{"id":36205,"date":"2022-09-15T12:26:33","date_gmt":"2022-09-15T09:26:33","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36205"},"modified":"2025-07-04T16:25:20","modified_gmt":"2025-07-04T13:25:20","slug":"2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar\/","title":{"rendered":"2021 En \u0130yi Reklamlar\u0131 : Tan\u0131d\u0131k Hikayeler, S\u00fcper Kahramanlar ve Uzun Formatlar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar\/#Tanidik_Hikayelerin_Gucu\" >Tan\u0131d\u0131k Hikayelerin G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar\/#Super_Kahraman_Markalar\" >S\u00fcper Kahraman Markalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar\/#Uzun_Formatlarin_Atlanmamasi_Gereken_Gucu\" >Uzun Formatlar\u0131n Atlanmamas\u0131 Gereken G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/2021-en-iyi-reklamlari-tanidik-hikayeler-super-kahramanlar-ve-uzun-formatlar\/#Etkili_Kreatifi_Destekleyen_Unsurlardan_Vazgecmeyin\" >Etkili Kreatifi Destekleyen Unsurlardan Vazge\u00e7meyin<\/a><\/li><\/ul><\/nav><\/div>\n<p data-block-key=\"6xnm7\">2021 YouTube Ads Leaderboard ilk 10\u2019a girmi\u015f markalar\u0131n ba\u015far\u0131 form\u00fcllerini anlatmaya ba\u015flamadan \u00f6nce, bu i\u015fleri yaratan hikaye anlat\u0131c\u0131lar\u0131n\u0131n hakk\u0131n\u0131 vermek gerekiyor. Malum, hepimiz son y\u0131llarda zihinlerimizi besleyen iyi hikayelere ve bu hikayelerin doyurucu bir g\u00f6rsellikle ekrana yans\u0131t\u0131lmas\u0131na a\u00e7\u0131z.<\/p>\n<p>Bu seneki listemizde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, iyi hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131 y\u00fcksek kaliteli prod\u00fcksiyonla birle\u015ftiren i\u015fler kazan\u0131yor. Prod\u00fcksiyon kalitesi, bir kampanya ba\u015far\u0131s\u0131n\u0131n\u00a0neredeyse %60&#8217;\u0131ndan sorumlu olmakla beraber, ayn\u0131 zamanda\u00a0markan\u0131n hat\u0131rlanma ve tercih nedeninin %75\u2019ini\u00a0olu\u015fturuyor.\u00a0Sprite\u00a0ve\u00a0sahibinden.com i\u015flerinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz g\u00f6rsel \u015f\u00f6len, reklamlar\u0131n sadece izlenme oranlar\u0131n\u0131n y\u00fckselmesine yard\u0131mc\u0131 olmuyor ayn\u0131 zamanda markalara pazar pay\u0131 olarak da d\u00f6n\u00fc\u015f sa\u011fl\u0131yor.<\/p>\n<p>2021 YouTube Ads Leaderboard ilk 10\u2019a\u00a0girmi\u015f markalar\u0131n ba\u015far\u0131 form\u00fcllerini anlatmaya ba\u015flamadan \u00f6nce, bu i\u015fleri yaratan hikaye anlat\u0131c\u0131lar\u0131n\u0131n hakk\u0131n\u0131 vermek gerekiyor. Malum, hepimiz son y\u0131llarda zihinlerimizi besleyen iyi hikayelere ve bu hikayelerin doyurucu bir g\u00f6rsellikle ekrana yans\u0131t\u0131lmas\u0131na a\u00e7\u0131z.<\/p>\n<p>Bu seneki listemizde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, iyi hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131 y\u00fcksek kaliteli prod\u00fcksiyonla birle\u015ftiren i\u015fler kazan\u0131yor. Prod\u00fcksiyon kalitesi, bir kampanya ba\u015far\u0131s\u0131n\u0131n\u00a0neredeyse %60&#8217;\u0131ndan sorumlu olmakla beraber,\u00a0ayn\u0131 zamanda\u00a0markan\u0131n hat\u0131rlanma ve tercih nedeninin %75\u2019ini\u00a0olu\u015fturuyor.