{"id":36457,"date":"2022-10-21T11:00:07","date_gmt":"2022-10-21T08:00:07","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36457"},"modified":"2025-07-10T11:29:27","modified_gmt":"2025-07-10T08:29:27","slug":"google-tag-kullanimi-ve-ozellikleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-tag-kullanimi-ve-ozellikleri\/","title":{"rendered":"Google Tag Kullan\u0131m\u0131 ve \u00d6zellikleri"},"content":{"rendered":"<p><strong>Site \u00e7ap\u0131nda etiketler, g\u00fc\u00e7l\u00fc bir \u00f6l\u00e7\u00fcm temelinin yap\u0131 ta\u015flar\u0131d\u0131r. Reklam verenlerin, m\u00fc\u015fterilerin web siteleri ve reklamlar\u0131yla nas\u0131l etkile\u015fimde bulundu\u011funu anlamalar\u0131na yard\u0131mc\u0131 olurlar. Ancak, teknik uzmanl\u0131k veya Google Tag Manager gibi bir etiket y\u00f6netim platformu olmadan etiketleri kurmak ve y\u00f6netmek ge\u00e7mi\u015ften beri zordu. Bunu ele almak i\u00e7in, web sitenizin kodunu de\u011fi\u015ftirmeden farkl\u0131 Google \u00fcr\u00fcnleri ve hesaplar\u0131nda daha fazlas\u0131n\u0131 yapabilmeniz i\u00e7in k\u0131sa s\u00fcre \u00f6nce yeniden kullan\u0131labilir tek bir Google Tag \u00e7\u0131kar\u0131ld\u0131.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36458 aligncenter\" title=\"E02789773_GMP_Google_Tag_M2_Update_Blog_as.max-1000x1000_5XPf3nZ\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02789773_GMP_Google_Tag_M2_Update_Blog_as.max-1000x1000_5XPf3nZ-e1666342109992.png\" alt=\"google tag manager\" width=\"1000\" height=\"390\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02789773_GMP_Google_Tag_M2_Update_Blog_as.max-1000x1000_5XPf3nZ-e1666342109992.png 1000w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02789773_GMP_Google_Tag_M2_Update_Blog_as.max-1000x1000_5XPf3nZ-e1666342109992-300x117.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02789773_GMP_Google_Tag_M2_Update_Blog_as.max-1000x1000_5XPf3nZ-e1666342109992-768x300.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><strong>\u00d6l\u00e7\u00fcm Do\u011frulu\u011funuzu Art\u0131r\u0131n<\/strong><\/p>\n<p>Dijital varl\u0131\u011f\u0131n\u0131z b\u00fcy\u00fcd\u00fck\u00e7e sayfalar\u0131 ka\u00e7\u0131rmak veya yeni site b\u00f6l\u00fcmlerini g\u00f6zden ka\u00e7\u0131rmak kolay olabilir. Yeni etiket kapsam\u0131 \u00f6zetiyle, Google Tag t\u00fcm web sitesi sayfalar\u0131n\u0131za uygulan\u0131p uygulanmad\u0131\u011f\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde belirleyebilirsiniz.<\/p>\n<p>Daha sonra bu sayfalardaki etiket kapsam\u0131n\u0131z\u0131 anlamak i\u00e7in \u00f6zetinize eklenebilecek olan, \u00f6nerilen sayfalarda etiketlerinizin nerede uyguland\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Ayr\u0131ca, \u00f6neriler web sitenizin t\u00fcm sayfalar\u0131n\u0131 i\u00e7ermiyorsa, URL&#8217;leri girerek veya bir CSV dosyas\u0131 y\u00fckleyerek h\u0131zla ekleyin. Etiketlerinizin do\u011fru \u015fekilde uygulan\u0131p uygulanmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmak i\u00e7in her sayfan\u0131n yan\u0131ndaki Tag Assistant simgesini de t\u0131klayabilirsiniz.