{"id":34791,"date":"2022-06-13T07:16:31","date_gmt":"2022-06-13T04:16:31","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34791"},"modified":"2025-07-04T15:38:47","modified_gmt":"2025-07-04T12:38:47","slug":"web-sitelerinde-coklu-dil-yapisi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/web-sitelerinde-coklu-dil-yapisi\/","title":{"rendered":"Web Sitelerinde \u00c7oklu Dil Yap\u0131s\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/web-sitelerinde-coklu-dil-yapisi\/#Cok_Dilli_Web_Sitenizi_Nasil_Olusturmalisiniz\" >\u00c7ok Dilli Web Sitenizi Nas\u0131l Olu\u015fturmal\u0131s\u0131n\u0131z?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/web-sitelerinde-coklu-dil-yapisi\/#Cok_Dilli_Web_Sitenizi_Olustururken_Nelere_Dikkat_Etmelisiniz\" >\u00c7ok Dilli Web Sitenizi Olu\u015ftururken Nelere Dikkat Etmelisiniz?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>\u00c7-a ula\u015fmak i\u00e7in web sitenizi \u00e7oklu dil olarak kullanmak etkili bir yoldur.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Her kullan\u0131c\u0131ya kendi dilinde i\u00e7erik sunmak uluslararas\u0131 ileti\u015fimi g\u00fc\u00e7lendirdi\u011fi gibi farkl\u0131 pazarlarda y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz pazarlama faaliyetlerinizi destekler. Unutmay\u0131n ki internet kullan\u0131c\u0131lar\u0131n\u0131n sadece %27\u2019si ana dili olarak \u0130ngilizce konu\u015fuyor ve kullan\u0131c\u0131lar\u0131n %72\u2019si internette kendi ana dili ile gezinmeyi tercih ediyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7ok dilli web sitenizin do\u011fru \u015fekilde konumland\u0131r\u0131lmas\u0131 ve ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in hem web site teknik geli\u015ftirmelerinizin hem de SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n do\u011fru \u015fekilde yap\u0131ld\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizi \u00e7oklu dil yap\u0131s\u0131nda haz\u0131rlamadan \u00f6nce a\u015fa\u011f\u0131daki sorular\u0131n cevaplar\u0131n\u0131 bilmelisiniz;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hangi \u00fclkeyi hedefliyorsunuz?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hedef \u00fclkenizde hangi diller konu\u015fuluyor?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hedef \u00fclkenizdeki kullan\u0131c\u0131 davran\u0131\u015flar\u0131 nas\u0131l?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hedef \u00fclkenizde rakipleriniz neler yap\u0131yor?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki sorular\u0131n cevab\u0131n\u0131 belirledi\u011finiz zaman hedef \u00fclkeniz i\u00e7in sunaca\u011f\u0131n\u0131 i\u00e7erikler ve web site yap\u0131n\u0131z\u0131n nas\u0131l olaca\u011f\u0131na karar verebilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cok_Dilli_Web_Sitenizi_Nasil_Olusturmalisiniz\"><\/span><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34792 size-full\" title=\"\u00e7ok dilli siteler\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/06\/cok-dilli-siteler.png\" alt=\"cok-dilli-siteler\" width=\"692\" height=\"647\" \/>\u00c7ok Dilli Web Sitenizi Nas\u0131l Olu\u015fturmal\u0131s\u0131n\u0131z?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0\u00c7ok dilli web sitenizi olu\u015ftururken farkl\u0131 se\u00e7enekleriniz olsa da \u00e7o\u011funlukla a\u015fa\u011f\u0131daki 2 se\u00e7enek kullan\u0131lmaktad\u0131r;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">example.com alan ad\u0131n\u0131n \u00fclke hedeflemesi yoktur ve farkl\u0131 dil se\u00e7enekleri i\u00e7in example.com\/en, example.com\/tr gibi alt klas\u00f6rler kullanabilirsiniz.