{"id":34488,"date":"2022-01-31T14:36:44","date_gmt":"2022-01-31T11:36:44","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34488"},"modified":"2025-07-10T11:29:55","modified_gmt":"2025-07-10T08:29:55","slug":"google-tag-manager-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Google Tag Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-nedir-ve-nasil-kullanilir\/#Google_Tag_Manager_3_ana_bolumden_olusur_Etiket_Tetikleyici_ve_Degiskenler\" >Google Tag Manager 3 ana b\u00f6l\u00fcmden olu\u015fur; Etiket, Tetikleyici ve De\u011fi\u015fkenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-nedir-ve-nasil-kullanilir\/#Google_Tag_Manager_Nasil_Kurulur\" >Google Tag Manager Nas\u0131l Kurulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-tag-manager-nedir-ve-nasil-kullanilir\/#Google_Tag_Manager_Nasil_Kullanilir\" >Google Tag Manager Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Google Tag Manager, en basit tan\u0131m\u0131 ile web sitenizi\/uygulaman\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131 etiketlemek i\u00e7in kullan\u0131lan bir sistemdir. Etiketler sayesinde kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edebilir ve kitlelere ayr\u0131\u015ft\u0131rabilirsiniz.<\/strong><\/p>\n<p>Hepinizin bildi\u011fi gibi dijital pazarlamada veriler \u00f6n planda tutulmaktad\u0131r. Tag Manager kullanarak sitenize gelen t\u00fcm kullan\u0131c\u0131lar\u0131n verisini toplayabilir ve segmente edebilirsiniz. Bunlar\u0131n yan\u0131 s\u0131ra etiketler \u00fczerinden form toplama i\u015flemleri, anket doldurma i\u015flemleri, remerketing (yeniden pazarlama) kitleleri veya kullan\u0131c\u0131lar\u0131n sitenize nas\u0131l geldi\u011fini izleme gibi i\u015flemler yapabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_3_ana_bolumden_olusur_Etiket_Tetikleyici_ve_Degiskenler\"><\/span><strong>Google Tag Manager 3 ana b\u00f6l\u00fcmden olu\u015fur; Etiket, Tetikleyici ve De\u011fi\u015fkenler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Etiketler<\/strong> ile sitenize JavaScript kodlar\u0131 ekleyebilir veya Google taraf\u0131ndan olu\u015fturulmu\u015f haz\u0131r etiketleri kullanabilirsiniz.<\/p>\n<p><strong>Tetikleyiciler<\/strong> ile eklemi\u015f oldu\u011funuz etiketlerin hangi sayfada, hangi formda, hangi butonda vb. tetiklenece\u011fini belirleyebilirsiniz.<\/p>\n<p><strong>De\u011fi\u015fkeler<\/strong> ile tetikleyiciler taraf\u0131ndan belirlenmi\u015f olan de\u011ferleri \u00f6zelle\u015ftirebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Nasil_Kurulur\"><\/span>Google Tag Manager Nas\u0131l Kurulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Ad\u0131m: <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\">tagmanager.google.com<\/a> adresine Google hesab\u0131n\u0131z ile giri\u015f yaparak kurulum i\u015flemlerine ba\u015flayabilirsiniz.<\/li>\n<li>Ad\u0131m: \u0130\u015fletmeniz i\u00e7in bir kapsay\u0131c\u0131 (container) olu\u015fturmal\u0131s\u0131n\u0131z. Kapsay\u0131c\u0131 olu\u015ftururken Web, iOS, Android veya AMP se\u00e7eneklerinden birini se\u00e7erek ve kapsay\u0131c\u0131 ad\u0131n\u0131z\u0131 belirleyerek tamamlayabilirsiniz.<\/li>\n<li>Ad\u0131m: Bu i\u015flemleri tamamlad\u0131ktan sonra a\u015fa\u011f\u0131da i\u015faretlemi\u015f oldu\u011fumuz GTM-XXXXXX alan\u0131na t\u0131klayarak Tag Manager kodunuza eri\u015febilirsiniz.