\u00a0Sprite\u00a0ve\u00a0sahibinden.com i\u015flerinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz g\u00f6rsel \u015f\u00f6len, reklamlar\u0131n sadece izlenme oranlar\u0131n\u0131n y\u00fckselmesine yard\u0131mc\u0131 olmuyor ayn\u0131 zamanda markalara pazar pay\u0131 olarak da d\u00f6n\u00fc\u015f sa\u011fl\u0131yor.<\/p>\n<h2 data-block-key=\"5tfq3\"><span class=\"ez-toc-section\" id=\"Tanidik_Hikayelerin_Gucu\"><\/span><b>Tan\u0131d\u0131k Hikayelerin G\u00fcc\u00fc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2021\u2019in kazananlar\u0131n\u0131n ortak noktalar\u0131ndan biri, t\u00fcketiciyi iyi anlayan, i\u00e7 g\u00f6r\u00fcleri net okuyup insanlarla\u00a0duyguda\u015f\u00a0hikayeler anlatmay\u0131 ba\u015farm\u0131\u015f olmalar\u0131. \u00d6zellikle bug\u00fcn b\u00fct\u00fcn markalar\u0131n en \u00e7ok \u00fczerine titredi\u011fi Millenial ve Z neslinin %67\u2019sinin markalardan ilk beklentisi\u00a0relevancy,\u00a0yani ilgili i\u015fler sunma durumu.<\/p>\n<p>Yemeksepeti\u00a0i\u015finde oldu\u011fu gibi, t\u00fcketicinin ya\u015fad\u0131\u011f\u0131 insanl\u0131k ger\u00e7eklerini, bulunduklar\u0131 ruh halleri ve deneyimlerinden \u00e7\u0131kan \u2018ger\u00e7ek\u2019 hikayeleri ileti\u015fime ta\u015f\u0131yan markalar %40 daha fazla tercih ediliyorlar. \u201cMarkan\u0131n vaadini kullan\u0131c\u0131ya marka karakteri ile \u00f6zde\u015fle\u015fmi\u015f bir \u015fekilde ge\u00e7irebilen ve kullan\u0131c\u0131n\u0131n akl\u0131nda, kalbinde yer edinen videolar m\u00fckemmele yak\u0131n videolar olma potansiyeli ta\u015f\u0131yor,\u201d diyor Yemeksepeti K\u0131demli Marka M\u00fcd\u00fcr\u00fc Ece Karadeniz Bayar ve devam ediyor; \u201c20. y\u0131l filmimiz \u00f6zelinde t\u00fcketicinin dikkatini \u00e7ekecek kreatif bizim olmazsa olmaz\u0131m\u0131z yemek g\u00f6rsellerimiz ve yemeklerle bulu\u015fan &#8216;anlar&#8217; oldu. Bu anlara e\u015flik eden yemekleri \u00e7e\u015fitlilik ve g\u00f6rsellik ile t\u00fcketicide istek ve arzu uyand\u0131rabilecek \u015fekilde verebilmek \u00f6nemliydi.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Hepimizin Yemeksepeti 20 Ya\u015f\u0131nda #\u0130yiKiDoyduk\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/PoIvengMcq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-block-key=\"9925m\">Listeye birinci s\u0131radan giren \u00a0Cornetto T\u00fcrkiye ise her yaz yay\u0131nlad\u0131\u011f\u0131 yaz \u015fark\u0131lar\u0131yla tan\u0131d\u0131k hikayesinde s\u00fcrd\u00fcr\u00fclebilir bir yakla\u015f\u0131m benimsiyor. Cornetto T\u00fcrkiye Brand Manager Berfu Caner de \u201cm\u00fckemmel i\u00e7eri\u011fi\u201d \u015f\u00f6yle a\u00e7\u0131kl\u0131yor; \u201cVideoda yer verilen i\u00e7eri\u011fin hedef kitle taraf\u0131ndan anla\u015f\u0131l\u0131r ve fark edilir olmas\u0131na dikkat edilmeli. Bunun d\u0131\u015f\u0131nda hikayenin takip edilebilmesi ve t\u00fcketicinin mesaja do\u011fru y\u00f6nlendirilmesi i\u00e7in kreatifte kullan\u0131lan s\u00fcperler net, k\u0131sa ve takip edilebilir olmal\u0131.