{"id":34625,"date":"2022-03-30T16:22:08","date_gmt":"2022-03-30T13:22:08","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34625"},"modified":"2025-07-04T15:25:03","modified_gmt":"2025-07-04T12:25:03","slug":"dsp-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dsp-nedir-ve-nasil-kullanilir\/","title":{"rendered":"DSP Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"

DSP, programatik reklamc\u0131l\u0131k ile hayat\u0131m\u0131za giren ve reklamverenlere dijital medya kampanyalar\u0131n\u0131 y\u00f6netmeleri i\u00e7in gerekli olan envanteri sa\u011flayan bir ara\u00e7t\u0131r. Demand Side Platform T\u00fcrk\u00e7e anlam\u0131yla Talep Taraf\u0131 Platformu anlam\u0131na gelmektedir.\u00a0<\/strong><\/p>\n

DSP\u2019ler reklamverenlerin dijital reklam kampanyalar\u0131n\u0131z\u0131 yay\u0131nc\u0131 taraf\u0131na ve hedef kitlenize do\u011fru \u015fekilde ula\u015ft\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Medya sat\u0131n al\u0131m\u0131 s\u00fcresini daha h\u0131zl\u0131 hale getirmenize olanak sa\u011flarken verileri analiz ederek yay\u0131nlar\u0131n\u0131z\u0131 do\u011fru kullan\u0131c\u0131lara ula\u015ft\u0131rman\u0131za olanak sa\u011flar. RTB (Ger\u00e7ek Zamanl\u0131 Hedefleme) kullanarak do\u011fru kullan\u0131c\u0131y\u0131, do\u011fru yerde, do\u011fru zamanda hedeflemeniz i\u00e7in \u00e7al\u0131\u015fmaktad\u0131r.<\/span><\/p>\n

DSP platformlar\u0131 farkl\u0131 \u00f6zellikler sunabilir ancak genel \u00e7er\u00e7evede banner, video, native i\u00e7erikler ile yay\u0131na \u00e7\u0131kman\u0131za olanak sa\u011flar. \u0130lgi alanlar\u0131, demografik bilgileri (ya\u015f, cinsiyet, medeni durum vb.), konum bilgileri veya arama terimleri gibi farkl\u0131 hedefleme se\u00e7enekleri ile hedef kitlenizi olu\u015fturabilir ve tercih etti\u011finiz yay\u0131n format\u0131 ile potansiyel m\u00fc\u015fterilerinize do\u011frudan ula\u015fabilirsiniz.\u00a0<\/span><\/p>\n

\"DSP-Nedir\"DSP\u2019lerin ba\u015fl\u0131ca avantajlar\u0131 \u015f\u00f6yledir;<\/strong><\/p>\n

    \n
  1. Medya sat\u0131n al\u0131m\u0131n\u0131z\u0131 \u00e7ok daha ak\u0131ll\u0131 ve h\u0131zl\u0131 hale getirir.<\/span><\/li>\n
  2. Birim maliyetlerinizi belirlemenize veya kontrol etmenize olanak sa\u011flar.<\/span><\/li>\n
  3. Dijital medya yat\u0131r\u0131mlar\u0131n\u0131z\u0131 maksimize etmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n
  4. RTB sayesinde ger\u00e7ek zamanl\u0131 teklif vererek saniyeler i\u00e7erisinde medya sat\u0131n al\u0131m\u0131 yapman\u0131za olanak sa\u011flar.<\/span><\/li>\n
  5. Hedef kitlenize ula\u015fman\u0131z i\u00e7in do\u011frudan hassas hedefleme se\u00e7enekleri sunar.<\/span><\/li>\n
  6. Kulland\u0131\u011f\u0131n\u0131z platforma ba\u011fl\u0131 olarak whitelist veya blacklist olu\u015fturarak yay\u0131nc\u0131lar\u0131n\u0131z\u0131 belirlemenize imkan tan\u0131r.<\/span><\/li>\n
  7. Hem zamandan hem de maliyetlerden tasarruf etmenizi sa\u011flar.<\/span><\/li>\n
  8. Kampanyalar\u0131n\u0131z\u0131 analiz eder ve minimum maliyet ile maksimum kazan\u00e7 sa\u011flaman\u0131za yard\u0131mc\u0131 olur.<\/span><\/li>\n
  9. IAB taraf\u0131ndan belirlenmi\u015f olan %100 reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flar.<\/span><\/li>\n
  10. \u00c7oklu ekran g\u00f6sterimi ile hedef kitlenize do\u011frudan ula\u015fman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n
  11. Kullan\u0131c\u0131lar\u0131n\u0131za daha etkili mesajlar sunman\u0131za imkan tan\u0131r.<\/span><\/li>\n
  12. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 ve marka bilinirli\u011finizi artt\u0131r\u0131r.<\/span><\/li>\n<\/ol>\n

