{"id":36447,"date":"2022-10-19T13:13:18","date_gmt":"2022-10-19T10:13:18","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36447"},"modified":"2025-07-06T19:32:18","modified_gmt":"2025-07-06T16:32:18","slug":"google-ads-de-ilgi-cekici-reklamlar-olusturmak-icin-yeni-araclar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-ads-de-ilgi-cekici-reklamlar-olusturmak-icin-yeni-araclar\/","title":{"rendered":"Google Ads&#8217;de \u0130lgi \u00c7ekici Reklamlar Olu\u015fturmak \u0130\u00e7in Yeni Ara\u00e7lar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-de-ilgi-cekici-reklamlar-olusturmak-icin-yeni-araclar\/#Reklamlari_Yonetme_Seklinizi_Kolaylastirin\" >Reklamlar\u0131 Y\u00f6netme \u015eeklinizi Kolayla\u015ft\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-ads-de-ilgi-cekici-reklamlar-olusturmak-icin-yeni-araclar\/#Reklam_Ogeniz_Hakkinda_Yararli_Eyleme_Gecirilebilir_Bilgiler_Alin\" >Reklam \u00d6\u011feniz Hakk\u0131nda Yararl\u0131, Eyleme Ge\u00e7irilebilir Bilgiler Al\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>G\u00fcn\u00fcm\u00fcz t\u00fcketicisi, \u00e7evrimi\u00e7i olarak etkile\u015fimde bulunduklar\u0131 platformlardan \u00e7ok daha y\u00fcksek beklentilere sahiptir. Zengin, g\u00f6rsel ve arad\u0131klar\u0131 \u015feye h\u0131zl\u0131 eri\u015fim sa\u011flayan ve g\u00f6rd\u00fckleri reklamlar i\u00e7in de ge\u00e7erli olan i\u00e7erik beklerler. Site ba\u011flant\u0131lar\u0131 ve resim uzant\u0131lar\u0131 gibi reklam uzant\u0131lar\u0131, bu beklentiyi h\u0131zl\u0131 ve geni\u015f \u00f6l\u00e7ekte kar\u015f\u0131laman\u0131n anahtar\u0131 olmu\u015ftur. Google&#8217;\u0131n makine \u00f6\u011frenimi taraf\u0131ndan desteklenen bu \u00e7\u00f6z\u00fcmler, t\u00fcketicilere i\u015fletmenizle etkile\u015fim kurmalar\u0131 i\u00e7in otomatik olarak daha alakal\u0131 ve ilgi \u00e7ekici yollar sunman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r.<\/strong><\/p>\n<p>Ortalama olarak; reklamverenler, arama a\u011f\u0131 reklamlar\u0131yla birlikte 4 site ba\u011flant\u0131s\u0131 g\u00f6sterildi\u011finde t\u0131klama oran\u0131nda %20&#8217;lik bir art\u0131\u015f ve resim uzant\u0131lar\u0131 mobil arama a\u011f\u0131 reklamlar\u0131yla g\u00f6sterildi\u011finde t\u0131klama oran\u0131nda %10&#8217;luk bir art\u0131\u015f sa\u011flad\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n<p>G\u00fcncellemenin amac\u0131, daha ilgi \u00e7ekici reklamlar yay\u0131nlaman\u0131z\u0131 kolayla\u015ft\u0131rmak ve performanslar\u0131 hakk\u0131nda yararl\u0131 bilgiler sa\u011flamakt\u0131r. Bu nedenle, reklam uzant\u0131lar\u0131n\u0131 ve \u00f6\u011feleri bir araya getiren yeni i\u015f ak\u0131\u015flar\u0131 ve raporlar\u0131 kullan\u0131ma sunulmaktad\u0131r. Bu de\u011fi\u015fikli\u011fin bir sonucu olarak, reklam uzant\u0131lar\u0131 art\u0131k bu geli\u015fen kimli\u011fe daha iyi uyum sa\u011flamak i\u00e7in \u00f6\u011feler olarak adland\u0131r\u0131lacakt\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reklamlari_Yonetme_Seklinizi_Kolaylastirin\"><\/span><strong>Reklamlar\u0131 Y\u00f6netme \u015eeklinizi Kolayla\u015ft\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Daha \u00f6nce, reklamlar\u0131 ve site ba\u011flant\u0131lar\u0131 gibi \u00f6\u011feleri y\u00f6netmek, kampanya olu\u015fturma s\u00fcrecinden ayr\u0131 olarak yap\u0131lmaktayd\u0131. Google Ads&#8217;in yeni g\u00fcncellemesi ile beraber arama veya performans maks. kampanyas\u0131 olu\u015fturdu\u011funuzda site ba\u011flant\u0131s\u0131 gibi \u00f6\u011feleri kampanya kurulum a\u015famas\u0131nda olu\u015fturabileceksiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-36448 aligncenter\" title=\"Google Ads\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/assets-01_-_300dpi.max-1000x1000-1.png\" alt=\"Google Ads\" width=\"598\" height=\"337\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/assets-01_-_300dpi.max-1000x1000-1.png 1000w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/assets-01_-_300dpi.max-1000x1000-1-300x169.