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Yal\u0131n - Yaz G\u00fcl\u00fc #a\u015fkli\u015felerig\u00fcla\u015fka\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/mSLtfJdx7k4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 data-block-key=\"fqqve\"><span class=\"ez-toc-section\" id=\"Super_Kahraman_Markalar\"><\/span><b>S\u00fcper Kahraman Markalar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pazarlama d\u00fcnyas\u0131 pandemiden \u00e7ok kritik bir \u00f6devle \u00e7\u0131k\u0131yor; t\u00fcketiciler art\u0131k i\u015fini do\u011fru yapan markalara eskisinden \u00e7ok daha fazla g\u00fcveniyorlar. Markalar tercih edilmek, radarda kalabilmek ve t\u00fcketicilerle uzun d\u00f6nemli sa\u011fl\u0131kl\u0131 ili\u015fkiler kurabilmek i\u00e7in\u00a0iyi\u00a0bir amaca hizmet etmenin karl\u0131l\u0131ktan bile \u00f6nemli oldu\u011funu fark\u0131nda.\u00a02021 YouTube Ads Leaderboard\u2019a\u00a0giren i\u015flerin neredeyse yar\u0131s\u0131n\u0131n oda\u011f\u0131nda marka amac\u0131 olmas\u0131 da bunun gurur verici bir g\u00f6stergesi.<\/p>\n<p>Bu ama\u00e7, d\u00fcnyan\u0131n normale d\u00f6nmesi ve insanl\u0131\u011f\u0131n ilerleyebilmesine ne kadar fazla hizmet ederse o kadar kabul g\u00f6r\u00fcyor. T\u00fcketicilerin %77\u2019si, markalar\u0131n \u2018yeni\u2019 hayat\u0131m\u0131zda mutlu olmam\u0131z i\u00e7in neler yapt\u0131\u011f\u0131ndan bahsetmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ayn\u0131 t\u00fcketici havuzunun %75\u2019i de markalar\u0131n global \u00f6l\u00e7ekteki krizlere kar\u015f\u0131 verdikleri m\u00fccadeleyi g\u00f6rmek istiyorlar. \u0130nsanlar\u0131 g\u00fcl\u00fcmseme zincirine davet eden\u00a0Lay\u2019s\u00a0ve iyili\u011fe giden yolculukta att\u0131\u011f\u0131 ad\u0131mlar\u0131 anlatan\u00a0Ar\u00e7elik bu nedenle 2021\u2019in en be\u011fenilenleri aras\u0131ndaki hakl\u0131 yerlerini alm\u0131\u015fa benziyor.<\/p>\n<p data-block-key=\"c6i68\"><strong>T\u00fcketicilerin %77\u2019si, markalar\u0131n \u2018yeni\u2019 hayat\u0131m\u0131zda mutlu olmam\u0131z i\u00e7in neler yapt\u0131\u011f\u0131ndan bahsetmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/strong><\/p>\n<div class=\"detail__text grid-row\">\n<div class=\"detail__push\">\n<p>Tabi ki ultra ak\u0131ll\u0131 t\u00fcketicilerin oldu\u011fu g\u00fcn\u00fcm\u00fczde, markalar\u0131n sahiplendi\u011fi her dava inand\u0131r\u0131c\u0131 bulunmuyor. Ba\u015far\u0131l\u0131 YouTube reklamlar\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz ortak unsur, Vodafone\u2019un\u00a0\u00e7ok iyi yapt\u0131\u011f\u0131 gibi markalar\u0131n sahiplendikleri ulvi ama\u00e7larla i\u015f ba\u011flamlar\u0131n\u0131n tutarl\u0131 olmas\u0131.