131mc\u0131 olur. \u00a0Ancak, reklamverenler ve yay\u0131nc\u0131lar, kullan\u0131c\u0131lar\u0131n ki\u015fisel bilgilerinin g\u00fcvenli\u011fini ve gizlili\u011fini koruyacak \u015fekilde kullanmal\u0131d\u0131r. Ayr\u0131ca, <strong>SSP<\/strong> teknolojisi kullan\u0131m\u0131n\u0131n zorluklar\u0131n\u0131n fark\u0131nda olmal\u0131 ve bu teknolojiyi kullan\u0131rken dikkatli olmal\u0131d\u0131r.<\/p>\n<p><strong>SSP<\/strong> teknolojisi, reklam verenlerin ve yay\u0131nc\u0131lar\u0131n reklamlar\u0131n\u0131n performans\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lan bir dijital reklam teknolojisidir. <strong>SSP<\/strong>, yay\u0131nc\u0131lar\u0131n reklam alanlar\u0131n\u0131 sat\u0131n almak isteyen reklamverenlere ula\u015fma f\u0131rsat\u0131 sunar. Ayr\u0131ca, <strong>SSP<\/strong>, reklamverenlerin ve yay\u0131nc\u0131lar\u0131n reklamlar\u0131n\u0131n performans\u0131n\u0131 \u00f6l\u00e7me ve iyile\u015ftirme imkan\u0131 sunar. Reklamverenlerin reklamlar\u0131n\u0131 daha hedefli ve etkile\u015fimli hale getirmelerini sa\u011flar. Kullan\u0131c\u0131lar, yay\u0131nc\u0131lar\u0131n web sitelerinde gezerken <strong>SSP<\/strong> taraf\u0131ndan toplanan ki\u015fisel bilgilere dayal\u0131 olarak hedefli reklamlar g\u00f6r\u00fcr. Reklamverenler, reklamlar\u0131n etkilili\u011fini \u00f6l\u00e7mek ve iyile\u015ftirmek i\u00e7in analitik veriler kullanabilir.<\/p>\n<p>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SSP (Server Side Platform) server taraf\u0131nda bulunan bir teknolojidir. Reklamverenler ve yay\u0131nc\u0131lar, kullan\u0131c\u0131lar\u0131n ki\u015fisel bilgilerine dayal\u0131 reklamlar\u0131 hedefleyebilmek ve etkile\u015fimli reklamlar olu\u015fturabilmek amac\u0131yla kullan\u0131rlar. SSP, reklamverenlerin, yay\u0131nc\u0131lar\u0131n reklam alan\u0131n\u0131 sat\u0131n alma f\u0131rsat\u0131 verir ve bu sayede reklamlar daha hedefli bir \u015fekilde g\u00f6sterilir. SSP&#8217;nin kullan\u0131m\u0131 \u015fu \u015fekildedir: Reklamveren, SSP arac\u0131l\u0131\u011f\u0131yla yay\u0131nc\u0131lar\u0131n reklam alan\u0131n\u0131 sat\u0131n al\u0131r. Kullan\u0131c\u0131, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1481],"tags":[1473,1958],"class_list":["post-36642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-programatik-reklamcilik","tag-digital-marker-tr","tag-ssp"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36642"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36659"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}