{"id":36421,"date":"2022-10-13T13:29:46","date_gmt":"2022-10-13T10:29:46","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36421"},"modified":"2025-07-06T19:46:17","modified_gmt":"2025-07-06T16:46:17","slug":"instagram-reklam-alanlarini-guncelliyor","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/instagram-reklam-alanlarini-guncelliyor\/","title":{"rendered":"Instagram Reklam Alanlar\u0131n\u0131 G\u00fcncelliyor!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagram-reklam-alanlarini-guncelliyor\/#Reels_Reklamlari_Icin_Muzik_Optimizasyonu\" >Reels Reklamlar\u0131 \u0130\u00e7in M\u00fczik Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagram-reklam-alanlarini-guncelliyor\/#Kesfet_ve_Profil_Akisindaki_Reklamlar\" >Ke\u015ffet ve Profil Ak\u0131\u015f\u0131ndaki Reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagram-reklam-alanlarini-guncelliyor\/#Yapay_Zeka_Destekli_Multi-Advertiser_Coklu_Reklamveren_Reklamlari\" >Yapay Zeka Destekli Multi-Advertiser (\u00c7oklu Reklamveren) Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/instagram-reklam-alanlarini-guncelliyor\/#AR_Reklamlari\" >AR Reklamlar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Instagram, i\u015fletmelerin daha fazla m\u00fc\u015fteriye ula\u015fmas\u0131na yard\u0131mc\u0131 olacak yeni reklam alanlar\u0131n\u0131 duyurdu.<\/strong><\/p>\n<p><strong>G\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131lar\u0131n\u0131n %90&#8217;\u0131 en az bir i\u015fletmeyi takip ediyor, bu nedenle Instagram&#8217;a geldiklerinde zaten markalar ile etkile\u015fim i\u00e7erisinde oluyorlar. Instagram, kullan\u0131c\u0131lar\u0131n i\u015fletmeler ile daha s\u0131cak ileti\u015fimler kurabilmesi i\u00e7in yeni reklam alanlar\u0131n\u0131 kullanmaya ba\u015flayacak.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reels_Reklamlari_Icin_Muzik_Optimizasyonu\"><\/span><strong>Reels Reklamlar\u0131 \u0130\u00e7in M\u00fczik Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u0131sa bi\u00e7imli videolar, her zamankinden daha fazla ki\u015finin <strong>Reels<\/strong> izlemesi, olu\u015fturmas\u0131 ve payla\u015fmas\u0131yla izleyicileri cezbetmeye devam ediyor. Bu nedenle <strong>Reels<\/strong> reklamlar\u0131, yeni m\u00fc\u015fterilere ula\u015fmak i\u00e7in yeni bir f\u0131rsat sunuyor. Meta Sound Collection kitapl\u0131\u011f\u0131n\u0131zdan <strong>Carousel<\/strong> <strong>Ads\u2019de Reels&#8217;e<\/strong> eklenebilecek \u00fccretsiz, y\u00fcksek kaliteli \u015fark\u0131lar\u0131 kullan\u0131ma sunuyor. \u0130\u015fletmeler, kitapl\u0131\u011f\u0131ndan manuel olarak bir \u015fark\u0131 se\u00e7ebilir veya uygulaman\u0131n i\u00e7eri\u011fine g\u00f6re bir reklam i\u00e7in en iyi m\u00fczi\u011fi otomatik olarak se\u00e7mesine izin verebilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kesfet_ve_Profil_Akisindaki_Reklamlar\"><\/span><strong>Ke\u015ffet ve Profil Ak\u0131\u015f\u0131ndaki Reklamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36422 aligncenter\" title=\"instagram-ads\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-reklalari.jpg\" alt=\"instagram-ads\" width=\"255\" height=\"497\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-reklalari.jpg 740w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-reklalari-154x300.jpg 154w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-reklalari-525x1024.jpg 525w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/h4>\n<p>Kullan\u0131c\u0131lara, Ke\u015ffet ve Profil&#8217;de markalar\u0131 ve \u00fcr\u00fcnleri ke\u015ffetmeleri i\u00e7in daha fazla yer sunulacak. \u0130nsanlar\u0131n Ke\u015ffet sekmesine ilk geldiklerinde g\u00f6rd\u00fckleri \u0131zgara olan Ke\u015ffet Anasayfada, art\u0131k insanlara \u00f6nemsedikleri yeni i\u00e7eri\u011fi ke\u015ffetmenin ilk a\u015famalar\u0131nda ula\u015fmak i\u00e7in reklamlar i\u00e7erecek.