<\/p>\n<p>Bu konuyla ilgili kritik noktalardan biri de, marka davas\u0131n\u0131 tek y\u00f6nl\u00fc d\u00fc\u015f\u00fcnmemek gerekti\u011fi. Eskiden oldu\u011fu gibi marka ama\u00e7lar\u0131n\u0131n \u00fcst perdeden, didaktik, manifestosal bir dille anlat\u0131lmamas\u0131d\u0131r.<\/p>\n<\/div>\n<div class=\"rich-text\">\n<h2 data-block-key=\"2ln3n\"><span class=\"ez-toc-section\" id=\"Uzun_Formatlarin_Atlanmamasi_Gereken_Gucu\"><\/span><b>Uzun Formatlar\u0131n Atlanmamas\u0131 Gereken G\u00fcc\u00fc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bu listenin en g\u00fczel s\u00fcrprizlerinden biri de nispeten uzun formatlar\u0131n da do\u011fru uyguland\u0131\u011f\u0131 zaman mesajlar\u0131n\u0131 kar\u015f\u0131 tarafa \u00e7ok ba\u015far\u0131l\u0131 bir \u015fekilde ge\u00e7irdi\u011fi. \u201cPeki ne kadar uzun?\u201d sorusunun cevab\u0131, 2-3 dakika. Bu s\u00fcrelerin \u00f6zellikle\u00a0atlanabilir yay\u0131n i\u00e7i\u00a0reklam formatlar\u0131nda en y\u00fcksek de\u011ferlendirme skorlar\u0131n\u0131 yakalad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. 3 dakikay\u0131 ge\u00e7en reklamlar marka bilinirli\u011fi ve reklam hat\u0131rlan\u0131rl\u0131\u011f\u0131 metriklerinde \u00e7ok ciddi kay\u0131plar ya\u015famaya ba\u015fl\u0131yor.<\/p>\n<p>Uzun formatlar\u0131n be\u011fenilmesinin en \u00f6nemli unsuru, bir\u00e7o\u011funun alt\u0131ndaki yorumlarda da ortak olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi \u201ck\u0131sa film gibi\u201d keyif vermesi. Yani kuvvetli bir hikaye \u00f6rg\u00fcs\u00fc olan, marka mesaj\u0131n\u0131n hikayenin g\u00fczelli\u011fini g\u00f6lgelemedi\u011fi, merkezde \u00fcr\u00fcnden ziyade karakterlerin oldu\u011fu adeta bir film fragman\u0131n\u0131 and\u0131ran ileti\u015fimler \u00e7ok iyi \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>sahibinden.com\u00a0CMO\u2019su Naz\u0131m Erdo\u011fan, listedeki\u00a0\u201c\u0130mkans\u0131z\u0131 \u0130ste\u201d\u00a0reklam\u0131n\u0131n ard\u0131nda yatan kreatif bak\u0131\u015f\u0131 \u015f\u00f6yle a\u00e7\u0131kl\u0131yor; \u201cHer g\u00fcn onlarca medya kanal\u0131ndan bir\u00e7ok i\u00e7eri\u011fe maruz kalan t\u00fcketicilerin ilgisini \u00e7ekmek, mesaj\u0131m\u0131z\u0131 aktarmak ve markan\u0131n kitlelere ula\u015fmas\u0131n\u0131 sa\u011flamak giderek zorla\u015f\u0131yor. G\u00fcn\u00fcm\u00fcz medya al\u0131\u015fveri\u015fi ortam\u0131nda, m\u00fckemmel bir video; mesaj\u0131 ve marka imaj\u0131n\u0131 do\u011fru aktarmas\u0131n\u0131n yan\u0131nda, t\u00fcketicide i\u00e7eri\u011fi tekrardan izleme arzusu olu\u015fturmal\u0131; i\u00e7erik, kendisinden konu\u015fturacak yarat\u0131c\u0131l\u0131kta olmal\u0131.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"sahibinden sunar: \u0130mkans\u0131z\u0131 \u0130ste\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/Xlb0Z041xAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-block-key=\"fpjwu\">ABCD \u00f6\u011fretilerinde\u00a0de her zaman alt\u0131n\u0131 \u00e7izdi\u011fimiz gibi, uzun saniyeler boyunca izleyicinin dikkatinin YouTube ekran\u0131nda kalmas\u0131n\u0131 istiyorsak, o me\u015fhur \u201cdikkat \u00e7ekici\u201d kancaya her zamankinden \u00e7ok ihtiyac\u0131m\u0131z var. En iyi performans\u0131 g\u00f6steren uzun formatlar\u0131n %88\u2019i filmlere \u00e7ok y\u00fcksek ve dikkat \u00e7ekici ba\u015flay\u0131p, ilk 15 saniye i\u00e7inde tabiri caizse tokat efektini at\u0131yor.