{"id":34478,"date":"2022-01-28T17:19:00","date_gmt":"2022-01-28T14:19:00","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34478"},"modified":"2025-07-04T15:57:27","modified_gmt":"2025-07-04T12:57:27","slug":"youtubeda-one-cikmak-icin-marka-ogeleri-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/youtubeda-one-cikmak-icin-marka-ogeleri-nasil-kullanilir\/","title":{"rendered":"YouTube&#8217;da \u00d6ne \u00c7\u0131kmak \u0130\u00e7in Marka \u00d6\u011feleri Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/youtubeda-one-cikmak-icin-marka-ogeleri-nasil-kullanilir\/#Marka_erkenden_gozuksun_ve_reklam_boyunca_goz_kirpmaya_devam_etsin\" >Marka erkenden g\u00f6z\u00fcks\u00fcn ve reklam boyunca g\u00f6z k\u0131rpmaya devam etsin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/youtubeda-one-cikmak-icin-marka-ogeleri-nasil-kullanilir\/#Isitsel_nimetleri_mutlaka_kullanin\" >\u0130\u015fitsel nimetleri mutlaka kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/youtubeda-one-cikmak-icin-marka-ogeleri-nasil-kullanilir\/#Branding_sadece_logoyla_olmak_zorunda_degil\" >Branding sadece logoyla olmak zorunda de\u011fil<\/a><\/li><\/ul><\/nav><\/div>\n<p>Markalar\u0131n hedefi ne olursa olsun, etkili bir reklam\u0131n a\u00e7\u0131k ara en kritik unsuru; branding. \u00dcr\u00fcnden uzak, sat\u0131\u015f hedefi olmayan, ola\u011fan\u00fcst\u00fc g\u00fczel ve t\u00fcyleri diken diken eden bir hikaye anlatsan\u0131z bile, hikayenin g\u00fczelli\u011fi markan\u0131z\u0131n hanesine yaz\u0131lmad\u0131\u011f\u0131 s\u00fcrece etkili reklamdan bahsedemeyiz. Dolay\u0131s\u0131yla ileti\u015fim hedefiniz ne olursa olsun markan\u0131zdan bahsetmek, kim oldu\u011funuzu g\u00f6stermek i\u00e7in elinizi korkak al\u0131\u015ft\u0131rmay\u0131n.<\/p>\n<p>2021\u2019in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde, rekabetin sivrildi\u011fi, \u00fcr\u00fcnlerin gittik\u00e7e metala\u015ft\u0131\u011f\u0131 ve marka de\u011fer tekliflerinin ayn\u0131la\u015ft\u0131\u011f\u0131 bir d\u00fcnyada, kimi zaman y\u00fcksek bilinirliklerine aldanmadan do\u011fru marka tan\u0131t\u0131m\u0131 yapan i\u015fler YouTube Ads Leaderboard\u2019a girmeyi ba\u015fard\u0131.<\/p>\n<p>Hikayenin g\u00fczelli\u011fi markan\u0131z\u0131n hanesine yaz\u0131lmad\u0131\u011f\u0131 s\u00fcrece etkili reklamdan bahsedemeyiz.<\/p>\n<p>2021 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fin lider 10 reklam\u0131nda da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, YouTube\u2019da etkisini kan\u0131tlam\u0131\u015f reklamlar \u00fc\u00e7 kritik branding stratejisini ba\u015far\u0131l\u0131 \u015fekilde uyguluyor:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marka_erkenden_gozuksun_ve_reklam_boyunca_goz_kirpmaya_devam_etsin\"><\/span>Marka erkenden g\u00f6z\u00fcks\u00fcn ve reklam boyunca g\u00f6z k\u0131rpmaya devam etsin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bug\u00fcne kadar ABCD \u00e7er\u00e7evesinde test etti\u011fimiz ve Nielsen Neuro\u2019nun da onaylad\u0131\u011f\u0131 25.000\u2019den fazla YouTube reklam\u0131nda1 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, en kritik