{"id":34502,"date":"2022-06-10T16:45:53","date_gmt":"2022-06-10T13:45:53","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34502"},"modified":"2025-07-04T15:43:28","modified_gmt":"2025-07-04T12:43:28","slug":"native-reklamcilik-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/native-reklamcilik-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Native Reklamc\u0131l\u0131k Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/native-reklamcilik-nedir-ve-ne-ise-yarar\/#Native_Reklamcilik_Ne_Ise_Yarar\" >Native Reklamc\u0131l\u0131k Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/native-reklamcilik-nedir-ve-ne-ise-yarar\/#Native_Reklamciligin_Avantajlari_Nelerdir\" >Native Reklamc\u0131l\u0131\u011f\u0131n Avantajlar\u0131 Nelerdir?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Native reklamc\u0131l\u0131k, al\u0131\u015f\u0131lagelmi\u015fin d\u0131\u015f\u0131na \u00e7\u0131karak reklam izlenimi vermeden hedef kitlenize ula\u015fman\u0131za olanak sa\u011flayan reklamlard\u0131r. Kullan\u0131c\u0131lar\u0131n\u0131za do\u011fal bir i\u00e7erik havas\u0131nda olan reklamlar\u0131 g\u00f6stermenize imkan tan\u0131r.<\/strong><\/p>\n<p>\u00dcr\u00fcn veya hizmetinizi hedef kitlenize sunmu\u015f oldu\u011funuz materyallerde reklam alg\u0131s\u0131 olu\u015fturmamaya dikkat etmeniz gerekiyor. Reklam alg\u0131s\u0131 olu\u015fturmad\u0131\u011f\u0131n\u0131z i\u00e7in daha dikkat \u00e7ekici ve etkile\u015fim oran\u0131 y\u00fcksek kampanya sonu\u00e7lar\u0131na ula\u015fabilirsiniz. Kampanyalar\u0131n\u0131z\u0131n kurgu a\u015famas\u0131nda da hedef kitlenize g\u00f6re i\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z. Unutmay\u0131n ki do\u011fal bir alg\u0131 olu\u015fturarak kullan\u0131c\u0131lar\u0131 kendinize \u00e7ekebilirsiniz.<\/p>\n<p>Kullan\u0131c\u0131 deneyimine uygun, yay\u0131n ak\u0131\u015f\u0131n\u0131 bozmadan yap\u0131lan t\u00fcm yay\u0131nlarda tatmin edici sonu\u00e7lara ula\u015faca\u011f\u0131n\u0131za emin olabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Native_Reklamcilik_Ne_Ise_Yarar\"><\/span><strong>Native Reklamc\u0131l\u0131k Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stratejinizi belirleyerek kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekebilir ve kampanya hedefinize ula\u015fabilirsiniz. Do\u011fru strateji ile hedef kitlenize mesaj\u0131n\u0131z\u0131 do\u011frudan ileterek kampanyan\u0131zdan maksimum performans\u0131 alabilirsiniz. Do\u011fru g\u00f6rseller ile g\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131 davran\u0131\u015flar\u0131 kapsam\u0131nda olu\u015fan banner\/reklam k\u00f6rl\u00fc\u011f\u00fcn\u00fcn \u00f6n\u00fcne ge\u00e7ebilirsiniz. Do\u011fru metinlerde kullan\u0131c\u0131lara \u00fcr\u00fcn veya hizmetinizi en do\u011fru \u015fekilde aktarabilirsiniz.<\/p>\n<h5><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34503\" title=\"Native reklamc\u0131l\u0131k nedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/02\/one-ciakrilan.png\" alt=\"Native reklamc\u0131l\u0131k nedir\" width=\"1237\" height=\"692\" \/><\/strong><\/h5>\n<p>Hedef kitlenizi olu\u015fturmak i\u00e7in ilgi alanlar, demografik bilgileri (ya\u015f, cinsiyet, medeni durum, gelir seviyesi vs. ), 3rd Data veya lokasyon bazl\u0131 hedefleme gibi bir\u00e7ok hedefleme se\u00e7ene\u011fi ile hedef kitlenize ula\u015fabilirsiniz.