{"id":34861,"date":"2022-08-30T12:36:41","date_gmt":"2022-08-30T09:36:41","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34861"},"modified":"2025-07-04T15:22:02","modified_gmt":"2025-07-04T12:22:02","slug":"dooh-reklamlari-artik-dv360ta","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dooh-reklamlari-artik-dv360ta\/","title":{"rendered":"DOOH Reklamlar\u0131 Art\u0131k DV360&#8217;ta"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-reklamlari-artik-dv360ta\/#Ev_disi_ve_dijital_kombinasyonun_en_iyisi\" >Ev d\u0131\u015f\u0131 ve dijital kombinasyonun en iyisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-reklamlari-artik-dv360ta\/#Etkili_icerige_dayali_reklamlar\" >Etkili, i\u00e7eri\u011fe dayal\u0131 reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/dooh-reklamlari-artik-dv360ta\/#ASOS_Display_Video_360ta_dijital_ev_disi_ile_uygunlugunu_buldu\" >ASOS, Display &amp; Video 360&#8217;ta dijital ev d\u0131\u015f\u0131 ile uygunlu\u011funu buldu<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"font-weight: 400;\"><strong>G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler nadiren sabit bir sat\u0131n al\u0131m rotas\u0131 izler. T\u00fcketiciler s\u00fcrekli olarak temas noktalar\u0131 ve kanallar aras\u0131nda hareket ediyor ve markalar\u0131n buna ayak uydurmak i\u00e7in do\u011fru ara\u00e7lara ihtiyac\u0131 var. Dijital ev d\u0131\u015f\u0131, dijital teknolojinin en iyi \u00f6zelliklerini geleneksel bir reklam ortam\u0131na getiren, giderek daha pop\u00fcler hale gelen bir se\u00e7enektir. Markalar\u0131n, \u00f6nemli kararlar almalar\u0131na yard\u0131mc\u0131 olur. Bir al\u0131\u015fveri\u015f merkezinde y\u00fcr\u00fcrken veya market kasas\u0131nda s\u0131raya girerken ve benzeri eylemler ger\u00e7ekle\u015ftirildi\u011fi anlarda al\u0131\u015fveri\u015f yapanlar\u0131n ilgisini \u00e7ekmesine yard\u0131mc\u0131 olur.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Bug\u00fcn, insanlara ger\u00e7ek d\u00fcnyadaki yolculuklar\u0131nda programatik reklam teknolojilerinin verimlili\u011fiyle ula\u015fabilmeleri i\u00e7in t\u00fcm Display &amp; Video 360 kullan\u0131c\u0131lar\u0131na ev d\u0131\u015f\u0131 dijital reklamlar sunuyoruz. Bu stadyumlar, havaalanlar\u0131, otob\u00fcs duraklar\u0131, al\u0131\u015fveri\u015f merkezleri, asans\u00f6rler, taksiler ve daha fazlas\u0131 gibi halka a\u00e7\u0131k yerlerdeki reklam panolar\u0131n\u0131 i\u00e7erir.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ev_disi_ve_dijital_kombinasyonun_en_iyisi\"><\/span><span style=\"color: #ffcc00;\">Ev d\u0131\u015f\u0131 ve dijital kombinasyonun en iyisi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Display &amp; Video 360&#8217;taki dijital ev d\u0131\u015f\u0131 reklamlarla markalar, geleneksel ev d\u0131\u015f\u0131 reklamc\u0131l\u0131\u011f\u0131n duygusal g\u00fcc\u00fcn\u00fc ve b\u00fcy\u00fcleyici bi\u00e7imlerini di\u011fer dijital kanallar\u0131n verimlili\u011fiyle birle\u015ftirebilir. Tek bir plan ile her \u015fekil ve b\u00fcy\u00fckl\u00fckteki ekranlarda insanlara ula\u015fabilirler, h\u0131zl\u0131 ve verimli bir \u015fekilde yap\u0131labilir. Pazarlamac\u0131lar, dijital ev d\u0131\u015f\u0131 kampanyalar\u0131 neredeyse ger\u00e7ek zamanl\u0131 olarak etkinle\u015ftirebilir, duraklatabilir ve optimize edebilir. Strateji ve aktivasyondan raporlama ve optimizasyona kadar her \u015feyi tek bir yerde halledebilirler.