{"id":36185,"date":"2022-09-14T14:32:41","date_gmt":"2022-09-14T11:32:41","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36185"},"modified":"2025-07-04T16:55:26","modified_gmt":"2025-07-04T13:55:26","slug":"goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir\/","title":{"rendered":"G\u00f6r\u00fcnt\u00fclenebilirlik ve duyulabilirli\u011fi birlikte kan\u0131tlayan 5 grafik, video reklam etkinli\u011finin anahtar\u0131d\u0131r"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir\/#YouTubeda_sesli_ve_goruntulenebilir_reklamlar_icin_marka_bilinirligindeki_gundem\" >YouTube&#8217;da sesli ve g\u00f6r\u00fcnt\u00fclenebilir reklamlar i\u00e7in marka bilinirli\u011findeki g\u00fcndem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir\/#YouTubeda_sesli_ve_goruntulenebilir_icin_reklam_tanimlanabilirligindeki_reklamlar_icin\" >YouTube&#8217;da sesli ve g\u00f6r\u00fcnt\u00fclenebilir i\u00e7in reklam tan\u0131mlanabilirli\u011findeki reklamlar i\u00e7in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir\/#YouTube_reklamlarinin_goruntulenebilir_sureye_gore_marka_performansi\" >YouTube reklamlar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclenebilir s\u00fcreye g\u00f6re marka performans\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/goruntulenebilirlik-ve-duyulabilirligi-birlikte-kanitlayan-5-grafik-video-reklam-etkinliginin-anahtaridir\/#YouTubedaki_video_reklamlari_icin_gorus_ve_ses_durumu\" >YouTube&#8217;daki video reklamlar\u0131 i\u00e7in g\u00f6r\u00fc\u015f ve ses durumu<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Video reklamlar\u0131de, g\u00f6r\u00fcnt\u00fc, ses\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ve<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0hareketleriniz sizin. <\/span><span style=\"vertical-align: inherit;\">Ancak, herhangi bir reklam\u0131n\u0131z\u0131 duymadan siz g\u00f6r\u00fcrse ne olur? <\/span><span style=\"vertical-align: inherit;\">Ya da birisinin reklam\u0131n\u0131z\u0131 g\u00f6rmeden duyarsan\u0131z m\u0131?<\/span><\/span><\/strong><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">G\u00f6r\u00fcnt\u00fc ve ses ile ilgili olarak 1000&#8217;den fazla YouTube reklamdan elde edilen video toplu olarak incelenebilir YouTube.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">G\u00f6r\u00fcnt\u00fc (g\u00f6r\u00fcnt\u00fclenebilirlik*) veya ses (duyulabilirlik**) olmadan video reklamlar hala etkili mi? <\/span><span style=\"vertical-align: inherit;\">evet, evet.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ancak video reklamlar, g\u00f6r\u00fclenklerinde ve duyulduklar\u0131nda daha da yayg\u0131n.<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Video g\u00f6r\u00fcnt\u00fclenebilirli\u011fi vetli\u011finli\u011fin YouTube&#8217;da reklamc\u0131l\u0131k ile nas\u0131l ili\u015fkilendirilebilir.<\/span><\/span><\/p>\n<h6><span class=\"ez-toc-section\" id=\"YouTubeda_sesli_ve_goruntulenebilir_reklamlar_icin_marka_bilinirligindeki_gundem\"><\/span><strong><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">YouTube&#8217;da sesli ve g\u00f6r\u00fcnt\u00fclenebilir reklamlar i\u00e7in marka bilinirli\u011findeki g\u00fcndem<\/span><\/span><\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Video reklamlar\u0131 g\u00f6ren\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ve duyanlar,\u00a0 <\/span><\/span><\/i><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">yaln\u0131zca<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0reklamlar\u0131 g\u00f6ren veya\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">duyanlara<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0g\u00f6re daha y\u00fcksek marka bilinirli\u011fi ya\u015farlar.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36186 size-full\" title=\"youtube i\u00e7erik\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png\" alt=\"youtube-icerik\" width=\"723\" height=\"416\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png 723w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik-300x173.png 300w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"YouTubeda_sesli_ve_goruntulenebilir_icin_reklam_tanimlanabilirligindeki_reklamlar_icin\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">YouTube&#8217;da sesli ve g\u00f6r\u00fcnt\u00fclenebilir i\u00e7in reklam tan\u0131mlanabilirli\u011findeki reklamlar i\u00e7in<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Reklamlar\u0131 g\u00f6ren\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ve duyan ki\u015filer,\u00a0 <\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><i><span style=\"vertical-align: inherit;\">reklamlar\u0131<\/span><\/i><span style=\"vertical-align: inherit;\"> \u00a0g\u00f6ren veya\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">duyanlara<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0g\u00f6re daha y\u00fcksek reklam hat\u0131rlan\u0131rl\u0131\u011f\u0131 ya\u015far.