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34489 aligncenter\" title=\"snippet\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/snippet.jpg\" alt=\"snippet\" width=\"729\" height=\"316\" \/><\/li>\n<li>Ad\u0131m: Kar\u015f\u0131n\u0131za gelen snippet\u2019lar\u0131 sitenize veya uygulaman\u0131za ekleyerek Tag Manager kullanmaya ba\u015flayabilirsiniz.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34490 aligncenter\" title=\"snippet\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/snippet.jpg\" alt=\"snippet\" width=\"444\" height=\"296\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Nasil_Kullanilir\"><\/span>Google Tag Manager Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Snippet\u2019lar\u0131 sitenize ekledikten sonra etiketlerinizi d\u00fczenlemeye ba\u015flayabilirsiniz.<\/p>\n<ol>\n<li>Ad\u0131m: \u00c7al\u0131\u015fma Alan\u0131 ekran\u0131ndan sol tarafta bulunan kontrol paneli \u00fczerinden Etiketleri se\u00e7in. A\u00e7\u0131lan pencerede \u201cYeni\u201d butonuna t\u0131klay\u0131n.<\/li>\n<li>Ad\u0131m: Kar\u015f\u0131n\u0131za gelen pencerede sa\u011f tarafta bulunan etiketlerden amac\u0131n\u0131za uygun olan etiketi se\u00e7ebilirsiniz. Bu alanda sadece Google \u00fcr\u00fcnleri de\u011fil farkl\u0131 platform \u00fcr\u00fcnlerine de eri\u015febilirsiniz. Eklemek istedi\u011finiz etiket bu alanda mevcut de\u011filse \u00d6zel HTML se\u00e7ene\u011fini kullanarak etiket olu\u015fturabilirsiniz.<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34491 aligncenter\" title=\"etiketler\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/etiketler.png\" alt=\"etiketler\" width=\"643\" height=\"297\" \/>Ad\u0131m: Etiketinizi belirledikten sonra tetikleyici se\u00e7imi yapman\u0131z gerekmektedir. Tetikleyiciniz t\u00fcm sayfalar, belirlenmi\u015f bir sayfa, buton, ba\u011flant\u0131, form vb. bir metrik olabilir. Tetikleyici olu\u015fturmak i\u00e7in sayfan\u0131n sa\u011f taraf\u0131nda bulunan \u201c+\u201d i\u015faretine t\u0131klay\u0131n ve sa\u011f tarafta size sunulan se\u00e7eneklerden birini se\u00e7erek tetikleyicinizi olu\u015fturun.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34492 aligncenter\" title=\"tetikleyici\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/tetikleyici.png\" alt=\"tetikleyici\" width=\"624\" height=\"289\" \/><\/li>\n<li>Ad\u0131m: Olu\u015fturdu\u011funuz etiketin siteye eklenmesi i\u00e7in \u00c7al\u0131\u015fma Alan\u0131nda bulunan g\u00f6nder butonuna t\u0131klayarak etiketinizi yay\u0131na al\u0131n.<\/li>\n<\/ol>\n<p><em><strong>Marker Groupe&#8217;<\/strong>un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager, en basit tan\u0131m\u0131 ile web sitenizi\/uygulaman\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131 etiketlemek i\u00e7in kullan\u0131lan bir sistemdir. Etiketler sayesinde kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edebilir ve kitlelere ayr\u0131\u015ft\u0131rabilirsiniz. Hepinizin bildi\u011fi gibi dijital pazarlamada veriler \u00f6n planda tutulmaktad\u0131r. Tag Manager kullanarak sitenize gelen t\u00fcm kullan\u0131c\u0131lar\u0131n verisini toplayabilir ve segmente edebilirsiniz. Bunlar\u0131n yan\u0131 s\u0131ra etiketler \u00fczerinden form toplama i\u015flemleri, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,2349],"class_list":["post-34488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-gtm"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34488"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35798"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}