e\u015fik olan ilk 5 saniyede markan\u0131n sahneye \u00e7\u0131kt\u0131\u011f\u0131 i\u015fler hedeflerine kolayl\u0131kla ula\u015f\u0131yor. \u0130lk saniyelerde \u00f6zellikle \u00fcr\u00fcn \u00fczerinde organik bir logo kullan\u0131m\u0131 izleyicinin hikayeye entegrasyonunu h\u0131zland\u0131r\u0131p markayla daha i\u00e7ten bir ba\u011f kurmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Ara\u015ft\u0131rmalar\u0131m\u0131z, ilk saniyelerdeki markay\u0131 \u00f6n plana \u00e7\u0131karma uygulamas\u0131n\u0131n reklam hedeflerine g\u00f6re iki \u015fekilde olabilece\u011fini g\u00f6steriyor; bilinirlik gibi upper funnel hedefler i\u00e7in ilk saniyelerde markay\u0131 g\u00f6rmek veya duymak daha iyi \u00e7al\u0131\u015f\u0131rken, t\u00fcnelde performansa do\u011fru indik\u00e7e markay\u0131 g\u00f6rmek ve duymak beraber daha iyi \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Vodafone, Vestel, Hepsiburada gibi kendi kategorilerinde belki de ilk akla gelen markalar bile, reklamda anlatt\u0131klar\u0131 hikayenin perdesini logolar\u0131yla a\u00e7arak top 10\u2019a girmeyi ba\u015farm\u0131\u015flar.<\/p>\n<p><iframe loading=\"lazy\" title=\"T\u00fcrkiye&#039;nin Hepsiburada&#039;s\u0131 D\u00fcnya Teknoloji Borsas\u0131 NASDAQ&#039;TA!\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/qrgJq7GAURo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Isitsel_nimetleri_mutlaka_kullanin\"><\/span>\u0130\u015fitsel nimetleri mutlaka kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube izlenmelerinin %95\u2019i ses a\u00e7\u0131k ger\u00e7ekle\u015fti\u011finden dolay\u01312, i\u015fitsel kodlar\u0131n i\u00e7ine markay\u0131 yedirmek mecra do\u011fas\u0131na \u00e7ok uygun bir strateji.<\/p>\n<p>Akl\u0131m\u0131zdan \u00e7\u0131kmayan bir nakarat\u0131n veya annelerimizin isimlerimizi y\u00fcksek desibelle hayk\u0131rmas\u0131n\u0131n dikkatimizi \u00e7ekip ilgili duygular\u0131 tetiklemesi gibi, reklamlarda da markan\u0131n do\u011fru bir ses koduyla duyurulmas\u0131 marka skorlar\u0131n\u0131n y\u00fckselmesine katk\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Papara veya Tat reklamlar\u0131nda oldu\u011fu gibi jingle\u2019la\u015ft\u0131r\u0131lan marka isimleri reklam ve marka korelasyonunun do\u011fru kurulmas\u0131n\u0131 sa\u011flarken, Bridgestone i\u015finde oldu\u011fu gibi nispeten uzun bir filmin sonuna kadar keyifle izlenmesine yaray\u0131p marka hat\u0131rlanmas\u0131na destek sa\u011fl\u0131yor. Sesin do\u011fru kullan\u0131m\u0131 illa sadece m\u00fczik veya jingle ile olmak zorunda de\u011fil. Reklamda kullan\u0131lan oyuncular\u0131n, hatta Hepsiburada reklam\u0131nda oldu\u011fu gibi tercihen bir \u00fcnl\u00fcn\u00fcn a\u011fz\u0131ndan marka ismini duyman\u0131n da markay\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lma katk\u0131s\u0131n\u0131n \u00e7ok b\u00fcy\u00fck oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bridgestone Studio: Sezen Aksu \u015eark\u0131lar\u0131 2. B\u00f6l\u00fcm: Ayhan Sicimo\u011flu &amp; Latin All Stars!