{"id":36149,"date":"2022-09-09T18:23:43","date_gmt":"2022-09-09T15:23:43","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=36149"},"modified":"2025-07-04T16:29:52","modified_gmt":"2025-07-04T13:29:52","slug":"dikkat-cekici-youtube-reklamlari-olusturma-rehberiniz","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dikkat-cekici-youtube-reklamlari-olusturma-rehberiniz\/","title":{"rendered":"Dikkat \u00c7ekici YouTube Reklamlar\u0131 Olu\u015fturma Rehberiniz"},"content":{"rendered":"

Johannes Helms ve Rico Gade Google’\u0131n Creative Works ekibinde \u00e7al\u0131\u015f\u0131yor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalar\u0131n YouTube’u kullanarak i\u015flerinde daha iyi sonu\u00e7lar almas\u0131na yard\u0131mc\u0131 oluyorlar.<\/strong><\/em><\/p>\n

Johannes Helms ve Rico Gade Google’\u0131n Creative Works ekibinde \u00e7al\u0131\u015f\u0131yor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalar\u0131n YouTube’u kullanarak i\u015flerinde daha iyi sonu\u00e7lar almas\u0131na yard\u0131mc\u0131 oluyorlar.<\/p>\n

Reklamverenlerin bu kararlar\u0131 daha kolay bir \u015fekilde vermesine yard\u0131mc\u0131 olmak amac\u0131yla binlerce reklam\u0131 inceledik ve ABCD ilkelerini olu\u015fturduk. ABCD ilkeleri, video reklamlar\u0131n\u0131z\u0131n \u0130lgi \u00c7ekme (Attention), Marka Bilinci Olu\u015fturma (Branding), Ba\u011flant\u0131 Kurma (Connection) ve Y\u00f6nlendirme’yi (Direction) art\u0131rmak \u00fczere optimize edilmesini sa\u011flayan veri destekli reklam kurallar\u0131.<\/p>\n

\"youtube-yonlendrime\"<\/p>\n

ABCD ilkeleri, yap\u0131m \u00f6ncesinde, sette veya kurguda, yap\u0131m s\u00fcrecinin tamam\u0131nda ge\u00e7erli. ABCD sayesinde her ad\u0131mda reklamla ilgili daha iyi kararlar alabilirsiniz.<\/p>\n

1.Kitlelerinizle do\u011frudan ba\u011flant\u0131 kurmak i\u00e7in d\u00f6rd\u00fcnc\u00fc duvar\u0131 y\u0131k\u0131n. \u00c7ekim s\u0131ras\u0131nda kameraya bak\u0131n, b\u00f6ylece kitle kendileriyle konu\u015ftu\u011funuzu hissedebilir.<\/p>\n

2.Sahne donan\u0131m\u0131nda, sette ve kost\u00fcmlerde marka renklerinize ve kimli\u011finize yer verin. G\u00f6rsel kimli\u011finize hafif ancak s\u00fcrekli bir \u015fekilde at\u0131f yaparak markal\u0131 deneyimi hayata ge\u00e7irin.<\/p>\n

3.Yetene\u011finizi kullan\u0131c\u0131lar\u0131n ger\u00e7ekle\u015ftirmesini istedi\u011finiz i\u015flemi yaparken \u00e7ekin. \u0130stedi\u011finiz i\u015flem kitlenin web sitesini ziyaret etmesi ise oyuncunun ayn\u0131 eylemi yaparken \u00e7ekilen g\u00f6r\u00fcnt\u00fcs\u00fcne yer verin.<\/p>\n

4.Video reklam\u0131n\u0131z\u0131 olu\u015ftururken sesi de akl\u0131n\u0131zda bulundurun. YouTube videolar\u0131n\u0131n %95’i seslidir, bu nedenle sesin izleyicinin ilgisini nas\u0131l daha \u00e7ok \u00e7ekebilece\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

Kaynak: Think With Google<\/a><\/p>\n

Marker Groupe<\/strong>‘un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Johannes Helms ve Rico Gade Google’\u0131n Creative Works ekibinde \u00e7al\u0131\u015f\u0131yor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalar\u0131n YouTube’u kullanarak i\u015flerinde daha iyi sonu\u00e7lar almas\u0131na yard\u0131mc\u0131 oluyorlar. Johannes Helms ve Rico Gade Google’\u0131n Creative Works ekibinde \u00e7al\u0131\u015f\u0131yor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalar\u0131n YouTube’u kullanarak i\u015flerinde daha iyi sonu\u00e7lar almas\u0131na yard\u0131mc\u0131 oluyorlar. Reklamverenlerin bu kararlar\u0131 daha kolay bir \u015fekilde […]<\/p>\n","protected":false},"author":1,"featured_media":35769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1527],"class_list":["post-36149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-youtube"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=36149"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/36149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35769"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=36149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=36149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=36149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}