<\/p>\n<h2 data-block-key=\"cqob0\"><span class=\"ez-toc-section\" id=\"Etkili_Kreatifi_Destekleyen_Unsurlardan_Vazgecmeyin\"><\/span><b>Etkili Kreatifi Destekleyen Unsurlardan Vazge\u00e7meyin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-block-key=\"2tdzd\">Etkili kreatif olu\u015fumunu Yemeksepeti Dijital Pazarlama M\u00fcd\u00fcr\u00fc Umur Keten \u015fu \u015fekilde a\u00e7\u0131kl\u0131yor, biz de kat\u0131l\u0131yoruz; \u201cKullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi ve dikkat s\u00fcrelerinin k\u0131salmas\u0131 ile ilk birka\u00e7 saniyede logo bulundurmak ve ana mesaj\u0131 k\u0131saca vermek olduk\u00e7a \u00f6nemli hale geldi. Sonras\u0131nda ise kullan\u0131c\u0131n\u0131n dikkatini tutmaya devam edebilmek i\u00e7in g\u00fcncel referans kullan\u0131m\u0131, \u00fcnl\u00fc kullan\u0131m\u0131, videonun ayn\u0131 ilgi \u00e7ekicilik ve y\u00fcksek enerjiyle devam etmesi etkili bir kreatif olu\u015fmas\u0131n\u0131 destekleyen di\u011fer unsurlar\u0131n ba\u015f\u0131nda geliyor.\u201d<\/p>\n<p data-block-key=\"nen2e\">Yarat\u0131c\u0131l\u0131\u011f\u0131n \u00f6n planda oldu\u011fu, keyif veren hikayelerle ayd\u0131nl\u0131k ve g\u00fczel g\u00fcnlere i\u015ftahland\u0131ran bir y\u0131l\u0131 geride b\u0131rakt\u0131k. Herkesi tebrik ediyoruz, yepyeni kreatif i\u015flerde g\u00f6r\u00fc\u015fmek dile\u011fiyle.<\/p>\n<p>Kaynak:\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/tr-tr\/\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Think With Google<\/a><\/p>\n<p><em><strong>Marker Groupe<\/strong>\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2021 YouTube Ads Leaderboard ilk 10\u2019a girmi\u015f markalar\u0131n ba\u015far\u0131 form\u00fcllerini anlatmaya ba\u015flamadan \u00f6nce, bu i\u015fleri yaratan hikaye anlat\u0131c\u0131lar\u0131n\u0131n hakk\u0131n\u0131 vermek gerekiyor. Malum, hepimiz son y\u0131llarda zihinlerimizi besleyen iyi hikayelere ve bu hikayelerin doyurucu bir g\u00f6rsellikle ekrana yans\u0131t\u0131lmas\u0131na a\u00e7\u0131z. Bu seneki listemizde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, iyi hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131 y\u00fcksek kaliteli prod\u00fcksiyonla birle\u015ftiren i\u015fler kazan\u0131yor. Prod\u00fcksiyon kalitesi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1487],"tags":[1473,1545],"class_list":["post-36205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-haberler","tag-digital-marker-tr","tag-video-reklamciligi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36205"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36210"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}