\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/w9uDAapE1wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_sadece_logoyla_olmak_zorunda_degil\"><\/span>Branding sadece logoyla olmak zorunda de\u011fil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hatta olmamas\u0131 \u00e7o\u011funlukla do\u011fru bir tercih. Kuvvetli bir marka \u00e7al\u0131\u015fmas\u0131 i\u00e7in mesaj ve hedefinize uyan, markan\u0131zla b\u00fct\u00fcnle\u015fmi\u015f b\u00fct\u00fcn de\u011ferleri kullanabilirsiniz. Fanta i\u015finde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi hikayeye do\u011fal bir \u015fekilde entegre edilmi\u015f ve hikayenin merkezinde olan \u00fcr\u00fcn, Vodafone\u2019un b\u00fct\u00fcn hikayesine g\u00f6z boyamadan yedirdi\u011fi k\u0131rm\u0131z\u0131 gibi markayla b\u00fct\u00fcnle\u015fmi\u015f renkler, sesler, hatta markayla \u00f6zde\u015fle\u015fmi\u015f y\u00fczler rekabetten ayr\u0131\u015fmaya fayda sa\u011fl\u0131yor. Mercedes i\u015finde oldu\u011fu gibi b\u00fct\u00fcn hikayenin resmen i\u00e7inde sahnelendi\u011fi bir \u00fcr\u00fcn\u00fcn entegrasyonu 16 dakikal\u0131k bir filmin bile keyifle sonunda kadar izlenmesini ve Ads Leaderboard\u2019da kazananlar aras\u0131nda yer almas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n<p>\u00d6zetle, yaz\u0131n\u0131n ba\u015fl\u0131\u011f\u0131nda yapm\u0131\u015f oldu\u011fum k\u00f6t\u00fc kelime oyunuyla da anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m gibi, branding etimolojisinin hakk\u0131n\u0131 veren ve reklamlarda markalar\u0131n\u0131n damgas\u0131n\u0131 erkenden ve dozaj\u0131nda b\u0131r s\u0131kl\u0131kla veren i\u015fler hedeflerine ula\u015f\u0131p bu \u00e7eyrekte liderler aras\u0131nda yerini ald\u0131. Markan\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak istedi\u011finiz \u00e7al\u0131\u015fmalarda ba\u015far\u0131ya ula\u015fmak istiyorsan\u0131z, hikayenin en kritik \u00f6nemi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 unutmay\u0131n. \u0130\u015fitsel \u00f6\u011felerden faydalan\u0131n ve logonun \u00f6tesinde faydalanabilece\u011finiz kreatifleri de\u011ferlendirin.<\/p>\n<p>Kaynak: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/tr-tr\/\" target=\"_blank\" rel=\"noopener\">Think With Google<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markalar\u0131n hedefi ne olursa olsun, etkili bir reklam\u0131n a\u00e7\u0131k ara en kritik unsuru; branding. \u00dcr\u00fcnden uzak, sat\u0131\u015f hedefi olmayan, ola\u011fan\u00fcst\u00fc g\u00fczel ve t\u00fcyleri diken diken eden bir hikaye anlatsan\u0131z bile, hikayenin g\u00fczelli\u011fi markan\u0131z\u0131n hanesine yaz\u0131lmad\u0131\u011f\u0131 s\u00fcrece etkili reklamdan bahsedemeyiz. Dolay\u0131s\u0131yla ileti\u015fim hedefiniz ne olursa olsun markan\u0131zdan bahsetmek, kim oldu\u011funuzu g\u00f6stermek i\u00e7in elinizi korkak al\u0131\u015ft\u0131rmay\u0131n. 2021\u2019in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1527],"class_list":["post-34478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-youtube"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34478"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35769"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}