{"id":34510,"date":"2022-02-07T13:14:41","date_gmt":"2022-02-07T10:14:41","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34510"},"modified":"2025-07-04T15:53:38","modified_gmt":"2025-07-04T12:53:38","slug":"yandex-metrica-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yandex-metrica-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Yandex Metrica Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-metrica-nedir-ve-ne-ise-yarar\/#Yandex_Metrica_Ne_Ise_Yarar\" >Yandex Metrica Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yandex-metrica-nedir-ve-ne-ise-yarar\/#Bunlarin_yani_sira_Yandex_Metrica_ile\" >Bunlar\u0131n yan\u0131 s\u0131ra Yandex Metrica ile:<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Dijital d\u00fcnyada varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmek isteyen t\u00fcm i\u015fletmelerin veri toplama ve elde etti\u011fi verileri do\u011fru \u015fekilde analiz etmesi gerekmektedir. Yandex Metrica web sitenizi ziyaret eden kullan\u0131c\u0131 verilerini analiz etmek i\u00e7in kullan\u0131lan bir analiz platformudur.<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fczde a\u011f\u0131rl\u0131kl\u0131 olarak e-ticaret alan\u0131nda faaliyet g\u00f6steren i\u015fletmeler taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaktad\u0131r. Yandex Metrica ile veri trafi\u011finizi, hedef kitlenizi, pazarlama faaliyetlerinizi, performans analizinizi, ziyaret\u00e7ilerinizin davran\u0131\u015f ak\u0131\u015f\u0131 ve \u0131s\u0131 haritas\u0131 gibi bir\u00e7ok metri\u011fi \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n<p><strong>Yandex Metrica<\/strong> kurulumu i\u00e7in metrica.yandex.com \u00fczerinden kullan\u0131c\u0131 olu\u015fturarak i\u015flemlere ba\u015flayabilirsiniz. Saya\u00e7 ad\u0131, web sitesi, saat dilimi ve ek ayarlar\u0131 tamamlad\u0131ktan sonra ikinci ad\u0131m olan saya\u00e7 kodunun siteye eklenmesi i\u015flemine ge\u00e7ebilirsiniz. Saya\u00e7 kodunuz web sitenize opsiyonel olarak 2 \u015fekilde ekleyebilirsiniz.<\/p>\n<ol>\n<li>Google Tag Manager: Google Tag Manager hesab\u0131n\u0131z \u00fczerinden \u00d6zel HTML etiket se\u00e7ene\u011fini se\u00e7erek sayac\u0131n\u0131z\u0131 web sitenize ekleyebilirsiniz. Google Tag Maneger hesab\u0131 olu\u015fturmak i\u00e7in <a href=\"https:\/\/thedigitalmarker.com\/blog\/google-tag-manager-nedir-ve-nasil-kullanilir\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r?<\/a> i\u00e7eri\u011fimizi inceleyebilirsiniz.<\/li>\n<li>Manuel olarak size verilen saya\u00e7 kodunu web sitenizin ana dizinine ekleyebilirisiniz.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Ne_Ise_Yarar\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34511 aligncenter\" title=\"Yandex Metrica Nedir ve be i\u015fe yarar\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/02\/Yandex-Metrica-Nedir-ve-be-ise-yarar.jpg\" alt=\"Yandex-Metrica-Nedir-ve-be-ise-yarar\" width=\"1500\" height=\"600\" \/>Yandex Metrica Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Verilerinizi en do\u011fru ve en etkili \u015fekilde kullanmaktan i\u00e7in veri analizlerini en iyi \u015fekilde yapmal\u0131 ve analiz sonu\u00e7lar\u0131n\u0131z\u0131 dikkatle de\u011ferlendirmelisiniz. <strong>Yandex Metrica,<\/strong> verilerinizi analiz ederken size tamamen \u00f6zelle\u015ftirebilece\u011finiz raporlar sunmaktad\u0131r.<\/p>\n<p>En belirgin tercih sebebi kullan\u0131c\u0131lar\u0131n davran\u0131\u015f analizi ve \u0131s\u0131 haritas\u0131n\u0131 net \u015fekilde \u00f6l\u00e7\u00fcmlemesidir. Siteye gelen kullan\u0131c\u0131lar\u0131n ki\u015fisel verileri ihlal edilmeyecek \u015fekilde sitedeki t\u00fcm davran\u0131\u015flar\u0131n\u0131 oturum kayd\u0131 olarak size sunmaktad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bunlarin_yani_sira_Yandex_Metrica_ile\"><\/span><strong>Bunlar\u0131n yan\u0131 s\u0131ra Yandex Metrica ile:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>E-ticaret performans\u0131n\u0131z\u0131 ve d\u00f6n\u00fc\u015f\u00fcmlerinizi \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/li>\n<li>E-ticaret sitenizde kullan\u0131c\u0131lar\u0131n sepet a\u015famalar\u0131nda sergilemi\u015f oldu\u011fu davran\u0131\u015flar\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n form doldururken alm\u0131\u015f oldu\u011fu aksiyonlar\u0131 takip edebilirsiniz.<\/li>\n<li>Web sitesinde bulunan logo, g\u00f6rsel veya buton gibi alanlar\u0131n t\u0131klanma oranlar\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/li>\n<li>Web sitenize gelen trafi\u011fi \u00f6l\u00e7\u00fcmleyerek kar\u015f\u0131la\u015ft\u0131rmalar yapabilirsiniz.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n konumu, cihaz\u0131, i\u015fletim sistemi, ziyaret saati gibi bir\u00e7ok veriyi \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/li>\n<li><strong>Yandex Metrica<\/strong>&#8216;n\u0131n geli\u015fmi\u015f raporlamas\u0131 sayesinde raporlar\u0131n\u0131z\u0131 \u00f6zelle\u015ftirebilirsiniz.<\/li>\n<\/ul>\n<p><em><strong>Marker Groupe<\/strong>&#8216;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmek isteyen t\u00fcm i\u015fletmelerin veri toplama ve elde etti\u011fi verileri do\u011fru \u015fekilde analiz etmesi gerekmektedir. Yandex Metrica web sitenizi ziyaret eden kullan\u0131c\u0131 verilerini analiz etmek i\u00e7in kullan\u0131lan bir analiz platformudur. G\u00fcn\u00fcm\u00fczde a\u011f\u0131rl\u0131kl\u0131 olarak e-ticaret alan\u0131nda faaliyet g\u00f6steren i\u015fletmeler taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaktad\u0131r. Yandex Metrica ile veri trafi\u011finizi, hedef kitlenizi, pazarlama faaliyetlerinizi, performans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501],"tags":[1473,1495,1509],"class_list":["post-34510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-dijital-pazarlama","tag-yandex"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34510"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35811"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}