{"id":34834,"date":"2022-08-01T13:34:44","date_gmt":"2022-08-01T10:34:44","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34834"},"modified":"2025-07-04T15:36:40","modified_gmt":"2025-07-04T12:36:40","slug":"performans-pazarlamasi-performance-marketing-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/performans-pazarlamasi-performance-marketing-nedir\/","title":{"rendered":"Performans Pazarlamas\u0131 (Performance Marketing) Nedir?"},"content":{"rendered":"<p><strong>Performans pazarlama en temel anlam\u0131 ile dijital faaliyetlerin tamam\u0131n\u0131 kapsayan bir pazarlama stratejisindir. Performans pazarlama; sat\u0131\u015f, t\u0131klama, g\u00f6r\u00fcnt\u00fcleme gibi aksiyonlar i\u00e7in dijital kanallar\u0131n kullan\u0131ld\u0131\u011f\u0131 ve bu kullan\u0131m kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6demenin ger\u00e7ekle\u015fti\u011fi kapsaml\u0131 bir pazarlama tekni\u011fidir.<\/strong><\/p>\n<p><strong>Performans pazarlama;<\/strong> markalar\u0131n dijital reklamlar\u0131n\u0131n y\u00f6netimi, medya planlama ve sat\u0131n alma, sosyal medya analizi, web site trafi\u011fi, hedef kitle analizler veya performans analizleri gibi dijital pazarlama faaliyetlerin t\u00fcm\u00fcn\u00fc kontrol etmektedir.<\/p>\n<p><strong>Performans pazarlamada,<\/strong> sat\u0131\u015f veya d\u00f6n\u00fc\u015f\u00fcm yaratma hedefiyle, arama motoru pazarlamas\u0131, yeniden pazarlama veya programl\u0131 sat\u0131n alma teknolojileri kullan\u0131larak pazarlama stratejisi olu\u015fturulur.<\/p>\n<p>Bu anlamda firma ve markalar i\u00e7in olduk\u00e7a k\u00e2rl\u0131d\u0131r. Geleneksel pazarlamaya oranla \u00e7ok daha h\u0131zl\u0131 sonu\u00e7 al\u0131nmaktad\u0131r. <strong>Performans pazarlamas\u0131nda<\/strong> dijital yat\u0131r\u0131mlar\u0131n\u0131n\u0131z anl\u0131k olarak g\u00f6r\u00fcnt\u00fcleyebilir veya \u00a0ger\u00e7ek zamanl\u0131 geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n<p><strong>Performans pazarlamas\u0131nda<\/strong> \u00f6ncelikli olarak markan\u0131n hedefi belirlenir. Bir sonraki a\u015fama web site ve sosyal medya hesaplar\u0131n\u0131n incelenmesidir. Belirlenen hedefe uygun olarak bir strateji geli\u015ftirilir ve medya planlama haz\u0131rlan\u0131r. Haz\u0131rlanan medya planlama do\u011frultusunda medya sat\u0131n al\u0131m\u0131 ve takip kodlar\u0131n\u0131n website veya uygulamaya eklenmesi i\u00e7in \u00e7al\u0131\u015fmalar\u0131 ba\u015flat\u0131l\u0131r. Teknik i\u015flemler tamamlanarak kampanya s\u00fcreci ba\u015flar.<\/p>\n<p>Kampanya s\u00fcrecinde d\u00fczenli olarak hesaplar optimize edilir. Kampanya s\u00fcrecinde veriler analiz edilerek ilgili kitleye en do\u011fru \u015fekilde ula\u015f\u0131l\u0131r. B\u00fct\u00fcn bir s\u00fcre\u00e7 olarak ele al\u0131nmas\u0131 gerek <strong>performans pazarlamada<\/strong> marka hedefine ba\u011fl\u0131 olarak marka bilinirli\u011fini artt\u0131r\u0131lmas\u0131, sat\u0131\u015f hacminin b\u00fcy\u00fcmesi veya d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artt\u0131r\u0131lmas\u0131 esas ama\u00e7t\u0131r.<\/p>\n<p><strong>Performans pazarlama,<\/strong> marka hedefinden ba\u015flayarak ilgili kitlenin m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi a\u015famas\u0131na kadar bir b\u00fct\u00fcnd\u00fcr. Bu ba\u011flamda b\u00fct\u00e7eyi do\u011fru optimize etmek, hedef kitleye ula\u015fmak ve t\u00fcketici iyi analiz etmek olduk\u00e7a \u00f6nemlidir.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34835 aligncenter\" title=\"performance marketing\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/08\/performance-marketing.png\" alt=\"performance-marketing\" width=\"765\" height=\"657\" \/>Performans Pazarlama\u2019n\u0131n \u00d6zellikleri Nelerdir?<\/h2>\n<p>Veriye dayal\u0131d\u0131r ve anl\u0131k olarak optimize edilebilirsiniz.<\/p>\n<p>Ki\u015fiselle\u015ftirilebilir kampanyalar ile t\u00fcketicinin dikkatini \u00e7ekmenize yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n<p>T\u00fcm metrikleri \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n<p>Kampanyalar\u0131n\u0131z\u0131 anl\u0131k olarak raporlayabilirsiniz.<\/p>\n<p>H\u0131zl\u0131 aksiyon alman\u0131za olanak sa\u011flamaktad\u0131r.<\/p>\n<p>Verilerin \u0131\u015f\u0131\u011f\u0131nda do\u011fru kitleye ula\u015fman\u0131za yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performans pazarlama en temel anlam\u0131 ile dijital faaliyetlerin tamam\u0131n\u0131 kapsayan bir pazarlama stratejisindir. Performans pazarlama; sat\u0131\u015f, t\u0131klama, g\u00f6r\u00fcnt\u00fcleme gibi aksiyonlar i\u00e7in dijital kanallar\u0131n kullan\u0131ld\u0131\u011f\u0131 ve bu kullan\u0131m kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6demenin ger\u00e7ekle\u015fti\u011fi kapsaml\u0131 bir pazarlama tekni\u011fidir. Performans pazarlama; markalar\u0131n dijital reklamlar\u0131n\u0131n y\u00f6netimi, medya planlama ve sat\u0131n alma, sosyal medya analizi, web site trafi\u011fi, hedef kitle analizler veya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,1493],"class_list":["post-34834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-performans-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34834"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35877"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}