{"id":36355,"date":"2022-09-28T16:58:20","date_gmt":"2022-09-28T13:58:20","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36355"},"modified":"2025-04-19T13:55:40","modified_gmt":"2025-04-19T10:55:40","slug":"google-optimize-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-optimize-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Google Optimize Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-optimize-nedir-ve-nasil-kullanilir\/#_Google_Optimize_ile_Neler_Yapilabilir\" >\u00a0Google Optimize ile Neler Yap\u0131labilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-optimize-nedir-ve-nasil-kullanilir\/#Google_Optimize_Nasil_Kurulur\" >Google Optimize Nas\u0131l Kurulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-optimize-nedir-ve-nasil-kullanilir\/#Google_Optimizei_hangi_kurallar_ile_calistirabiliriz\" >Google Optimize\u2019i hangi kurallar ile \u00e7al\u0131\u015ft\u0131rabiliriz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-optimize-nedir-ve-nasil-kullanilir\/#Google_Optimize_Kullanmanin_Avantajlari\" >Google Optimize Kullanman\u0131n Avantajlar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Google Optimize, k\u0131saca A\/B test ve analiz platformu olarak kurulmu\u015f\u00a0 test arac\u0131d\u0131r. Ziyaret\u00e7ilerin deneyim, be\u011feni ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz etmenizi sa\u011flayan \u00fccretsiz Google hizmetidir. <\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"_Google_Optimize_ile_Neler_Yapilabilir\"><\/span><strong>\u00a0<\/strong><strong>Google Optimize ile Neler Yap\u0131labilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>A\/B testleri<\/li>\n<li>Y\u00f6nlendirme testleri<\/li>\n<li>Aray\u00fcz de\u011fi\u015fiklikleri ve ki\u015fiselle\u015ftirme<\/li>\n<\/ul>\n<p>Google Optimize hesab\u0131n\u0131z\u0131 Google Anlaytics\u2019e ba\u011flay\u0131n, bunun sayesinde testleriniz otomatik olarak Google Analytics\u2019e yans\u0131r ve Google Analytics \u00fczerinde tan\u0131mlad\u0131\u011f\u0131n\u0131z hedeflerdeki de\u011fi\u015fimleri \u00e7ok rahat de\u011ferlendirebilirsiniz. Bu \u00f6zelli\u011fi sayesinde Google Optimize di\u011fer test ara\u00e7lar\u0131na k\u0131yasla \u00f6n plana \u00e7\u0131kmaktad\u0131r.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Optimize_Nasil_Kurulur\"><\/span><strong>Google Optimize Nas\u0131l Kurulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Optimize kurulumunu Google Tag Manager kullanarak birka\u00e7 ad\u0131mda ger\u00e7ekle\u015ftirebilirsiniz. Kurulumu ger\u00e7ekle\u015ftirmek i\u00e7in Google Teg Manager \u00fczerinden Tags -&gt; New -&gt; Tag Canfigruation butonlar\u0131ndan izleyebilirsiniz. Tag Canfigruation&#8217;da Google Optimize etiketini se\u00e7erek <label id=\"1-label-tag.data.vendorTemplate.param.optimizeContainerId\" class=\"blg-caption\" for=\"1-tag.data.vendorTemplate.param.optimizeContainerId\" data-ng-if=\"ctrl.helper.getText(ctrl.param.displayName)\">Optimize Container ID&#8217;nizi ekleyerek kurulum i\u015flemlerini tamamlayabilirsiniz.<\/label><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36361 aligncenter\" title=\"Google Optimize\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize.png\" alt=\"Google-Optimize\" width=\"1041\" height=\"525\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize.png 1916w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize-300x151.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize-1024x516.png 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize-768x387.png 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/Google-Optimize-1536x774.png 1536w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p>Page \u2013 hiding snippet\u2019\u0131 kesinlikle ekleyin bunun sayesinde yapt\u0131\u011f\u0131n\u0131z revizeler son kullan\u0131c\u0131ya daha profesyonel \u015fekilde g\u00f6r\u00fcnmesini ve testlerin arka planda daha h\u0131zl\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Snippet&#8217;i, Google Tag Manager kullan\u0131yorsan\u0131z GTM kodundan \u00f6nce eklemelisiniz.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Optimizei_hangi_kurallar_ile_calistirabiliriz\"><\/span><strong>Google Optimize\u2019i hangi kurallar ile \u00e7al\u0131\u015ft\u0131rabiliriz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>URL:<\/strong> \u0130stedi\u011finiz URL ile test uygulayabilirsiniz.<\/li>\n<li><strong>Google Anlaytics kitleleri<\/strong> : Optimize 360 yani \u00fccretli versiyon ile kullan\u0131lan \u00f6zelliktir.<\/li>\n<li><strong>Teknoloji: <\/strong>Telefon modelleri, cihaz tipi, web arama gibi mod\u00fcller ile kural olu\u015fturabilirsiniz.<\/li>\n<li><strong>Davran\u0131\u015f<\/strong>: Kullan\u0131c\u0131lar\u0131n geldi\u011fi sayfa veya ge\u00e7irdi\u011fi s\u00fcre ile kural olu\u015fturabilirsiniz.<\/li>\n<li><strong>Lokasyon<\/strong>: \u015eehir, \u00dclke veya il\u00e7e hedeflemeleri yapabilirsiniz.<\/li>\n<li><strong>First-party Cookie: <\/strong>Olu\u015fturdu\u011funuz \u00e7erez tiplerini burada kullanabilirsiniz.<\/li>\n<li><strong>dataLayer: <\/strong>Farkl\u0131 dataLayer de\u011fi\u015fkenleri kullanarak bu kural\u0131 aktif edebilirsiniz.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Google_Optimize_Kullanmanin_Avantajlari\"><\/span><strong>Google Optimize Kullanman\u0131n Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Optimize \u00fccretsiz olmas\u0131n\u0131n faydal\u0131 yan\u0131 k\u00fc\u00e7\u00fck ve orta i\u015fletmelere olduk\u00e7a faydal\u0131d\u0131r.<\/li>\n<li>Kod bilgisi gerektirmez ve testlerinizi h\u0131zl\u0131 bir \u015fekilde yap\u0131labilirsiniz.<\/li>\n<li>Google Analytics ile entegre \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in rahat ve h\u0131zl\u0131 bir \u015fekilde Analytics panelinde g\u00f6rebilirsiniz.<\/li>\n<li>Google Optimize sayesinde Google Analytics kitlelerini kullan\u0131labilirsiniz.<\/li>\n<li>URL hedefleyebilirsiniz.<\/li>\n<li>Co\u011frafi hedefleyebilirsiniz.<\/li>\n<\/ul>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Optimize, k\u0131saca A\/B test ve analiz platformu olarak kurulmu\u015f\u00a0 test arac\u0131d\u0131r. Ziyaret\u00e7ilerin deneyim, be\u011feni ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz etmenizi sa\u011flayan \u00fccretsiz Google hizmetidir. \u00a0Google Optimize ile Neler Yap\u0131labilir? A\/B testleri Y\u00f6nlendirme testleri Aray\u00fcz de\u011fi\u015fiklikleri ve ki\u015fiselle\u015ftirme Google Optimize hesab\u0131n\u0131z\u0131 Google Anlaytics\u2019e ba\u011flay\u0131n, bunun sayesinde testleriniz otomatik olarak Google Analytics\u2019e yans\u0131r ve Google Analytics \u00fczerinde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501,1477],"tags":[1473,1495,1919,1227],"class_list":["post-36355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","category-yazilim","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-optimize","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36355"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36363"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}