<\/p>\n<p style=\"font-weight: 400;\">Sat\u0131n almalar\u0131 merkezile\u015ftirmek ve ev d\u0131\u015f\u0131 kampanyalar\u0131 otomatikle\u015ftirmek, \u00f6zellikle uluslararas\u0131 markalar i\u00e7in etkilidir. Bu \u015fekilde tek bir ara\u00e7 kullanarak k\u00fcresel kitlelerine ula\u015fma \u015fans\u0131 verir. Bug\u00fcn Display &amp; Video 360, Hivestack, Magnite, PlaceExchange, Str\u00f6er SSP, VIOOH ve Vistar Media borsalar\u0131yla halihaz\u0131rda i\u015f ortakl\u0131\u011f\u0131 yapmaktad\u0131r. Bu borsalar, ClearChannel, Intersection, JCDecaux, Lamar ve Str\u00f6er gibi d\u00fcnya \u00e7ap\u0131ndaki b\u00fcy\u00fck medya sahiplerine eri\u015fim sa\u011flar. Bu envanterin tamam\u0131 programatik anla\u015fmalarla g\u00fcvence alt\u0131na al\u0131nabilir.<\/p>\n<p style=\"font-weight: 400;\">Programatik dijital ev d\u0131\u015f\u0131n\u0131n bir ba\u015fka yarar\u0131 da sa\u011flad\u0131\u011f\u0131 esnekliktir. Geleneksel sat\u0131n alma taktikleri genellikle tek bir genel b\u00f6lgeye y\u00f6nelik olsa da, dijital ev d\u0131\u015f\u0131, markalar\u0131n ekran\u0131n konumuna veya g\u00fcn\u00fcn saatine g\u00f6re mesajla\u015fmalar\u0131n\u0131n farkl\u0131 s\u00fcr\u00fcmlerini \u00e7al\u0131\u015ft\u0131rmalar\u0131na olanak tan\u0131r.<\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Etkili_icerige_dayali_reklamlar\"><\/span><span style=\"color: #ffcc00;\"><strong>Etkili, i\u00e7eri\u011fe dayal\u0131 reklamlar<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Display &amp; Video 360 arac\u0131l\u0131\u011f\u0131yla yerle\u015ftirilen dijital ev d\u0131\u015f\u0131 reklamlar ki\u015fiselle\u015ftirilmez ve bireysel tan\u0131mlay\u0131c\u0131lar\u0131 veya herhangi bir kullan\u0131c\u0131 konum verisini kullan\u0131lmaz. Bunun yerine, reklamverenler, geleneksel bir ev d\u0131\u015f\u0131 reklam\u0131 gibi ekran\u0131n konum bilgilerine dayanarak, ancak programatik olman\u0131n esnekli\u011fi ve kolayl\u0131\u011f\u0131yla insanlara ula\u015fabilir. \u00d6rne\u011fin, bir fast food noktas\u0131, ofis \u00e7al\u0131\u015fanlar\u0131n\u0131n g\u00f6rmesi i\u00e7in \u00f6\u011fle yeme\u011fi saatinde hareketli bir i\u015f b\u00f6lgesindeki bir reklam panosunda h\u0131zl\u0131 bir \u015fekilde reklam verebilir. O g\u00fcn\u00fcn ilerleyen saatlerinde, ayn\u0131 reklam panosu yak\u0131ndaki bir konser salonunda yakla\u015fan bir performans\u0131n tan\u0131t\u0131m\u0131n\u0131 yapabilir.<\/p>\n<p style=\"font-weight: 400;\">Yay\u0131nc\u0131lar, reklam etkisini \u00f6l\u00e7erken Display &amp; Video 360&#8217;a bir reklam g\u00f6rm\u00fc\u015f olabilecek ki\u015fi say\u0131s\u0131n\u0131 tahmin eden bir sistemi sa\u011flar. Bireyin verilerine dayanmayan bu tahmin, reklamverenlerin dijital ev d\u0131\u015f\u0131 kampanyalar\u0131n\u0131n etkisini do\u011fru bir \u015fekilde \u00f6l\u00e7mesine yard\u0131mc\u0131 olur. Display &amp; Video 360, Geopath gibi sekt\u00f6rde tan\u0131nan tedarik\u00e7iler taraf\u0131ndan tan\u0131mlanan \u00f6l\u00e7\u00fcm metodolojilerini takip ettiklerinden emin olmak i\u00e7in t\u00fcm yay\u0131nc\u0131lar\u0131 inceler. Kendi kendine \u00f6l\u00e7\u00fcm yapan yay\u0131nc\u0131lar desteklenmez.<\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"ASOS_Display_Video_360ta_dijital_ev_disi_ile_uygunlugunu_buldu\"><\/span><span style=\"color: #ffcc00;\"><strong>ASOS, Display &amp; Video 360&#8217;ta dijital ev d\u0131\u015f\u0131 ile uygunlu\u011funu buldu<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">D\u00fcnyan\u0131n \u00f6nde gelen online moda perakendecilerinden biri olan ASOS, dijital k\u00f6klerine sad\u0131k kalarak ana caddede \u015f\u00f6hret yaratman\u0131n yeni ve ilgi \u00e7ekici yollar\u0131n\u0131 bulmak istedi. ASOS&#8217;un pazarlama ekibi, markalar\u0131 i\u00e7in fark\u0131ndal\u0131k yaratmak ve yoldan ge\u00e7enleri online ma\u011fazalar\u0131na ziyaret etmeye y\u00f6nlendirmek i\u00e7in yo\u011fun yaya trafi\u011fi olan alanlarda dijital reklam panolar\u0131 kullanmaya karar verdi.