<\/p>\n<p>Reklamlar\u0131n\u0131z\u0131n g\u00f6sterilece\u011fi veya g\u00f6sterilmeyece\u011fi siteleri belirleyebilirsiniz. \u00d6rne\u011fin sadece kad\u0131nlara hitap eden bir yay\u0131n i\u00e7in kad\u0131nlarkulubu.com, pudra.com gibi web sitelerini hedefleyebilirsiniz.<\/p>\n<p>Yapm\u0131\u015f oldu\u011funuz native yay\u0131nlar\u0131n\u0131z\u0131n tamam\u0131n\u0131 analiz edebilir ve analizleriniz do\u011frultusunda optimizasyonlar ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Native_Reklamciligin_Avantajlari_Nelerdir\"><\/span>Native Reklamc\u0131l\u0131\u011f\u0131n Avantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Kullan\u0131c\u0131lara sunmu\u015f oldu\u011funuz do\u011fal i\u00e7erikler sayesinde s\u0131cak ileti\u015fim kurabilirsiniz.<\/li>\n<li>Banner k\u00f6rl\u00fc\u011f\u00fcn\u00fcn \u00f6n\u00fcne ge\u00e7erek kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekebilirsiniz.<\/li>\n<li>Marka bilinirli\u011fini, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131, marka sadakatini artt\u0131rabilirsiniz.<\/li>\n<li>Mesaj\u0131n\u0131z\u0131 do\u011frudan kullan\u0131c\u0131lara ula\u015ft\u0131rabilirsiniz.<\/li>\n<li>Bir ara\u015ft\u0131rma sonucunda, di\u011fer reklamlara g\u00f6re %55 daha fazla izlenme ve %62 oran\u0131n daha fazla geri d\u00f6n\u00fc\u015f oran\u0131 sa\u011flamaktad\u0131r.<\/li>\n<li>Do\u011fal bir \u015fekilde kullan\u0131c\u0131ya ula\u015fan reklamlar\u0131n\u0131z sayesinde etkile\u015fim oran\u0131n\u0131z artmaktad\u0131r.<\/li>\n<li>Marka bilinirli\u011fine katk\u0131s\u0131 %82 oran\u0131n\u0131 bulabilmektedir.<\/li>\n<li>Bir\u00e7ok kullan\u0131c\u0131 taraf\u0131ndan kullan\u0131lan reklam engelleyicilere tak\u0131lmaz.<\/li>\n<\/ul>\n<p><em><strong>Marker Groupe<\/strong>&#8216;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Native reklamc\u0131l\u0131k, al\u0131\u015f\u0131lagelmi\u015fin d\u0131\u015f\u0131na \u00e7\u0131karak reklam izlenimi vermeden hedef kitlenize ula\u015fman\u0131za olanak sa\u011flayan reklamlard\u0131r. Kullan\u0131c\u0131lar\u0131n\u0131za do\u011fal bir i\u00e7erik havas\u0131nda olan reklamlar\u0131 g\u00f6stermenize imkan tan\u0131r. \u00dcr\u00fcn veya hizmetinizi hedef kitlenize sunmu\u015f oldu\u011funuz materyallerde reklam alg\u0131s\u0131 olu\u015fturmamaya dikkat etmeniz gerekiyor. Reklam alg\u0131s\u0131 olu\u015fturmad\u0131\u011f\u0131n\u0131z i\u00e7in daha dikkat \u00e7ekici ve etkile\u015fim oran\u0131 y\u00fcksek kampanya sonu\u00e7lar\u0131na ula\u015fabilirsiniz. Kampanyalar\u0131n\u0131z\u0131n kurgu a\u015famas\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1495],"class_list":["post-34502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34502"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35808"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}