    DSP\u2019ler Nas\u0131l Kullan\u0131l\u0131r?<\/strong><\/h2>\n

    DSP\u2019ler medya sat\u0131n al\u0131m s\u00fcreci h\u0131zl\u0131 ilerlemektedir. Saniyeler i\u00e7erisinde medya sat\u0131n al\u0131m\u0131 ger\u00e7ekle\u015ftirilebilir. SSP\u2019lerin a\u00e7\u0131k artt\u0131rmaya sundu\u011fu reklam g\u00f6sterim alanlar\u0131n\u0131 belirlemi\u015f oldu\u011funuz teklifler \u00fczerinden anl\u0131k sat\u0131n al\u0131r ve kitlenize uygun kullan\u0131c\u0131lar i\u00e7in reklam yay\u0131n\u0131n\u0131z\u0131 yapar.\u00a0<\/span><\/p>\n

    Bir \u00f6rnek ile peki\u015ftirecek olursak; hedef kitlenize uygun bir kullan\u0131c\u0131 reklam alanlar\u0131 bulunan xxxx.com web sitesini ziyaret etti ve SSP\u2019lerin reklam g\u00f6sterim alan\u0131 i\u00e7in 1 TL fiyat belirledi. DSP\u2019ler 1.1 TL\u2019lik bir teklifi anl\u0131k olarak vererek reklam alan\u0131n\u0131 sizin yay\u0131n\u0131n\u0131z i\u00e7in al\u0131r ve reklam g\u00f6sterimini ger\u00e7ekle\u015ftirir.\u00a0<\/span><\/p>\n

    Verdi\u011fimiz \u00f6rnek \u00e7ok y\u00fczeysel ve basit bir \u00f6rnektir. Ayn\u0131 anda y\u00fczlerce envanterde bu i\u015flemler ger\u00e7ekle\u015ftirilir. Programatik reklamc\u0131l\u0131\u011f\u0131n yap\u0131 ta\u015flar\u0131ndan olan DSP\u2019ler ile t\u00fcm kampanya s\u00fcre\u00e7lerinizi optimize edebilir ve verimlili\u011fi maksimum seviyeye ta\u015f\u0131yabilirsiniz.<\/span><\/p>\n

    Programatik reklamc\u0131l\u0131k teknolojilerimiz hakk\u0131nda bilgi edinmek i\u00e7in bizimle MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    DSP, programatik reklamc\u0131l\u0131k ile hayat\u0131m\u0131za giren ve reklamverenlere dijital medya kampanyalar\u0131n\u0131 y\u00f6netmeleri i\u00e7in gerekli olan envanteri sa\u011flayan bir ara\u00e7t\u0131r. Demand Side Platform T\u00fcrk\u00e7e anlam\u0131yla Talep Taraf\u0131 Platformu anlam\u0131na gelmektedir.\u00a0 DSP\u2019ler reklamverenlerin dijital reklam kampanyalar\u0131n\u0131z\u0131 yay\u0131nc\u0131 taraf\u0131na ve hedef kitlenize do\u011fru \u015fekilde ula\u015ft\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Medya sat\u0131n al\u0131m\u0131 s\u00fcresini daha h\u0131zl\u0131 hale getirmenize olanak sa\u011flarken verileri analiz […]<\/p>\n","protected":false},"author":1,"featured_media":34878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1481],"tags":[1473,1485],"class_list":["post-34625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-programatik-reklamcilik","tag-digital-marker-tr","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34625"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34878"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}