{"id":34531,"date":"2022-05-20T11:42:30","date_gmt":"2022-05-20T08:42:30","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34531"},"modified":"2025-07-06T17:29:54","modified_gmt":"2025-07-06T14:29:54","slug":"crm-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/crm-nedir-ve-ne-ise-yarar\/","title":{"rendered":"CRM Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/crm-nedir-ve-ne-ise-yarar\/#CRM_Ne_Ise_Yarar\" >CRM Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/crm-nedir-ve-ne-ise-yarar\/#CRMi_Kimler_Kullanmali\" >CRM\u2019i Kimler Kullanmal\u0131?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>M\u00fc\u015fterilerinizin verilerini saklad\u0131\u011f\u0131n\u0131z, m\u00fc\u015fteri ili\u015fkilerini y\u00f6netti\u011finiz, farkl\u0131 analizler ile m\u00fc\u015fterilerinizi segmente etmenize olanak sa\u011flayan sistemin b\u00fct\u00fcn\u00fcne CRM (Customer Relationship Management) denir.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>CRM<\/strong>, m\u00fc\u015fterilerle ili\u015fkilerinizi y\u00f6neten bir yaz\u0131l\u0131m sistemidir. Biraz daha detayland\u0131racak olursak; M\u00fc\u015fteri verilerini toplayarak ve analiz ederek sat\u0131\u015f s\u00fcrecinde i\u015f performans\u0131n\u0131 olumlu y\u00f6nde etkilemeye yard\u0131mc\u0131d\u0131r. <strong>CRM<\/strong> ya da \u201cM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi\u201d, firman\u0131z\u0131n var olan veya potansiyel m\u00fc\u015fterileri ile kurduklar\u0131 ili\u015fkiyi en verimli, en etkin ve sonu\u00e7ta en karl\u0131 hale getirmek i\u00e7in kullan\u0131lan y\u00f6ntemler b\u00fct\u00fcn\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her m\u00fc\u015fteri ili\u015fkileri sistemi ayn\u0131 de\u011fildir. <strong>CRM<\/strong>, bu anlamda <strong>B2B CRM<\/strong> ve <strong>B2C CRM<\/strong> olmak \u00fczere ikiye ayr\u0131l\u0131r. <strong>B2B<\/strong> ya da <strong>B2C<\/strong> gereksinimlerinize uygun olacak do\u011fru <strong>CRM<\/strong> t\u00fcr\u00fcn\u00fc se\u00e7melisiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>CRM<\/strong> sistemi b\u00fcnyesinde;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Y\u00f6netimsel ara\u00e7lar ile ekibinizin hedeflerini, g\u00f6revlerini veya duyurular\u0131 takip edebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pano ile m\u00fc\u015fteri ziyaretlerinizi, teklif g\u00f6ndermi\u015f oldu\u011funuz aktif m\u00fc\u015fterilerinizi veya s\u00f6zle\u015fmelerinizi takip edebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">M\u00fc\u015fteriler ile sat\u0131\u015flar, aktiviteler, teklifler gibi m\u00fc\u015fterilerinize ait t\u00fcm bilgilere ula\u015fabilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">G\u00f6revler ile sisteminizde kay\u0131tl\u0131 olan veya kay\u0131t olu\u015fturulacak m\u00fc\u015fteriler i\u00e7in yap\u0131lmas\u0131 planlanan i\u015fleri g\u00f6rev olarak <\/span><span style=\"font-weight: 400;\">atayabilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aktiviteler ile ger\u00e7ekle\u015ftirilen, planlanan veya devam eden t\u00fcm ziyaretlerinizi g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bunun yan\u0131 s\u0131ra tarih veya konu bazl\u0131 olarak filtreleme i\u015flemleri ger\u00e7ekle\u015ftirebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Teklifler ile m\u00fc\u015fterilerinize g\u00f6ndermi\u015f oldu\u011funuz tekliflerin t\u00fcm s\u00fcre\u00e7lerini takip edebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">S\u00f6zle\u015fmeler ile temsilci taraf\u0131ndan al\u0131nm\u0131\u015f olan t\u00fcm s\u00f6zle\u015fme s\u00fcre\u00e7lerini takip edebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Raporlar sekmesi \u00fczerinden talebe g\u00f6re \u00f6zelle\u015ftirilmi\u015f raporlar haz\u0131rlayabilirsiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verilen t\u00fcm \u00f6rnekler; <strong>CRM<\/strong> sisteminde yap\u0131labilecek en temel \u00f6rneklerdir. Marka ihtiyac\u0131na ve talebine g\u00f6re <strong>CRM<\/strong> sisteminizi \u00f6zelle\u015ftirebilir veya geli\u015ftirebiliriz.