<\/p>\n<div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34913 aligncenter\" title=\"DOOH\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/08\/DOOH.png\" alt=\"DOOH\" width=\"574\" height=\"381\" \/><\/div>\n<div><\/div>\n<div>ASOS, harita kullan\u0131c\u0131 aray\u00fcz\u00fcne sahip dijital reklam panolar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde se\u00e7mek ve ABD&#8217;deki Intersection ve \u0130ngiltere&#8217;deki JCDecaux gibi \u00f6nde gelen yay\u0131nc\u0131larla ilgili Programatik Garantili anla\u015fmalar\u0131 d\u00fczenlemek amac\u0131yla Display &amp; Video 360&#8217;\u0131 kulland\u0131. Bu yakla\u015f\u0131m, markan\u0131n sat\u0131n almak ve uygulamak i\u00e7in merkezi bir platforma dayanmas\u0131n\u0131 sa\u011flad\u0131. Sonu\u00e7 olarak ekip, y\u00fczlerce dijital reklam panosunun rezervasyon s\u00fcrecini h\u0131zla takip ederek iki \u00fclkede 22 milyon g\u00f6r\u00fcnt\u00fclenen g\u00f6sterim elde etti.<\/div>\n<div><\/div>\n<div>\n<p style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34915 aligncenter\" title=\"DOOH2\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/08\/DOOH2.png\" alt=\"DOOH2\" width=\"568\" height=\"381\" \/><\/p>\n<p style=\"font-weight: 400;\">&#8220;Ev d\u0131\u015f\u0131 reklamlar\u0131m\u0131z\u0131 Display &amp; Video 360 gibi DSP&#8217;ler arac\u0131l\u0131\u011f\u0131yla kullan\u0131ma sunmak, pazarlamac\u0131lar\u0131n t\u00fcm dijital kanallar\u0131 tek bir yerde planlamas\u0131n\u0131 ve optimize etmesine olanak tan\u0131r. ASOS gibi markalara, marka \u00f6l\u00e7\u00fcmlerini iyile\u015ftirebilecek daha fazla kontrol sa\u011flar..&#8221;<\/p>\n<p style=\"font-weight: 400;\">Dom Kozak<br \/>\nASOS \u015firketi daha sonra dijital ev d\u0131\u015f\u0131 reklamlar\u0131n marka metrikleri \u00fczerindeki etkisini de\u011ferlendirmek i\u00e7in JCDecaux&#8217;nun \u00f6l\u00e7\u00fcm ortaklar\u0131yla bir co\u011frafi deney ger\u00e7ekle\u015ftirdi. Maruz kalan ve kontrol edilen alanlarda marka bilinirli\u011finde %14&#8217;l\u00fck bir art\u0131\u015f ve marka \u00fczerinde d\u00fc\u015f\u00fcnmede %22&#8217;lik bir art\u0131\u015f g\u00f6zlemlediler.<\/p>\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler nadiren sabit bir sat\u0131n al\u0131m rotas\u0131 izler. T\u00fcketiciler s\u00fcrekli olarak temas noktalar\u0131 ve kanallar aras\u0131nda hareket ediyor ve markalar\u0131n buna ayak uydurmak i\u00e7in do\u011fru ara\u00e7lara ihtiyac\u0131 var. Dijital ev d\u0131\u015f\u0131, dijital teknolojinin en iyi \u00f6zelliklerini geleneksel bir reklam ortam\u0131na getiren, giderek daha pop\u00fcler hale gelen bir se\u00e7enektir. Markalar\u0131n, \u00f6nemli kararlar almalar\u0131na yard\u0131mc\u0131 olur. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1487,1481],"tags":[1473,1495,1485],"class_list":["post-34861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-haberler","category-programatik-reklamcilik","tag-digital-marker-tr","tag-dijital-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34861"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35887"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}