{"id":35856,"date":"2022-04-07T13:52:58","date_gmt":"2022-04-07T10:52:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/blog\/landing-page-nedir-ve-ne-ise-yarar\/"},"modified":"2025-07-04T15:48:44","modified_gmt":"2025-07-04T12:48:44","slug":"landing-page-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Landing Page Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-ne-ise-yarar\/#Landing_Page_Kullanmasi_Gereken_Sektorler\" >Landing Page Kullanmas\u0131 Gereken Sekt\u00f6rler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-ne-ise-yarar\/#Landing_Page_Ne_Ise_Yarar\" >Landing Page Ne \u0130\u015fe Yarar?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Landing page, reklamlar\u0131n\u0131zdan gelerek web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 potansiyel m\u00fc\u015fterilerinize d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in tasarlanm\u0131\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131d\u0131r. Landing page\u2019in tek bir amaca hizmet etmesi kullan\u0131c\u0131n\u0131n bu amac\u0131 hemen anlayabilmesi gerekir. \u00d6rne\u011fin form toplamaya y\u00f6nelik reklam \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z landing page\u2019iniz de bu amaca hizmet etmelidir.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Landing page\u2019<\/strong>iniz reklam\u0131n\u0131za t\u0131klayarak sitenize ula\u015fan kullan\u0131c\u0131lara arad\u0131klar\u0131 bilgiyi do\u011frudan ve net bir \u015fekilde iletmesi gerekmektedir.\u00a0 <strong>Web<\/strong> <strong>sitenizde<\/strong> bulunan di\u011fer sayfalardan farkl\u0131 bir tasar\u0131ma sahip olmal\u0131 ve reklam hedefinize uygun \u015fekilde tasarlanmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Landing page<\/strong>\u2019inizi olu\u015ftururken dikkate alman\u0131z gereken detaylar a\u015fa\u011f\u0131daki gibidir;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 deneyimi g\u00f6z \u00f6n\u00fcnde bulundurarak UX iyile\u015ftirmeler yap\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sayfa ak\u0131\u015f\u0131n\u0131z g\u00f6rsel olarak birbiri ile uyumlu olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page\u2019iniz reklam KPI\u2019\u0131n\u0131za uygun olarak haz\u0131rlanmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing page sayfan\u0131z h\u0131zl\u0131 \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobil uyumluluk maksimum seviyede tutulmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>CTA<\/strong>(Call To Action) butonlar\u0131 dikkat \u00e7ekecek bir alanda konumland\u0131r\u0131lmal\u0131 ve tek eylem \u00e7a\u011fr\u0131s\u0131nda bulunmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130\u00e7erikleriniz k\u0131sa ve net bilgiler vermelidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ba\u015fl\u0131k, i\u00e7erik, g\u00f6rsel, form, renk gibi t\u00fcm bile\u015fenler uyum i\u00e7erisinde olmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34639 aligncenter\" title=\"landing page\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/03\/landing-page-1.png\" alt=\"landing-page\" width=\"953\" height=\"631\" \/><\/span><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Landing_Page_Kullanmasi_Gereken_Sektorler\"><\/span><strong>Landing Page Kullanmas\u0131 Gereken Sekt\u00f6rler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Otomotiv, sa\u011fl\u0131k, mobilya, in\u015faat, bitcoin veya B2B markalar\u0131 taraf\u0131ndan kullan\u0131lmas\u0131 neredeyse zorunlu hale gelmi\u015ftir. Landing page kullan\u0131m\u0131n\u0131; m\u00fc\u015fteri verisi toplamak, m\u00fc\u015fterileriniz ile s\u0131cak ileti\u015fim kurmak gibi bir\u00e7ok sebep i\u00e7in kullanabilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_Page_Ne_Ise_Yarar\"><\/span><strong>Landing Page Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Dijital pazarlamada landing page\u2019in<\/strong> amac\u0131 kullan\u0131c\u0131lar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ve hedef KPI\u2019a uygun olarak aksiyon almalar\u0131n\u0131 sa\u011flamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Landing page<\/strong> kullanarak;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcmlerinizi artt\u0131rabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin verilerine ula\u015fabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mesaj\u0131n\u0131z\u0131 do\u011frudan ilgili kitleye ula\u015ft\u0131rabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fteriler kazanabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00fcvenilir bir marka imaj\u0131 yaratabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz ederek m\u00fc\u015fterileriniz hakk\u0131nda \u00f6ng\u00f6r\u00fcler olu\u015fturabilirsiniz.<\/span><\/li>\n<\/ul>\n<p><em><strong>Marker Groupe<\/strong>&#8216;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya hello@markergroupe.com e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page, reklamlar\u0131n\u0131zdan gelerek web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 potansiyel m\u00fc\u015fterilerinize d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in tasarlanm\u0131\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131d\u0131r. Landing page\u2019in tek bir amaca hizmet etmesi kullan\u0131c\u0131n\u0131n bu amac\u0131 hemen anlayabilmesi gerekir. \u00d6rne\u011fin form toplamaya y\u00f6nelik reklam \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z landing page\u2019iniz de bu amaca hizmet etmelidir. Landing page\u2019iniz reklam\u0131n\u0131za t\u0131klayarak sitenize ula\u015fan kullan\u0131c\u0131lara arad\u0131klar\u0131 bilgiyi do\u011frudan ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,1495,2494],"class_list":["post-35856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-landing-page"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/35856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=35856"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/35856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34889"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=35856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=35856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=35856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}