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu se\u00e7ene\u011fi kullan\u0131rken arama sonu\u00e7lar\u0131nda daha etkili sonu\u00e7lar almak i\u00e7in co\u011frafi hedefleme i\u015flemi yapmal\u0131s\u0131n\u0131z. Co\u011frafi hedefleme i\u00e7in hreflang etiketinden faydalanabilirsiniz.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">example.de, example.co.uk gibi \u00fclke kodlar\u0131 ile yerel alan adlar\u0131n\u0131 kullanabilirsiniz.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yerel SEO \u00e7al\u0131\u015fmalar\u0131 yaparken daha etkili sonu\u00e7lar almakla beraber b\u00f6lgesel site y\u00f6netiminizi de kolayla\u015ft\u0131racakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 se\u00e7ene\u011finde kendince avantaj ve dezavantajlar\u0131 olsa da marka stratejinize ve olu\u015fturmak istedi\u011finiz dite yap\u0131s\u0131na ba\u011fl\u0131 olarak tercihinizi yapabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7ok dilli web sitenizi haz\u0131rlarken i\u00e7erik giri\u015flerinizi manuel olarak yapabilece\u011finiz gibi otomatik olarak da \u00e7eviri sa\u011flayabilirsiniz. Otomatik \u00e7eviri i\u015fleminin ger\u00e7ekle\u015ftirilmesi i\u00e7in plugin kullanabilirsiniz. Otomatik \u00e7eviri sa\u011flam bir yap\u0131 olu\u015fturmak i\u00e7in iyi bir se\u00e7enek olmayacakt\u0131r. \u0130\u00e7eriklerinizi hedef \u00fclke diline hakimiyeti olan uzmanlar ile ger\u00e7ekle\u015ftirmeniz daha sa\u011fl\u0131kl\u0131 bir se\u00e7enektir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cok_Dilli_Web_Sitenizi_Olustururken_Nelere_Dikkat_Etmelisiniz\"><\/span><b>\u00c7ok Dilli Web Sitenizi Olu\u015ftururken Nelere Dikkat Etmelisiniz?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Mutlaka geli\u015fmi\u015f SEO \u00e7al\u0131\u015fmal\u0131s\u0131 yapmal\u0131s\u0131n\u0131z. Bu sayede kullan\u0131c\u0131lara daha \u00e7abuk ula\u015f\u0131rs\u0131n\u0131z.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Web sitenizin URL yap\u0131s\u0131n\u0131 do\u011fru \u015fekilde olu\u015fturmal\u0131s\u0131n\u0131z.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Farkl\u0131 bir pazara girdi\u011finiz zaman kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 tarafs\u0131z olarak analiz etmelisiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">\u0130\u00e7eriklerinizi ve web sitenizi haz\u0131rlarken marka imaj\u0131n\u0131 korumak i\u00e7in kurumsal kimli\u011finizden uzakla\u015fmamal\u0131s\u0131n\u0131z.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Marka g\u00fcvenini ve sadakatini sa\u011flamak i\u00e7in uluslararas\u0131 pazarda kullan\u0131c\u0131lar\u0131n\u0131za e\u015fit \u015fartlar sunmal\u0131s\u0131n\u0131z.<\/span><\/li>\n<li>Pazar rekabetinin gerisinde kalmamak i\u00e7in yerel rakiplerinizi analiz etmelisiniz.<\/li>\n<\/ol>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7-a ula\u015fmak i\u00e7in web sitenizi \u00e7oklu dil olarak kullanmak etkili bir yoldur. Her kullan\u0131c\u0131ya kendi dilinde i\u00e7erik sunmak uluslararas\u0131 ileti\u015fimi g\u00fc\u00e7lendirdi\u011fi gibi farkl\u0131 pazarlarda y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz pazarlama faaliyetlerinizi destekler. Unutmay\u0131n ki internet kullan\u0131c\u0131lar\u0131n\u0131n sadece %27\u2019si ana dili olarak \u0130ngilizce konu\u015fuyor ve kullan\u0131c\u0131lar\u0131n %72\u2019si internette kendi ana dili ile gezinmeyi tercih ediyor. \u00c7ok dilli web sitenizin do\u011fru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1477],"tags":[1473,2346],"class_list":["post-34791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-yazilim","tag-digital-marker-tr","tag-web-site"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34791"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35868"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}