<\/p>\n<p>Ayr\u0131ca Instagram, herkese a\u00e7\u0131k profiller i\u00e7in profil ak\u0131\u015f\u0131ndaki reklamlar\u0131 test etmeye ba\u015fl\u0131yor; bu, insanlar\u0131n ba\u015fka bir hesab\u0131n profilini ziyaret ettikten ve bir g\u00f6nderiye dokunduktan sonra kayd\u0131rabilece\u011fi ak\u0131\u015f deneyimidir. Profil ak\u0131\u015f\u0131ndaki reklamlar, reklamverenlere mevcut ak\u0131\u015f varl\u0131klar\u0131n\u0131 kullanarak eri\u015fimlerini kolayca geni\u015fletme f\u0131rsat\u0131 verirken, insanlara ana Instagram ak\u0131\u015flar\u0131nda be\u011fendikleri ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini sunmaktad\u0131r. Belirlenmi\u015f ABD&#8217;li i\u00e7erik olu\u015fturucular ile test s\u00fcrecine ba\u015flanmas\u0131 planlan\u0131yor. Devam eden s\u00fcre\u00e7te uygun i\u00e7erik olu\u015fturucular\u0131n profil \u00f6zet ak\u0131\u015flar\u0131nda g\u00f6r\u00fcnt\u00fclenen reklamlardan ek gelir elde etmelerini sa\u011flayanarak bir para kazanmalar\u0131na f\u0131rsat\u0131 verilecek.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapay_Zeka_Destekli_Multi-Advertiser_Coklu_Reklamveren_Reklamlari\"><\/span><strong>Yapay Zeka Destekli Multi-Advertiser (\u00c7oklu Reklamveren) Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36426 aligncenter\" title=\"instagram-multiadvertiser\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-multiadvertiser-1.png\" alt=\"instagram-multiadvertiser-1\" width=\"230\" height=\"443\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-multiadvertiser-1.png 325w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-multiadvertiser-1-156x300.png 156w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/h4>\n<p>Multi-advertiser reklamlar, i\u015fletmelerin al\u0131\u015fveri\u015f zihniyetinde olan ve son zamanlarda feed&#8217;deki alakal\u0131 i\u015fletme i\u00e7eri\u011fiyle ilgilenen ki\u015filer taraf\u0131ndan ke\u015ffedilmesine olanak tan\u0131r.<\/p>\n<p>Yeni g\u00fcncelleme ile bir reklamla etkile\u015fim kurarak ticari amac\u0131n\u0131 ifade eden kullan\u0131c\u0131lara, makine \u00f6\u011frenimiyle desteklenen di\u011fer i\u015fletmelerden ilgi \u00e7ekici olabilecek daha fazla reklam g\u00f6sterimi yap\u0131lacakt\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AR_Reklamlari\"><\/span><strong>AR Reklamlar\u0131<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36427 aligncenter\" title=\"instagram-ar ads\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-scaled.jpg\" alt=\"instagram-ar-ads\" width=\"600\" height=\"412\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-scaled.jpg 2560w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-300x206.jpg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-1024x704.jpg 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-768x528.jpg 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-1536x1056.jpg 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/10\/instagram-ar-ads-2048x1408.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Son olarak, k\u0131sa s\u00fcre \u00f6nce hem \u00f6zet ak\u0131\u015f\u0131nda hem de hikayelerde bulunan ve s\u00fcr\u00fckleyici bir art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklam deneyimi sunan AR Reklamlar\u0131n\u0131n a\u00e7\u0131k beta s\u00fcr\u00fcm\u00fcn\u00fc kullan\u0131ma sunuldu. Spark AR taraf\u0131ndan desteklenen AR deneyimi sayesinde markalar, insanlar\u0131 \u00e7evreleri arac\u0131l\u0131\u011f\u0131yla etkiyle etkile\u015fime girmeye te\u015fvik edebilir.<\/p>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, i\u015fletmelerin daha fazla m\u00fc\u015fteriye ula\u015fmas\u0131na yard\u0131mc\u0131 olacak yeni reklam alanlar\u0131n\u0131 duyurdu. G\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131lar\u0131n\u0131n %90&#8217;\u0131 en az bir i\u015fletmeyi takip ediyor, bu nedenle Instagram&#8217;a geldiklerinde zaten markalar ile etkile\u015fim i\u00e7erisinde oluyorlar. Instagram, kullan\u0131c\u0131lar\u0131n i\u015fletmeler ile daha s\u0131cak ileti\u015fimler kurabilmesi i\u00e7in yeni reklam alanlar\u0131n\u0131 kullanmaya ba\u015flayacak. Reels Reklamlar\u0131 \u0130\u00e7in M\u00fczik Optimizasyonu K\u0131sa bi\u00e7imli videolar, her zamankinden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1487],"tags":[1473,1495,1541],"class_list":["post-36421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-haberler","tag-digital-marker-tr","tag-dijital-pazarlama","tag-instagram"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36421"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36429"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}