{"id":34539,"date":"2022-05-20T11:56:22","date_gmt":"2022-05-20T08:56:22","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34539"},"modified":"2025-04-19T13:42:11","modified_gmt":"2025-04-19T10:42:11","slug":"yandex-direct-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-direct-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Yandex Direct Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<p><strong>Yandex Direct, d\u00fcnyada en \u00e7ok kullan\u0131lan arama motorlar\u0131ndan biri olan Yandex taraf\u0131ndan kurulmu\u015f bir reklam verme platformudur. Yandex Direct ile Yandex\u2019de reklam verebilirsiniz.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads ile benzer \u00f6zelliklere sahip olan Yandex Direct ile web siteniz i\u00e7in veya promo bir sayfa olu\u015fturarak reklamlar\u0131n\u0131z\u0131 verebilirsiniz. Promo sayfalar, bir web sitesi bulunmayan kullan\u0131c\u0131lar\u0131n Yandex Sihirbaz kullanarak olu\u015fturdu\u011fu sayfalard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131; ya\u015f, lokasyon, ilgi alan\u0131, anahtar kelime, \u0131s\u0131 haritas\u0131 gibi bir\u00e7ok k\u0131r\u0131l\u0131mla birlikte hedefleyebilirsiniz. Hedef kitlenize \u00f6zel metin grafik reklamlar\u0131, grafik reklamlar\u0131, harita reklamlar\u0131 veya uygulama reklamlar\u0131 olu\u015fturabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yandex Direct, kolay aray\u00fcz tasar\u0131m\u0131, b\u00fct\u00e7e tahmin arac\u0131, Yandex Metrica ile veri toplamas\u0131, rapor olu\u015fturma, otomatik hedefleme vb. bir\u00e7ok \u00f6zelli\u011fi b\u00fcnyesinde bar\u0131nd\u0131rmas\u0131 ile de g\u00f6z dolduruyor.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34540\" title=\"Yandex Direct Nedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/05\/Yandex-Direct-Nedir.jpg\" alt=\"Yandex-Direct-Nedir\" width=\"1500\" height=\"600\" \/><strong>Yandex Direct Nas\u0131l Kullan\u0131l\u0131r?<\/strong><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Yandex a\u011flar\u0131n\u0131 kullanan binlerce kullan\u0131c\u0131ya ula\u015fmak i\u00e7in Yandex Direct \u00fczerinden yay\u0131n yapmal\u0131s\u0131n\u0131z.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad\u0131mda Yandex Direct hesab\u0131n\u0131z\u0131 olu\u015fturun. Bu a\u015famada sizden \u00fclke, para birimi, e-posta, telefon gibi genel bilgiler istenecektir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad\u0131mda Yandex Metrica kurulumlar\u0131n\u0131 tamamlay\u0131n. Yandex Metrica i\u00e7in detayl\u0131 bilgilere <a href=\"https:\/\/thedigitalmarker.com\/blog\/yandex-metrica-nedir-ve-ne-ise-yarar\/\" target=\"_blank\" rel=\"noopener\">buradan<\/a> ula\u015fabilirsiniz.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad\u0131mda hangi reklam t\u00fcr\u00fcn\u00fc kullanaca\u011f\u0131n\u0131z\u0131 ve kampanya hedefinizi belirleyerek kampanya kurulumuna ba\u015flayabilirsiniz. Bu ad\u0131mda hedef \u00f6ylem, d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na \u00f6deme, maksimum harcama gibi metrikleride belirleyebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad\u0131mda anahtar kelimelerinizi belirleyebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad\u0131mda reklam materyallerinizi olu\u015fturmaya ba\u015flayabilirsiniz. Ba\u015fl\u0131klar, metinler, g\u00f6rsel se\u00e7imi, sanal kartvizitin haz\u0131rlanmas\u0131 gibi d\u00fczenlemeleri yapt\u0131ktan sonra kampanyan\u0131z\u0131 yay\u0131na alabilirsiniz.<\/span><\/li>\n<\/ol>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex Direct, d\u00fcnyada en \u00e7ok kullan\u0131lan arama motorlar\u0131ndan biri olan Yandex taraf\u0131ndan kurulmu\u015f bir reklam verme platformudur. Yandex Direct ile Yandex\u2019de reklam verebilirsiniz. Google Ads ile benzer \u00f6zelliklere sahip olan Yandex Direct ile web siteniz i\u00e7in veya promo bir sayfa olu\u015fturarak reklamlar\u0131n\u0131z\u0131 verebilirsiniz. Promo sayfalar, bir web sitesi bulunmayan kullan\u0131c\u0131lar\u0131n Yandex Sihirbaz kullanarak olu\u015fturdu\u011fu sayfalard\u0131r. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501],"tags":[1473,1495,1509],"class_list":["post-34539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-dijital-pazarlama","tag-yandex"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34539"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34944"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}