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/assets-01_-_300dpi.max-1000x1000-1-768x433.png 768w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>\u00d6\u011feler olu\u015fturup bunlar\u0131 kampanyan\u0131za uygulad\u0131k\u00e7a, \u00f6nizleme arac\u0131 otomatik olarak g\u00fcncellenecek ve b\u00f6ylece bunlar\u0131 reklam\u0131n\u0131z ba\u011flam\u0131nda g\u00f6rebileceksiniz. Ayr\u0131ca, <strong>Google<\/strong> <strong>Ads<\/strong> art\u0131k se\u00e7ti\u011finiz kampanya hedefine g\u00f6re \u00f6\u011feler \u00f6nerecektir. \u00d6rne\u011fin, kampanya hedefiniz olarak &#8220;M\u00fc\u015fteri Adaylar\u0131&#8221;n\u0131 se\u00e7tiyseniz, otomatik olarak bir potansiyel m\u00fc\u015fteri formu \u00f6\u011fesi eklemenizi \u00f6neri olarak sunacakt\u0131r. Bu yeni i\u015f ak\u0131\u015f\u0131n\u0131n bir par\u00e7as\u0131 olarak olu\u015fturdu\u011funuz t\u00fcm \u00f6\u011feler, di\u011fer kampanyalar ve reklam gruplar\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131rken de kullan\u0131labilir olacakt\u0131r. <strong>Google<\/strong> <strong>Ads<\/strong> bu g\u00fcncellemenin \u00f6n\u00fcm\u00fczdeki haftalarda kullan\u0131ma sunulaca\u011f\u0131n\u0131 duyurdu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reklam_Ogeniz_Hakkinda_Yararli_Eyleme_Gecirilebilir_Bilgiler_Alin\"><\/span><strong>Reklam \u00d6\u011feniz Hakk\u0131nda Yararl\u0131, E<\/strong><strong>yleme Ge\u00e7irilebilir Bilgiler Al\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yeni &#8220;Reklamlar ve varl\u0131klar&#8221; men\u00fcs\u00fcnde, &#8220;Varl\u0131klar&#8221; sayfas\u0131, hesab\u0131n\u0131zdaki t\u00fcm varl\u0131klar i\u00e7in raporlama sa\u011flayacakt\u0131r. &#8220;Varl\u0131k&#8221; tablosu g\u00f6r\u00fcn\u00fcm\u00fcnde ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 g\u00f6r\u00fcnt\u00fcleyebilirsiniz, &#8220;\u0130li\u015fkilendirme&#8221; tablosu g\u00f6r\u00fcn\u00fcm\u00fc ise resimler ve fiyatlar gibi varl\u0131klar\u0131n\u0131z\u0131 g\u00f6sterecektir. \u0130li\u015fkilendirmeleri incelerken, reklam \u00f6\u011felerinizin hesap, kampanya ve reklam grubu d\u00fczeylerinde nas\u0131l performans g\u00f6sterdi\u011fini g\u00f6rebileceksiniz. Performans\u0131 anlamay\u0131 kolayla\u015ft\u0131rmak i\u00e7in sayfan\u0131n \u00fcst k\u0131sm\u0131ndaki bir varl\u0131k t\u00fcr\u00fcn\u00fc t\u0131klayarak raporlar\u0131 h\u0131zla filtreleyebilirsiniz.<\/p>\n<p>Kombinasyonlar raporunu inceledi\u011finizde, ba\u015fl\u0131klar\u0131n\u0131z\u0131n ve a\u00e7\u0131klamalar\u0131n\u0131z\u0131n yan\u0131nda site ba\u011flant\u0131lar\u0131, ek bilgiler ve resimler gibi varl\u0131klar\u0131 g\u00f6rebileceksiniz. Bu g\u00f6r\u00fcn\u00fcmle, reklam \u00f6\u011fenizi bir b\u00fct\u00fcn olarak incelemek ve analiz etmek daha kolay olacakt\u0131r.<\/p>\n<p>&#8220;Varl\u0131klar&#8221; sayfas\u0131ndaki birle\u015ftirilmi\u015f raporlama, daha \u00f6nce reklam uzant\u0131lar\u0131n\u0131 destekleyen t\u00fcm kampanya t\u00fcrleri i\u00e7in \u00f6n\u00fcm\u00fczdeki haftalarda kullan\u0131ma sunulacak ve g\u00fcncellenmi\u015f kombinasyonlar raporu \u00f6n\u00fcm\u00fczdeki birka\u00e7 ay i\u00e7inde kullan\u0131ma sunulacakt\u0131r. Mevcut t\u00fcm reklam uzant\u0131lar\u0131, hesap, kampanya ve reklam grubu d\u00fczeylerinde ili\u015fkilendirmelerini s\u00fcrd\u00fcr\u00fcrken otomatik olarak \u00f6\u011felere ge\u00e7ecektir.<\/p>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz t\u00fcketicisi, \u00e7evrimi\u00e7i olarak etkile\u015fimde bulunduklar\u0131 platformlardan \u00e7ok daha y\u00fcksek beklentilere sahiptir. Zengin, g\u00f6rsel ve arad\u0131klar\u0131 \u015feye h\u0131zl\u0131 eri\u015fim sa\u011flayan ve g\u00f6rd\u00fckleri reklamlar i\u00e7in de ge\u00e7erli olan i\u00e7erik beklerler. Site ba\u011flant\u0131lar\u0131 ve resim uzant\u0131lar\u0131 gibi reklam uzant\u0131lar\u0131, bu beklentiyi h\u0131zl\u0131 ve geni\u015f \u00f6l\u00e7ekte kar\u015f\u0131laman\u0131n anahtar\u0131 olmu\u015ftur. Google&#8217;\u0131n makine \u00f6\u011frenimi taraf\u0131ndan desteklenen bu \u00e7\u00f6z\u00fcmler, t\u00fcketicilere i\u015fletmenizle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1487],"tags":[1473,1495,1759],"class_list":["post-36447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-haberler","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36447"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36437"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}