<\/span><\/span><i><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36187 size-full\" title=\"youtube i\u00e7erik.png 2.png\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-2.png.png\" alt=\"youtube-icerik.png-2.png\" width=\"797\" height=\"403\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-2.png.png 797w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-2.png-300x152.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-2.png-768x388.png 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"YouTube_reklamlarinin_goruntulenebilir_sureye_gore_marka_performansi\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">YouTube reklamlar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclenebilir s\u00fcreye g\u00f6re marka performans\u0131<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Reklamlar\u0131 \u00fc\u00e7 saniyeden fazla izleyenler daha y\u00fcksek markal\u0131\u011f\u0131, reklam\u0131 hat\u0131rlanabilirli\u011fi ve \u00fczerinde d\u00fc\u015f\u00fcnmeden ya\u015fanabilir.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36188 \" title=\"youtube i\u00e7erik.png 3.png\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-3.png.png\" alt=\"youtube-icerik.png-3.png\" width=\"871\" height=\"420\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-3.png.png 844w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-3.png-300x145.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-3.png-768x370.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"YouTubedaki_video_reklamlari_icin_gorus_ve_ses_durumu\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">YouTube&#8217;daki video reklamlar\u0131 i\u00e7in g\u00f6r\u00fc\u015f ve ses durumu<\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36190 \" title=\"youtube i\u00e7erik.png 4.png\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-4.png.png\" alt=\"youtube-icerik.png-4.png\" width=\"813\" height=\"350\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-4.png.png 832w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-4.png-300x129.png 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/09\/youtube-icerik.png-4.png-768x330.png 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Yaln\u0131zca reklamlara kar\u015f\u0131 kar\u015f\u0131ya kalmak yeterli de\u011fildir. <\/span><span style=\"vertical-align: inherit;\">Reklamlarda duyuldu\u011funda\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ve<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0hissedildi\u011finde daha kolay hale gelir. <\/span><span style=\"vertical-align: inherit;\">Bu, izleyicilerin bakmak ve\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ilgi<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0\u00e7ekici reklam \u00f6\u011felerinin olu\u015fturulmas\u0131n\u0131n daha \u00f6nemli oldu\u011fu anlam\u0131na geliyor.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dikkat k\u0131tl\u0131\u011f\u0131 ve \u00e7e\u015fitli reklam platformlar\u0131 ve etkinlikler hakk\u0131nda ne anlama geldi\u011fi hakk\u0131nda daha fazla ara\u015ft\u0131rma i\u00e7in Ipsos&#8217;un yeni d\u00fc\u015f\u00fcn\u00fclmesine dikkat etme.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Reklam piksellerinin<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0en az %50&#8217;si en az iki saniye boyunca g\u00f6r\u00fcnt\u00fclenebilir (Medya Derecelendirme Konseyi&#8217;nin tan\u0131m\u0131 g\u00f6r\u00fcnt\u00fclenebilir).<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Duyulabilir:<\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0Reklam oynat\u0131l\u0131rken bir miktar %10&#8217;a e\u015fit veya daha y\u00fcksek ses seviyesi.<\/span><\/span><\/p>\n<p>Kaynak:\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/tr-tr\/\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" target=\"_blank\">Think With Google<\/a><\/p>\n<p><em><strong>Marker Groupe\u2019<\/strong>un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video reklamlar\u0131de, g\u00f6r\u00fcnt\u00fc, ses\u00a0 ve \u00a0hareketleriniz sizin. Ancak, herhangi bir reklam\u0131n\u0131z\u0131 duymadan siz g\u00f6r\u00fcrse ne olur? Ya da birisinin reklam\u0131n\u0131z\u0131 g\u00f6rmeden duyarsan\u0131z m\u0131? G\u00f6r\u00fcnt\u00fc ve ses ile ilgili olarak 1000&#8217;den fazla YouTube reklamdan elde edilen video toplu olarak incelenebilir YouTube. G\u00f6r\u00fcnt\u00fc (g\u00f6r\u00fcnt\u00fclenebilirlik*) veya ses (duyulabilirlik**) olmadan video reklamlar hala etkili mi? evet, evet. Ancak video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1527],"class_list":["post-36185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-youtube"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36185"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35769"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}