<\/p>\n<p><strong>Daha Az Kodla Kurulumu Basitle\u015ftirin<\/strong><\/p>\n<p>\u00d6n\u00fcm\u00fczdeki haftalarda, daha merkezi ve sezgisel bir deneyim i\u00e7in Google Ads ve Google Analytics&#8217;teki (zaten a\u015fina oldu\u011funuz \u00fcr\u00fcn aray\u00fczleri) hesap kurulumu ve d\u00f6n\u00fc\u015f\u00fcm kurulumu ak\u0131\u015flar\u0131na Google Tag entegre edilecektir.Bu yeni \u00f6zellikler, d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fcn\u00fc ayarlamay\u0131 daha h\u0131zl\u0131 ve daha kolay hale getirecektir. Bu sayede genellikle teknik uzmanl\u0131\u011fa veya di\u011fer departmanlardan gelen yard\u0131ma dayanan web sitenize daha fazla kod eklemeniz gerekmeyecektir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36459 \" title=\"E02793650_GMP_October_Tagging_Blog_Assets_.max-1000x1000\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02793650_GMP_October_Tagging_Blog_Assets_.max-1000x1000-1.png\" alt=\"GMP\" width=\"824\" height=\"530\" \/><\/p>\n<p>Pop\u00fcler i\u00e7erik y\u00f6netim sistemlerini veya web sitesi olu\u015fturucular\u0131n\u0131 kullanan m\u00fc\u015fteriler i\u00e7in art\u0131k site kodunda manuel de\u011fi\u015fiklikler yapmadan web sitenize yeni bir Google Tag y\u00fckleyebilirsiniz. Ayr\u0131ca art\u0131k mevcut gtag.js uygulaman\u0131z\u0131 yeniden kullanabilir veya web sitenizin kodunda de\u011fi\u015fiklik yapmadan da\u011f\u0131tmak i\u00e7in yeni bir Google etiketi olu\u015fturabilirsiniz. Bunu, Ads ve Analytics hesap kurulum ak\u0131\u015flar\u0131nda do\u011frudan CMS&#8217;nizde yapabilirsiniz. Google Tag ile entegre olan a\u015fa\u011f\u0131daki platformlar i\u00e7in kurulum ekran\u0131n\u0131zda CMS talimatlar\u0131 g\u00f6sterilmektedir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36462 \" title=\"Image_3__CMS.max-1000x1000\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/Image_3__CMS.max-1000x1000-1.png\" alt=\"Google tag manager\" width=\"816\" height=\"435\" \/><\/p>\n<p>H\u00e2l\u00e2 Universal Analytics kullan\u0131yorsan\u0131z, yak\u0131n zamanda Google Analytics 4&#8217;e ge\u00e7me zaman\u0131n\u0131n geldi\u011fini payla\u015fm\u0131\u015ft\u0131k. Web sitenizde Google Ads veya Universal Analytics i\u00e7in gtag.js varsa, mevcut bir Google Tag se\u00e7erek bunu do\u011frudan Google Analytics&#8217;teki kurulum asistan\u0131 ile yapabilirsiniz. Sitenizde bir Google Tag yoksa veya bir analytics.js etiketi kullan\u0131yorsan\u0131z, ba\u015flamadan \u00f6nce ayn\u0131 basitle\u015ftirilmi\u015f i\u015f ak\u0131\u015f\u0131 i\u00e7inde yapabilece\u011finiz yeni bir etiket olu\u015fturman\u0131z gerekir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36461 \" title=\"E02793650_GMP_October_Tagging_Blog_Assets_.max-1000x1000\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/E02793650_GMP_October_Tagging_Blog_Assets_.max-1000x1000-2.png\" alt=\"E02793650_GMP_October_Tagging_Blog_Assets_.max-1000x1000-2\" width=\"829\" height=\"495\" \/><\/p>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Site \u00e7ap\u0131nda etiketler, g\u00fc\u00e7l\u00fc bir \u00f6l\u00e7\u00fcm temelinin yap\u0131 ta\u015flar\u0131d\u0131r. Reklam verenlerin, m\u00fc\u015fterilerin web siteleri ve reklamlar\u0131yla nas\u0131l etkile\u015fimde bulundu\u011funu anlamalar\u0131na yard\u0131mc\u0131 olurlar. Ancak, teknik uzmanl\u0131k veya Google Tag Manager gibi bir etiket y\u00f6netim platformu olmadan etiketleri kurmak ve y\u00f6netmek ge\u00e7mi\u015ften beri zordu. Bunu ele almak i\u00e7in, web sitenizin kodunu de\u011fi\u015ftirmeden farkl\u0131 Google \u00fcr\u00fcnleri ve hesaplar\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,1495,2349],"class_list":["post-36457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36457"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36458"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}