{"id":36351,"date":"2022-09-28T16:04:08","date_gmt":"2022-09-28T13:04:08","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36351"},"modified":"2025-07-04T16:00:21","modified_gmt":"2025-07-04T13:00:21","slug":"performance-max-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/performance-max-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Performance Max Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/performance-max-nedir-ve-ne-ise-yarar\/#Performance_Max_Envanteri\" >Performance Max Envanteri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/performance-max-nedir-ve-ne-ise-yarar\/#Performance_Max_Kampanyasinin_Avantajlari\" >Performance Max Kampanyas\u0131n\u0131n Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/performance-max-nedir-ve-ne-ise-yarar\/#Performance_Max_Kampanyasinda_Nelere_Dikkat_Etmelisiniz\" >Performance Max Kampanyas\u0131nda Nelere Dikkat Etmelisiniz<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Performance Max; Google Ads \u00fczerinden reklamverenlerin t\u00fcm Google envanterine tek bir kampanya ile ula\u015fabildi\u011fi kampanya t\u00fcr\u00fcd\u00fcr. Google Ads, yeni kampanya t\u00fcr\u00fc ile makine \u00f6\u011frenimi sayesinden kampanyan\u0131zdan maksimum verimi alman\u0131z\u0131 hedeflemektedir.<\/strong><\/p>\n<p>T\u00fcm reklam materyallerinizi tek kampanyada birle\u015ftirebilirsiniz. Bunun yan\u0131 s\u0131ra kitle sinyalleri ile hedef kitlenize do\u011frudan ula\u015farak d\u00f6n\u00fc\u015f\u00fcm de\u011ferinizi artt\u0131rabilirsiniz. Kampanya kurulumunda olu\u015fturdu\u011funuz veya ekledi\u011finiz kitlenin sinyallerini kullanarak d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131 y\u00fcksek kullan\u0131c\u0131lara ula\u015fabilirsiniz.<\/p>\n<p><strong>Performance max,<\/strong> d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kampanya t\u00fcr\u00fc olmas\u0131yla birlikte kitle sinyallerini kullanarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmaktad\u0131r. Bu sebeple kampanyalar\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak e-ticaret markalar\u0131 taraf\u0131ndan tercih ediliyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_Envanteri\"><\/span>Performance Max Envanteri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Display<\/li>\n<li>Search<\/li>\n<li>Maps<\/li>\n<li>Discover Feed<\/li>\n<li>YouTube<\/li>\n<li>Gmail<\/li>\n<li>Shopping Ad Inventory<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36352 aligncenter\" title=\"performance max\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/performance-max.png\" alt=\"performance-max\" width=\"1000\" height=\"500\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/performance-max.png 1000w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/performance-max-300x150.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/performance-max-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_Kampanyasinin_Avantajlari\"><\/span>Performance Max Kampanyas\u0131n\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>T\u00fcm Google envanterine tek reklam ile yay\u0131n g\u00f6nderebilirsiniz,<\/li>\n<li>Kitle sinyalleri ile d\u00f6n\u00fc\u015f\u00fcm\u00fc artt\u0131rabilirsiniz,<\/li>\n<li>Kanallar genelindeki veriye dayal\u0131 ili\u015fkilendirme, m\u00fc\u015fterileri d\u00f6n\u00fc\u015f\u00fcme y\u00f6nlendiren en art\u0131ml\u0131 temas noktalar\u0131 i\u00e7in gerekli optimizasyonu makine \u00f6\u011frenimi ile otomatik olarak yapabilirsiniz.<\/li>\n<li>Makine \u00f6\u011frenimi ile kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekebilecek reklam format\u0131n\u0131 kullan\u0131c\u0131ya otomatik olarak g\u00f6nderebilirsiniz.<\/li>\n<li>Kampanyan\u0131z\u0131 anl\u0131k olarak analiz edebilirsiniz.<\/li>\n<li>Daha \u00f6nce temas etmedi\u011finiz yeni bir kitleye ula\u015fabilirsiniz.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_Kampanyasinda_Nelere_Dikkat_Etmelisiniz\"><\/span>Performance Max Kampanyas\u0131nda Nelere Dikkat Etmelisiniz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>D\u00f6n\u00fc\u015f\u00fcmlerinizin do\u011fru \u015fekilde tetiklendi\u011finden emin olun.<\/li>\n<li>Reklam materyallerinizi Google Ads standartlar\u0131na uygun olarak haz\u0131rlay\u0131n.<\/li>\n<li>Assetlerinizi olu\u015ftururken tekrara d\u00fc\u015fmekten ka\u00e7\u0131n\u0131n.<\/li>\n<\/ul>\n<p>Kitlelerinizi olu\u015ftururken, olu\u015fturdu\u011funuz kitleye ait sinyallerinin kampanyada kullan\u0131laca\u011f\u0131n\u0131 unutmay\u0131n.<\/p>\n<p><em><strong>Marker Groupe&#8217;<\/strong>un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max; Google Ads \u00fczerinden reklamverenlerin t\u00fcm Google envanterine tek bir kampanya ile ula\u015fabildi\u011fi kampanya t\u00fcr\u00fcd\u00fcr. Google Ads, yeni kampanya t\u00fcr\u00fc ile makine \u00f6\u011frenimi sayesinden kampanyan\u0131zdan maksimum verimi alman\u0131z\u0131 hedeflemektedir. T\u00fcm reklam materyallerinizi tek kampanyada birle\u015ftirebilirsiniz. Bunun yan\u0131 s\u0131ra kitle sinyalleri ile hedef kitlenize do\u011frudan ula\u015farak d\u00f6n\u00fc\u015f\u00fcm de\u011ferinizi artt\u0131rabilirsiniz. Kampanya kurulumunda olu\u015fturdu\u011funuz veya ekledi\u011finiz kitlenin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1495,1533,1952],"class_list":["post-36351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-dijital-reklamcilik","tag-performance-max"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36351"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36353"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}