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM_Ne_Ise_Yarar\"><\/span><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34533\" title=\"crm nedir ne i\u015fe yarar\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/05\/crm-nedir-ne-ise-yarar.jpg\" alt=\"crm-nedir-ne-ise-yarar\" width=\"1500\" height=\"600\" \/>CRM Ne \u0130\u015fe Yarar?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>CRM<\/strong> sistemi, m\u00fc\u015fteri ile ilk ileti\u015fime ge\u00e7ti\u011finiz andan sat\u0131\u015f sonras\u0131 ileti\u015fiminize kadar t\u00fcm detaylar\u0131 size ad\u0131m ad\u0131m sunarak i\u015f takip s\u00fcre\u00e7lerinizi kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriniz ile ileti\u015fimde kalan personel i\u015ften ayr\u0131lsa bile m\u00fc\u015fteri verilerine \u00e7ok k\u0131sa bir s\u00fcrede ula\u015fabilir ve ileti\u015fim s\u00fcrecini sekteye u\u011fratmadan hizmet vermeye devam edebilirsiniz. Bu do\u011frultuda kurumsal haf\u0131zan\u0131n kal\u0131c\u0131 olmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stratejik bir pazarlama kurgusu haz\u0131rlaman\u0131za olanak sa\u011flar. \u00d6rne\u011fin; Kullan\u0131m s\u00fcresi 6 ay olan bir \u00fcr\u00fcn\u00fc sat\u0131n alan m\u00fc\u015fterilerinize 6 ay sonra ayn\u0131 \u00fcr\u00fcn i\u00e7in teklif g\u00f6nderebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz ile daha s\u0131cak ileti\u015fim kurman\u0131z\u0131 sa\u011flayarak sat\u0131\u015f hacminizi artt\u0131rman\u0131za olanak sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6l\u00e7\u00fcmleyerek \u00f6zel haz\u0131rlanm\u0131\u015f teklifler sunabilir ve sunmu\u015f oldu\u011funuz teklifleri sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRMi_Kimler_Kullanmali\"><\/span><b>CRM\u2019i Kimler Kullanmal\u0131?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\"> Pazarlama ekibini g\u00fc\u00e7lendirmek isteyen \u015firketler,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> B\u00fcnyesinde sat\u0131\u015f ekibi olan ve verimlili\u011fi art\u0131rmak isteyen \u015firketler,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> S\u0131kl\u0131kla fiyat teklifleri g\u00f6nderen \u015firketler,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> M\u00fc\u015fterilerine de\u011ferli hissetirmek isteyen \u015firketler <strong>CRM<\/strong> kullanmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>Markan\u0131z\u0131n talebi ve ihtiyac\u0131 do\u011frultusunda geli\u015ftirmeler i\u00e7in\u00a0 <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerinizin verilerini saklad\u0131\u011f\u0131n\u0131z, m\u00fc\u015fteri ili\u015fkilerini y\u00f6netti\u011finiz, farkl\u0131 analizler ile m\u00fc\u015fterilerinizi segmente etmenize olanak sa\u011flayan sistemin b\u00fct\u00fcn\u00fcne CRM (Customer Relationship Management) denir. CRM, m\u00fc\u015fterilerle ili\u015fkilerinizi y\u00f6neten bir yaz\u0131l\u0131m sistemidir. Biraz daha detayland\u0131racak olursak; M\u00fc\u015fteri verilerini toplayarak ve analiz ederek sat\u0131\u015f s\u00fcrecinde i\u015f performans\u0131n\u0131 olumlu y\u00f6nde etkilemeye yard\u0131mc\u0131d\u0131r. CRM ya da \u201cM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi\u201d, firman\u0131z\u0131n var olan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1477],"tags":[1511,1473],"class_list":["post-34531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-yazilim","tag-crm","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34531"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34936"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}